CircleUp

CircleUp Network, Inc. operates an equity crowdfunding platform that connects entrepreneurs in the consumer and retail sectors with accredited investors. Established in 2011 and based in San Francisco, CircleUp facilitates access to capital and resources for early-stage brands by posting detailed profiles of promising companies on its platform. This allows investors to discover, research, and invest in innovative consumer businesses. The company utilizes its proprietary machine learning platform, Helio, which analyzes vast amounts of data to evaluate a large number of consumer businesses and predict their future success. Through this modern approach, CircleUp aims to streamline the investment process in private markets, fostering growth for emerging brands.

Aditi Dashputre

Partner

Ben Lee

Managing Director, CircleUp Funds

Patrick Robinson

Managing Director

Past deals in Dietary Supplements

Partake Foods

Series B in 2022
Partake Foods, Inc. is a food company that specializes in producing and selling allergy-friendly snacks, particularly cookies. The company offers a range of products that are nut-free, gluten-free, vegan, and made without genetically modified organisms. Its cookie varieties include sprouted grain chocolate chip, double chocolate chip, sweet potato millet, carrot oat, and birthday cake mini cookies, catering to health-conscious consumers and those with dietary restrictions. Partake Foods markets its products online, making them accessible to a broader audience. Founded in 2016 and originally known as Vivis Life, LLC, the company is headquartered in Jersey City, New Jersey.

GEM

Seed Round in 2021
GEM is one chewable bite of daily nutrition. Designed for humankind and backed by science, GEM deliciously features 13 whole plant ingredients that deliver more than 15 key vitamins, minerals, and herbs. No fillers or preservatives, just complementary nutrients that are easier to absorb, and easier on the planet. Founded in 2018, GEM is based in Venice, California.

Rowdy Energy

Funding Round in 2021
Rowdy Energy is a company that specializes in the production of energy drinks aimed at enhancing focus and performance. Its drinks combine caffeine with the nootropic L-Theanine, which helps provide a boost in energy without the common crash associated with many energy beverages. The inclusion of electrolytes supports hydration and maintains optimal body function. Rowdy Energy offers a diverse range of flavors, including seven sugar-free, KETO-certified options. In addition to its beverage line, the company also produces clothing and accessories, catering to consumers seeking a lifestyle that promotes energy and wellness.

IQ Bar

Series A in 2021
IQ Bar, Inc. is a food and beverage company that specializes in producing and selling nutrition bars and hydration mixes. Founded in 2016 and based in Boston, Massachusetts, IQ Bar offers its products in a variety of flavors. The company markets its items through distributors and retailers across the United States, as well as through online platforms.

Partake Foods

Series A in 2021
Partake Foods, Inc. is a food company that specializes in producing and selling allergy-friendly snacks, particularly cookies. The company offers a range of products that are nut-free, gluten-free, vegan, and made without genetically modified organisms. Its cookie varieties include sprouted grain chocolate chip, double chocolate chip, sweet potato millet, carrot oat, and birthday cake mini cookies, catering to health-conscious consumers and those with dietary restrictions. Partake Foods markets its products online, making them accessible to a broader audience. Founded in 2016 and originally known as Vivis Life, LLC, the company is headquartered in Jersey City, New Jersey.

nutpods

Private Equity Round in 2019
Nutpods is a consumer goods company focused on producing dairy-free beverage creamers that serve as healthy alternatives to traditional milk. The company offers a range of products made from almonds, oats, and MCT-rich coconuts, catering to health-conscious consumers who follow a dairy-free and plant-based lifestyle. Nutpods has garnered a strong following, particularly among individuals engaged in wellness programs like Whole30, and has established itself as a prominent player in the alternative milk market. Its offerings allow consumers to enjoy coffee, tea, and related beverages without compromising their dietary preferences.

HUM Nutrition

Series B in 2019
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

nutpods

Venture Round in 2017
Nutpods is a consumer goods company focused on producing dairy-free beverage creamers that serve as healthy alternatives to traditional milk. The company offers a range of products made from almonds, oats, and MCT-rich coconuts, catering to health-conscious consumers who follow a dairy-free and plant-based lifestyle. Nutpods has garnered a strong following, particularly among individuals engaged in wellness programs like Whole30, and has established itself as a prominent player in the alternative milk market. Its offerings allow consumers to enjoy coffee, tea, and related beverages without compromising their dietary preferences.

Bitty Foods

Venture Round in 2016
Bitty Foods is a food company based on a revolutionary idea that edible insects are a protein-rich food ripe for introduction into the American diet. It specializes in producing cricket flour and making foods from it. Bitty Foods dry roasts and mills crickets into a delicate, nutty-flavored powder, and uses it as an ingredient in its protein-rich baked goods and energy bars. The company was founded in 2013 and is headquartered in San Francisco, California.

Hail Merry

Venture Round in 2015
Hail Merry is a category redefining snack food company born out of the raw foods movement that celebrates the benefits of plant-based dietary fats. they especially love raw nuts for their sweet flavor and good fats, as well as organic virgin coconut oil for its energizing medium chain fats and luxurious mouth feel. Their national award winning and truly great tasting recipes are low- temperature dehydrated rather than baked or roasted at high temperatures, which protects the integrity of their consciously sourced raw oils and pure ingredients, offering an unparalleled freshness and taste experience.

SmartyPants Vitamins

Venture Round in 2015
SmartyPants Vitamins, Inc. is a company that develops, markets, and distributes GMO-free gummy vitamins and supplements for both children and adults. The product line includes all-in-one gummy vitamins that combine multivitamins, omega-3 fatty acids, and vitamin D in a single serving. In addition to adult formulas for digestive, immune, bone, and energy health, the company offers tailored supplements for toddlers, teens, and pets, including options for dogs of various ages and dietary needs. SmartyPants products are available through various retail channels, both in-store and online. Founded in 2010 and based in Venice, California, SmartyPants Vitamins aims to provide accessible nutritional support for different life stages.

Rumble Supershake

Venture Round in 2014
Rumble Supershake is a manufacturer of nutritious beverages aimed at promoting health and wellness. The company specializes in producing maple health drinks and protein drinks available in various flavors. Each beverage is thoughtfully crafted with natural ingredients, including organic maple syrup, tapioca dextrin, healthy saturated fats, antioxidants, and fiber. These components are designed to support individuals in maintaining an active and fit lifestyle.

SmartyPants Vitamins

Venture Round in 2014
SmartyPants Vitamins, Inc. is a company that develops, markets, and distributes GMO-free gummy vitamins and supplements for both children and adults. The product line includes all-in-one gummy vitamins that combine multivitamins, omega-3 fatty acids, and vitamin D in a single serving. In addition to adult formulas for digestive, immune, bone, and energy health, the company offers tailored supplements for toddlers, teens, and pets, including options for dogs of various ages and dietary needs. SmartyPants products are available through various retail channels, both in-store and online. Founded in 2010 and based in Venice, California, SmartyPants Vitamins aims to provide accessible nutritional support for different life stages.

SmartyPants Vitamins

Seed Round in 2013
SmartyPants Vitamins, Inc. is a company that develops, markets, and distributes GMO-free gummy vitamins and supplements for both children and adults. The product line includes all-in-one gummy vitamins that combine multivitamins, omega-3 fatty acids, and vitamin D in a single serving. In addition to adult formulas for digestive, immune, bone, and energy health, the company offers tailored supplements for toddlers, teens, and pets, including options for dogs of various ages and dietary needs. SmartyPants products are available through various retail channels, both in-store and online. Founded in 2010 and based in Venice, California, SmartyPants Vitamins aims to provide accessible nutritional support for different life stages.
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