BoxGroup

BoxGroup Services, LLC is a venture capital firm based in New York City, founded in 2009. It specializes in early-stage investments, primarily focusing on pre-seed, seed, and early Series A rounds. The firm targets a variety of sectors, including disruptive technology, healthcare, biotech, food, software as a service, e-commerce, and fintech. BoxGroup typically invests between $50,000 and $500,000 in each company, emphasizing a conviction in the founding team and their vision to create category-defining businesses. Although it primarily invests in New York City, Silicon Valley, and Los Angeles, the firm is open to opportunities globally. Notably, BoxGroup does not take board seats or ownership stakes in the companies it supports.

Brian Aledort

CFO

Adina Davis

Principal

Nimi Katragadda

Partner

Greg Rosen

Partner

Adam Rothenberg

Partner

Claire Smilow

Principal

Past deals in Marketing

Clay

Series B in 2025
Clay offers a platform that equips growth teams with innovative tools designed to enhance customer outreach and research. By integrating first-party, intent, and third-party data from over 100 sources, Clay enables teams to conduct in-depth customer analysis. This comprehensive approach allows businesses to identify and connect with their ideal customers more effectively, ultimately supporting their growth objectives.

Clay

Series B in 2024
Clay offers a platform that equips growth teams with innovative tools designed to enhance customer outreach and research. By integrating first-party, intent, and third-party data from over 100 sources, Clay enables teams to conduct in-depth customer analysis. This comprehensive approach allows businesses to identify and connect with their ideal customers more effectively, ultimately supporting their growth objectives.

Ansa

Series A in 2024
Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Claim

Seed Round in 2023
Claim operates a social shopping application designed to enhance brand discovery for consumers, particularly targeting Gen Z. The platform allows brands to engage directly in customer acquisition through weekly promotional events known as Drops, which showcase new products. Users can earn rewards such as cash-back, exclusive event access, and free merchandise simply by shopping at their favorite brands. Additionally, Claim encourages social interaction by enabling users to share benefits with friends through gifting and trading rewards. This approach aims to create a fun and engaging shopping experience that connects consumers with brands in a meaningful way.

Claim

Pre Seed Round in 2023
Claim operates a social shopping application designed to enhance brand discovery for consumers, particularly targeting Gen Z. The platform allows brands to engage directly in customer acquisition through weekly promotional events known as Drops, which showcase new products. Users can earn rewards such as cash-back, exclusive event access, and free merchandise simply by shopping at their favorite brands. Additionally, Claim encourages social interaction by enabling users to share benefits with friends through gifting and trading rewards. This approach aims to create a fun and engaging shopping experience that connects consumers with brands in a meaningful way.

Ansa

Seed Round in 2023
Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Boulevard

Series C in 2022
Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.

Mercantile

Venture Round in 2022
Mercantile offers premium credit card services specifically designed for small and medium-sized businesses. By providing these financial products, the company aims to empower business owners to compete effectively against larger corporations. Mercantile's credit cards not only help businesses manage their payables, but also create new high-margin revenue opportunities through program dividends. This focus on enhancing the financial resilience of smaller enterprises positions Mercantile as a valuable partner in a market predominantly governed by larger players.

Boulevard

Series B in 2020
Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.

Boulevard

Series A in 2019
Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.

Crayon

Series A in 2019
Crayon, Inc. operates a market intelligence platform designed to help businesses track, analyze, and respond to digital footprints. The company offers tools for intelligence and analysis, marketing insights, and website inspiration, enabling mid-market and enterprise organizations to identify opportunities and build sustainable competitive advantages. Founded in 2014 and based in Boston, Massachusetts, Crayon serves hundreds of clients by providing actionable insights that drive significant business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

SelfMade

Series A in 2017
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.

Clay

Seed Round in 2017
Clay offers a platform that equips growth teams with innovative tools designed to enhance customer outreach and research. By integrating first-party, intent, and third-party data from over 100 sources, Clay enables teams to conduct in-depth customer analysis. This comprehensive approach allows businesses to identify and connect with their ideal customers more effectively, ultimately supporting their growth objectives.

Crayon

Seed Round in 2016
Crayon, Inc. operates a market intelligence platform designed to help businesses track, analyze, and respond to digital footprints. The company offers tools for intelligence and analysis, marketing insights, and website inspiration, enabling mid-market and enterprise organizations to identify opportunities and build sustainable competitive advantages. Founded in 2014 and based in Boston, Massachusetts, Crayon serves hundreds of clients by providing actionable insights that drive significant business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

SevenRooms

Seed Round in 2015
SevenRooms Inc. is a data-driven operations, marketing, and guest engagement platform tailored for the global hospitality industry. The company offers an all-in-one CRM-driven solution that encompasses reservation and table management, online ordering, contactless payment, reputation management, and marketing automation. This comprehensive platform enables hospitality operators, including restaurants, hotels, and entertainment venues, to enhance revenue and profitability by utilizing data to foster direct relationships with guests, create memorable experiences, and encourage repeat visits. Founded in 2011 and backed by prominent investors, SevenRooms serves over 12,000 clients worldwide, ranging from Michelin-starred restaurants to major hotel chains. The platform’s features also facilitate personalized guest services and advanced marketing tools, allowing establishments to make informed decisions and enhance customer loyalty. SevenRooms Inc. is headquartered in New York City.

Clay

Pre Seed Round in 2015
Clay offers a platform that equips growth teams with innovative tools designed to enhance customer outreach and research. By integrating first-party, intent, and third-party data from over 100 sources, Clay enables teams to conduct in-depth customer analysis. This comprehensive approach allows businesses to identify and connect with their ideal customers more effectively, ultimately supporting their growth objectives.

Glossier

Seed Round in 2014
Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Voyat

Seed Round in 2014
Voyat Inc. operates a guest retention platform that facilitates direct connections between hotels and their guests, enhancing loyalty and personalizing the customer experience. Founded in 2012 and headquartered in New York City, Voyat provides technology that allows hotels to offer tailored promotions, rewards, and communication through a lightweight platform. By creating a digital link via WiFi, the platform enables hotels to recognize guests as valued customers and strengthen their direct booking channels. This approach helps hotel brands differentiate themselves in a competitive market and increases customer lifetime value. Voyat's technology is utilized by notable hotel brands and independent establishments across North America, Europe, the Middle East, and Asia. The company also has offices in Barcelona and Copenhagen, and it operates as a subsidiary of Intent Media, Inc.

Rebel

Seed Round in 2014
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.

Simon Data

Seed Round in 2013
Simon Data, Inc. is a company that specializes in developing and distributing a performance marketing platform designed to enhance customer engagement. Founded in 2013 and based in Brooklyn, New York, Simon Data provides a customer data platform that enables marketers to create complex customer segments and deliver personalized experiences. Its solutions include data ingestion, a personalization engine, multichannel automation, advanced experimentation support, and cohort-based funnel analysis. The platform's innovative approach allows organizations to implement personalization capabilities without the necessity of extensive customized data infrastructure, making it easier for brands to provide exceptional customer experiences globally.

Carnival

Seed Round in 2013
Carnival is a mobile marketing platform, enabling brands and agencies to run interactive messages and analytics into their mobile apps. The platform was launched in 2008 by [Guy Horrocks](https://www.crunchbase.com/person/guy-horrocks) and [Cody Bunea](https://www.crunchbase.com/person/cody-bunea). It is based in New York, New York.

Vengo

Seed Round in 2013
Vengo is a software and media company based in Long Island City, New York, specializing in interactive digital vending machines that enhance consumer engagement and collect valuable data. Founded in 2012, Vengo's innovative kiosks feature touchscreen interfaces that gamify the shopping experience, allowing brands to connect more effectively with customers. The company has partnered with notable brands such as Trident, Snapple, and Dentyne, as well as major players like Mondelez and Verizon. Vengo's machines not only promote products but also enable businesses to manage their networks remotely and analyze consumer behavior. The company's business model is designed to achieve attractive unit economics, with the potential for a six-month payback on new units.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.

Adcade

Seed Round in 2012
Adcade, founded in 2012 and based in New York, specializes in mobile and tablet media solutions for advertisers, publishers, and developers. The company focuses on creating innovative HTML5 advertisements that enhance cross-platform engagement and facilitate monetization. Its animation tool enables users to build and publish multi-screen ads while allowing for direct conversion of design assets into interactive projects. Adcade's offerings support a wide range of clients, providing them with the necessary resources to achieve their marketing objectives effectively across various devices and ad servers.

PJX Media

Series A in 2012
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

LaunchRock

Seed Round in 2011
LaunchRock is an online platform that allows users to quickly create viral "Launching Soon" pages, equipped with sharing tools and analytics. Since its inception in 2011 during Philadelphia’s Startup Weekend, the company has been based in Walnut, California. The platform helps users generate interest, build their audience, and incentivize sharing through email and social networks. By providing a user-friendly interface, LaunchRock enables individuals and businesses to launch sites in minutes, effectively capturing early users and enhancing their marketing efforts.

Funnel Leasing

Angel Round in 2011
Funnel is a developer of cloud-based real estate marketing software aimed at enhancing the efficiency of multifamily operators and improving the leasing experience for renters. By offering a comprehensive suite of tools, Funnel enables residential professionals to manage their inventory effectively, track leads, and oversee the leasing process from initial inquiry to renewal. The platform focuses on delivering a connected and consistent experience for renters while providing operators with valuable performance analytics. This innovative approach not only streamlines operations but also allows for cost savings by fostering smaller, more efficient teams. Funnel's renter-centric model addresses long-standing challenges in the industry, ultimately transforming the way multifamily operators engage with their tenants.

Kapost

Seed Round in 2010
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process. Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic and more leads. Kapost customers include brands like Eloqua, Marketo, AT&T, Intel and more. Kapost also produces The Content Marketeer, a blog providing content and education for marketers.

PJX Media

Seed Round in 2010
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.
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