Brand Foundry Ventures

Brand Foundry Ventures is a venture capital investment firm based in New York, founded in 2014. The firm focuses on investing in early-stage companies within the consumer and business sectors, seeking innovative startups that demonstrate potential for growth and market impact. As a Registered Investment Adviser, Brand Foundry Ventures is committed to identifying and supporting promising ventures, leveraging its expertise to foster development and success in its portfolio companies.

Wesley Gottesman

Partner

Kevin Johnson

Operating Partner

Andrew Mitchell

Founder

Past deals in Collectibles

CollX

Series A in 2025
CollX is a technology-driven company founded in 2021 and based in Haddonfield, New Jersey. It specializes in a financial application that allows users to scan sports cards, instantly identifying them and determining their market value. By utilizing specialized technology, CollX provides users with a transparent view of the worth of their collectibles. The platform facilitates buying and selling among collectors, enabling them to add cards to their collections, follow other collectors, and engage in trading through a marketplace. Users can create ad-hoc lots and trade, fostering a vibrant community for sports card enthusiasts.

CollX

Seed Round in 2023
CollX is a technology-driven company founded in 2021 and based in Haddonfield, New Jersey. It specializes in a financial application that allows users to scan sports cards, instantly identifying them and determining their market value. By utilizing specialized technology, CollX provides users with a transparent view of the worth of their collectibles. The platform facilitates buying and selling among collectors, enabling them to add cards to their collections, follow other collectors, and engage in trading through a marketplace. Users can create ad-hoc lots and trade, fostering a vibrant community for sports card enthusiasts.

Parlor

Seed Round in 2020
Parlor is an online curatorial platform designed to assist collectors in discovering valuable artwork for investment purposes. The company offers an innovative subscription model that allows users to rent artworks from top galleries for a half-year or yearly period, making art ownership more accessible and affordable. By facilitating access to the ultra-contemporary art market, Parlor aims to share insights and knowledge, helping collectors navigate this rapidly evolving landscape. Through its services, Parlor seeks to bridge the gap between galleries and collectors, enabling a broader audience to engage with and appreciate fine art.
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