BlackRock Private Equity Partners

Atome is an omnichannel brand headquartered in Singapore that offers a buy now, pay later service, allowing customers to split their payments into three equal, zero-interest installments. Founded in 2019, Atome partners with a variety of online and offline retailers in sectors such as fashion, beauty, lifestyle, fitness, and homeware, providing consumers with flexibility and convenience in their shopping experiences. The company's payment application facilitates online shopping by automatically deducting installment payments from linked cards over a specified timeframe. Atome operates in multiple countries, including Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Hong Kong, Taiwan, mainland China, and Japan, driving both digital commerce and financial services.

Essor focuses on business tasks such as acquisitions, investments, sourcing, and marketing, allowing third-party seller brands from diverse marketplaces to reach global scale growth. Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

Cart.com is a leading provider of comprehensive commerce and logistics solutions that enable B2C and B2B companies to operate seamlessly across various channels. The company supports over 6,000 customers, including well-known consumer brands and complex B2B organizations, by offering a unified platform for business planning, merchant financing, order fulfillment, and marketing services. With a workforce of more than 1,000 employees, including AI and data scientists, and a network of 14 warehouses nationwide, Cart.com is well-positioned to assist middle market and enterprise-level companies in scaling their online operations and enhancing revenue.

Kellermeyer Bergensons Services is a leading provider of contract cleaning and integrated facility management services in North America. The company specializes in delivering customized solutions tailored to meet the specific needs of its clients across various sectors, including retail, education, healthcare, government, hospitality, industrial, and aviation. Its service offerings encompass integrated facility support, contract cleaning, floor care, restriping, plumbing, landscaping, and snow plowing. By utilizing a proprietary technology platform, Kellermeyer Bergensons Services enhances the efficiency and effectiveness of maintenance and repair services, ensuring quick turnaround times and promoting healthy operations for businesses. The company's clear vision drives its commitment to making a significant impact on the industries and communities it serves.

SellerX is a brand acquisition and management firm that specializes in buying and growing Amazon businesses. The company focuses on consolidating these brands into a cohesive portfolio while providing essential services that facilitate business operations and customer connections. By acquiring established Amazon brands, SellerX assists entrepreneurs in advancing their businesses and achieving their personal goals. The firm aims to enhance the growth potential of these brands through strategic management and support.

Razor Group is a global consumer holding company that specializes in acquiring and scaling e-commerce brands. By leveraging substantial growth capital and extensive expertise in e-commerce, Razor aims to elevate these brands to the next level of development. The company employs advanced data analytics and custom-built technology to optimize its merger and acquisition process, identifying profitable brands that align with its strategic focus on specific product categories. Razor prioritizes long-term value enhancement, aiming to improve product quality and customer satisfaction. Through its in-house e-commerce and finance expertise, Razor Group seeks to ensure that the brands it acquires can achieve category leadership and deliver better customer experiences.

Razor Group is a global consumer holding company that specializes in acquiring and scaling e-commerce brands. By leveraging substantial growth capital and extensive expertise in e-commerce, Razor aims to elevate these brands to the next level of development. The company employs advanced data analytics and custom-built technology to optimize its merger and acquisition process, identifying profitable brands that align with its strategic focus on specific product categories. Razor prioritizes long-term value enhancement, aiming to improve product quality and customer satisfaction. Through its in-house e-commerce and finance expertise, Razor Group seeks to ensure that the brands it acquires can achieve category leadership and deliver better customer experiences.

Flexe, Inc. operates a cloud-based marketplace that connects organizations seeking additional warehousing and fulfillment services with those that have surplus capacity. Founded in 2013 and headquartered in Seattle, the company specializes in omnichannel logistics solutions, including eCommerce fulfillment, retail distribution, and same-day delivery. Flexe's platform addresses the challenges of inventory overflow and fulfillment needs by creating an open logistics network, allowing clients such as retailers, wholesalers, manufacturers, and logistics companies to optimize their distribution capabilities. By integrating technology and flexible economic models, Flexe enables its customers to enhance their operational efficiency and respond swiftly to market demands.

Razor Group is a global consumer holding company that specializes in acquiring and scaling e-commerce brands. By leveraging substantial growth capital and extensive expertise in e-commerce, Razor aims to elevate these brands to the next level of development. The company employs advanced data analytics and custom-built technology to optimize its merger and acquisition process, identifying profitable brands that align with its strategic focus on specific product categories. Razor prioritizes long-term value enhancement, aiming to improve product quality and customer satisfaction. Through its in-house e-commerce and finance expertise, Razor Group seeks to ensure that the brands it acquires can achieve category leadership and deliver better customer experiences.

GreyOrange is a global company that specializes in modernizing order fulfillment through the integration of artificial intelligence and robotics. Its platform, powered by the GreyMatter operating system, utilizes predictive and real-time data to optimize warehouse operations, enabling seamless cooperation between mobile robots and human workers. This system is designed to enhance agility, accuracy, and efficiency in order fulfillment for retailers, warehouse operators, and logistics providers. By leveraging advanced technology, GreyOrange aims to help organizations improve productivity, reduce costs, and enhance customer satisfaction in an increasingly demanding market. The company operates in key regions including the United States, Singapore, Germany, Japan, and India.

GreyOrange is a global company that specializes in modernizing order fulfillment through the integration of artificial intelligence and robotics. Its platform, powered by the GreyMatter operating system, utilizes predictive and real-time data to optimize warehouse operations, enabling seamless cooperation between mobile robots and human workers. This system is designed to enhance agility, accuracy, and efficiency in order fulfillment for retailers, warehouse operators, and logistics providers. By leveraging advanced technology, GreyOrange aims to help organizations improve productivity, reduce costs, and enhance customer satisfaction in an increasingly demanding market. The company operates in key regions including the United States, Singapore, Germany, Japan, and India.

Bolt is a technology company focused on enhancing e-commerce by providing a streamlined checkout experience. Established in 2014 and based in San Francisco, Bolt aims to democratize commerce by enabling retailers to forge stronger relationships with their customers. The company offers a one-click checkout platform that simplifies the purchasing process, allowing shoppers to complete transactions quickly and securely without the need for passwords or re-entering personal information. This efficiency leads to higher conversion rates for retailers. A diverse range of brands, including REVOLVE, Casper, and Benefit Cosmetics, utilize Bolt's services to deliver the fast and seamless checkout experiences that today's online consumers expect.

SellerX is a brand acquisition and management firm that specializes in buying and growing Amazon businesses. The company focuses on consolidating these brands into a cohesive portfolio while providing essential services that facilitate business operations and customer connections. By acquiring established Amazon brands, SellerX assists entrepreneurs in advancing their businesses and achieving their personal goals. The firm aims to enhance the growth potential of these brands through strategic management and support.

Tricolor Auto is the largest distributor of used vehicles in the Dallas-Fort Worth, Houston, Austin, San Antonio, Odessa, and Corpus Christi areas, offering a wide selection of cars, trucks, vans, and SUVs in excellent condition. The company operates as a Community Development Financial Institution, utilizing AI-powered technology to enhance financial inclusion. Tricolor provides a unique online customer journey that allows individuals with limited or no credit history to access affordable credit-building auto loans. By offering in-house financing with low installment payment options, Tricolor enables customers without high credit scores, social security numbers, or driver's licenses to purchase quality vehicles. Through its services, Tricolor Auto aims to improve the lives of underserved communities and help them secure a better future.

Razor Group is a global consumer holding company that specializes in acquiring and scaling e-commerce brands. By leveraging substantial growth capital and extensive expertise in e-commerce, Razor aims to elevate these brands to the next level of development. The company employs advanced data analytics and custom-built technology to optimize its merger and acquisition process, identifying profitable brands that align with its strategic focus on specific product categories. Razor prioritizes long-term value enhancement, aiming to improve product quality and customer satisfaction. Through its in-house e-commerce and finance expertise, Razor Group seeks to ensure that the brands it acquires can achieve category leadership and deliver better customer experiences.

Elvie is a health and lifestyle brand developing smarter technology for women. They are committed to building extraordinary products that improve the health and lives of women everywhere and at all stages of life. Their first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Launched in October 2015 to great acclaim, they took the wellness industry by storm! Our street cred includes more than 12 awards for innovation and design, including the prestigious CES Innovation Award, the IDA Design Award, and the Red Dot Award. As a business, Elvie has been recognized as one of Wired’s ‘hottest start-ups" and named one of the 15 start-ups "to watch" by The Sunday Times, and both products have been featured in the Oscar nominee gift bags. They recently launched a second innovation: Elvie Pump, the world’s first silent wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere. Elvie Pump received international praise following its unveiling on the catwalk at London Fashion Week and at the Consumer Electronics Show (CES) in Las Vegas. In April 2019, Elvie announced a $42 million Series B led by IPGL and supported by Octopus Ventures and Impact Ventures. This represented the largest ever fundraise in femtech. This new round of financing will accelerate Elvie’s research and development efforts as well as help grow brand awareness and distribution for Elvie Pump and Elvie Trainer across the Americas, Europe, and Asia. Headquartered in London, UK, with offices also in New York City, the company has received numerous awards and raised more than $52 million in investment.

Pine Labs operates a merchant platform that provides technology and financial solutions aimed at enhancing revenue for merchants while minimizing costs, complexity, and risk. The company connects financial institutions and consumer brands, facilitating both offline and online retail transactions. Pine Labs powers over 350,000 point-of-sale terminals across more than 3,700 cities and towns in India and Malaysia, serving over 100,000 merchants in various sectors, including electronics, food and beverage, and fashion. Its platform also offers customer insights to drive targeted sales and streamline payment acceptance through features like easy monthly installments (EMI) across multiple banks and product categories. Additionally, Pine Labs collaborates with 15 major banks, seven financial institutions, and more than 100 brands to enhance the retail experience for both merchants and consumers.

Grupo Axo is a leading multi-brand company in Mexico for apparel, footwear, beauty, accessories and home furniture. Today the company is a reference and a reliable resource for brands that want to build a successful platform within Latin America. With a solid retail and wholesale experience for over 23 years, its expertise comes from representing, elevating equity, distributing and operating brands through a multi-channel approach. As of 2017, Grupo Axo operates more than 3,100 points of sale within major department stores and over 500 retail points of sale in both Mexico and Chile, and solid and successful e-commerce platforms in both mono-brand and multi-brand formats.

Razor Group is a global consumer holding company that specializes in acquiring and scaling e-commerce brands. By leveraging substantial growth capital and extensive expertise in e-commerce, Razor aims to elevate these brands to the next level of development. The company employs advanced data analytics and custom-built technology to optimize its merger and acquisition process, identifying profitable brands that align with its strategic focus on specific product categories. Razor prioritizes long-term value enhancement, aiming to improve product quality and customer satisfaction. Through its in-house e-commerce and finance expertise, Razor Group seeks to ensure that the brands it acquires can achieve category leadership and deliver better customer experiences.

Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail. Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.

Thrasio is a consumer goods company that specializes in acquiring and growing established brands that sell popular products. By leveraging data science and insights from rankings, ratings, and reviews, Thrasio identifies quality brands and optimizes their performance in the marketplace. The company enhances product lines and expands distribution to reach a global customer base. With a diverse portfolio of over 200 acquired brands, Thrasio has become one of the leading sellers on Amazon, focusing on providing high-quality goods across various sectors, including food processing and fitness. Its mission is to improve the availability of cherished products and enhance consumer experiences through innovative marketing and logistical strategies.

Cazoo Limited operates an online platform that revolutionizes the car buying and rental experience in the UK and Europe. Founded in 2018 and based in London, the company allows customers to buy, finance, or rent used cars entirely online. Users can select from a wide range of vehicles and have their chosen car delivered to their doorstep within hours or opt for collection. Cazoo's mission is to simplify the process of purchasing a car, making it more accessible and efficient for consumers.

MEMX LLC is a member-owned equities trading platform, catering to both retail and institutional investors. Established in 2018 and headquartered in Jersey City, New Jersey, MEMX focuses on enhancing the trading experience by offering a competitive and efficient marketplace. The platform aims to streamline the trading process and improve execution quality for its members, thereby contributing to a more transparent and accessible trading environment.

Everyman Cinemas is an independent network of boutique cinemas based in the United Kingdom, known for providing a unique and memorable cinema experience. Founded in 1933 and headquartered in London, Everyman operates 33 venues with 110 screens across various locations, including iconic sites like the 100-year-old Screen on the Green and newer venues in Canary Wharf and Birmingham Mailbox. The cinemas are characterized by their emphasis on quality service, with each venue featuring distinct bar or foyer spaces alongside comfortable seating and a diverse selection of current and classic films, as well as event cinema productions. Everyman has established itself as one of the fastest-growing independent cinema groups in the UK, generating revenue primarily from film and entertainment, food, and beverages.

THG Holdings plc is an online retailer and technology company based in Manchester, United Kingdom, specializing in fast-moving consumer goods, particularly in the health and beauty sectors. The company provides a comprehensive direct-to-consumer e-commerce solution for brand owners through Software as a Service licenses. THG is engaged in the manufacture and retail of nutrition, wellbeing, skincare, haircare, and cosmetics products, operating over 100 high-profit websites that cater to the global market. Additionally, THG offers a range of services including website development, online advertising, marketing, and procurement. The company also has ventures in luxury fashion, hairdressing salons, hotels, and health clubs. Founded in 2004, THG was formerly known as The Hut Group Limited before rebranding in 2020.

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company headquartered in New York. Founded in 2010, ABG specializes in managing and enhancing the value of global brands across fashion, sports, and entertainment sectors. The company acquires and builds long-term value in prominent consumer brands through strategic partnerships and distribution programs. ABG focuses on creating compelling products and content, as well as providing immersive experiences to engage consumers effectively. Its original marketing strategies aim to drive success across various retail channels, including high-end department stores, specialty shops, and mass retailers. By leveraging its wide-ranging expertise, ABG aims to transform brands and ensure their relevance in the ever-evolving market landscape.

Luckin coffee, a representative of China's new retail coffee, is committed to becoming a leading high-quality coffee brand and professional coffee service provider in the country. Luckin coffee, with preferred raw materials, exquisite coffee technology, innovative business models and leading mobile internet technologies, is striving to bring a higher quality coffee consumer experience to consumers and promote the popularization and development of coffee culture in China.

KeyMe is a mobile app that allows users to store, share, and duplicate their physical keys based on a digital image. The company provides an app for copying keys and robotic kiosks for new key fabrication. It offers customers a one-stop solution for all their locksmith needs ranging from lockouts and re-keys to complex installations and custom jobs. KeyMe smart kiosks are deployed in over 2,500 locations across leading retailers across 46 states, including (alphabetically): Acme, Albertsons, AutoZone, Bed Bath & Beyond, Brookfield, Dillons, Foodmaxx, Foodtown, Frys, Giant Eagle, GGP, Harmon Face Values, IKEA, Jewel-Osco, JLL Properties, Kmart, Kroger, Mall of America, Navarro, Ralphs Grocery, Randalls, Rite Aid, Safeway, Save-A-Lot, Save Mart, Sears, Simon Malls, Smith’s Food & Drug, Starwood, Tom Thumb, UNFI, Vons and 7-Eleven, among others. KeyMe kiosks are the first and only kiosks with the ability to duplicate the majority of vehicles and RFID keys on the market. The smart kiosks copy most keys in under 30 seconds, at a rate that is 10 times more accurate than the industry average. KeyMe investors include Battery Ventures, BlackRock, Comcast Ventures, Questmark Partners, Ravin Gandhi, River Park Ventures, and White Star Capital.

Postmates Inc. operates an on-demand food and grocery delivery platform that connects customers with local couriers to deliver products from various restaurants and stores across the United States. Founded in 2011 and based in San Francisco, the platform features a wide selection of over 600,000 restaurants and retailers, many of which are exclusive to Postmates. The service covers approximately 80% of U.S. households, reaching all 50 states, with a strong presence in Los Angeles and other southwestern markets. Customers can enjoy free delivery from all merchants by subscribing to Postmates Unlimited, the industry’s first subscription service. In addition to food delivery, Postmates also offers gift card services, enhancing the user experience and encouraging local shopping without delays.

Coupang is an e-commerce company that offers a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company's business is primarily divided into two segments: Product Commerce and Developing Offerings. The Product Commerce segment generates the majority of Coupang's revenue and encompasses core retail through owned inventory, marketplace offerings from third-party merchants, and Rocket Fresh, which focuses on fresh grocery delivery. Additionally, Coupang provides advertising products related to these offerings, enhancing its overall service portfolio.

Plus500 Ltd. is an online provider of contracts for difference (CFDs), offering a proprietary trading platform for retail customers to trade a diverse range of financial instruments. The platform includes approximately 2,800 underlying assets such as equities, indices, commodities, options, exchange-traded funds, cryptocurrencies, and foreign exchange. Accessible across multiple operating systems, including Windows, iOS, and Android, as well as web browsers, the platform operates in around 50 countries and supports 32 languages. Plus500 Ltd. was founded in 2008 and is headquartered in Haifa, Israel. Its subsidiary, Plus500CY Ltd., is based in Limassol, Cyprus, and is regulated by the Cyprus Securities and Exchange Commission. The company has positioned itself as a rapidly growing provider in the CFD market, also offering share dealing and futures trading options.

Chewy, Inc. is a leading online retailer in the United States specializing in pet-related products. Founded in 2010 and headquartered in Dania Beach, Florida, the company offers a wide range of items, including pet food, treats, medications, and supplies for various animals such as dogs, cats, fish, birds, small pets, horses, and reptiles. Chewy's extensive inventory features approximately 60,000 products sourced from around 2,000 partner brands. In addition to e-commerce sales, Chewy provides pharmacy services, including over-the-counter and prescription medication fulfillment. The company achieved significant growth, generating $11.2 billion in sales in 2023. Chewy operates through its retail website and mobile applications, making it convenient for pet owners to access a comprehensive selection of pet care products and services. Chewy is a subsidiary of PetSmart, Inc.

Snapdeal is India's largest online marketplace, launched in February 2010, that connects buyers and sellers across a wide range of product categories including mobile phones, electronics, apparel, cosmetics, and home goods. The platform is designed to create a reliable and frictionless commerce ecosystem, offering convenient delivery options even to remote areas. Snapdeal is notable for its competitive pricing, featuring daily deals and discounts that make various products accessible to consumers. It has established itself as a market leader in the retail space and is recognized for its significant presence in categories such as watches, sunglasses, and jewelry. With over 1,000 employees, Snapdeal fosters a vibrant work environment and continues to play a critical role in India's e-commerce landscape.

Funding Circle Limited operates an online marketplace that connects small and medium-sized businesses seeking loans with individual and institutional investors. Founded in 2009 and based in London, the platform allows various lenders, including individuals, banks, local councils, and financial organizations, to provide unsecured and secured loans for various business needs, such as working capital, asset purchases, and property development. By facilitating direct lending, Funding Circle offers businesses fast access to financing while providing investors with the opportunity to earn attractive returns. The company serves a diverse range of industries, including software, retail, energy, healthcare, construction, e-commerce, and industrial sectors, aiming to foster growth, create jobs, and support local communities.

Coupang is an e-commerce company that offers a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company's business is primarily divided into two segments: Product Commerce and Developing Offerings. The Product Commerce segment generates the majority of Coupang's revenue and encompasses core retail through owned inventory, marketplace offerings from third-party merchants, and Rocket Fresh, which focuses on fresh grocery delivery. Additionally, Coupang provides advertising products related to these offerings, enhancing its overall service portfolio.

Snapdeal is India's largest online marketplace, launched in February 2010, that connects buyers and sellers across a wide range of product categories including mobile phones, electronics, apparel, cosmetics, and home goods. The platform is designed to create a reliable and frictionless commerce ecosystem, offering convenient delivery options even to remote areas. Snapdeal is notable for its competitive pricing, featuring daily deals and discounts that make various products accessible to consumers. It has established itself as a market leader in the retail space and is recognized for its significant presence in categories such as watches, sunglasses, and jewelry. With over 1,000 employees, Snapdeal fosters a vibrant work environment and continues to play a critical role in India's e-commerce landscape.

Fanatics, Inc. is a prominent global sports merchandise company that designs, manufactures, and distributes licensed sports apparel and fan gear. Founded in 1995 and headquartered in Jacksonville, Florida, the company operates through various retail channels, including online, mobile, and physical stores. Fanatics serves a diverse range of customers, including professional sports leagues, collegiate teams, and media brands, effectively meeting the dynamic expectations of sports fans in today's mobile-first, on-demand market. With additional offices in California and the United Kingdom, Fanatics has established itself as a key player in the sports e-commerce sector, continuously enhancing its offerings to cater to the needs of fans and retailers alike.

Cart.com is a leading provider of comprehensive commerce and logistics solutions that enable B2C and B2B companies to operate seamlessly across various channels. The company supports over 6,000 customers, including well-known consumer brands and complex B2B organizations, by offering a unified platform for business planning, merchant financing, order fulfillment, and marketing services. With a workforce of more than 1,000 employees, including AI and data scientists, and a network of 14 warehouses nationwide, Cart.com is well-positioned to assist middle market and enterprise-level companies in scaling their online operations and enhancing revenue.