Blackhawk Network Holdings

Blackhawk Network Holdings, Inc. is a provider of prepaid products and payment services, operating in the United States and internationally. The company offers a variety of prepaid cards, including gift cards, telecom cards, and reloadable debit cards, available in both physical and electronic formats. Its offerings encompass closed loop gift cards in various sectors such as digital media, dining, and travel, as well as non-reloadable open loop cards and prepaid wireless products. Blackhawk also delivers incentive solutions for businesses, facilitating consumer incentive programs and employee engagement initiatives through a hosted software platform. Additionally, the company provides Cardpool, an online marketplace for selling unused gift cards, and various digital services for mobile applications. Blackhawk's products are distributed through a network of grocery, convenience, specialty, and online retailers. Founded in 2001 and headquartered in Pleasanton, California, Blackhawk Network Holdings, Inc. has expanded its operations to multiple countries, maintaining offices across North America, Europe, and Australia.

Steve Dekker

Managing Director

Matthew Howe

Managing Director EMEA and APAC, Blackhawk Network

Sreeram Kanamarlapudi

Vice President, Corporate Development

17 past transactions

Tango Card

Acquisition in 2024
Tango Card provides leading incentive-delivery technology to organizations in the B2B space. Globally, enterprise companies use this technology to deliver an extensive catalog of domestic and global e-gift cards as part of consumer loyalty programs, sales incentive programs, health and wellness engagement, and employee recognition. Tango Card believes instantly delivering the most desirable rewards maximizes impact and drives real business results. This belief is woven into Tango Card’s industry-leading products: RaaS API, which integrates digital rewards into web platforms and applications, and Rewards Genius™, a self-serve portal for administering rewards.

Habitat for Humanity International

Grant in 2024
Habitat for Humanity International, founded in 1976 and based in Americus, Georgia, is a not-for-profit organization dedicated to providing affordable housing solutions through community partnerships and volunteer efforts. The organization focuses on several key initiatives, including its Homebuilding program, which partners with individuals and families to construct and renovate homes, ensuring access to decent housing. Habitat's Neighborhood Revitalization initiative aims to enhance overall community well-being by addressing housing needs comprehensively. The Disaster Response program assists communities in preparing for and recovering from disasters by building disaster-resilient homes and offering recovery support. Additionally, Habitat organizes Global Village Trips, allowing volunteers to travel internationally to aid in building homes and improving communities. The organization also operates Habitat ReStores, nonprofit home improvement stores that sell new and gently used items, with proceeds funding the construction of Habitat homes. Through these efforts, Habitat for Humanity strives to fulfill its mission of bringing people together to build homes, communities, and hope, working toward a vision where everyone has a decent place to live.

Wogi

Corporate Round in 2022
Wogi is a digital rewards provider that specializes in creating incentive-driven behavior through its rewards-as-a-service platform. Established in 2015, the company offers a comprehensive range of cashless products designed to enhance engagement among customers, employees, and channel partners. By leveraging a digital ecosystem, Wogi connects consumer brands, local enterprises, and end-consumers, enabling real-time loyalty and incentive programs. With a presence in over 40 markets worldwide, including offices in Sri Lanka, Singapore, Malaysia, Thailand, Hong Kong, Indonesia, and Vietnam, Wogi delivers innovative solutions tailored to the needs of local, regional, and global enterprises.

National Gift Card

Acquisition in 2020
National Gift Card is the loyalty, rewards, and incentive industry's choice for secure gift card fulfillment solutions. As the leading gift card partner for thousands of corporate and non-profit clients, NGC can activate and fulfill digital gift cards in real-time via its API or ship physical cards with the highest quality and turn-around SLA’s for employee and member programs around the world. They maintain an extensive inventory of gift cards from over 450 international brands in the retail, restaurant, and prepaid card arenas to fulfill digitally or physically across the USA, Canada, UK, and Europe.

SVM Cards

Acquisition in 2020
SVM is the global leader in providing innovative gift card solutions for businesses. SVM’s products are used by leading incentive, rewards, loyalty and other companies to incent and reward their customers and prospects. SVM is the only company that offers gasoline gift cards from every major oil company in America, as well as 150 of the nation’s most popular retail stores, restaurants, service companies and hotels.

Edge Loyalty Systems

Acquisition in 2019
Edge Loyalty Systems is an Australian sales promotions and loyalty based incentive technology business. Edge delivers data-driven sales promotions businesses through Edge, Edge Consumer, and Lifestyle Rewards.

CashStar

Acquisition in 2017
CashStar, Inc. operates a cloud-based digital gifting platform that offers comprehensive solutions for gift card commerce. The company provides various services, including CashStar Consumer, which allows users to personalize gift cards, and CashStar Marketing, which facilitates the management of promotions across multiple channels. Additionally, CashStar Business serves as a business-to-business gift card solution, while CashStar Assist enhances customer service for merchants. The platform also features CashStar Manager for prepaid commerce administration and CashStar Product eGifting, enabling online shoppers to send physical gifts via email directly from retailers' e-commerce sites. CashStar's offerings include application services, transaction processing, risk management, and marketing programs, catering to a diverse range of sectors such as retail, dining, and travel. Founded in 2002 and headquartered in Portland, Maine, CashStar operates as a subsidiary of Blackhawk Network, Inc.

The Grass Roots Group

Acquisition in 2016
Grass Roots Group provides employee and customer engagement services. The company’s employee services include recognition and incentives, benefits and wellbeing, communication and engagement, and learning and development solutions. It offers customer engagement services in the areas of customer experience, customer engagement, brand management, multichannel communications, and data science and analytics. The company also provides promotions and incentive solutions, such as consumer promotions, channel loyalty, fixed fee promotions, and product supplies.

extrameasures

Acquisition in 2016
In 1996, extrameasures teamed up with Visa and introduced a Gift Card for consumers. Customers said goodbye (and good riddance) to having to deposit a check and they welcomed the convenience of cards accepted as widely as Visa debit cards. Although this initial venture was in the consumer market, extrameasures quickly identified the market where the company could have the most impact: the B2B arena. So in 1998, extrameasures launched its first B2B incentive product for a major telecommunication company. The program replaced unwieldy bill credits with a simple, convenient Rewards Card. The appeal to both our client and their customers exceeded everyone’s expectations. An effective, new marketing tool for retaining and incentivizing customers was born.

Nimble Commerce

Acquisition in 2016
NimbleCommerce is the leading digital commerce platform for promotions. They help merchants and brands manage their own pre-paid offer and gift card programs, or resell through a network of retailer and publisher branded sites. Headquartered in Santa Clara, CA with offices in New York and London, NimbleCommerce was founded in 2008 with the goal of helping audience-owners around the globe create digital revenue streams around e-commerce and reduce their dependence on waning advertising and display revenue.

GiftCards.com

Acquisition in 2016
GiftCards.com sells an array of gift card products including personalized gift cards, group gift cards, virtual gift cards, discount gift cards, and local gift cards.

Didix

Acquisition in 2015
DIDIX develops gifting and promotion products that include BioscoopCadeau and RestaurantCadeau. Boudewijn Jansen founded it in in 2009. DIDIX has its headquarters in Amsterdam in the Netherlands. DIDIX operates as a subsidiary of Blackhawk Network Holdings as of September 14, 2015.

Achievers

Acquisition in 2015
Achievers is a developer of a cloud-based Employee Success Platform designed to enhance employee engagement and recognition in the modern workplace. The platform offers a points-based rewards system that allows organizations to set goals, monitor progress, and recognize employee achievements effectively. With a user-friendly interface, Achievers' software is utilized daily by employees across more than 110 countries. The company serves a diverse range of clients, including well-known brands such as Deloitte, CVS Pharmacy, ConAgra Foods, and Microsoft, helping them create a culture of appreciation and motivation within their teams. Based in Toronto, Ontario, Achievers focuses on meeting the evolving needs of businesses to foster a productive and engaged workforce.

Parago

Acquisition in 2014
Parago is a global engagement management company specializing in innovative marketing solutions aimed at customer acquisition, retention, and engagement. As the largest rebate fulfillment provider, Parago offers a range of services, including creative consumer incentive strategies and prepaid card solutions. The company focuses on delivering measurable sales incentive programs that enhance client marketing efforts and drive significant sales and productivity. Parago's offerings include online promotional management, rebate processing, proactive email campaigns, and customer data analysis. With a commitment to streamlined execution and research-based insights, Parago supports clients in building strong participant relationships and achieving their business objectives.

Retailo

Acquisition in 2013
Retailo is a full-service provider in the prepaid and gift card industry, specializing in the distribution of gift cards across continental Europe. The company operates a third-party prepaid card network, offering a variety of products, including gift cards, virtual gift vouchers, and online shopping cards. These products are conveniently available at multiple points of sale, such as retail stores, flower shops, and petrol stations, allowing customers to purchase gift cards for special occasions. In addition to offline sales, Retailo also provides electronic vouchers that can be delivered via SMS or MMS through its website, catering to the growing demand for digital solutions in the gifting market.

Cardpool

Acquisition in 2011
Cardpool, Inc. operates a gift card exchange marketplace that facilitates the buying, selling, and trading of pre-owned gift cards. Founded in 2009 and based in San Francisco, California, Cardpool allows customers to purchase gift cards at discounts of up to 30% off their face value or sell their gift cards for cash, receiving up to 90% of the card's value. The marketplace encompasses a wide range of categories, including apparel, electronics, home improvement, entertainment, and travel. Customers can also trade their gift cards for Amazon.com Gift Cards or donate them to charity. Cardpool offers free shipping for transactions, a 100-day return policy, and ensures that all gift cards listed have no expiration dates or monthly fees. Previously a subsidiary of Blackhawk Network Holdings, Cardpool connects gift card holders worldwide to maximize the value of their unused cards.

EWI Holdings

Acquisition in 2006
EWI Holdings provides payment processing services for prepaid and cash payment transactions. The company offers transaction solutions, which facilitate merchant processors, acquirers, and prepaid distributors to manage prepaid services, including wireless, long distance, wireless content, bill-pay, and stored value programs on a transaction platform that resides on the retailer's existing terminals, point of sale systems, or other transaction network. Its technologies support the delivery of prepaid services to retailers' point-of-sale systems, kiosks, or ATM networks. The company was founded in 1999 and is based in San Diego, California with an additional office in Mexico City, Mexico. EWI Holdings, Inc. operates as a subsidiary of Blackhawk Network Holdings, Inc.
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