Bonfire Ventures

Bonfire Ventures, established in 2017 and based in Santa Monica, California, is a venture capital firm specializing in leading seed rounds for early-stage companies developing business software solutions. The firm focuses on investing in 25 to 30 companies over a 3-year period, targeting the software and business products and services sectors. Bonfire Ventures supports founders aiming to transform their target industries through innovative software solutions.

Tyler Churchill

Principal

Brian MacInnes

CFO

Brett Queener

Managing Director

Jennifer Richard

Principal

Dominique Yadegar

Vice President

Past deals in Sales Automation

VoiceOps

Seed Round in 2025
VoiceOps is a pioneering coaching enablement solution specifically designed for call centers, aiming to enhance the effectiveness of coaching and drive significant return on investment. Founded in 2016, the company utilizes advanced artificial intelligence tools to analyze high-volume calls and identify successful behaviors, which are then scaled across teams to foster lasting behavioral changes among representatives. This approach not only improves conversion rates but also reduces attrition and ramp-up time, creating a more consultative experience for customers. VoiceOps has demonstrated impressive results for its clients, including substantial increases in close rates and significant reductions in compliance violations and post-call work. The company serves leading organizations in various sectors, including financial services, education, and insurance, positioning itself as a critical partner for businesses looking to optimize their call center operations and drive growth.

Demoleap

Seed Round in 2022
Demoleap is an AI-powered platform designed to assist sales teams in conducting more effective product demonstrations. Founded in Israel with additional offices in Delaware and Ireland, the company's technology focuses on enhancing live demos by automating tracking and logging of demo activities. This allows sales representatives to concentrate on delivering value rather than managing the technical aspects of the demonstration. Demoleap is backed by several prominent investors, including 25madison, Ground Up Ventures, former Cisco CMO Blair Christie, Atrium Co-Founder Peter Kazanjy, Aforza CEO Dominic Dinard, Fourand CEO Chaim Lever, and David Magerman, managing partner and CTO at Differential Ventures.

Atrium

Series A in 2022
Atrium is a San Francisco-based company that specializes in providing a data-driven sales management platform. Its service focuses on collecting and analyzing metadata from various sources, including email, calendars, phone communications, and customer relationship management systems. This comprehensive approach allows Atrium to deliver real-time insights into team performance, helping organizations make better-informed decisions. By identifying and addressing root causes of performance issues, the platform enables clients to effectively monitor project timelines and improve overall operational efficiency. Backed by prominent investors, Atrium aims to transform the way teams collaborate and work together.

Spekit

Series B in 2022
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Tourial

Seed Round in 2022
Tourial, established in 2019 and based in Atlanta, Georgia, specializes in developing interactive virtual product tours. Their platform enables businesses to create engaging, feature-rich content for marketing, training, and support purposes, enhancing customer experience and driving growth across various channels.

Trustpage

Seed Round in 2021
Trustpage is a developer of an AI-assisted trust center platform tailored for software teams, facilitating a centralized hub for managing and sharing security, privacy, and reliability information. The platform streamlines communication between customers and vendors, eliminating the inefficiencies of traditional methods such as email and spreadsheets. By utilizing artificial intelligence, Trustpage enhances the accuracy and speed of responses to security inquiries, enabling vendors to gain comprehensive visibility into the trust process. This capability not only shortens sales cycles but also helps vendors prioritize their development roadmaps effectively. Trustpage's approach aims to bolster trust in software companies while ensuring the safety of consumer data.

Thankful

Series A in 2021
Thankful, Inc. is a company based in Los Angeles, California, that specializes in developing an artificial intelligence-driven platform aimed at enhancing online customer service. The platform is designed to deflect repetitive customer queries, thereby allowing customer care agents to focus on more complex issues. Key features of Thankful's software include automated question and answer responses, ticket routing, e-commerce actions, and advanced script management. By effectively managing and resolving large volumes of inquiries across various written channels, Thankful enhances customer satisfaction while also reducing operational costs for its clients in the e-commerce sector.

Aforza

Series A in 2021
Aforza Ltd. is a technology company based in Altrincham, United Kingdom, focused on transforming the consumer goods industry through innovative mobile and cloud-based applications. Established in 2019, Aforza develops solutions that enhance sales and operational efficiency for consumer goods companies by connecting trade planning and field sales teams. Its applications address challenges such as unprofitable promotions and declining market shares by delivering hyper-local sales intelligence and execution capabilities. Built on the Salesforce and Google Cloud Platforms, Aforza's products can be implemented swiftly and function offline, offering powerful on-device intelligence across iOS and Android devices. The company aims to support businesses in optimizing their strategies and maximizing the effectiveness of their customer interactions, contributing to faster growth and improved revenue generation.

Atrium

Seed Round in 2021
Atrium is a San Francisco-based company that specializes in providing a data-driven sales management platform. Its service focuses on collecting and analyzing metadata from various sources, including email, calendars, phone communications, and customer relationship management systems. This comprehensive approach allows Atrium to deliver real-time insights into team performance, helping organizations make better-informed decisions. By identifying and addressing root causes of performance issues, the platform enables clients to effectively monitor project timelines and improve overall operational efficiency. Backed by prominent investors, Atrium aims to transform the way teams collaborate and work together.

Spekit

Series A in 2021
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Invoca

Series E in 2019
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.

Spekit

Seed Round in 2019
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Aforza

Seed Round in 2019
Aforza Ltd. is a technology company based in Altrincham, United Kingdom, focused on transforming the consumer goods industry through innovative mobile and cloud-based applications. Established in 2019, Aforza develops solutions that enhance sales and operational efficiency for consumer goods companies by connecting trade planning and field sales teams. Its applications address challenges such as unprofitable promotions and declining market shares by delivering hyper-local sales intelligence and execution capabilities. Built on the Salesforce and Google Cloud Platforms, Aforza's products can be implemented swiftly and function offline, offering powerful on-device intelligence across iOS and Android devices. The company aims to support businesses in optimizing their strategies and maximizing the effectiveness of their customer interactions, contributing to faster growth and improved revenue generation.

Thankful

Seed Round in 2019
Thankful, Inc. is a company based in Los Angeles, California, that specializes in developing an artificial intelligence-driven platform aimed at enhancing online customer service. The platform is designed to deflect repetitive customer queries, thereby allowing customer care agents to focus on more complex issues. Key features of Thankful's software include automated question and answer responses, ticket routing, e-commerce actions, and advanced script management. By effectively managing and resolving large volumes of inquiries across various written channels, Thankful enhances customer satisfaction while also reducing operational costs for its clients in the e-commerce sector.

InvolveSoft

Venture Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Retention Science

Series A in 2014
Retention Science Inc. is a technology company that operates an automated software-as-a-service (SaaS) marketing platform, specializing in retention marketing. Founded in 2011 and based in Santa Monica, California, the company utilizes artificial intelligence and big data analytics to help businesses profile and predict customer behavior. By analyzing behavioral, transactional, and demographic data, Retention Science enables clients to engage customers effectively through targeted multi-channel communications, including email and onsite displays. The platform is designed to facilitate the delivery of relevant messaging and incentives, thereby enhancing customer loyalty and encouraging advocacy. Notably, Retention Science has serviced prominent clients such as Target and Neiman Marcus, simplifying sophisticated data science and marketing automation for various marketing teams. In 2020, the company became a subsidiary of Endurance International Group Holdings, Inc.

Lettuce

Seed Round in 2012
Lettuce is a developer of an order management system tailored for small and medium-sized businesses. The company offers a mobile sales application that allows users to capture, track, and process orders in real-time, regardless of their location. This system streamlines the order flow, facilitating automation and efficiency in the management of business transactions. By focusing on the unique needs of smaller enterprises, Lettuce aims to enhance operational productivity and improve customer service through its innovative solutions.
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