Channel 4 Ventures

Fy! is an AI-powered online marketplace specializing in art, home decor, and lifestyle products. The company offers a diverse range of items, including wall art, furniture, lighting, rugs, and various home accessories, all aimed at making stylish living more accessible. Fy! emphasizes quality and affordability, providing users with the opportunity to enhance their living spaces. The platform also features free shipping, ensuring a convenient shopping experience for customers looking to refresh their homes with unique and trendy decor.

Vinterior is an online marketplace for vintage and antique furniture, textiles, and lighting. The platform enables users to discover, buy, source, and sell pre-owned pieces, and to curate interiors that reflect period styles. By emphasizing upcycled and restored items, Vinterior helps customers recreate historical aesthetics in homes or workspaces while tailoring selections to individual budgets and tastes.

My Bespoke Room Limited is a London-based company that specializes in online professional interior design and personal shopping services. Founded in 2013, it operates a unique platform that connects consumers with professional interior designers, enabling personalized home transformations. The company is recognized as the UK's top-rated interior design service on Houzz and is known for its extensive reviews. My Bespoke Room offers a range of affordable packages, allowing clients to work with designers who understand their style and budget. The design process typically takes two to three weeks and is facilitated through an innovative online platform. Additionally, the company provides a software solution for designers, equipping them with tools to enhance their productivity and manage their businesses effectively. With a commitment to making quality interior design accessible, My Bespoke Room aims to simplify the design and shopping experience for clients while supporting designers in their professional growth.

Swyft is a manufacturer and retailer of home furnishing products, specializing in a diverse range of items including sofas, beds, ottomans, stools, mattresses, and sofa beds. The company focuses on delivering comfort quickly while maintaining a commitment to environmental sustainability. Swyft's offerings feature various designs and styles, incorporating quality materials such as solid wood legs and foam-filled cushions. This approach allows customers to select products that align with their home aesthetics and lifestyle needs.

COAT is a sustainable paint company that focuses on transforming the home decorating experience. Since its inception, COAT has maintained a carbon-neutral status, emphasizing its commitment to environmental responsibility. The company develops innovative paint coating products made from high-quality raw materials, including quality pigments, resin, and high-grade titanium dioxide. These products cater to various surfaces such as walls, ceilings, kitchens, bathrooms, wood, and exteriors. COAT aims to provide customers with sustainable materials that promote zero-waste production, thereby redefining how individuals approach purchasing paint for their homes.

Eve Sleep is a direct-to-consumer sleep brand focusing on the design, branding, marketing, and sale of a broad range of sleep products across the United Kingdom, Ireland, France, other parts of Europe, and international markets. The product line includes mattresses, bed frames, pillows, bedding, sleep accessories, and child and baby cot mattresses and bedding. The company sells its products through online channels and retail partnerships. Founded in 2014 and based in London, Eve Sleep aims to provide accessible, quality sleep solutions through a streamlined shopping experience.