Brinc

Brinc is an accelerator firm founded in 2014 and headquartered in Hong Kong, with additional offices in countries such as Poland, China, Spain, Australia, India, and Bahrain. The firm specializes in supporting early-stage startups across diverse sectors, including blockchain technology, alternative protein, healthcare, agritech, clean technology, food technology, and the Internet of Things (IoT). Brinc operates 15 multidisciplinary accelerator programs in seven countries, aiming to foster innovation and create a more sustainable and equitable future. In addition to its accelerator initiatives, Brinc aids corporations in developing distributed innovation strategies and sourcing new technologies. The firm also collaborates with various organizations, including global corporations, government entities, and educational institutions, to enhance the quality of startups and facilitate follow-on investments within China's rapidly growing venture capital ecosystem.

Manav Gupta

Founder and CEO

Heriberto Saldivar Massimi

Managing Director

Bay McLaughlin

Co-Founder

Past deals in FMCG

Root Kitchen

Pre Seed Round in 2022
Root Kitchen is a plant-based frozen-ready-meal startup that focuses on the D2C meal subscription and retail markets.

Good Food Technologies

Seed Round in 2022
Good Food Technologies is a Hong Kong-based startup focused on innovative food R&D and manufacturing.

Jack & Bry

Series A in 2022
Jack and Bry to create a jackfruit food tech company delivering into multiple markets with a carbon-negative supply chain, resulting in a sustainable ecosystem where we can live life to the full. Providing the tastiest, meatiest, meat-free meats on the planet made from jackfruit. Jack and Bry is producing tasty, tender and nutritious alternatives for the meat and fish markets. Meeting global demand for flexitarians and meat-eaters, looking to reduce their intake. Jack & Bry is founded by Bryony Tinn-Disbury and Jennifer Pardoe in 2019and is located in London, England, United Kingdom.

Got Foods

Seed Round in 2021
Got Foods is a European foodtech company focused on developing innovative dairy alternatives for individuals with lactose intolerance. The company specializes in producing plant-based food products that are dairy-free and gluten-free, catering to the growing demand for healthier lifestyle options. By offering a range of milk alternatives and other plant-based substances, Got Foods aims to enable consumers to maintain a sustainable lifestyle while enjoying the flavors and health benefits they desire.

Nature Foods

Seed Round in 2021
Nature Foods is a food and beverage company that specializes in healthy and delicious plant-based alternatives. The company produces a range of vegan-friendly products, including plant-based milk alternatives, pea snacks, and muesli, all designed to meet the needs of modern consumers. These offerings are rich in plant protein, vitamins, and calcium, providing quality nutrition while promoting environmental sustainability. Nature Foods aims to deliver tasty food products at affordable prices, catering to customers seeking healthier dietary options.

FairFlavor Foods

Non Equity Assistance in 2021
FairFlavor develops nutritious vegan alternative dairy food made of a super nut from Indonesia using a patented fermentation technology

Frij

Pre Seed Round in 2020
Frij is a smart refrigerator designed to be compact and placed conveniently at every workplace providing healthy fresh food daily

Aurora Foods

Seed Round in 2020
The Company is a producer and marketer of premium branded food products including DUNCAN HINES baking mixes, LOG CABIN and MRS. BUTTERWORTH'S syrup, VAN DE KAMP'S and MRS. PAUL'S frozen seafood, AUNT JEMIMA frozen breakfast products and CELESTE frozen pizza.

Journey Foods

Pre Seed Round in 2019
Journey Foods is a technology company that offers a machine learning-powered software platform tailored for the packaged food industry. It specializes in enhancing product monitoring and development for consumer packaged goods companies, ingredient suppliers, and manufacturers. The platform focuses on optimizing innovation, decision-making, and operational efficiency by providing insights into nutrition and supply chain dynamics. Journey Foods' software allows food companies to transform ideas into commercial products by configuring consumer preferences, generating improved product formulations, and offering automated compliance checks and sustainability metrics. With a robust database that includes over 1 billion ingredient insights, the platform utilizes advanced algorithms to deliver optimized portfolio recommendations based on pricing, supply chain, and nutritional considerations. By streamlining these processes, Journey Foods empowers management teams to make strategic decisions more swiftly, thereby facilitating greater efficiency in the $3 trillion packaged foods market.

Cerealthy

Seed Round in 2019
Cerealthy is a producer of innovative food products, specializing in natural vegan offerings. The company has developed the first vegetable milk capsule designed for coffee machines, catering to the growing demand for plant-based alternatives. Using non-GMO nuts and grains, Cerealthy focuses on sustainable production methods to deliver nutritious options for consumers, including those with lactose intolerance. By providing convenient and healthy solutions, Cerealthy aims to enhance the coffee experience while promoting a plant-based lifestyle.

Plento

Pre Seed Round in 2019
Plento is a producer of alternative protein-based food products that aims to provide a healthy alternative to traditional Western snacks. The company focuses on creating snacks using a customized blend of insect and plant protein flours, including ingredients like beans, sorghum, chickpeas, and lupin. These snacks are designed to be rich in protein, with a complete amino acid profile while being low in carbohydrates and saturated fats. They are also high in dietary fiber, iron, calcium, and vitamin B12, catering to various dietary preferences by being free from gluten, dairy, eggs, nuts, and soy. Additionally, Plento emphasizes sustainability in its production process, which results in a lower carbon footprint compared to conventional snack manufacturing methods. The products are conveniently packaged, making them suitable for busy, on-the-go consumers looking to replace unhealthy snacks with nutritious options.

ALGO

Seed Round in 2018
ALGO is hardware company that focuses on building IOT devices for grocery in-store shopping. 85% of the shoppers are not satisfied about the checkout experience within the grocery hypermarkets. This triggers a need to create a new mechanism that enables shoppers to grasp their items and get their payments sorted out without passing by the cashier queues. By having smart shopping baskets and trolleys, the shoppers will be able to use them to identify their shopping items and get the payments done automatically without the need to go through the cashier queues. Our solution carries the following benefits for grocery stores: • Saving up to $80,000 USD per eliminated cashier lane per year • Having a new revenue stream leveraging the revenue sharing mode with us • Having happy customers Shopper, on the other hand, will enjoy the following benefits: • No queues • In-store shopping assistance • Personalized offerings and discounts

Root Kitchen

Root Kitchen is a plant-based frozen-ready-meal startup that focuses on the D2C meal subscription and retail markets.

Good Food Technologies

Good Food Technologies is a Hong Kong-based startup focused on innovative food R&D and manufacturing.
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