Notable Capital

Notable Capital is named for the founders we invest with, the ideas they pursue, the causes they champion, and the remarkable companies they build. Notable is a U.S.-based venture capital firm focused on early-to-growth stage companies in cloud infrastructure and business and consumer applications across the U.S., Israel, Europe, Latin America, and select go-global opportunities. Notable portfolio companies include Affirm, Airbnb, Block, Brightwheel, Drata, Handshake, HashiCorp, Ibotta, Orca Security, Quince, Slack, Slice, StockX, Stori, Vercel, Zendesk, and more.

Chelcie Taylor

Investor

Past deals in Shopping

Quince

Series C in 2024
Quince, LLC, established in 2016 and headquartered in San Francisco, California, is a retailer specializing in affordable luxury apparel, accessories, and home goods. The company offers a wide range of products for men and women, including jewelry, clothing, and home textiles, all sourced directly from manufacturers using a just-in-time production model. This approach enables Quince to provide high-quality items at competitive prices while minimizing waste.

JOKR

Series D in 2023
JOKR is a hyper-local delivery platform specializing in instant retail services for grocery and convenience products. It aims to enhance the shopping experience by providing fast and personalized delivery, typically within minutes or at scheduled times, thus saving customers valuable time. By utilizing a network of micro fulfillment centers, JOKR delivers a diverse range of both global and local products, while also emphasizing sustainability by minimizing food waste and supporting small businesses. The company operates in key Brazilian cities such as Rio de Janeiro and São Paulo under the brand "DAKI." JOKR's commitment to a more relevant shopping experience and its innovative approach have positioned it as a significant player in the last-mile delivery market.

Quince

Series B in 2023
Quince, LLC, established in 2016 and headquartered in San Francisco, California, is a retailer specializing in affordable luxury apparel, accessories, and home goods. The company offers a wide range of products for men and women, including jewelry, clothing, and home textiles, all sourced directly from manufacturers using a just-in-time production model. This approach enables Quince to provide high-quality items at competitive prices while minimizing waste.

JOKR

Series C in 2023
JOKR is a hyper-local delivery platform specializing in instant retail services for grocery and convenience products. It aims to enhance the shopping experience by providing fast and personalized delivery, typically within minutes or at scheduled times, thus saving customers valuable time. By utilizing a network of micro fulfillment centers, JOKR delivers a diverse range of both global and local products, while also emphasizing sustainability by minimizing food waste and supporting small businesses. The company operates in key Brazilian cities such as Rio de Janeiro and São Paulo under the brand "DAKI." JOKR's commitment to a more relevant shopping experience and its innovative approach have positioned it as a significant player in the last-mile delivery market.

Yamibuy

Series B in 2022
Founded in 2013 by CEO Alex Zhou, Yamibuy is the leading e-commerce site to purchase the most complete selection of Asian products. Rapid year-over-year growth since the company’s founding has earned Yamibuy the distinction of being the most popular one-stop shopping destination among the Chinese community in North America.

Ownit

Seed Round in 2022
Ownit is a company that focuses on enhancing the eCommerce experience for brands, creators, and shoppers. Founded in 2021 by seasoned eCommerce professionals Payman Nejati, Evan Shiue, and Joel Tan, the firm aims to transform commerce at the point of discovery by leveraging generative AI to publish countless shoppable articles, thus optimizing search performance. Ownit's platform enables a seamless purchasing process by creating checkout landing pages that facilitate one-tap purchases across various marketing channels, including paid ads, email, text, and influencer marketing. By presenting pricing and purchase options in a unified manner, Ownit assists shoppers in making informed purchase decisions quickly. The company is supported by notable venture capital firms and has a team committed to addressing complex challenges in the eCommerce landscape.

JOKR

Series B in 2021
JOKR is a hyper-local delivery platform specializing in instant retail services for grocery and convenience products. It aims to enhance the shopping experience by providing fast and personalized delivery, typically within minutes or at scheduled times, thus saving customers valuable time. By utilizing a network of micro fulfillment centers, JOKR delivers a diverse range of both global and local products, while also emphasizing sustainability by minimizing food waste and supporting small businesses. The company operates in key Brazilian cities such as Rio de Janeiro and São Paulo under the brand "DAKI." JOKR's commitment to a more relevant shopping experience and its innovative approach have positioned it as a significant player in the last-mile delivery market.

JOKR

Series A in 2021
JOKR is a hyper-local delivery platform specializing in instant retail services for grocery and convenience products. It aims to enhance the shopping experience by providing fast and personalized delivery, typically within minutes or at scheduled times, thus saving customers valuable time. By utilizing a network of micro fulfillment centers, JOKR delivers a diverse range of both global and local products, while also emphasizing sustainability by minimizing food waste and supporting small businesses. The company operates in key Brazilian cities such as Rio de Janeiro and São Paulo under the brand "DAKI." JOKR's commitment to a more relevant shopping experience and its innovative approach have positioned it as a significant player in the last-mile delivery market.

Allume

Series A in 2019
Allume is a provider of an on-demand personal shopping platform focused on helping busy women discover clothing and accessories that enhance their confidence and style. By combining data science with human interaction, Allume offers a personalized shopping experience that connects women with expert stylists who share similar tastes. This approach enables the platform to match users with clothing and accessories tailored to their body type, budget, and personal style, thereby facilitating a more efficient and satisfying shopping experience. Allume's mission centers on empowering women to make informed fashion choices that align with their individual needs and preferences.

Armoire

Venture Round in 2019
Armoire is a clothing rental service based in Seattle, Washington, founded in 2016, that specializes in providing contemporary women's clothing for various occasions. The platform allows customers to borrow and swap a diverse range of apparel, including blouses, dresses, jumpsuits, and denim, offering a practical solution for modern shopping needs. Utilizing machine learning technology, Armoire personalizes clothing recommendations to align with customers' individual styles and preferences. Additionally, the company enhances convenience by offering door-to-door pickup and delivery services, making it easier for women to access fashionable attire without the commitment of purchasing.

Wheelwell

Venture Round in 2019
Wheelwell, Inc. is an online platform based in San Francisco, California, that caters to automotive enthusiasts by facilitating the purchase of spare parts and vehicle modifications. Established in 2011, Wheelwell operates as a visual marketplace that connects vehicle owners with automotive professionals, creating a community-driven environment for automotive enhancement. Users can explore and buy a wide array of products, including exhaust systems, air intakes, suspension components, brakes, wheels, and various performance parts. Additionally, the platform aggregates automotive data, allowing consumers to access meaningful information to help them make informed decisions regarding their vehicle modifications. Founded by former Apple employees with a passion for cars and technology, Wheelwell aims to streamline the process of automotive customization while fostering collaboration among enthusiasts and industry professionals.

OfferUp

Series D in 2018
OfferUp, Inc. is an online platform based in Bellevue, Washington, that facilitates local buying and selling of a wide range of items. Founded in 2011 by Arean Van Veelen and Nick Huzar, the platform allows users to post items for sale and connect with potential buyers in their vicinity, including friends and community groups. Users can browse a diverse array of categories such as electronics, furniture, vehicles, and collectibles, with new postings available daily. The platform emphasizes ease of communication, enabling users to message each other directly to negotiate prices and arrange meetings. OfferUp aims to create a convenient marketplace for individuals looking to trade goods locally.

Xiaohongshu

Series D in 2018
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Allume

Series A in 2018
Allume is a provider of an on-demand personal shopping platform focused on helping busy women discover clothing and accessories that enhance their confidence and style. By combining data science with human interaction, Allume offers a personalized shopping experience that connects women with expert stylists who share similar tastes. This approach enables the platform to match users with clothing and accessories tailored to their body type, budget, and personal style, thereby facilitating a more efficient and satisfying shopping experience. Allume's mission centers on empowering women to make informed fashion choices that align with their individual needs and preferences.

Poshmark

Series E in 2017
Poshmark, Inc. is a social marketplace that facilitates the buying and selling of new and secondhand lifestyle products, including apparel, footwear, home items, beauty products, and accessories. Founded in 2011 and headquartered in Redwood City, California, Poshmark combines the personal touch of physical shopping with the convenience of e-commerce, making transactions simple, social, and sustainable. The platform caters to a diverse community of over 80 million registered users across the United States, Canada, Australia, and India. Poshmark promotes sustainable consumption by encouraging users to resell and purchase pre-owned items, thereby fostering a more environmentally conscious approach to fashion and lifestyle choices. With millions of active buyers and sellers, Poshmark is shaping the future of commerce through its innovative platform.

Yamibuy

Series A in 2017
Founded in 2013 by CEO Alex Zhou, Yamibuy is the leading e-commerce site to purchase the most complete selection of Asian products. Rapid year-over-year growth since the company’s founding has earned Yamibuy the distinction of being the most popular one-stop shopping destination among the Chinese community in North America.

Houzz

Series E in 2017
Houzz Inc. is an online platform dedicated to home design and furnishings, connecting homeowners, design enthusiasts, and home improvement professionals globally. Established in 2008 and headquartered in Palo Alto, California, Houzz offers a comprehensive range of services, enabling users to find design inspiration, hire professionals, and shop for home products, including kitchen, bath, and outdoor items. The platform features the largest residential design database in the world, facilitating the sharing of ideas and advice within a vibrant community. Additionally, Houzz Pro provides a Software-as-a-Service solution for professionals in the home remodeling and design sectors, helping them manage their businesses effectively. The company has expanded its reach with offices in key international locations, including London, Berlin, Sydney, Moscow, and Tokyo.

Wheelwell

Seed Round in 2016
Wheelwell, Inc. is an online platform based in San Francisco, California, that caters to automotive enthusiasts by facilitating the purchase of spare parts and vehicle modifications. Established in 2011, Wheelwell operates as a visual marketplace that connects vehicle owners with automotive professionals, creating a community-driven environment for automotive enhancement. Users can explore and buy a wide array of products, including exhaust systems, air intakes, suspension components, brakes, wheels, and various performance parts. Additionally, the platform aggregates automotive data, allowing consumers to access meaningful information to help them make informed decisions regarding their vehicle modifications. Founded by former Apple employees with a passion for cars and technology, Wheelwell aims to streamline the process of automotive customization while fostering collaboration among enthusiasts and industry professionals.

OfferUp

Series C in 2016
OfferUp, Inc. is an online platform based in Bellevue, Washington, that facilitates local buying and selling of a wide range of items. Founded in 2011 by Arean Van Veelen and Nick Huzar, the platform allows users to post items for sale and connect with potential buyers in their vicinity, including friends and community groups. Users can browse a diverse array of categories such as electronics, furniture, vehicles, and collectibles, with new postings available daily. The platform emphasizes ease of communication, enabling users to message each other directly to negotiate prices and arrange meetings. OfferUp aims to create a convenient marketplace for individuals looking to trade goods locally.

Wish

Series F in 2016
Founded in 2010 and based in San Francisco, Wish is an e-commerce platform that offers a wide range of affordable goods to consumers globally. The platform utilizes big data, machine learning, and search technologies to deliver a visually engaging and personalized shopping experience. Wish connects customers with a vast network of direct suppliers, enabling access to quality products through a mobile-friendly interface. It features a diverse product selection, including clothing, accessories, gaming equipment, cosmetics, and mobile covers. By 2018, Wish had attracted over 80 million monthly active users and collaborated with more than one million merchants, selling nearly one billion products each year. The company primarily generates revenue from Europe, while also maintaining a presence in North America, South America, and other regions.

Poshmark

Series D in 2016
Poshmark, Inc. is a social marketplace that facilitates the buying and selling of new and secondhand lifestyle products, including apparel, footwear, home items, beauty products, and accessories. Founded in 2011 and headquartered in Redwood City, California, Poshmark combines the personal touch of physical shopping with the convenience of e-commerce, making transactions simple, social, and sustainable. The platform caters to a diverse community of over 80 million registered users across the United States, Canada, Australia, and India. Poshmark promotes sustainable consumption by encouraging users to resell and purchase pre-owned items, thereby fostering a more environmentally conscious approach to fashion and lifestyle choices. With millions of active buyers and sellers, Poshmark is shaping the future of commerce through its innovative platform.

Xiaohongshu

Series B in 2015
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Houzz

Series D in 2014
Houzz Inc. is an online platform dedicated to home design and furnishings, connecting homeowners, design enthusiasts, and home improvement professionals globally. Established in 2008 and headquartered in Palo Alto, California, Houzz offers a comprehensive range of services, enabling users to find design inspiration, hire professionals, and shop for home products, including kitchen, bath, and outdoor items. The platform features the largest residential design database in the world, facilitating the sharing of ideas and advice within a vibrant community. Additionally, Houzz Pro provides a Software-as-a-Service solution for professionals in the home remodeling and design sectors, helping them manage their businesses effectively. The company has expanded its reach with offices in key international locations, including London, Berlin, Sydney, Moscow, and Tokyo.

Totspot

Seed Round in 2014
Totspot is a mobile marketplace designed for families to buy and sell resale fashion, providing a user-friendly platform that allows parents to shop with ease. By enabling personalized searches based on size, brand preference, and seller affinity, Totspot offers customers an average savings of 70% off retail prices. The selling process is streamlined, requiring less than 60 seconds to post an item, with all transactions conducted within the app. Founded in January 2008 and headquartered in Mountain View, California, Totspot aims to blend shopping with community engagement, making it a convenient choice for families looking to manage their children's fashion needs.

Wish

Series C in 2014
Founded in 2010 and based in San Francisco, Wish is an e-commerce platform that offers a wide range of affordable goods to consumers globally. The platform utilizes big data, machine learning, and search technologies to deliver a visually engaging and personalized shopping experience. Wish connects customers with a vast network of direct suppliers, enabling access to quality products through a mobile-friendly interface. It features a diverse product selection, including clothing, accessories, gaming equipment, cosmetics, and mobile covers. By 2018, Wish had attracted over 80 million monthly active users and collaborated with more than one million merchants, selling nearly one billion products each year. The company primarily generates revenue from Europe, while also maintaining a presence in North America, South America, and other regions.

ContextLogic

Series B in 2013
ContextLogic Inc., formerly known for its Wish ecommerce platform, is a technology-driven company specializing in the online retail sector. The company previously offered a global marketplace connecting consumers with merchants through a mobile shopping experience. Following a recent transaction, ContextLogic has sold its operating assets to Qoo10 and now focuses on leveraging its substantial net operating losses (NOLs) for future financial opportunities. ContextLogic continues to explore ways to maximize the value of these tax attributes while managing reduced operational expenses.

Houzz

Series C in 2013
Houzz Inc. is an online platform dedicated to home design and furnishings, connecting homeowners, design enthusiasts, and home improvement professionals globally. Established in 2008 and headquartered in Palo Alto, California, Houzz offers a comprehensive range of services, enabling users to find design inspiration, hire professionals, and shop for home products, including kitchen, bath, and outdoor items. The platform features the largest residential design database in the world, facilitating the sharing of ideas and advice within a vibrant community. Additionally, Houzz Pro provides a Software-as-a-Service solution for professionals in the home remodeling and design sectors, helping them manage their businesses effectively. The company has expanded its reach with offices in key international locations, including London, Berlin, Sydney, Moscow, and Tokyo.
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