Notable Capital

Notable Capital is named for the founders we invest with, the ideas they pursue, the causes they champion, and the remarkable companies they build. Notable is a U.S.-based venture capital firm focused on early-to-growth stage companies in cloud infrastructure and business and consumer applications across the U.S., Israel, Europe, Latin America, and select go-global opportunities. Notable portfolio companies include Affirm, Airbnb, Block, Brightwheel, Drata, Handshake, HashiCorp, Ibotta, Orca Security, Quince, Slack, Slice, StockX, Stori, Vercel, Zendesk, and more.

Dan Cahana

Investor

Past deals in Retail Lending

Parafin

Series C in 2024
Parafin is a financial infrastructure company that specializes in providing embedded financial products for small businesses through various online platforms. By simplifying the complexities of capital markets, underwriting, servicing, compliance, and customer support, Parafin enables small businesses to thrive even in uncertain economic conditions. The company has successfully partnered with major platforms such as Amazon, Walmart, DoorDash, and TikTok, extending over $8 billion in financing offers to support hundreds of thousands of businesses. Parafin's end-to-end payment processing solutions and one-click financing options empower retail sellers to enhance their gross merchandising volume while unlocking new revenue streams.

Addi

Series C in 2021
Addi is a technology company that provides consumer credit and point-of-sale financing solutions. Its application enables customers to apply for credit at the moment of purchase at partner retailers and to pay for purchases in interest-free installments, supporting affordable financing for shopping needs and expanding digital commerce.

Addi

Series B in 2021
Addi is a technology company that provides consumer credit and point-of-sale financing solutions. Its application enables customers to apply for credit at the moment of purchase at partner retailers and to pay for purchases in interest-free installments, supporting affordable financing for shopping needs and expanding digital commerce.

Affirm

Post in 2021
Affirm is a financial technology company that offers consumer installment loans at the point of sale through its Buy with Affirm platform. Shoppers can select Affirm at checkout and pay for purchases in fixed monthly installments with real-time decisioning and upfront, transparent terms, avoiding hidden fees. The company provides a digital and mobile‑first platform that includes a point‑of‑sale payment solution for merchants and a consumer app, and it partners with thousands of merchants across categories such as home, travel, electronics, apparel, and beauty. Revenue comes from merchant networks and related services, including virtual card networks, with the majority of business generated in the United States, and ongoing activity in Canada and other regions. Founded in 2012 and headquartered in San Francisco with an additional office in Chicago, Affirm aims to offer an accessible alternative to traditional credit that improves budgeting and financial clarity for consumers.

Affirm

Series E in 2017
Affirm is a financial technology company that offers consumer installment loans at the point of sale through its Buy with Affirm platform. Shoppers can select Affirm at checkout and pay for purchases in fixed monthly installments with real-time decisioning and upfront, transparent terms, avoiding hidden fees. The company provides a digital and mobile‑first platform that includes a point‑of‑sale payment solution for merchants and a consumer app, and it partners with thousands of merchants across categories such as home, travel, electronics, apparel, and beauty. Revenue comes from merchant networks and related services, including virtual card networks, with the majority of business generated in the United States, and ongoing activity in Canada and other regions. Founded in 2012 and headquartered in San Francisco with an additional office in Chicago, Affirm aims to offer an accessible alternative to traditional credit that improves budgeting and financial clarity for consumers.
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