L Catterton is a private equity firm founded in 1989 and headquartered in Greenwich, Connecticut, with additional offices in Paris and across Asia. The firm specializes in investments in various consumer sectors, including personal care, food and beverages, retail, and media. L Catterton focuses on growth capital, leveraged buyouts, and middle-market companies, typically investing between €15 million and €40 million in enterprises valued from €50 million to €400 million. The firm aims to partner with distinctive businesses in attractive consumer categories, providing strategic support to enhance performance and returns. Its investment strategy extends across Europe, North America, and Asia, including markets like China and India. L Catterton's approach allows for both majority and minority stakes, and it is recognized as a leading player in the consumer-focused private equity space.
Partner, Managing Director and Co-Head of Technology Investing @ L Catterton Growth
Farah Khan
Managing Partner
Ido Krakowsky
Vice President
Marc Magliacano
Managing Partner
Saurabh Mehta
Partner
Jonathan H. Owsley
Managing Partner
Avik Pramanik
Partner
Shahab Rashid
Managing Partner and Co-Head of Private Credit
Chris Roberts
Partner
Rajan Shah
Principal
Howard Steyn
Partner
Andrew C. Taub
Managing Partner
Ravi Thakran
Managing Partner and Chairman
Nikhil Thukral
Managing Partner
John Wang
Principal
Elizabeth Wells
Principal
Ramiro Lauzan
Partner
Past deals in Dietary Supplements
Alice Mushrooms
Seed Round in 2024
Alice Mushrooms specializes in the production of functional mushroom chocolates, designed to enhance energy, focus, and overall wellness. These chocolates are crafted using organic ingredients, without any artificial flavors or preservatives. The product range includes formulations with Cordyceps for vitality and stamina, and Lion's Mane for brain health. Alice Mushrooms combines mushrooms with nootropics and adaptogens to create chocolates that support sleep, focus, and full body wellness. The company caters to individuals seeking natural enhancers for their daily routines.
Butternut Box
Private Equity Round in 2023
Butternut Box is a UK-based startup that specializes in providing fresh, human-grade dog food made from real ingredients. Founded by friends Kev and Dave, the company emphasizes the quality and nutritional value of its meals. Butternut Box adopts a personalized approach, tailoring meal plans to meet the specific dietary needs and preferences of individual dogs. Pet owners can share details about their dogs, such as age, size, allergies, and dietary requirements, allowing Butternut Box to create customized meal plans. By delivering homemade, healthy meals directly to customers' doors, the company aims to enhance the health and well-being of dogs.
ZOE
Series B in 2022
Zoe is a personalized nutrition company that operates extensive nutrition-science studies, including the ZOE Health Study. By utilizing data on an unprecedented scale, Zoe seeks to enhance the health of individuals through a deeper understanding of the complex relationships between food, lifestyle, and health. The company initiates its program with at-home testing that assesses gut health, blood fat, and blood sugar responses. Based on the results, members receive tailored dietary recommendations designed to optimize their health and well-being. The accompanying mobile application provides ongoing insights, food scores, and advice for making healthier dietary choices over a four-week period. Zoe's research has been recognized in prominent peer-reviewed journals, underscoring its commitment to advancing the field of personalized nutrition.
I and love and you
Series C in 2022
I and love and you is a producer of high-quality pet food products focused on providing healthy nutrition for pets. The company emphasizes fresh, whole-food ingredients, utilizing real meat, fish, and poultry in their formulations. Their products contain no grains, fillers, or artificial ingredients, ensuring optimal digestibility and a balanced diet for pets. Committed to pet wellness, I and love and you offers a comprehensive range of natural products, including food, treats, chews, supplements, and remedies, all designed to meet rigorous ingredient standards and approved by an on-staff holistic veterinarian. This approach positions the company as a leader in the pet care industry, dedicated to enhancing the health and well-being of pets.
Butternut Box
Venture Round in 2021
Butternut Box is a UK-based startup that specializes in providing fresh, human-grade dog food made from real ingredients. Founded by friends Kev and Dave, the company emphasizes the quality and nutritional value of its meals. Butternut Box adopts a personalized approach, tailoring meal plans to meet the specific dietary needs and preferences of individual dogs. Pet owners can share details about their dogs, such as age, size, allergies, and dietary requirements, allowing Butternut Box to create customized meal plans. By delivering homemade, healthy meals directly to customers' doors, the company aims to enhance the health and well-being of dogs.
Function of Beauty
Series B in 2020
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.
Public Goods
Series A in 2020
Public Goods is a direct-to-consumer brand based in New York, established in 2015. The company specializes in manufacturing and marketing a wide range of unisex health, beauty, household, grocery, and vitamin products. Its offerings include hair and body care items, dental and menstrual care products, essential oils, cleaning supplies, and various food items such as cereals, snacks, and sauces. Public Goods distinguishes itself through a membership model that grants access to eco-friendly, high-quality essentials at competitive prices. The company emphasizes sustainability, providing products that are cruelty-free and free from artificial colors and chemicals. By operating on lower product margins compared to traditional brands, Public Goods aims to deliver natural and healthy household essentials to consumers in a convenient online format.
IAFSTORE
Private Equity Round in 2020
IAFSTORE is an online store that sells food and sports supplements, and para pharmaceuticals, and organic cosmetics. The company was founded in 2007 and is headquartered in Brescia, Lombardy.
Nutrafol
Series B in 2019
Nutrafol is a leading hair growth supplement brand that emphasizes a holistic approach to wellness, focusing on the internal factors affecting hair health. Founded in 2014 and based in New York, the company offers clinically-backed nutraceutical supplements designed for both men and women. These products leverage the restorative properties of unique botanicals to address issues such as stress, hormonal imbalances, aging, and free radicals, which are known to impact hair growth and quality. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers who explore advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists in the U.S., further establishing its reputation for delivering reliable results in hair health.
Persona
Series A in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.
Persona
Private Equity Round in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.
JustFoodForDogs
Private Equity Round in 2017
JustFoodForDogs manufactures scientifically proven, whole food diets made fresh daily for dogs. JustFoodForDogs engages in the marketing and distribution of canine food products cooked at minimum levels, enabling consumers to get quality ingredients at a low cost for the dogs.
I and love and you
Private Equity Round in 2017
I and love and you is a producer of high-quality pet food products focused on providing healthy nutrition for pets. The company emphasizes fresh, whole-food ingredients, utilizing real meat, fish, and poultry in their formulations. Their products contain no grains, fillers, or artificial ingredients, ensuring optimal digestibility and a balanced diet for pets. Committed to pet wellness, I and love and you offers a comprehensive range of natural products, including food, treats, chews, supplements, and remedies, all designed to meet rigorous ingredient standards and approved by an on-staff holistic veterinarian. This approach positions the company as a leader in the pet care industry, dedicated to enhancing the health and well-being of pets.
Snap Kitchen
Venture Round in 2015
Since 2010, we have worked hard to create a place for people to experience consciously crafted take-away food that is both delicious and nutritious. We are dedicated to educating our guests and providing healthy, chef-driven creations prepared with the highest quality ingredients available. Our menu offers a wide selection of meals, snacks, and cold-pressed juices that are made fresh daily, portion controlled, and nutritionally balanced.
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