Blume Ventures

Blume Ventures, established in 2010 and headquartered in Mumbai, is an early-stage venture capital firm that invests in tech-focused and tech-enabled startups across India. They typically provide pre-series A and early-stage funding, often being the first institutional investors, and maintain a collaborative approach by co-investing with like-minded angels and seed funds. Blume Ventures offers follow-on investments to their portfolio companies, with an investment horizon of about 8-10 years. They target a wide range of sectors, including B2B and B2C products and services, financial services, healthcare, and information technology, among others. The firm invests amounts ranging from USD 100,000 to USD 5 million, with a preference for minority stakes. Blume Ventures assists founders at every stage through its full-stack platform approach, providing support in talent acquisition and more.

Arpit Agarwal

Partner, Investment and Director

Akhilesh Agarwal

Associate Vice President

Apurva Dixit

Associate Vice President

Ashish Fafadia

Partner

Vikram Gawande

Vice President, Growth

Vikram Gawande

Vice President

Jatin Madhra

Associate

Marmik Mankodi

Assistant Vice President - Investments

Marmik Mankodi

Associate Vice President

Venkatesh Modi

Associate

Mudit Narain

Vice President

Sanjay Nath

Co-Founder and Partner

Sajith Pai

Partner

Sarita Raichura

Director - Network Investment Programs

Karthik Reddy

Co-Founder and Partner

Joseph Sebastian

Associate Vice President

Apurva Dixit

Associate Vice President

Past deals in Fashion

Freakins

Series A in 2025
Freakins is a denim clothing company that focuses on delivering bold and comfortable apparel, catering specifically to Generation Z. The company emphasizes constant innovation in fashion, releasing new designs weekly. Freakins manufactures its products in-house and sells directly to consumers through various channels and marketplaces. By repurposing traditional denim staples, Freakins aims to provide stylish options that accommodate diverse body shapes and individual needs, redefining denim wear for both women and men.

FirstClub

Seed Round in 2024
FirstClub's mission is to become a rapid commerce-first omnichannel retailer that uses offline experience stores to promote the quality of its items. FirstClub's goal is to create a platform that serves customers and offers brands a unique opportunity to connect with affluent homes.

Fashor

Series A in 2024
Fashor is a fashion retailer based in India, operating an online marketplace for on-demand consumer apparel. The company specializes in providing a platform for customers to browse and purchase a variety of Indian and indo-western clothing items, including kurta sets and palazzos, designed by different artisans at affordable prices.

Fashor

Secondary Market in 2024
Fashor is a fashion retailer based in India, operating an online marketplace for on-demand consumer apparel. The company specializes in providing a platform for customers to browse and purchase a variety of Indian and indo-western clothing items, including kurta sets and palazzos, designed by different artisans at affordable prices.

Purplle

Series E in 2024
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Salty

Seed Round in 2024
Salty is an Indian online retailer specializing in fashion accessories. It offers a diverse range of affordable, trendy products, including jewelry for women, men, and couples, as well as watches and rings, catering to varied tastes and styles.

Drip Project

Seed Round in 2023
Drip Project is a jewelry brand that aims to blend cultural inspiration with accessible luxury, positioning itself with the motto "Luxury at an Affordable Price." Specializing in hip-hop jewelry, the company offers a range of handcrafted pieces, including bracelets, chains, and rings, designed to empower individuals to express their unique style and personality. By focusing on statement-crafted ornaments, Drip Project caters to men seeking distinctive streetwear jewelry. The brand operates primarily through its online platform, making its products readily available to a broader audience.

Freakins

Seed Round in 2023
Freakins is a denim clothing company that focuses on delivering bold and comfortable apparel, catering specifically to Generation Z. The company emphasizes constant innovation in fashion, releasing new designs weekly. Freakins manufactures its products in-house and sells directly to consumers through various channels and marketplaces. By repurposing traditional denim staples, Freakins aims to provide stylish options that accommodate diverse body shapes and individual needs, redefining denim wear for both women and men.

Relove

Pre Seed Round in 2022
Relove is a technology company focused on empowering fashion brands through innovative resale solutions. Its platform facilitates the creation of peer-to-peer resale networks, allowing brands to acquire new customers while enhancing customer loyalty. The company provides comprehensive management of the resale process, including technology integration, listing approvals, shipping logistics, communication, customer care, and traceability. By enabling brands to manage their resale operations end-to-end, Relove helps organizations expand their consumer base and engage more deeply with their customers.

Purplle

Series E in 2022
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Purplle

Series D in 2022
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Stage 3

Seed Round in 2021
Stage 3 is a fashion rental service based in New Delhi, India, founded by Sabena Puri in 2015. The company specializes in the design and manufacturing of clothing and accessories, providing an online platform that allows women to rent custom-fit designer outfits and accessories. Stage 3 sources its inventory from both established designers and emerging talents, offering a wide selection of fashionable items. The platform facilitates delivery and return services in key cities such as New Delhi, Mumbai, Chandigarh, and Ludhiana, catering to the evolving needs of modern consumers seeking stylish, convenient, and cost-effective fashion solutions.

Purplle

Series E in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Purplle

Series D in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Purplle

Series C in 2020
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Purplle

Series C in 2019
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Stage 3

Seed Round in 2019
Stage 3 is a fashion rental service based in New Delhi, India, founded by Sabena Puri in 2015. The company specializes in the design and manufacturing of clothing and accessories, providing an online platform that allows women to rent custom-fit designer outfits and accessories. Stage 3 sources its inventory from both established designers and emerging talents, offering a wide selection of fashionable items. The platform facilitates delivery and return services in key cities such as New Delhi, Mumbai, Chandigarh, and Ludhiana, catering to the evolving needs of modern consumers seeking stylish, convenient, and cost-effective fashion solutions.

Trell

Seed Round in 2019
Trell Experiences Private Limited, established in 2016 and based in Mumbai, India, operates a mobile video blogging application designed for wanderers, foodies, and travelers. The platform serves as a community-based resource for discovering lifestyles through user-generated videos in various Indian languages. It allows users to create visual collections of their experiences, facilitating the sharing and discussion of favorite places and activities. By connecting people globally, Trell enables users to explore new destinations and learn about local experiences, enhancing their travel and lifestyle choices.

Little Black Book

Series A in 2019
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

The Wedding Brigade

Seed Round in 2019
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.

The Wedding Brigade

Venture Round in 2018
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.

Little Black Book

Venture Round in 2017
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

sourceeasy

Seed Round in 2016
Sourceeasy is building a global framework to power apparel manufacturing and distribution. That framework consists of: - digitizing styles and its components to a mix-and-match array. - powering volume to create predictable vendor and factory behavior. - building a SaaS platform to automate manufacturing and distribution of apparel. The Sourceeasy platform indexes every style of clothing we make the first time and puts it on "Speed Dial" to vendors, turning garment production into a simple mouse click. We turn small batch, quick turn manufacturing into a predictable, repeatable, scalable process for Brands and Retailers in the $300B Fast Fashion Industry. Sourceasy was launched by Pranay Srinivasan, and Chirag Chamoli, in March 2013 and is operated from San Francisco, New York, Los Angeles, Shanghai, Hyderabad and Ho Chi Minh City.

The Wedding Brigade

Seed Round in 2016
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.

Newgen Internet Networks

Seed Round in 2015
Newgen Internet Networks Pvt. Ltd., based in Mumbai, India, operates a content-plus-e-commerce portal specializing in beauty products and advice. Established in 2010, the company features a platform that includes a variety of content such as reviews, expert tips, ratings, how-to videos, and product demonstrations. It is also known for Glamrs, India's first video platform aimed at women, which offers daily updates on beauty, style, fitness, and DIY topics. The platform is designed to provide users with accessible information through short videos that can be conveniently viewed on various devices, ensuring that audiences remain informed about the latest trends and tips in the beauty industry.

Purplle

Venture Round in 2015
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

VoxPop Clothing

Seed Round in 2014
Vox Pop Clothing is not just an apparel company; we are a whole new culture that’s ready to emerge. They believe that at the core of fashion lies expression. That’s the very reason behind our brand name: VOX POP, which means 'voice of the people'. True to its name, they are a collage of unique expressions, designed for people who can speak their mind and wear their attitude. And every time someone chooses a Vox Pop tee, they become a part of a community of believers for the same cause. It’s an iconic tribute to all the symbols and images that the world admires.

Threadsol

Seed Round in 2014
ThreadSol Softwares, founded in 2012, specializes in developing material planning and optimization software for the fashion industry. The company leverages artificial intelligence and big data to enhance material utilization and productivity across various sectors, including apparel, footwear, automotive, home furnishings, and technical textiles. With a presence in cities such as Delhi, Bangalore, Jakarta, Colombo, Istanbul, Ho Chi Minh City, and Dhaka, ThreadSol serves over 90 customers who collectively plan 2.5 million garments daily. Its solutions have established a strong reputation in the sewn products automation sector, providing significant material savings and sustainable profit for clients. With more than 85 successful implementations globally, ThreadSol is recognized for delivering innovative and effective solutions that improve cutting processes and overall operational efficiency.

Purplle

Series A in 2013
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

VoxPop Clothing

Seed Round in 2013
Vox Pop Clothing is not just an apparel company; we are a whole new culture that’s ready to emerge. They believe that at the core of fashion lies expression. That’s the very reason behind our brand name: VOX POP, which means 'voice of the people'. True to its name, they are a collage of unique expressions, designed for people who can speak their mind and wear their attitude. And every time someone chooses a Vox Pop tee, they become a part of a community of believers for the same cause. It’s an iconic tribute to all the symbols and images that the world admires.

unamia

Seed Round in 2012
At unamia, they make delightful international kidswear for trendy kids and choosy parents. They offer a range of kidswear that they call kid-friendly, because it is stylish, soft and safe. A child who is wearing clothes that are airy and light is a happy child, a child who can be in the moment and celebrate life.
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