Channel 4 Ventures
Channel 4 Ventures, established in 2015, is the corporate venture capital arm of Channel Four Television, located in London, United Kingdom. The firm focuses on investing in high-potential brands within the media and consumer marketplaces, targeting companies at various stages from pre-Series A to pre-IPO. In exchange for equity stakes, Channel 4 Ventures offers these brands the opportunity to enhance their growth through TV advertising, leveraging the extensive reach and influence of the Channel 4 network. This approach aims to foster innovation and support the development of promising businesses in a competitive landscape.
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Past deals in Furniture
Vinterior
Venture Round in 2024
Vinterior is an online marketplace for vintage and antique furniture, textiles, and lighting. The platform enables users to discover, buy, source, and sell pre-owned pieces, and to curate interiors that reflect period styles. By emphasizing upcycled and restored items, Vinterior helps customers recreate historical aesthetics in homes or workspaces while tailoring selections to individual budgets and tastes.
Swyft
Venture Round in 2023
Swyft is a manufacturer and retailer of home furnishing products, specializing in a diverse range of items including sofas, beds, ottomans, stools, mattresses, and sofa beds. The company focuses on delivering comfort quickly while maintaining a commitment to environmental sustainability. Swyft's offerings feature various designs and styles, incorporating quality materials such as solid wood legs and foam-filled cushions. This approach allows customers to select products that align with their home aesthetics and lifestyle needs.
eve Sleep
Series B in 2016
Eve Sleep is a direct-to-consumer sleep brand focusing on the design, branding, marketing, and sale of a broad range of sleep products across the United Kingdom, Ireland, France, other parts of Europe, and international markets. The product line includes mattresses, bed frames, pillows, bedding, sleep accessories, and child and baby cot mattresses and bedding. The company sells its products through online channels and retail partnerships. Founded in 2014 and based in London, Eve Sleep aims to provide accessible, quality sleep solutions through a streamlined shopping experience.
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