Brand Foundry Ventures

Brand Foundry Ventures is a venture capital investment firm based in New York, founded in 2014. The firm focuses on investing in early-stage companies within the consumer and business sectors, seeking innovative startups that demonstrate potential for growth and market impact. As a Registered Investment Adviser, Brand Foundry Ventures is committed to identifying and supporting promising ventures, leveraging its expertise to foster development and success in its portfolio companies.

Wesley Gottesman

Partner

Kevin Johnson

Operating Partner

Andrew Mitchell

Founder

Past deals in Dietary Supplements

Lucky Energy

Series A in 2025
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Yumi

Series B in 2021
Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

Jinx

Seed Round in 2019
Jinx, Inc. is a dog wellness brand based in Los Angeles, California, that specializes in the manufacture and sale of high-quality pet food and wellness products. Founded in 2019, Jinx focuses on delivering optimal nutritional health through a balanced diet that includes both animal and plant protein sources. The company offers a range of nutritionally comprehensive meals and treats designed to provide essential nutrients in a convenient, shelf-stable format. By prioritizing purposeful ingredients that pet owners can easily recognize, Jinx aims to support dog owners in maintaining their pets' healthy lifestyles while fostering a community of dedicated dog parents.

Revere

Seed Round in 2017
Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

Yumi

Seed Round in 2017
Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.
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