Brand Foundry Ventures

Brand Foundry Ventures is a New York-based venture capital firm that specializes in investing in early-stage consumer-focused companies. Founded in 2014, the firm targets sectors such as e-commerce, mobile commerce, consumer products, and consumer devices. As a Registered Investment Adviser, Brand Foundry Ventures aims to support innovative businesses that cater to evolving consumer needs.

David Cote

Venture Partner

Samuel Frith

Investor

Wesley Gottesman

Partner

Andrew Mitchell

Founder

Brian Spaly

General Partner

Past deals in Durables and Apparel

Kids on 45th

Seed Round in 2019
Kids on 45th, Inc. sells used clothing for kids. The company was incorporated in 2018 and is based in Seattle, Washington.

Floyd

Series A in 2018
Floyd, Inc. is a furniture company based in Detroit, Michigan, that designs, manufactures, and retails a range of minimal home decor products, including beds, tables, shelves, and lamps. Founded in 2013, the company emphasizes durability and ease of assembly in its offerings, using materials such as cold-rolled steel finished with a protective powder coat. Floyd also operates an online marketplace, providing consumers with the convenience of ordering furniture tailored to their preferences, along with efficient shipping and transport options. The company aims to create furniture that not only meets aesthetic needs but also lasts a lifetime.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand, designing and selling over-the-top clothes. Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise.

Allbirds

Seed Round in 2016
Allbirds, Inc. is a San Francisco-based company founded in 2015 that specializes in manufacturing eco-friendly footwear and apparel. The company offers a range of products, including wool runners, tree runners, tree loungers, tree skippers, and insoles for men, women, and children. Allbirds is committed to sustainability, utilizing premium natural materials to create comfortable and well-designed shoes that align with its mission of reducing environmental impact. The brand distinguishes itself by emphasizing thoughtfulness over flash in the footwear industry. Products are sold through a combination of physical stores and online platforms, with a significant portion of revenue generated from sales within the United States.

Harry's

Series C in 2015
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Nineteenth Amendment

Seed Round in 2015
Nineteenth Amendment is a product development and production management platform that helps brands produce sustainably on-demand with no minimums. With its smart PLM, brands can pre-sell items directly to their shoppers, connecting with a network of manufacturers, and produce transparently on-demand. The company was founded in 2013 and is headquartered in New York.

Harry's

Series B in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Caeden

Seed Round in 2014
Caeden, Inc. is a New York-based startup that specializes in designing and manufacturing fashion-forward wearable devices, including on-ear and in-ear headphones, as well as connected jewelry. Established in 2014, the company operates in the growing market of wearable technology, which is expected to expand significantly in the coming years. Caeden focuses on creating products that blend aesthetics with functionality, ensuring that consumers do not have to choose between style and performance. By integrating hardware and software innovations, the company aims to enhance everyday living through its unique offerings. With a team of industry experts from fashion, design, manufacturing, and electronics, Caeden is committed to delivering compelling and beautiful products that resonate with modern consumers. Their sales strategy leverages existing retail relationships to effectively reach their target market.

Harry's

Venture Round in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.
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