Brand Capital

Brand Capital is a Mumbai-based private equity investment firm and brand-building partner focused on creating and scaling indigenous brands. Over more than a decade it has helped build over 850 indigenous brands, reflecting its role in formulating brand strategy and media plans that optimize value. The firm emphasizes intellectual capital as a core asset, augmenting traditional investments with innovative advertising concepts and a media-driven approach across multiple channels, including print and digital properties linked to The Times Group. Brand Capital has investments across a wide range of sectors such as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, E-Retail, Health & Wellness, Financial Services, and Consumer Services and related assets. It began in 2005 and pursues opportunities that build brand value beyond conventional private equity, leveraging media assets to accelerate growth and enterprise value for portfolio brands.