Bpifrance

Bpifrance Financement S.A. is a French financial institution that provides a wide range of financing solutions and support services for businesses at various stages of their development. Established in 1980 and based in Maisons-Alfort, France, the company offers medium to long-term loans, export insurance, real estate and equipment leasing, and working capital loans. Bpifrance also invests in startups, small and medium-sized enterprises (SMEs), and mid-cap companies through direct investments and fund management activities. Additionally, it provides consulting services for executives and training for CEOs, aiming to facilitate innovation and growth. Bpifrance was formed from the merger of several entities in July 2013, including OSEO, CDC Entreprises, and FSI, to enhance its role in supporting the financing of the French economy.

Laurent Arthaud

Managing Director

Marion Aubry

Investment Director

Emmanuel Audouard

Director of Cross-Functional Investments Venture Capital

Elyssa Maufras du Châtellier

Investment Director

Charlotte Corbaz

Deputy Director of the Large Venture Fund and Deputy Managing Director

Sofia Dahoune

Associate

Vanessa Giraud

Managing Director

Laurent Higueret

Senior Investment Director, Healthcare and Life Sciences - Large Venture Fund

Hortense Jacon

Investment Associate

Veronique Jacq

Head of Digital Venture team

So-Yeon Koo

Senior Investment Manager

Eric Lefebvre

Director

Arnaud Legardeur

Investment Director

Serge Mesguich

Director

Louis Molis

Investment Director

Adrien Neel

Investment Director

Gilles Schang

Deputy Director

Tuan Tran

Investment Director / VC

Past deals in Marketing

JVWEB

Venture Round in 2021
To generate more performance, facilitate the autonomy of marketing departments and increase the frequency and accuracy of optimizations, they built an internal R & D center. They are the only agency to have developed a script management interface that controls the Google Ads API, as well as a battery of custom scripts for their customers. On a daily basis, engineers work with account managers to personalize and develop their tools.

JVWEB

Debt Financing in 2021
To generate more performance, facilitate the autonomy of marketing departments and increase the frequency and accuracy of optimizations, they built an internal R & D center. They are the only agency to have developed a script management interface that controls the Google Ads API, as well as a battery of custom scripts for their customers. On a daily basis, engineers work with account managers to personalize and develop their tools.

Direct Market

Venture Round in 2021
Direct Market operates an online platform designed to enhance relationships between food producers and traders. It provides a comprehensive suite of services that includes ordering, logistics, invoicing, and payment processing, all aimed at fostering transparency within the food supply chain. The platform supports the creation of local food marketplaces, offers platform-as-a-service solutions for existing brands, and facilitates on-premise marketplace installations. By enabling businesses and organizations to integrate or develop their own food marketplaces, Direct Market aims to promote sustainable and resilient food systems while improving customer connections and data collection for better decision-making.

bybr

Grant in 2020
ByBr operates a mobile application that facilitates the connection between consumers and brands through a simple interface that allows users to either type or scan brand names or logos. The app provides immediate access to localized official information, including websites, social media links, contact details, and messaging options, allowing for effortless interaction. Additionally, ByBr serves as an online platform for influencer and brand marketing, enabling brands to discover and collaborate with influential creators worldwide. This marketplace streamlines the process of communication and campaign management, while also ensuring secure payment methods for both brands and influencers. ByBr aims to enhance consumer engagement with brands and provide a seamless experience for users and marketers alike.

Brevo

Series B in 2020
Sendinblue is a developer of a cloud-based digital marketing platform used to meet the demand of businesses to engage with customers. Its platform encompasses the entire chain, from the creation of a newsletter to analysis and reporting tools to targeting modules that enable businesses, eCommerce sellers, and agencies to build customer relationships through digital marketing campaigns, transactional messaging, and marketing automation. Unlike other marketing solutions built for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to suit the marketing needs of growing SMBs in tough markets. The company was founded in 2012 and is headquartered in Paris, France.

Splio

Venture Round in 2019
Splio develops a Customer Platform for marketers, delivering completely connected customer experiences on and offline, driving loyalty and revenue for retailers. Headquartered in France, Splio has offices in China, Spain, Italy, Poland, and Brazil and serves more than 500 retailers. Customers include The Kooples, Kusmi Tea, Givenchy, Caudalie, Guy Degrenne, Desigual, Lindt, Air China and Cache Cache.

Elium

Venture Round in 2018
Elium Tech, founded in 2016 and based in Montpellier, France, operates a unified video programmatic platform that provides self-service advertising solutions for marketers. The platform supports video advertising across various channels, including Desktop, Mobile, Social, TV, and Digital out-of-Home (DooH). Elium simplifies the management of video advertising campaigns through a single interface, enabling buyers to integrate seamlessly with demand-side platforms, ad servers, and other essential tools. The company emphasizes automation and the use of artificial intelligence to optimize campaign performance, allowing for more efficient media trading decisions. With additional offices in Paris and London, Elium aims to centralize video advertising activities and enhance data performance, ultimately maximizing the effectiveness of advertising campaigns.

Fashion GPS

Venture Round in 2018
Launchmetrics is a Brand Performance Cloud that arms fashion, luxury, and beauty executives with the tools and data to create inspiring, shareworthy, and measurable experiences to attract today’s modern consumer. With over a decade of experience, the company develops software that helps companies in the fashion, luxury, and cosmetics sectors, helping them grow their businesses and streamline their processes. It is the most essential and trusted technology in the industry, yielding an unrivaled market penetration to 50% of the top 100 luxury brands worldwide in addition to fashion, beauty, and retailer giants such as Dior, Fendi, TopShop, Shiseido, NET-A-PORTER, Adidas, and more. Founded in NYC, with operating headquarters in Paris, Launchmetrics has employees in eight markets and support in five languages. The company works with over 1,000 brands as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Camera Nazionale della Moda Italiana, Pitti Immagine, and Google, to accelerate their business and build lasting exposure.

Dr. Banner

Debt Financing in 2018
Dr. Banner LLC specializes in providing a hyperlocal programmatic advertising platform tailored for brands, retailers, and agencies. Founded in 2010 and headquartered in Rueil-Malmaison, France, the company enables users to efficiently create and optimize hyper-targeted online advertising campaigns. Its platform features tools for quick banner creation, geolocation capabilities, and a proprietary demand-side platform, allowing clients to customize their advertising strategies and define specific broadcast areas. Dr. Banner serves a diverse range of industries, such as automotive, fashion, food and beverage, luxury goods, and consumer packaged goods. With offices in major cities worldwide, including Paris, New York, and Tokyo, Dr. Banner operates as a subsidiary of Mediakeys and aims to enhance online advertising effectiveness for its clients.

Visiperf

Venture Round in 2018
Visiperf is the unique association of a proven expertise in digital marketing (Google Adwords & Display, Facebook, Waze, Snapchat, YouTube, Bing, Yahoo ...), with innovative technologies adapted for network companies: franchises, brands and brands distributed in physical points of sale. Visiperf helps networks easily manage the digital marketing transformation of their outlets. Visiperf provides tools for the sales, coordination and piloting of personalized drive-to-store digital campaigns according to the needs of each establishment, in accordance with the national brand strategy. French technology leader in the digital transition of point-of-sale marketing, VISIPERF already works with several major players such as Carglass and Coca-Cola.

S4M

Series B in 2018
S4M, founded in 2011 and headquartered in Paris, France, specializes in mobile performance advertising. The company offers FUSIO, a mobile analytics and programmatic solution that utilizes algorithms to predict, serve, measure, and optimize mobile advertisement campaigns in real-time. Additionally, S4M provides YANCO, a platform designed to identify potential customers and automate acquisition campaigns while optimizing engagements across various media. With a focus on delivering personalized ad experiences, S4M ensures clients have full visibility into campaign performance from impressions to conversions. The company holds MRC accreditations for post-ad measurements in mobile browsers and apps, highlighting its commitment to high standards in advertising effectiveness. S4M serves over 500 advertisers globally, with offices in major cities across the United States, Europe, Asia Pacific, and Latin America, employing more than 130 professionals dedicated to enhancing mobile marketing strategies.

Tracktl

Seed Round in 2018
Tracktl is the music solution for all your events and places designed to highlight your brand identity and enrich the customer experience through music. Tracktl is a fully agile service allowing every places to create, manage and play the playlist that fit the best to their customer experience. We also provide a range of interactive features (social jukebox, social wall, promotion manager) to engage customer and customize and enhance their experience. Our services allow every place manager to provide a locally customized experience and gather data and create retention thanks to the different interactive feature.

Fill Up Media

Venture Round in 2017
Fill Up Média is an innovative advertising agency, offering a new communication medium: a screen built into the payment automat of the fuel dispensing pumps. This new medium allows stationary diffusion of multimedia advertising content, targeted and enriched during fueling. The company was founded in 2011 and headquartered in Lyon, Rhone-Alpes, France.

DELIGHT

Seed Round in 2017
DELIGHT is a digital platform dedicated to the professionals of the live show (producers of concerts, theater, festivals, halls, ticket offices, ...) We offer them powerful tools to help them to better know their public and their customers and to conquer at lower cost and in the long term new spectators receptive to their shows.

AD Education

Venture Round in 2016
AD Education is a service platform dedicated to higher education institutions specialized in creative training. AD Education currently comprises seven institutions and 11 campuses, of which one is in Italy, offering courses in fields including fashion design, communication strategy and architecture.

Splio

Series A in 2016
Splio develops a Customer Platform for marketers, delivering completely connected customer experiences on and offline, driving loyalty and revenue for retailers. Headquartered in France, Splio has offices in China, Spain, Italy, Poland, and Brazil and serves more than 500 retailers. Customers include The Kooples, Kusmi Tea, Givenchy, Caudalie, Guy Degrenne, Desigual, Lindt, Air China and Cache Cache.

Marketing 1BY1

Venture Round in 2016
Marketing 1by1 publishes an omni-channel relationship marketing software coupled with a product recommendation engine that allows advertisers to retain and engage all their customers from their online and offline behavioral journeys. With 1by1: - Centralize and unify online and offline data in a single database - Automatically trigger omnichannel communications based on customer behavior - Prioritize scenarios for better business pressure management - Ultra-personalize communications for everyone your contacts with relevant product recommendations - Communicate on all media.

Q3 Advocacy

Seed Round in 2016
Q3 ADVOCACY is a SaaS platform for amplifying the voice of happy customers. Our particularity is to detect your satisfied customers from your database and to automatically convert them into specifying customers, these customers that we call Brand Advocates. The unique methodology integrates traditional word of mouth levers such as customer opinion management or sponsorship, more innovative levers such as peer-to-peer dialogue platforms, but also levers traditionally excluded from the scope of word of mouth marketing. : customer satisfaction and co-marketing.

Sociallymap

Venture Round in 2016
Sociallymap is a social media software for automation marketing. It enables agencies, major accounts, SMEs, and TPEs to feed their social networks automatically, relay content already on the web, streamline publications between different networks, and more. Sociallymap was launched in February 2013.

AlloMedia

Angel Round in 2015
Allo-Media, founded in 2011, is a French technology company focused on enhancing customer engagement and loyalty through its innovative solutions. The company specializes in connecting businesses with potential clients via various online directories, such as Allo-Médecins.fr and Allo-Réparateurs.fr. After two years of research and development, Allo-Media launched a performance-based solution that integrates online visibility with phone call tracking to generate qualified leads for local professionals. Utilizing proprietary AI Vocal Cookie technology, Allo-Media transforms customer calls into actionable marketing insights, classifying conversations to extract valuable customer data related to profiles, needs, and complaints. Through continuous technological advancements, Allo-Media provides intelligent call-tracking solutions that leverage voice recognition and semantic analysis, tailored to various business sectors, thereby facilitating better connections between prospects and businesses.

MagicEvent

Seed Round in 2015
Real estate agencies and individuals can use the advertising platform MAgicEvent.com. Submitting an advertisement is free. In this way, you will be sure to find all the offers on the market which originate from an agency or an individual. The contact details of the owner, real estate agency and the accommodation are never published, therefore, avoiding cold calling and thus, protecting their privacy. The tenant can select his/her accommodation and pay directly online as easily as a hotel room. The website guarantees that the accommodation is fit for occupation. The owner will only be paid in full 48 hours after the arrival of the tenant. Each accommodation has been analysed and we have given it an objective score from 1 to 5 MAgic stars, which can be compared to the star ratings of hotels. This objective score (MAgic exclusivity) does not have an official value. It takes into account the configuration of the accommodation (surface area of the rooms, number of bathrooms compared to the number of beds, surface area of the accommodation compared to the number of beds, date of renovation, etc.) as well as the equipment of the accommodation declared by the owner. In addition to this objective score, comments and favourites (hearts) of the previous tenants will help you with your selection. In this way, you can book an accommodation with 3 stars - 5 hearts, which is best of 3 stars. MAgicEvent.com also offers a number of local services to accompany you during your business trip: airport/exhibition centre transfers, interpreters, assistance, concierge service, events, etc. Following the same principle as the owner, the service providers can also place an advertisement on the website for free.

Geolid

Series C in 2015
Geolid is a web advertising platform aimed at supporting local businesses in France by enhancing their communication practices. The company provides tools for geolocalized advertising and search optimization, allowing major brands to digitize their networks and maintain a consistent online presence. This approach enables franchisees and small businesses to efficiently engage with their customers through a unified platform, ultimately boosting local business visibility and effectiveness. Geolid focuses on transforming how businesses communicate with consumers, ensuring that they can effectively reach their target audience in a competitive digital landscape.

Webmecanik

Seed Round in 2015
Webmecanik SAS is a marketing automation software provider based in Annecy, France. Originally founded as Eureos in 2013, the company rebranded in 2014 to focus on delivering innovative solutions powered by Mautic. Webmecanik specializes in offering an agency dashboard, myWebmecanik, which simplifies the deployment of new instances and management of client accounts for marketing agencies. With a growing presence that includes offices in Paris, Berlin, and Geneva, Webmecanik ensures that all client data and automation instances are securely hosted within Europe, allowing clients to choose hosting options in France, Switzerland, or Germany.

Lengow

Series B in 2015
Lengow is an e-commerce automation software-as-a-service (SaaS) provider that assists brands and distributors in managing their product distribution across various online channels. Founded in 2009 and headquartered in Nantes, France, the company enables online retailers to centralize, optimize, and track their product catalogs across marketplaces, comparison shopping engines, affiliate networks, and social media platforms. Since its international expansion began in 2012, Lengow has established dedicated teams in Paris and operates in over 40 countries, supporting more than 38,000 websites. The platform facilitates the efficient delivery of product information across more than 1,800 marketing channels, helping merchants improve their online visibility and sales performance.

S4M

Series A in 2015
S4M, founded in 2011 and headquartered in Paris, France, specializes in mobile performance advertising. The company offers FUSIO, a mobile analytics and programmatic solution that utilizes algorithms to predict, serve, measure, and optimize mobile advertisement campaigns in real-time. Additionally, S4M provides YANCO, a platform designed to identify potential customers and automate acquisition campaigns while optimizing engagements across various media. With a focus on delivering personalized ad experiences, S4M ensures clients have full visibility into campaign performance from impressions to conversions. The company holds MRC accreditations for post-ad measurements in mobile browsers and apps, highlighting its commitment to high standards in advertising effectiveness. S4M serves over 500 advertisers globally, with offices in major cities across the United States, Europe, Asia Pacific, and Latin America, employing more than 130 professionals dedicated to enhancing mobile marketing strategies.

Augure

Series E in 2015
Augure, founded in 2002 in Paris, specializes in influencer marketing software that aids brands and agencies in integrating traditional public relations with modern influencer strategies. The platform is utilized by over 1,000 communication, PR, and public affairs teams daily, enabling them to engage relevant influencers, manage campaigns, and enhance their media presence and reputation across social networks. Augure's data services team complements its software offerings by providing consulting support, helping clients interpret data to refine their influencer marketing approaches. The company operates in Europe and Latin America, serving a diverse clientele that includes major organizations such as Orange, Thales, and Château de Versailles.

Commanders Act

Series B in 2014
Commanders Act is a company established in 2010 that specializes in data-driven marketing optimization across various industries. Its cloud-based platform allows businesses to collect, integrate, and activate customer data in real time, ensuring that data remains under the control of the customers. The company offers a comprehensive suite of tools, including cookie and consent management that complies with EU-GDPR regulations, tag management, and solutions for customer data platforms (CDP) and data management platforms (DMP). These tools enable organizations to personalize marketing efforts and optimize campaigns throughout the customer journey. By standardizing data collection and transforming it into actionable strategies, Commanders Act helps clients deliver relevant messages through preferred channels, ultimately improving marketing performance and media budget efficiency.

JVWEB

Venture Round in 2014
To generate more performance, facilitate the autonomy of marketing departments and increase the frequency and accuracy of optimizations, they built an internal R & D center. They are the only agency to have developed a script management interface that controls the Google Ads API, as well as a battery of custom scripts for their customers. On a daily basis, engineers work with account managers to personalize and develop their tools.

DOZ

Seed Round in 2014
DOZ Marketing Software helps create an organic marketing campaign and to launch a customized timeline of tasks needed to achieve marketing goals.DOZ has vetted marketing professionals from around the world. DOZ automatically assigns the right experts to every task on custom, marketing campaign.DOZ helps websites to run more effective online marketing campaigns by managing natives industry experts and marketing professionals.

Food Media Group

Pre Seed Round in 2014
Food Media Group's mission is at the crossroads between consumers, food bloggers and local merchants. Their job is to enrich and boost the digital communication of food retailers by associating recipes to facilitate the purchase of products. To help consumers, they are developing a service to cleverly answer the question: "What are we eating tonight or this week?" ". You plan in one click the organization of your meals and reconnect with the essential: take time to cook! They help you organize everything else. This service is coming soon!! We simmered it for a long time, it's almost ready.

Geolid

Series B in 2013
Geolid is a web advertising platform aimed at supporting local businesses in France by enhancing their communication practices. The company provides tools for geolocalized advertising and search optimization, allowing major brands to digitize their networks and maintain a consistent online presence. This approach enables franchisees and small businesses to efficiently engage with their customers through a unified platform, ultimately boosting local business visibility and effectiveness. Geolid focuses on transforming how businesses communicate with consumers, ensuring that they can effectively reach their target audience in a competitive digital landscape.
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