Rich Products Ventures

Rich Products Ventures, established in 2017 and located in Emeryville, California, is the corporate venture capital arm of Rich Products Corporation. The firm focuses on investing in early-stage ventures within the food industry, aiming to foster innovation and growth in this sector. Through its investments, Rich Products Ventures seeks to support companies that align with its mission to enhance the food experience while advancing the development of new products and solutions.

Dinsh Guzdar

Managing Director, Corporate Venture Fund

Past deals in Food Processing

Wilkinson Baking

Seed Round in 2022
Wilkinson Baking Company, founded in 1998 and headquartered in Walla Walla, Washington, specializes in the design and manufacture of automated bread-making machines. The company's flagship product, the BreadBot, is transforming the bread industry by enabling the automatic production of fresh, all-natural bread. This innovative baking system is equipped with features such as an autostart option, even production distribution, and an auto-cleaning cycle for the mixing pot. It also monitors critical parameters including water temperature, mixer speed, proofer humidity, and loaf height. Additionally, the BreadBot utilizes sensors to track bakery functions such as oven temperature, production status, and timing for loaf exits. This technology allows general stores to offer customers high-quality bread while enhancing their sales potential.

Strella Biotechnology

Series A in 2022
Strella Biotechnology, Inc. is a Philadelphia-based company that designs and manufactures sensor-based devices aimed at maximizing the freshness of produce throughout the supply chain. Founded in 2018 by Jacob Jordan and Katherine Sizov, the company specializes in ethylene detection technology, which assesses the ripeness of fruit by measuring the ethylene gas emitted during ripening. This innovation helps to optimize the produce supply chain by providing critical data that reduces spoilage and enhances the management of fresh produce. Strella Biotechnology leverages its patented technology to support efficiency and maintain quality in food distribution.

Believer

Series B in 2021
Believer Meats is a biotechnology company based in Jerusalem, focused on revolutionizing meat production through innovative cellular agriculture technology. Founded in 2018, the company aims to create animal-free meat by utilizing distributive manufacturing processes that produce fat and muscle cells without the need to raise or harvest animals. By prioritizing food safety and reducing ecological impact, Believer Meats seeks to provide healthier and more sustainable alternatives to traditional animal-based foods. Their technology has been developed by a team of award-winning biologists and bioengineers, complemented by the expertise of renowned chefs from Jerusalem's culinary scene, bringing a unique blend of scientific and culinary innovation to the field of alternative proteins.

Believer

Series A in 2020
Believer Meats is a biotechnology company based in Jerusalem, focused on revolutionizing meat production through innovative cellular agriculture technology. Founded in 2018, the company aims to create animal-free meat by utilizing distributive manufacturing processes that produce fat and muscle cells without the need to raise or harvest animals. By prioritizing food safety and reducing ecological impact, Believer Meats seeks to provide healthier and more sustainable alternatives to traditional animal-based foods. Their technology has been developed by a team of award-winning biologists and bioengineers, complemented by the expertise of renowned chefs from Jerusalem's culinary scene, bringing a unique blend of scientific and culinary innovation to the field of alternative proteins.

MycoTechnology

Series D in 2020
MycoTechnology is a food technology company based in Aurora, Colorado, that focuses on enhancing the flavor and nutritional value of agricultural products through fungi-based food-processing platforms. Founded in 2013, the company addresses various challenges in the food, beverage, and flavor industries by utilizing gourmet fungi and mycelial fermentation. One of its notable products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the taste of various agricultural products. In addition, MycoTechnology offers myceliated chocolate and works with robusta and arabica coffee beans, developing and licensing technology to enhance their flavor profiles. By integrating these innovative solutions, the company aims to help food producers incorporate healthier ingredients and strengthen their brand associations.
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