CircleUp

CircleUp is a San Francisco-based company established in 2012, operating an online platform that connects early-stage consumer and retail brands with accredited investors. The platform facilitates capital raising and provides resources to these companies, enabling them to grow and scale. CircleUp's proprietary machine learning platform, Helio, evaluates and predicts the potential success of over 1.3 million consumer businesses, aiding in the discovery and selection of promising investment opportunities.

Aditi Dashputre

Partner

Ben Lee

Managing Director, CircleUp Funds

Past deals in Dietary Supplements

Partake Foods

Series B in 2022
Partake Foods, Inc. is a food company that specializes in the production and sale of allergy-friendly cookies. Founded in 2016 and headquartered in Jersey City, New Jersey, the company offers a diverse range of products, including nut-free, gluten-free, and vegan cookies. Its offerings feature various flavors such as sprouted grain chocolate chip, double chocolate chip, sweet potato millet, carrot oat, and birthday cake mini cookies. Partake Foods is committed to providing non-genetically modified and kosher options, catering to health-conscious consumers and families seeking safe snack alternatives. The company's products are available for purchase online, emphasizing accessibility for customers looking for healthy, allergen-free snacks.

Everything Legendary

Series A in 2022
Everything Legendary is a retailer focused on providing plant-based, gluten-free, and soy-free food products. The company specializes in vegan offerings, including burgers, non-dairy milkshakes, fries, cookies, sweets, cakes, breads, cupcakes, and freshly pressed juices. By catering to the health and dietary preferences of consumers, Everything Legendary aims to improve health outcomes, particularly within the Black community, allowing customers to enjoy their favorite foods in a healthier format from the comfort of their homes.

GEM

Seed Round in 2021
GEM Health, Inc. specializes in manufacturing plant-based multivitamin supplements aimed at enhancing wellbeing and reducing stress for women. Founded in 2018 and based in Los Angeles, California, the company offers a chewable daily nutrition product made from 13 whole plant ingredients that provide over 15 essential vitamins, minerals, and herbs without fillers or preservatives. GEM's approach emphasizes the use of real, sustainable ingredients, blending minerals and probiotics to promote health at the cellular level. In addition to its nutritional products, the company sells apparel such as sweatshirts and tote bags through its online platform.

Rowdy Energy

Funding Round in 2021
Rowdy Energy is a beverage company that specializes in the production of energy drinks designed to enhance focus and performance. Its products feature a unique blend of caffeine and the nootropic L-Theanine, which provides a sustained energy boost while minimizing the risk of an energy crash. The drinks also incorporate electrolytes to support hydration and overall physical performance. Rowdy Energy offers a variety of ten flavors, including seven sugar-free and KETO-certified options, catering to health-conscious consumers seeking reduced sugar content. Additionally, the company diversifies its offerings by producing clothing and accessories related to its brand.

IQ Bar

Series A in 2021
IQ Bar, Inc. is a food and beverage company based in Boston, Massachusetts, specializing in the production and sale of nutrition bars and hydration mixes. Founded in 2016, the company offers a variety of protein bars in different flavors, catering to health-conscious consumers. IQ Bar distributes its products through various retailers and distributors across the United States, in addition to selling them directly online. The company's focus is on providing nutritious options for individuals seeking convenient and healthy snacking solutions.

Partake Foods

Series A in 2021
Partake Foods, Inc. is a food company that specializes in the production and sale of allergy-friendly cookies. Founded in 2016 and headquartered in Jersey City, New Jersey, the company offers a diverse range of products, including nut-free, gluten-free, and vegan cookies. Its offerings feature various flavors such as sprouted grain chocolate chip, double chocolate chip, sweet potato millet, carrot oat, and birthday cake mini cookies. Partake Foods is committed to providing non-genetically modified and kosher options, catering to health-conscious consumers and families seeking safe snack alternatives. The company's products are available for purchase online, emphasizing accessibility for customers looking for healthy, allergen-free snacks.

Nutpods

Private Equity Round in 2019
Nutpods is a consumer goods company that specializes in dairy-free creamers and alternative milks, catering to health-conscious individuals and those adhering to a plant-based lifestyle. The company’s products, made from almonds, oats, and MCT-rich coconuts, provide a vegan and cruelty-free option for coffee, tea, and other beverages. Nutpods has garnered a dedicated following, particularly among consumers participating in wellness programs such as Whole30, establishing itself as a prominent player in the market for alternative creamers.

HUM Nutrition

Series B in 2019
HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Liquid I.V

Series B in 2018
Liquid I.V utilizes Cellular Transport Technology (CTT), which is utilized in all of our products, is based on an optimal ratio of ingredients designed to enhance rapid absorption of water and other nutrients into your body. CTT® is a delivery system designed to enhance rapid absorption of water and key ingredients into your body, helping you feel better, faster. Liquid I.V was established in 2012 by Brandin Cohen in Marina Del Rey, California.

Nutpods

Venture Round in 2017
Nutpods is a consumer goods company that specializes in dairy-free creamers and alternative milks, catering to health-conscious individuals and those adhering to a plant-based lifestyle. The company’s products, made from almonds, oats, and MCT-rich coconuts, provide a vegan and cruelty-free option for coffee, tea, and other beverages. Nutpods has garnered a dedicated following, particularly among consumers participating in wellness programs such as Whole30, establishing itself as a prominent player in the market for alternative creamers.

HUM Nutrition

Series A in 2017
HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Nutpods

Series A in 2016
Nutpods is a consumer goods company that specializes in dairy-free creamers and alternative milks, catering to health-conscious individuals and those adhering to a plant-based lifestyle. The company’s products, made from almonds, oats, and MCT-rich coconuts, provide a vegan and cruelty-free option for coffee, tea, and other beverages. Nutpods has garnered a dedicated following, particularly among consumers participating in wellness programs such as Whole30, establishing itself as a prominent player in the market for alternative creamers.

Rebbl

Series D in 2016
Rebbl Inc. is a California-based company founded in 2011 that specializes in the production and sale of plant-based beverages, particularly elixirs and tonics. The company focuses on crafting high-quality super herb drinks made from a variety of natural ingredients, including roots, extracts, berries, bark, and leaves. Rebbl's product line includes unique flavors such as dark chocolate, vanilla, and salted caramel, designed to provide nourishment and promote wellness. By utilizing revered traditional wellness plants and adaptogens, Rebbl aims to help consumers maintain a balanced and healthy lifestyle. The company's products are available through various retail outlets.

Bitty Foods

Venture Round in 2016
Bitty Foods, LLC, founded in 2013 and based in San Francisco, California, specializes in producing bakery products made from cricket flour. The company dry roasts and mills crickets into a nutty-flavored powder, which serves as a protein-rich ingredient in a variety of baked goods, including cookies, pancakes, and energy bars. By integrating edible insects into its offerings, Bitty Foods aims to introduce a sustainable and nutritious source of protein into the American diet, appealing to consumers seeking innovative and health-conscious food options.

Rebbl

Seed Round in 2016
Rebbl Inc. is a California-based company founded in 2011 that specializes in the production and sale of plant-based beverages, particularly elixirs and tonics. The company focuses on crafting high-quality super herb drinks made from a variety of natural ingredients, including roots, extracts, berries, bark, and leaves. Rebbl's product line includes unique flavors such as dark chocolate, vanilla, and salted caramel, designed to provide nourishment and promote wellness. By utilizing revered traditional wellness plants and adaptogens, Rebbl aims to help consumers maintain a balanced and healthy lifestyle. The company's products are available through various retail outlets.

Hail Merry

Venture Round in 2015
Hail Merry LLC is a manufacturer and retailer of raw, vegan, and gluten-free snack products, established in 2006 and based in Dallas, Texas. The company offers a diverse range of snacks, including tarts, macaroons, grawnola, nuts and seeds, all crafted from pure, consciously sourced ingredients. Hail Merry emphasizes the benefits of plant-based dietary fats, particularly raw nuts and organic virgin coconut oil, which contribute to the flavor and health benefits of their products. Their snacks are low-temperature dehydrated to preserve the integrity of these ingredients, ensuring freshness and a superior taste experience. Hail Merry's products are available through retail stores in the United States, Canada, and the United Kingdom, as well as online, catering to consumers seeking guilt-free, healthy snacking options that are grain-free, gluten-free, dairy-free, non-GMO, vegan, and kosher certified.

SmartyPants Vitamins

Venture Round in 2015
SmartyPants Vitamins, Inc. develops, markets, and distributes GMO-free gummy vitamins and supplements for both children and adults. The company offers a variety of products, including all-in-one gummy vitamins that combine multivitamins, omega-3, and vitamin D into a single serving. Its product line includes prebiotic formulas to support digestive and immune health, as well as tailored supplements for toddlers, teens, and pets, covering various life stages and dietary needs. Established in 2009 and headquartered in Venice, California, SmartyPants Vitamins ensures that its products are available both in retail stores and online, catering to a broad audience seeking convenient and health-focused vitamin solutions.

Wilde Brands

Venture Round in 2015
Wilde Brands Inc. is a manufacturer based in Boulder, Colorado, specializing in whole food and nutrient-dense snacks. Founded in 2014, the company produces a variety of meat-based protein snacks, including protein chips and snack bars. Its product lineup features flavors such as barbeque, buffalo, jalapeno, and salt and vinegar, made from high-quality ingredients like chicken, cassava root, and coconut oil. Wilde Brands focuses on providing nutrient-rich options that cater to health-conscious consumers and meat lovers alike, offering a unique blend of protein and flavor in its snacks.

SuperEats

Venture Round in 2015
SuperEats is a company focused on providing healthy snacking options to promote overall well-being and happiness. Established in May 2014, SuperEats began its journey in New York City and has since expanded its reach to customers across the United States, Canada, and Japan. The company specializes in producing fast food snacks made from natural ingredients that are high in protein and low in carbohydrates, catering to individuals seeking nutritious and convenient quick bites. SuperEats aims to encourage a healthier lifestyle by offering products that align with their mission of enhancing both physical health and overall happiness. Their commitment to healthy living extends from their company culture to the items they offer customers.

Rumble Supershake

Venture Round in 2014
Rumble Supershake is a manufacturer of nutritious beverages aimed at enhancing health and wellness. The company specializes in producing maple health drinks and protein drinks available in a variety of flavors. Each beverage is thoughtfully formulated and enriched with natural ingredients, including organic maple syrup, tapioca dextrin, healthy saturated fats, antioxidants, and fiber. By focusing on high-quality components, Rumble Supershake aims to support individuals in maintaining an active and healthy lifestyle.

SmartyPants Vitamins

Venture Round in 2014
SmartyPants Vitamins, Inc. develops, markets, and distributes GMO-free gummy vitamins and supplements for both children and adults. The company offers a variety of products, including all-in-one gummy vitamins that combine multivitamins, omega-3, and vitamin D into a single serving. Its product line includes prebiotic formulas to support digestive and immune health, as well as tailored supplements for toddlers, teens, and pets, covering various life stages and dietary needs. Established in 2009 and headquartered in Venice, California, SmartyPants Vitamins ensures that its products are available both in retail stores and online, catering to a broad audience seeking convenient and health-focused vitamin solutions.

SmartyPants Vitamins

Seed Round in 2013
SmartyPants Vitamins, Inc. develops, markets, and distributes GMO-free gummy vitamins and supplements for both children and adults. The company offers a variety of products, including all-in-one gummy vitamins that combine multivitamins, omega-3, and vitamin D into a single serving. Its product line includes prebiotic formulas to support digestive and immune health, as well as tailored supplements for toddlers, teens, and pets, covering various life stages and dietary needs. Established in 2009 and headquartered in Venice, California, SmartyPants Vitamins ensures that its products are available both in retail stores and online, catering to a broad audience seeking convenient and health-focused vitamin solutions.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.