Cisco Investments
Cisco Investments, established in 1993, is the venture capital arm of Cisco Systems, Inc. Based in San Jose, California, with additional offices globally, it specializes in direct investments and fund of funds strategies. Focusing primarily on early-stage, growth-stage, and pre-IPO technology companies, Cisco Investments targets sectors such as data center, IoT, security, big data, cloud, and infrastructure. It invests globally, with a particular interest in regions like China, India, and Israel. The firm typically allocates between $0.8 million to $15 million per investment, seeking to acquire a 5% to 20% stake in portfolio companies. With over 40 investment professionals and an active portfolio of $2 billion across 80 direct investments and 35 fund partnerships, Cisco Investments aims to support and grow innovative technology startups worldwide.
Past deals in NFC
Uniqode
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.
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