Canaan Partners

Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Arbor Technologies, Inc. operates an online marketplace focused on people-based data, allowing publishers and app developers to effectively monetize their data assets while maintaining privacy and transparency. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, Arbor's platform offers marketers accurate insights into customer behavior and facilitates precise engagement strategies. By leveraging deterministic data, Arbor enhances brand loyalty and revenue per user, ultimately connecting brands with real individuals in a meaningful way. The company is supported by notable investors, including First Round, Canaan Partners, and Great Oaks, and operates as a subsidiary of LiveRamp, Inc.

AdverCar is a company specializing in automobile advertising services that connect advertisers directly with consumers. The firm offers a unique approach by utilizing removable stickers that adhere to the sides of vehicles, allowing for eye-level visibility and engagement during commutes. This method effectively penetrates the "media-free bubble" of drive time, ensuring that advertisements cannot be turned off or ignored. AdverCar enables advertisers to strategically target specific neighborhoods, commuter routes, and shopping centers within defined geographical areas. By providing a cost-effective solution, with campaign prices starting around $280 for a month, the company facilitates dynamic and measurable out-of-home advertising, allowing brands to saturate entire markets more efficiently than traditional methods.