Citi

Citigroup is a global financial services holding company that offers a wide range of financial products and services through two primary segments: Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment provides traditional banking services to retail customers, including retail and commercial banking, as well as Citi-branded cards and retail services. The ICG segment caters to corporate, institutional, public sector, and high-net-worth clients, offering services such as corporate lending, investment banking, advisory services, and various wholesale banking products. With a commitment to sustainability and social responsibility, Citigroup invests in initiatives that foster economic progress. The company has a global presence, with offices in major financial centers worldwide, enabling it to support clients through innovative solutions and expertise.

Krishna Balachanader

Managing Director

Karine Ben-Simhon

VP Intelligence Partnerships and Innovation

Matt Carbonara

Managing Director

Kateryna Chupryna

Director

Robert Li

Vice President, Citi Ventures

Blaze O'Byrne

Vice President, Venture Investing

Arvind Purushotham

Founder&Managing Director and Global Head

Cece Stewart

President

Kate Sullivan

COO

Avery Tiras

Equity Research Senior Associate

Luis Valdich

Managing Director, Venture Investing

Past deals in New York

Nammu21

Venture Round in 2025
Nammu21, Inc. is a developer of a digitization and analytics platform that focuses on deconstructing, digitizing, and analyzing complex interconnected transaction documents within the finance ecosystem. Founded in 2017 and based in New York, the company aims to enable stakeholders to access, extract, and utilize data effectively, thereby generating new value. Its platform transforms intricate transaction processes into easily accessible data structures, simplifying the experience for clients navigating the financial landscape. Through its innovative tools, Nammu21 connects contemporary business practices with the digital advancements of the future.

Zeta Global Holdings

Post in 2024
Zeta Global Holdings is a data and analytics company that offers a comprehensive cloud-based marketing platform designed to help brands acquire, grow, and retain customers. Established in 2007 by David A. Steinberg and John Sculley, Zeta employs advanced analytics, machine learning, and extensive consumer intelligence to support enterprises across various industries, including financial services, telecommunications, and retail. Its flagship product, the Zeta Marketing Platform (ZMP), leverages identity data to analyze vast amounts of structured and unstructured data, enabling businesses to predict consumer intent and optimize marketing efforts. Headquartered in New York City, Zeta has over 1,000 employees and maintains Centers of Excellence in key locations such as Silicon Valley, Boston, London, and Hyderabad, alongside numerous other global offices. The company competes with major players in the marketing technology space, including Oracle, IBM, Salesforce, and Adobe.

DailyPay

Debt Financing in 2024
DailyPay is a New York City-based worktech company that provides an earned wage access solution, aiming to enhance the payment experience for employees across various sectors. By offering a digital wallet system and on-demand pay technology, DailyPay enables workers to access their earned wages before the traditional payday, allowing them to transfer funds directly to any bank account and purchase goods and services as needed. This service acts as a voluntary employee benefit, fostering stronger relationships between employers and their workforce while promoting financial well-being. DailyPay's innovative platform is designed to motivate employees to work harder and remain engaged in their jobs.

Prevu

Series A in 2023
Prevu, Inc. is a real estate technology company based in New York, founded in 2015. It operates a digital platform designed to enhance the homebuying experience by providing users with control, transparency, and significant savings. The platform allows homebuyers to browse listings and receive expert advice from dedicated salaried agents. A key feature of Prevu's service is the commission rebate, which enables customers to save on their purchase price when buying or selling real estate. By offering a seamless, end-to-end buying experience, Prevu aims to make the homebuying process more accessible and affordable for individuals.

SellersFi

Venture Round in 2023
SellersFi is a financial technology company that specializes in providing funding and financial solutions for online marketplace sellers. Founded in 2017 and headquartered in New York, the company has developed a platform that offers automated working capital tailored specifically for e-commerce entrepreneurs. Utilizing machine-learning models, SellersFi analyzes data generated from the business activities of online sellers, enabling them to gain access to growth capital and actionable insights. This approach not only facilitates easy access to funding but also helps improve cash flow and streamline operations for e-commerce businesses.

SellersFi

Debt Financing in 2023
SellersFi is a financial technology company that specializes in providing funding and financial solutions for online marketplace sellers. Founded in 2017 and headquartered in New York, the company has developed a platform that offers automated working capital tailored specifically for e-commerce entrepreneurs. Utilizing machine-learning models, SellersFi analyzes data generated from the business activities of online sellers, enabling them to gain access to growth capital and actionable insights. This approach not only facilitates easy access to funding but also helps improve cash flow and streamline operations for e-commerce businesses.

Quantifind

Venture Round in 2023
Quantifind, Inc. is a data science company that specializes in creating on-demand insights platforms aimed at enhancing marketing effectiveness and detecting financial crimes such as money laundering and fraud. Founded in 2008 by two Ph.D. graduates in atomic physics, the company offers several key products, including signum Analysis, which helps users assess performance drivers for brands and competitors; signum Voice, which focuses on revenue drivers; and signum Impact, which measures the effects of sponsorships on brand awareness and sales. Additionally, Quantifind's platform integrates internal financial institution data with public domain data to identify risks, thereby assisting financial crime analysts in minimizing false positive alerts and managing risk. The company serves various sectors, including automotive, consumer packaged goods, entertainment, financial services, pharmaceuticals, retail, and telecommunications, and has established a strategic partnership with Oracle Financial Services. Quantifind is headquartered in Menlo Park, California, with additional offices in Silicon Valley, New York, and Washington, D.C.

Nammu21

Series A in 2022
Nammu21, Inc. is a developer of a digitization and analytics platform that focuses on deconstructing, digitizing, and analyzing complex interconnected transaction documents within the finance ecosystem. Founded in 2017 and based in New York, the company aims to enable stakeholders to access, extract, and utilize data effectively, thereby generating new value. Its platform transforms intricate transaction processes into easily accessible data structures, simplifying the experience for clients navigating the financial landscape. Through its innovative tools, Nammu21 connects contemporary business practices with the digital advancements of the future.

Genesis Global

Venture Round in 2022
Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged solutions and deep expertise in capital markets and financial services. In supercharging developers to rapidly deliver high-performance, resilient and secure applications, Genesis replaces the buy vs. build challenge with a buy-to-build solution. The Genesis platform is designed with flexibility and performance at its core, providing developers with the frameworks, integrations and components required to automate manual workflows, enhance legacy systems and build entirely new applications. Featuring a resilient, real-time service-oriented architecture, Genesis excels across the performance envelope of low-latency, high-throughput and high-scalability, powering mission-critical applications at the world’s leading financial institutions. Strategically backed by Bank of America, BNY Mellon and Citi, Genesis Global has offices in Miami, New York, Charlotte, London, Leeds, São Paulo, Dublin and Bengaluru.

Blockdaemon

Venture Round in 2022
Blockdaemon Inc. is a company that develops a blockchain node management platform, enabling businesses, enterprises, and developers to efficiently deploy and manage blockchain applications. The platform supports over 30 blockchain protocols, including Bitcoin, Ethereum, XRP, Tezos, and Polkadot, offering tools for exchanges, custodians, and financial institutions. Blockdaemon's solution is designed for flexibility, allowing users to switch between networks and chains easily, thus simplifying the configuration process. The company also provides valuable dev-ops guidance to support the blockchain developer ecosystem. Founded in 2013 and headquartered in Los Angeles, California, Blockdaemon has additional offices in New York and Ireland.

Lev

Series B in 2022
Lev Inc is a New York-based company founded in 2019 that specializes in financial services, particularly in lending and capital management solutions for commercial real estate transactions. The company has developed a technology platform designed to digitize these transactions, utilizing machine learning and artificial intelligence to analyze historical data and lender activity. This innovative approach allows Lev to identify optimal financing scenarios and connect clients with appropriate lenders. Additionally, the platform facilitates communication and negotiation on behalf of clients, streamlining the process of securing financing for property transactions.

Fidel API

Series B in 2022
Fidel API is a financial infrastructure platform that empowers developers to create programmable experiences in real-time during payment card transactions. By integrating directly with major payment networks like Visa and Mastercard, the platform provides granular transaction data, including amount, location, date, and merchant details. This enables businesses to enhance customer engagement and marketing efforts through real-time, event-driven interactions. Fidel API's technology facilitates the development of advanced loyalty and rewards programs, as well as streamlining processes such as reimbursements and expense management. Founded in 2018 and headquartered in London, Fidel API serves a diverse clientele ranging from startups to large enterprises, including notable organizations like Google and British Airways. The company is supported by significant investors and has a global presence with offices in Lisbon and New York, along with remote employees.

Capitolis

Series D in 2022
Capitolis Inc. is a technology company that offers an online software-as-a-service platform designed for banks and financial institutions to improve capital management and collaboration. Founded in 2016 and headquartered in New York, with additional offices in London and Tel Aviv, Capitolis enables financial institutions to optimize their balance sheets and enhance liquidity in capital markets. The platform facilitates the rapid sourcing of capital for trades from other institutions, connecting global banks with institutional investors to provide access to diversified capital and investment opportunities. By streamlining operations and fostering partnerships, Capitolis aims to enhance the efficiency and safety of capital markets while promoting economic performance.

ChargeAfter

Series B in 2022
ChargeAfter Ltd operates a consumer financing platform that connects merchants with a network of global lenders to provide personalized and responsible financing options at the point of sale. Founded in 2017 and headquartered in Ramat Gan, Israel, with additional offices in California and New York, the company offers a data-driven decisioning engine that facilitates real-time financing offers tailored to various consumer credit types. This approach enables approvals for nearly all customer applications, enhancing the shopping experience for consumers while allowing retailers to implement the platform quickly both online and in-store. ChargeAfter’s platform features detailed transaction reporting and white-label options, enabling merchants to seamlessly integrate multiple financing products into their sales processes. By streamlining credit distribution, ChargeAfter helps merchants boost conversion rates, increase average order values, and foster customer loyalty.

SIMON

Corporate Round in 2022
SIMON Markets LLC is a financial technology company based in New York City that operates an online distribution platform aimed at financial professionals. Established in 2017, the company focuses on structured investments and offers a comprehensive digital suite of tools designed to enhance wealth management. Its platform provides on-demand education, intuitive marketplaces, real-time analytics, and lifecycle management features, which collectively simplify the complexities associated with structured investments and annuity solutions. By addressing the needs of financial professionals, SIMON aims to streamline the investment process and improve client engagement.

Capital Markets Gateway

Series B in 2022
Capital Markets Gateway Inc. is a financial technology firm based in Chicago, Illinois, with additional locations in New York and Seattle. Founded in 2015, the company focuses on modernizing equity capital markets by providing a platform that delivers real-time information and analytics to investors, underwriters, and issuers. This platform enables users to monitor capital raising activities, conduct due diligence, and make informed investment decisions while facilitating collaboration among participants. Since its launch in 2017, Capital Markets Gateway has garnered the trust of over 100 buy-side firms, managing a combined $20 trillion in assets under management, along with support from 10 investment banks. The platform emphasizes transparency and workflow efficiencies, serving as a digital system of record for firm-wide deal activity.

AlphaSense

Series C in 2021
AlphaSense, Inc. is a market intelligence platform that specializes in information discovery for research professionals. Founded in 2007 and headquartered in New York, the company operates additional offices in London, Helsinki, Pune, and the U.S. Its platform allows users to efficiently search and analyze a wide range of financial data, including filings, research reports, and news, by utilizing natural language processing and advanced search algorithms. With nearly 2,000 enterprise clients, including a significant number of S&P 500 companies, AlphaSense empowers organizations to make informed business decisions quickly and confidently. The platform's capabilities include setting alerts and navigating through vast amounts of data to extract crucial insights across various industries.

Betterment

Series F in 2021
Betterment LLC is an online financial advisory service based in New York, offering a range of investment solutions for individuals and businesses. Founded in 2007, the company specializes in managing diversified portfolios through exchange-traded funds (ETFs) and provides various account types, including traditional and Roth IRAs, SEP IRAs, and trust accounts. Betterment's services include financial and retirement planning, tax loss harvesting, and an advanced cash management tool known as Two-Way Sweep. The platform allows users to manage their investments efficiently, with a management fee of 0.25%, while also providing features for tracking portfolio activities and achieving long-term financial goals. Betterment serves consumers directly, as well as businesses and financial advisors, emphasizing a goal-based investing framework to optimize returns.

Matillion

Series E in 2021
Matillion Ltd. specializes in developing cloud data integration software solutions aimed at helping organizations optimize their data usage. The company offers a range of products, including Matillion ETL for Amazon Redshift and Snowflake, which facilitate the extraction, loading, and transformation of structured and semi-structured data in cloud environments. Additionally, Matillion Data Loader allows users to seamlessly integrate data from various sources into their cloud data warehouses. The Matillion Business Intelligence tool provides self-service reporting and analytics capabilities, while Matillion Exchange serves as a marketplace for users to share and download ETL jobs. Matillion's solutions cater to a diverse clientele, including Fortune 500 companies and mid-sized enterprises across the United Kingdom, the United States, and EMEA. Founded in 2010 and headquartered in Manchester, the company also has offices in New York, Denver, and Seattle.

Jetty

Convertible Note in 2021
Jetty Insurance Agency LLC, founded in 2015 and headquartered in New York, provides property and casualty insurance products with a focus on the real estate sector. The company aims to simplify the leasing process and enhance conversion rates for property managers while making renting more affordable and accessible for residents. Jetty's innovative platform helps property managers reduce bad debt and streamline operations, ultimately lowering the financial barriers for renters and saving them significant move-in costs.

Komgo

Series B in 2021
Komgo SA is a Swiss-based technology company that operates a distributed ledger platform aimed at digitalizing the trade and commodities finance sector. Founded in 2018 and headquartered in Geneva, the company has expanded its presence with offices in Singapore, London, New York, and Houston. Komgo's platform streamlines trade finance processes by eliminating manual and paper-based methods, thereby reducing the risk of fraud and enhancing efficiency. It provides a secure environment for peer-to-peer transactions, which allows banks, traders, and other participants to easily access the liquidity necessary for global trade. By offering innovative workflow solutions and a benchmark data reference for the industry, Komgo is committed to simplifying trade finance and creating a more transparent and efficient marketplace.

Capitolis

Series C in 2021
Capitolis Inc. is a technology company that offers an online software-as-a-service platform designed for banks and financial institutions to improve capital management and collaboration. Founded in 2016 and headquartered in New York, with additional offices in London and Tel Aviv, Capitolis enables financial institutions to optimize their balance sheets and enhance liquidity in capital markets. The platform facilitates the rapid sourcing of capital for trades from other institutions, connecting global banks with institutional investors to provide access to diversified capital and investment opportunities. By streamlining operations and fostering partnerships, Capitolis aims to enhance the efficiency and safety of capital markets while promoting economic performance.

Socure

Series D in 2021
Socure Inc. specializes in digital identity verification solutions, utilizing artificial intelligence and machine learning to authenticate identities in real-time. Its flagship platform, Socure ID+, integrates data from various online and offline sources, including email, phone numbers, and social media, to streamline customer identification processes and ensure compliance with regulations such as know your customer (KYC) and anti-money laundering (AML). In addition to Socure ID+, the company offers tools like Aida, an AI-driven bot for real-time identity validation; Docv, a document verification solution; and Sigma Synthetic Fraud, which targets synthetic identity fraud. Serving a diverse clientele that includes software and financial firms, as well as integration partners and sponsor banks, Socure aims to eliminate identity fraud and enhance security for online transactions. Founded in 2012 and headquartered in New York, Socure has established strategic partnerships to expand its reach and effectiveness in the identity verification landscape.

Genesis Global

Series B in 2021
Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged solutions and deep expertise in capital markets and financial services. In supercharging developers to rapidly deliver high-performance, resilient and secure applications, Genesis replaces the buy vs. build challenge with a buy-to-build solution. The Genesis platform is designed with flexibility and performance at its core, providing developers with the frameworks, integrations and components required to automate manual workflows, enhance legacy systems and build entirely new applications. Featuring a resilient, real-time service-oriented architecture, Genesis excels across the performance envelope of low-latency, high-throughput and high-scalability, powering mission-critical applications at the world’s leading financial institutions. Strategically backed by Bank of America, BNY Mellon and Citi, Genesis Global has offices in Miami, New York, Charlotte, London, Leeds, São Paulo, Dublin and Bengaluru.

Centrical

Series C in 2021
Centrical is a company that specializes in an employee-centric success platform designed to enhance workplace performance through a gamified approach. Its software integrates real-time performance management, continuous feedback, microlearning, and employee engagement. The platform leverages AI and principles of behavioral psychology to motivate employees, fostering a positive work culture and improving productivity. Additionally, it offers managers interactive coaching and managerial tools to support their teams effectively. Centrical operates offices in New York, Ra'anana, Israel, and London. For more information, the company maintains an online presence at its website.

Arcus Financial Intelligence

Venture Round in 2020
Arcus Financial Intelligence, Inc. is a New York-based company that develops and operates an application program interface (API) platform designed for banks and financial institutions. The platform focuses on managing consumer bills and financial data, offering real-time bill management and payment services. Users can gain insights into their family finances, including details about outstanding bills, amounts owed, and due dates. Additionally, Arcus provides a multi-rail payment platform that facilitates various payment methods, making payments more accessible for consumers. Founded in 2012 and originally known as Regalii Inc., the company rebranded to Arcus Financial Intelligence, Inc. in June 2018.

Genesis Global

Corporate Round in 2020
Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged solutions and deep expertise in capital markets and financial services. In supercharging developers to rapidly deliver high-performance, resilient and secure applications, Genesis replaces the buy vs. build challenge with a buy-to-build solution. The Genesis platform is designed with flexibility and performance at its core, providing developers with the frameworks, integrations and components required to automate manual workflows, enhance legacy systems and build entirely new applications. Featuring a resilient, real-time service-oriented architecture, Genesis excels across the performance envelope of low-latency, high-throughput and high-scalability, powering mission-critical applications at the world’s leading financial institutions. Strategically backed by Bank of America, BNY Mellon and Citi, Genesis Global has offices in Miami, New York, Charlotte, London, Leeds, São Paulo, Dublin and Bengaluru.

Capitolis

Venture Round in 2020
Capitolis Inc. is a technology company that offers an online software-as-a-service platform designed for banks and financial institutions to improve capital management and collaboration. Founded in 2016 and headquartered in New York, with additional offices in London and Tel Aviv, Capitolis enables financial institutions to optimize their balance sheets and enhance liquidity in capital markets. The platform facilitates the rapid sourcing of capital for trades from other institutions, connecting global banks with institutional investors to provide access to diversified capital and investment opportunities. By streamlining operations and fostering partnerships, Capitolis aims to enhance the efficiency and safety of capital markets while promoting economic performance.

Socure

Series C in 2020
Socure Inc. specializes in digital identity verification solutions, utilizing artificial intelligence and machine learning to authenticate identities in real-time. Its flagship platform, Socure ID+, integrates data from various online and offline sources, including email, phone numbers, and social media, to streamline customer identification processes and ensure compliance with regulations such as know your customer (KYC) and anti-money laundering (AML). In addition to Socure ID+, the company offers tools like Aida, an AI-driven bot for real-time identity validation; Docv, a document verification solution; and Sigma Synthetic Fraud, which targets synthetic identity fraud. Serving a diverse clientele that includes software and financial firms, as well as integration partners and sponsor banks, Socure aims to eliminate identity fraud and enhance security for online transactions. Founded in 2012 and headquartered in New York, Socure has established strategic partnerships to expand its reach and effectiveness in the identity verification landscape.

Capital Markets Gateway

Series B in 2020
Capital Markets Gateway Inc. is a financial technology firm based in Chicago, Illinois, with additional locations in New York and Seattle. Founded in 2015, the company focuses on modernizing equity capital markets by providing a platform that delivers real-time information and analytics to investors, underwriters, and issuers. This platform enables users to monitor capital raising activities, conduct due diligence, and make informed investment decisions while facilitating collaboration among participants. Since its launch in 2017, Capital Markets Gateway has garnered the trust of over 100 buy-side firms, managing a combined $20 trillion in assets under management, along with support from 10 investment banks. The platform emphasizes transparency and workflow efficiencies, serving as a digital system of record for firm-wide deal activity.

UJET

Series C in 2020
UJET, Inc. specializes in developing customer support software and platform solutions that enhance customer communications. Founded in 2015 and headquartered in San Francisco, with additional offices in New York and Seoul, the company offers a cloud contact center platform that integrates seamlessly with major customer relationship management systems like Salesforce, Zendesk, and Kustomer. UJET's platform is designed for the smartphone era, modernizing digital and in-app customer experiences while eliminating the need for customers to switch between different communication channels. By utilizing multiple voices, online messaging, and mobile features, UJET assists customer service agents in managing incoming calls and resolving issues efficiently. The incorporation of artificial intelligence across its services further automates processes and improves interaction quality. Additionally, UJET provides a wait time messaging tool that offers live updates to customers while they are on hold, enhancing overall service satisfaction.

Nylas

Series B in 2020
Nylas, Inc. is a communications platform that allows applications to connect seamlessly with email, calendar, and contact providers. The company's offerings enable developers to create secure, bi-directional synchronization with services such as Gmail, Outlook.com, Microsoft Exchange, Office 365, and IMAP, among others. Nylas facilitates the development of embedded calendar features, supports recurring events, and allows for event creation directly from emails, streamlining enterprise communications. By simplifying the integration of communication data, Nylas empowers businesses to automate routine tasks and enhance user experiences through personalized insights. Founded in 2013 and originally named InboxApp, Nylas is headquartered in San Francisco, with additional offices in New York and Denver.

Rupert.

Pre Seed Round in 2020
Rupert Inc. is a data operation platform founded in 2019 and headquartered in New York, New York. The company focuses on enhancing business analyst services by addressing inefficiencies in data processing. Its platform automates work processes, allowing users to streamline their tasks and access contextual data for informed decision-making. Rupert's no-code alert builder enables data teams of all sizes to create custom alerts without the need for engineering support, facilitating seamless integration with various data stacks. By simplifying the analytics process, Rupert aims to help organizations achieve meaningful insights and drive business outcomes more efficiently.

Komgo

Venture Round in 2020
Komgo SA is a Swiss-based technology company that operates a distributed ledger platform aimed at digitalizing the trade and commodities finance sector. Founded in 2018 and headquartered in Geneva, the company has expanded its presence with offices in Singapore, London, New York, and Houston. Komgo's platform streamlines trade finance processes by eliminating manual and paper-based methods, thereby reducing the risk of fraud and enhancing efficiency. It provides a secure environment for peer-to-peer transactions, which allows banks, traders, and other participants to easily access the liquidity necessary for global trade. By offering innovative workflow solutions and a benchmark data reference for the industry, Komgo is committed to simplifying trade finance and creating a more transparent and efficient marketplace.

Aiera

Series A in 2020
Aiera, Inc. is a New York-based company that operates a platform for research automation and insights tailored for institutional investors. Founded in 2017, Aiera utilizes adaptive deep learning and advanced linguistics to enhance fundamental investment strategies. Its platform provides real-time analysis of individual equities, industry categories, and investor themes, allowing users to automatically monitor public earnings calls, broker research, media, SEC filings, and other relevant events. Aiera's solutions include features such as real-time alerts for buy, sell, or hold recommendations, target prices on equities and crypto assets, and automation tools that streamline workflows and enhance data utilization. The platform aims to empower investment managers by offering intelligent indicators and predictive modeling capabilities, enabling them to make informed decisions based on comprehensive financial insights.

Cashforce

Series A in 2019
Cashforce BV operates a sophisticated cash flow management and forecasting platform designed to enhance financial efficiency for businesses. Founded in 2013 and based in Antwerp, Belgium, with additional offices in New York, Amsterdam, Copenhagen, and London, the company serves various sectors, including wholesale and distribution, transportation, logistics, and manufacturing. Its platform offers users the ability to forecast cash flows across multiple companies, bank accounts, and currencies, allowing for early detection of potential cash shortages or surpluses. Cashforce distinguishes itself through seamless integration with various ERP and banking systems, enabling detailed transaction-level analysis. The platform also features an AI-based simulation engine that supports multiple cash flow scenarios and impact assessments, providing cash visibility to multinational corporations in over 120 countries. The company has formed a strategic alliance with Treasury Intelligence Solutions GmbH to further enhance its offerings.

Fidel API

Series A in 2019
Fidel API is a financial infrastructure platform that empowers developers to create programmable experiences in real-time during payment card transactions. By integrating directly with major payment networks like Visa and Mastercard, the platform provides granular transaction data, including amount, location, date, and merchant details. This enables businesses to enhance customer engagement and marketing efforts through real-time, event-driven interactions. Fidel API's technology facilitates the development of advanced loyalty and rewards programs, as well as streamlining processes such as reimbursements and expense management. Founded in 2018 and headquartered in London, Fidel API serves a diverse clientele ranging from startups to large enterprises, including notable organizations like Google and British Airways. The company is supported by significant investors and has a global presence with offices in Lisbon and New York, along with remote employees.

Bloomberg Second Measure

Series A in 2019
Bloomberg Second Measure is a technology company that provides performance analytics services by analyzing billions of anonymized purchase transactions. The firm assists major brands and investment firms in addressing real-time inquiries related to company performance and consumer behavior. By leveraging this vast dataset, Bloomberg Second Measure enables businesses to identify rapidly growing companies, benchmark against competitors, and gain deeper insights into customer preferences. The company operates from its headquarters in the Bay Area and has an additional office in New York. It is supported by prominent investors, including Bessemer Venture Partners, Goldman Sachs, and Y Combinator.

Privitar

Corporate Round in 2018
Privitar Ltd. is an enterprise software company specializing in privacy-preserving data mining and sophisticated data anonymization. Founded in 2014 and headquartered in London, with additional offices in San Francisco, New York, and Paris, Privitar develops a suite of products designed to help organizations analyze sensitive data while maintaining privacy and compliance with regulations such as GDPR and HIPAA. Its offerings include Privitar Publisher, which supports auditing and user management; Privitar Lens, for creating privacy-preserving APIs; SecureLink, a data de-identification system; and the Privitar Data Privacy Platform, aimed at enhancing data utilization and safeguarding sensitive information. The company's solutions cater to various sectors, including finance, healthcare, telecommunications, and marketing, serving a diverse global client base across North America, Europe, and Asia.

Braze

Series D in 2017
Braze, Inc. is a customer engagement platform that specializes in enhancing interactions between consumers and brands across various industries, including retail, media, financial services, and hospitality. Founded in 2011 and headquartered in New York, Braze provides a suite of mobile marketing automation and customer relationship management solutions. The platform integrates tools for engagement orchestration, campaign optimization, and cross-channel personalization, utilizing an AI engine called Sage AI to enhance functionality. Braze enables brands to create meaningful, context-driven conversations through various channels, ensuring relevant and timely interactions. The company has additional offices in Chicago, London, San Francisco, and Singapore, reflecting its global presence and commitment to delivering exceptional customer experiences. Formerly known as Appboy, Braze rebranded in November 2017 to better align with its mission of fostering human connections between consumers and the brands they love.

TradeIT

Seed Round in 2017
Trading Ticket, a startup based out of New York, wants to develop a suite of products that will help consumers become more active, and proactive, investors. TradeIt is a patent pending technology that is in alpha on a publicly listed publishing platform. TradeIt allows users to quickly and easily place orders with their existing online brokerage accounts from any website or mobile device. Developed by 3 leading financial technology veterans, TradeIt has built a robust technology platform that can be easily integrated and embedded into any website, mobile device or advertising unit. TradeIt has navigated the complexities of legal compliance and security concerns to allow for online traders to have safe, fast, frictionless ordering.

Axoni

Series A in 2016
Axoni is a technology company that specializes in real-time data replication and distributed ledger software for the financial services industry. Founded in 2017, it serves major financial institutions, including banks, asset managers, hedge funds, and market infrastructure firms globally, with offices in New York and London. Axoni's platform facilitates the seamless integration of traditional financial technologies with blockchain systems, offering market information and deep analysis of trends. Its solutions enable rapid deployment of critical financial networks and automate real-time data sharing among market participants, enhancing the management of legal records, lifecycle events, and cash flow calculations.

Illusive Networks

Series B in 2016
Illusive Networks Ltd. specializes in developing cybersecurity solutions focused on deception technology to prevent cyber attacks on enterprise systems. By creating a deceptive environment within existing networks, Illusive effectively identifies attackers, disrupts their activities, and provides actionable forensic insights. The company's offerings include compliance support, insider threat defense, and cloud security services, along with a comprehensive management platform that integrates various modular components for centralized cybersecurity management. Its Active Defense technology enhances security by removing vulnerable connections and replacing them with deceptive alternatives, allowing organizations to detect advanced persistent threats and prevent lateral movement by attackers. Founded in 2014 and based in Tel Aviv-Yafo, Israel, with an additional office in New York, Illusive serves clients across several industries, including finance, healthcare, legal, manufacturing, retail, and technology. The company, spun out from the venture group Team8, leverages expertise from veterans of Israel’s military intelligence to support its innovative approach to cybersecurity.

Braze

Series C in 2016
Braze, Inc. is a customer engagement platform that specializes in enhancing interactions between consumers and brands across various industries, including retail, media, financial services, and hospitality. Founded in 2011 and headquartered in New York, Braze provides a suite of mobile marketing automation and customer relationship management solutions. The platform integrates tools for engagement orchestration, campaign optimization, and cross-channel personalization, utilizing an AI engine called Sage AI to enhance functionality. Braze enables brands to create meaningful, context-driven conversations through various channels, ensuring relevant and timely interactions. The company has additional offices in Chicago, London, San Francisco, and Singapore, reflecting its global presence and commitment to delivering exceptional customer experiences. Formerly known as Appboy, Braze rebranded in November 2017 to better align with its mission of fostering human connections between consumers and the brands they love.

Persado

Series C in 2016
Persado Inc. develops artificial intelligence-driven marketing language solutions designed to enhance customer engagement and drive revenue. The company offers a suite of products, including Pro Email for optimizing email subject lines, Pro Social for generating effective social media ads, and Persado Enterprise and Persado One for personalized, emotion-driven language across various consumer touchpoints. Persado's platform leverages machine learning and natural language generation, trained on extensive datasets, to create compelling content that resonates with target audiences. This technology has demonstrated an average conversion lift of 41%, contributing to significant incremental revenue for major brands in industries such as banking, insurance, retail, and telecommunications. Headquartered in New York, Persado also has locations in several cities worldwide, including San Francisco, Chicago, Rome, Milan, Neo Irakleio, and London. The company maintains strategic partnerships with firms like Emarsys and Listrak to enhance its offerings.

Illusive Networks

Series B in 2015
Illusive Networks Ltd. specializes in developing cybersecurity solutions focused on deception technology to prevent cyber attacks on enterprise systems. By creating a deceptive environment within existing networks, Illusive effectively identifies attackers, disrupts their activities, and provides actionable forensic insights. The company's offerings include compliance support, insider threat defense, and cloud security services, along with a comprehensive management platform that integrates various modular components for centralized cybersecurity management. Its Active Defense technology enhances security by removing vulnerable connections and replacing them with deceptive alternatives, allowing organizations to detect advanced persistent threats and prevent lateral movement by attackers. Founded in 2014 and based in Tel Aviv-Yafo, Israel, with an additional office in New York, Illusive serves clients across several industries, including finance, healthcare, legal, manufacturing, retail, and technology. The company, spun out from the venture group Team8, leverages expertise from veterans of Israel’s military intelligence to support its innovative approach to cybersecurity.

TradeIT

Seed Round in 2015
Trading Ticket, a startup based out of New York, wants to develop a suite of products that will help consumers become more active, and proactive, investors. TradeIt is a patent pending technology that is in alpha on a publicly listed publishing platform. TradeIt allows users to quickly and easily place orders with their existing online brokerage accounts from any website or mobile device. Developed by 3 leading financial technology veterans, TradeIt has built a robust technology platform that can be easily integrated and embedded into any website, mobile device or advertising unit. TradeIt has navigated the complexities of legal compliance and security concerns to allow for online traders to have safe, fast, frictionless ordering.

Persado

Series B in 2015
Persado Inc. develops artificial intelligence-driven marketing language solutions designed to enhance customer engagement and drive revenue. The company offers a suite of products, including Pro Email for optimizing email subject lines, Pro Social for generating effective social media ads, and Persado Enterprise and Persado One for personalized, emotion-driven language across various consumer touchpoints. Persado's platform leverages machine learning and natural language generation, trained on extensive datasets, to create compelling content that resonates with target audiences. This technology has demonstrated an average conversion lift of 41%, contributing to significant incremental revenue for major brands in industries such as banking, insurance, retail, and telecommunications. Headquartered in New York, Persado also has locations in several cities worldwide, including San Francisco, Chicago, Rome, Milan, Neo Irakleio, and London. The company maintains strategic partnerships with firms like Emarsys and Listrak to enhance its offerings.

Betterment

Series C in 2014
Betterment LLC is an online financial advisory service based in New York, offering a range of investment solutions for individuals and businesses. Founded in 2007, the company specializes in managing diversified portfolios through exchange-traded funds (ETFs) and provides various account types, including traditional and Roth IRAs, SEP IRAs, and trust accounts. Betterment's services include financial and retirement planning, tax loss harvesting, and an advanced cash management tool known as Two-Way Sweep. The platform allows users to manage their investments efficiently, with a management fee of 0.25%, while also providing features for tracking portfolio activities and achieving long-term financial goals. Betterment serves consumers directly, as well as businesses and financial advisors, emphasizing a goal-based investing framework to optimize returns.

Virtual Growth

Venture Round in 1999
Virtual Growth offers outsourced financial and accounting services to startup and new media companies. It is based in New York, United States.
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