BlackSheep Ventures

Blacksheep Ventures is the first european venture capital firm with an entrepreneurial background that invests in MadTech, namely high potential technology-based companies focused on AI, Big Data, Automation and its b2b applications for the Marketing & Advertising industry, from seed to Round B and other early stages. We believe the marketing provider of the future is a software: automated, intelligent, easy. And led by humans.

Umberto Bottesini

Co-Founder and Managing Partner

Marcello Giordani

Junior Partner

Giovanni Strocchi

Co-Founder and Venture Partner

13 past transactions

Spoki

Series A in 2025
Spoki helps businesses increase sales thanks to WhatsApp. Emails are no more a valid communication channel between businesses and customers. Spoki helps businesses engage their customers using WhatsApp during the whole customer journey: marketing, sales and customer support. Spoki is a WhatsApp conversational platform that allows you to: - send bulk marketing messages to thousands customers with a click - integrate WhatsApp with: - Ecommerce to notify abandoned cart, tracking number and order status - Marketing Automation Tools or CRM to add it to sales funnels - Social and Digital ADS to catch users in the exact moment expressing their interest in products and services - create automations and chatbots, for customer support or whatever you can think of If you are confident with the results you get today with emails, you'll be amazed at what you can achieve with Spoki.

Kleecks

Venture Round in 2024
Kleecks is a computer software company that provides SEO, digital marketing, software development, and consulting services.

Qapla' SPA SB

Series A in 2023
Create the best delivery experience for eCommerce customers with personalized emails and a tracking page. Also, speed up your shipping process with the label printing feature and a powerful API system

Shop Circle

Series A in 2023
Shop Circle is a software company that specializes in providing tools for Shopify-based businesses, primarily focusing on independent brands. The company offers a platform that enhances customer engagement, operational efficiency, and conversion optimization. By gathering and analyzing data on a business's current performance, Shop Circle not only makes tailored offers for acquisition but also assists in creating consumer experiences that drive growth. Its solutions equip small businesses with the high-performance technologies necessary to scale effectively and achieve sustainable growth within the competitive e-commerce landscape.

Anonymised

Convertible Note in 2023
Anonymised is a software-as-a-service (SaaS) platform that specializes in privacy-preserving marketing solutions. The company provides a comprehensive identity and data management system that leverages federated AI technology. Its offerings include personalized content access, targeted advertising, campaign measurement, and customer analytics, all while ensuring that personal data remains on the consumer's device. This approach allows marketers to effectively engage their target audiences and measure the success of their advertising campaigns without compromising user privacy. By focusing on anonymized data, Anonymised helps clients enhance audience engagement while maintaining stringent privacy standards.

Nexoya

Series A in 2023
Nexoya AG is a Zurich-based company founded in 2018 that specializes in developing a digital marketing platform designed to enhance marketing performance through artificial intelligence. The platform provides insights into marketing data and actionable advice, allowing clients to optimize their marketing campaigns and effectively allocate their advertising budgets across various channels. By collecting key performance indicators from tools such as Google Ads and Facebook, Nexoya's AI-driven algorithm evaluates the most cost-effective use of advertising funds, leading to a potential increase in return on ad spend. The platform also features predictive analytics, cross-channel reporting, and anomaly detection, which assist clients in planning and executing their marketing strategies with maximum efficiency.

Roibox

Venture Round in 2022
Roibox specializes in data-driven technology solutions, offering a SaaS platform that focuses on location-based advertising. The company utilizes a vast array of data, including first-party, campaign, and socio-economic information, to conduct geo-diagnostics of the marketing funnel. This process identifies and addresses mismatches to optimize advertising performance. By leveraging extensive data points, Roibox equips marketers with the tools needed to improve campaign efficiency and effectiveness, ultimately saving time for marketing teams. Their innovative approach combines data expertise with advanced technology to deliver tailored map-based solutions that cater to diverse consumer needs.

AdTonos

Seed Round in 2022
AdTonos is a programmatic audio advertising platform that connects advertisers with publishers, enabling effective digital audio campaigns. The platform offers various ad placements, including pre-rolls, mid-rolls, and real-time ad replacement for live streaming, allowing advertisers to reach a broad audience of over 15 million unique online audio listeners globally. By transforming traditional advertising methods into targeted, data-driven campaigns, AdTonos facilitates engagement across multiple channels such as podcasts, audiobooks, radio, and music streaming services. This approach not only enhances the effectiveness of advertising but also helps radio stations, podcasters, and music streaming services increase their online advertising revenues. Supported by the UK’s Department of International Trade, AdTonos is positioned for global growth and is a member of key industry associations, including IAB UK and IAB Europe.

iGenius

Series A in 2022
iGenius specializes in artificial intelligence solutions tailored for regulated industries. The company's flagship product, Crystal, accelerates AI deployments while enhancing governance, making it suitable for highly confidential and mission-critical applications. With robust security features, Crystal has earned the trust of numerous Fortune 500 companies. Additionally, iGenius is collaborating with NVIDIA to develop Colosseum, one of the world's largest AI supercomputers. Their software acts as a customizable data intelligence virtual advisor, enabling organizations to analyze and interpret data from various sources, including marketing, CRM, sales, and IoT. This functionality helps businesses improve productivity by making data accessible through natural language.

Anonymised

Seed Round in 2022
Anonymised is a software-as-a-service (SaaS) platform that specializes in privacy-preserving marketing solutions. The company provides a comprehensive identity and data management system that leverages federated AI technology. Its offerings include personalized content access, targeted advertising, campaign measurement, and customer analytics, all while ensuring that personal data remains on the consumer's device. This approach allows marketers to effectively engage their target audiences and measure the success of their advertising campaigns without compromising user privacy. By focusing on anonymized data, Anonymised helps clients enhance audience engagement while maintaining stringent privacy standards.

Scibids Technology

Convertible Note in 2022
Scibids Technology SAS, founded in 2016 and based in Paris, France, specializes in providing automated solutions for media buyers engaged in real-time advertising auctions. The company develops a customizable artificial intelligence platform designed to enhance digital media performance for brands. Scibids' technology focuses on automating the bidding process and optimizing budget allocation across various advertising strategies, enabling marketing professionals to improve campaign outcomes while saving time. With a commitment to privacy, Scibids operates independently without relying on third-party cookies or personal data identifiers. The company's platform is compatible with major demand-side platforms (DSPs) and is utilized by global media agencies and brands to drive performance and scale in addressable paid media channels.
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