Cerca Partners

Cerca Partners is a venture capital firm founded in 2014 and located in Ra'anana, Israel. The firm specializes in seed and startup investments, focusing primarily on Israeli technology startups. Cerca Partners leverages a robust network of successful tech entrepreneurs and business executives to identify and access promising investment opportunities in the rapidly evolving tech landscape. This strong community provides the firm with unique insights and expertise, enabling it to make informed investment decisions and offer valuable guidance and mentorship to its portfolio companies.

Nir Falevich

Principal

Ronnie Zahavi

Partner

Haleli Barath

Co-Founder and General Partner

Past deals in Israel

FundGuard

Series B in 2022
FundGuard Inc. is a technology company that specializes in developing an artificial intelligence-powered, cloud-based platform for investment management and administration. The FundGuard platform is designed to assist asset and fund managers in overseeing investments across various categories, including mutual funds, ETFs, hedge funds, insurance, and pension funds. Utilizing advanced AI and cloud technology, the platform automatically detects financial anomalies, resolves exceptions, and offers recommendations to enhance operational performance. By providing real-time transparency, FundGuard enables asset managers and fund administrators to transform their product offerings into more efficient digital experiences. Founded in 2018, the company is headquartered in Palo Alto, California, with an additional office in Tel Aviv, Israel.

HiBob

Series C in 2021
HiBob Inc. is a company that specializes in developing a cloud-based human resource management system designed to enhance employee experience and engagement. Founded in 2015 and headquartered in Tel Aviv, Israel, with additional offices in New York and London, HiBob offers a platform known as Bob. This comprehensive human resource information system facilitates various HR functions, including time management, performance tracking, attendance records, time-off scheduling, and compensation management. Targeting modern, midsize, and multinational companies, Bob supports a collaborative and agile approach to HR, making it a preferred choice for over 1,000 organizations globally. Notable clients include Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia, all of which leverage Bob to effectively manage talent and foster a positive workplace culture.

Juno Journey

Series A in 2021
Juno Journey is a company founded in 2017 by Dor Nachshoni, headquartered in Herzliya, Israel. It offers a platform aimed at guiding and supporting employees through personal growth and skill optimization. The platform utilizes advanced artificial intelligence to enhance personal development processes and improve employee engagement. It also identifies relevant internal career opportunities by aligning the aspirations of employees with organizational objectives. By connecting individual development with company goals, Juno Journey empowers employees to grow professionally while contributing to the overall success of the business.

Salto

Series B in 2021
Salto is the leading solution for business application configuration. By adapting and applying software development concepts and best practices to the business operations world, Salto provides an Open Source and an Enterprise SaaS product that re-imagines multi-application configuration in the modern company. Salto's solution automatically extracts the configurations of different business applications - including Salesforce, NetSuite and HubSpot - and translates them to a new declarative representation called NaCl (“Not Another Configuration Language”). Using NaCl with Git, all applications’ configurations can be collaboratively edited and deployed back to the live business applications, or to a staging environment for testing. With Salto, configuration changes to multiple business applications can be easily tested, tracked or even rolled back if needed. Salto was founded in 2019 by veteran Israeli entrepreneurs Rami Tamir, Benny Schnaider and Gil Hoffer and is their latest startup, after successes with previous companies - Pentacom (acquired by Cisco), Qumranet (acquired by Red Hat) and Ravello Systems (acquired by Oracle). It is backed by leading investors such as Bessmer Venture Partners, Lightspeed Venture Partners and Salesforce Ventures and has offices in Tel Aviv and San Francisco.

Granulate

Series B in 2021
Granulate is AI-powered optimization software that improves performance by creating a streamlined environment for any app. Granulate agents can be installed on any Linux server, and support any architecture be it data-centers, multi or hybrid-cloud environments. Comprised of kernel and user-level components, the agents infer from the resource usage patterns how to best adapt the machine to the load it handles, creating a streamlined environment for the application. It was founded in 2018 and is based in Tel Aviv, Israel.

HiBob

Series B in 2020
HiBob Inc. is a company that specializes in developing a cloud-based human resource management system designed to enhance employee experience and engagement. Founded in 2015 and headquartered in Tel Aviv, Israel, with additional offices in New York and London, HiBob offers a platform known as Bob. This comprehensive human resource information system facilitates various HR functions, including time management, performance tracking, attendance records, time-off scheduling, and compensation management. Targeting modern, midsize, and multinational companies, Bob supports a collaborative and agile approach to HR, making it a preferred choice for over 1,000 organizations globally. Notable clients include Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia, all of which leverage Bob to effectively manage talent and foster a positive workplace culture.

Wiz

Series A in 2020
Wiz, Inc. is a cybersecurity company founded in 2020 and headquartered in Palo Alto, California, with an additional office in Tel Aviv, Israel. The company specializes in cloud security, providing a platform that enables enterprises to identify and address security issues within their public cloud infrastructure. Its innovative solution offers a comprehensive view of security risks across various environments, including clouds, containers, and workloads. By utilizing a cloud-native visibility approach, Wiz delivers detailed risk assessments and root cause analyses through an agentless system, allowing security teams to gain actionable insights and effectively manage their cloud security posture.

Tipalti

Series D in 2019
Tipalti, Inc. is a company that specializes in accounts payable automation and global mass payments software. Founded in 2010 and headquartered in San Mateo, California, with an additional office in Kibbutz Glil-Yam, Israel, Tipalti's platform streamlines the payment process for businesses by automating various tasks such as invoice processing, supplier management, and payment reconciliation. The software supports features like tax compliance and global funds disbursement, allowing companies to efficiently manage payments to suppliers, partners, and affiliates. By implementing Tipalti's solution, organizations can reduce their supplier payment workload significantly, enabling them to focus on scaling their operations while maintaining compliance and improving financial controls. The company serves a diverse range of industries, including ad networks, ecommerce, online marketplaces, and video content providers.

HiBob

Series A in 2019
HiBob Inc. is a company that specializes in developing a cloud-based human resource management system designed to enhance employee experience and engagement. Founded in 2015 and headquartered in Tel Aviv, Israel, with additional offices in New York and London, HiBob offers a platform known as Bob. This comprehensive human resource information system facilitates various HR functions, including time management, performance tracking, attendance records, time-off scheduling, and compensation management. Targeting modern, midsize, and multinational companies, Bob supports a collaborative and agile approach to HR, making it a preferred choice for over 1,000 organizations globally. Notable clients include Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia, all of which leverage Bob to effectively manage talent and foster a positive workplace culture.

At-Bay

Series A in 2018
At-Bay, Inc. specializes in providing cyber insurance and risk management services tailored to the needs of businesses navigating the digital landscape. Founded in 2016 and headquartered in Mountain View, California, with an additional research and development center in Tel Aviv, Israel, the company offers customized insurance policies that cover information privacy, network security, cyber extortion, financial fraud, and media content. At-Bay combines advanced technology with comprehensive risk assessment to empower businesses to address cyber risks effectively. The company serves nearly 40,000 businesses in the United States, protecting approximately $800 billion in collective revenue. In addition to its insurance offerings, At-Bay provides proactive risk management services and proprietary cybersecurity solutions, including managed detection and response services, to help clients manage and mitigate digital threats.

Tipalti

Series C in 2018
Tipalti, Inc. is a company that specializes in accounts payable automation and global mass payments software. Founded in 2010 and headquartered in San Mateo, California, with an additional office in Kibbutz Glil-Yam, Israel, Tipalti's platform streamlines the payment process for businesses by automating various tasks such as invoice processing, supplier management, and payment reconciliation. The software supports features like tax compliance and global funds disbursement, allowing companies to efficiently manage payments to suppliers, partners, and affiliates. By implementing Tipalti's solution, organizations can reduce their supplier payment workload significantly, enabling them to focus on scaling their operations while maintaining compliance and improving financial controls. The company serves a diverse range of industries, including ad networks, ecommerce, online marketplaces, and video content providers.

Prospera Technologies

Series B in 2017
Prospera Technologies Ltd. specializes in the development of computer vision technologies designed to monitor and analyze plant health, growth, and stress. Founded in 2014 and headquartered in Tel-Aviv, Israel, the company captures climate and visual data from agricultural fields, providing actionable insights to growers through mobile and web platforms. The team comprises computer scientists, physicists, agronomists, and experienced agri-business leaders, all working collaboratively to enhance agricultural practices and optimize food production.

HiBob

Series A in 2017
HiBob Inc. is a company that specializes in developing a cloud-based human resource management system designed to enhance employee experience and engagement. Founded in 2015 and headquartered in Tel Aviv, Israel, with additional offices in New York and London, HiBob offers a platform known as Bob. This comprehensive human resource information system facilitates various HR functions, including time management, performance tracking, attendance records, time-off scheduling, and compensation management. Targeting modern, midsize, and multinational companies, Bob supports a collaborative and agile approach to HR, making it a preferred choice for over 1,000 organizations globally. Notable clients include Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia, all of which leverage Bob to effectively manage talent and foster a positive workplace culture.

Demisto

Series B in 2017
Demisto, Inc. operates a security orchestration, automation, and response platform designed to enhance the efficiency of security teams. Founded in 2015 and headquartered in Santa Clara, California, with additional offices in the San Francisco Bay Area and Tel Aviv, Israel, the company focuses on streamlining incident management and interactive investigation processes. Its platform integrates intelligent automation through a ChatOps interface, allowing teams to manage security incidents more effectively while leveraging existing security investments. Demisto's automated incident response capabilities, powered by an AI-driven bot, facilitate collaboration and enable organizations to efficiently execute playbook-based workflows and threat hunting operations. As a subsidiary of Palo Alto Networks, Demisto continues to evolve its offerings to address the growing challenges in cybersecurity.

Alooma

Venture Round in 2017
Alooma Ltd. is a data platform provider that enables users to build and manage data pipelines efficiently. Founded in 2013 and headquartered in Tel Aviv, Israel, with an additional office in California, the company allows data teams to integrate various data sources into a centralized data warehouse in real-time, primarily facilitating migration to Google Cloud services. Alooma supports numerous popular data sources and features a fault-tolerant, distributed architecture, providing users with visibility into their data pipelines, including monitoring of throughput, latency, and error rates. The platform also offers web and email notifications to alert users of any issues within their data pipelines, enhancing the overall data management and migration experience. As of March 2019, Alooma operates as a subsidiary of Google LLC.

Wochit

Series C in 2016
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

SafeBreach

Series A in 2016
SafeBreach Inc. is a cybersecurity company that specializes in breach and attack simulation (BAS). Founded in 2014 and headquartered in Sunnyvale, California, with an additional location in Tel Aviv, Israel, SafeBreach offers a platform that enables organizations to proactively assess their security posture. The platform utilizes a comprehensive Hacker's Playbook, which includes real-world breach methods, to simulate potential attacks across various network segments, cloud environments, and endpoints. By mimicking the tactics of virtual hackers, SafeBreach helps businesses identify vulnerabilities and improve their security controls before actual breaches occur. The platform integrates seamlessly with security information and event management systems, ticketing systems, and automation vendors, allowing for enhanced incident response and remediation. Funded by notable investors, SafeBreach continues to innovate in the field of cybersecurity, providing vital insights to strengthen enterprise defenses against evolving threats.

HiBob

Seed Round in 2016
HiBob Inc. is a company that specializes in developing a cloud-based human resource management system designed to enhance employee experience and engagement. Founded in 2015 and headquartered in Tel Aviv, Israel, with additional offices in New York and London, HiBob offers a platform known as Bob. This comprehensive human resource information system facilitates various HR functions, including time management, performance tracking, attendance records, time-off scheduling, and compensation management. Targeting modern, midsize, and multinational companies, Bob supports a collaborative and agile approach to HR, making it a preferred choice for over 1,000 organizations globally. Notable clients include Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia, all of which leverage Bob to effectively manage talent and foster a positive workplace culture.

Demisto

Series A in 2016
Demisto, Inc. operates a security orchestration, automation, and response platform designed to enhance the efficiency of security teams. Founded in 2015 and headquartered in Santa Clara, California, with additional offices in the San Francisco Bay Area and Tel Aviv, Israel, the company focuses on streamlining incident management and interactive investigation processes. Its platform integrates intelligent automation through a ChatOps interface, allowing teams to manage security incidents more effectively while leveraging existing security investments. Demisto's automated incident response capabilities, powered by an AI-driven bot, facilitate collaboration and enable organizations to efficiently execute playbook-based workflows and threat hunting operations. As a subsidiary of Palo Alto Networks, Demisto continues to evolve its offerings to address the growing challenges in cybersecurity.

Fiverr International

Series D in 2015
Fiverr International Ltd. operates a global online marketplace that connects businesses with freelance talent offering a wide range of digital services. The platform features around 300 categories across eight main areas, including graphic design, digital marketing, writing and translation, video and animation, music and audio, programming and technology, business, and lifestyle. In addition to its core marketplace, Fiverr provides complementary services such as And.Co, which assists freelancers with invoicing and task management, Fiverr Learn, an online education platform with courses in various creative fields, and ClearVoice, a content marketing platform aimed at medium to large businesses. Founded in 2010 and headquartered in Tel Aviv, Israel, Fiverr serves both small businesses and larger organizations, enabling them to easily access on-demand freelance services.

PlaxidityX (Formerly Argus Cyber Security)

Series B in 2015
PlaxidityX, originally founded as Argus Cyber Security Ltd., a global leader in mobility cyber security, provides DevSecOps, vehicle protection and fleet protection technologies and services for automotive and mobility manufacturers. PlaxidityX’s solutions ensure that vehicle components, networks, and fleets are secured and compliant throughout their life cycle. PlaxidityX innovative methods and solutions are based on decades of cyber security and automotive research and have culminated in over 70 granted and pending patents. Founded in 2014, PlaxidityX is headquartered in Israel, with a global footprint in USA, Germany, France, Japan, Korea, Poland and India. Argus’ innovative methods and solutions are based on decades of cyber security and automotive research and have culminated in over 100 granted and pending patents. Founded in 2014, Argus is headquartered in Israel, with offices in USA, Germany, France, Japan, and Korea.

Fiverr International

Series C in 2014
Fiverr International Ltd. operates a global online marketplace that connects businesses with freelance talent offering a wide range of digital services. The platform features around 300 categories across eight main areas, including graphic design, digital marketing, writing and translation, video and animation, music and audio, programming and technology, business, and lifestyle. In addition to its core marketplace, Fiverr provides complementary services such as And.Co, which assists freelancers with invoicing and task management, Fiverr Learn, an online education platform with courses in various creative fields, and ClearVoice, a content marketing platform aimed at medium to large businesses. Founded in 2010 and headquartered in Tel Aviv, Israel, Fiverr serves both small businesses and larger organizations, enabling them to easily access on-demand freelance services.

Adallom

Series B in 2014
Adallom, Inc. is a cloud application security company that specializes in providing cloud access security brokerage services. Founded in 2011 and based in Palo Alto, California, with a research and development facility in Tel Aviv, Israel, Adallom offers a range of solutions designed to enhance the security and governance of cloud applications. Its platform delivers visibility and protection for various Software as a Service (SaaS) applications, including Salesforce, ServiceNow, Google Apps, Box, Dropbox for Business, Ariba, and Jive. The company's technology is built on SmartEngine™, which employs advanced heuristics to safeguard data in the cloud, making it easy for organizations to manage and secure their information. Adallom's services are adaptable, available as either a SaaS-based or on-premises solution, catering to businesses looking to improve their cloud security posture. As of 2015, Adallom operates as a subsidiary of Microsoft Corporation.

Adallom

Series A in 2012
Adallom, Inc. is a cloud application security company that specializes in providing cloud access security brokerage services. Founded in 2011 and based in Palo Alto, California, with a research and development facility in Tel Aviv, Israel, Adallom offers a range of solutions designed to enhance the security and governance of cloud applications. Its platform delivers visibility and protection for various Software as a Service (SaaS) applications, including Salesforce, ServiceNow, Google Apps, Box, Dropbox for Business, Ariba, and Jive. The company's technology is built on SmartEngine™, which employs advanced heuristics to safeguard data in the cloud, making it easy for organizations to manage and secure their information. Adallom's services are adaptable, available as either a SaaS-based or on-premises solution, catering to businesses looking to improve their cloud security posture. As of 2015, Adallom operates as a subsidiary of Microsoft Corporation.
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