Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.
Antenna Analytics, founded in 2020 and based in New York, specializes in market measurement and analytics services that focus on purchase behavior and subscription metrics. The company caters to various sectors, including video and audio streaming services, digital media subscriptions, and applications related to dating and fitness. Its analytical platform leverages customer transaction data to deliver valuable insights on growth, churn rates, and customer retention. By providing these metrics, Antenna Analytics aids subscription-based businesses in enhancing their measurement capabilities and fostering direct, long-term relationships with their clientele.
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.
Suzy, Inc. is a marketing technology company based in New York City that specializes in creating on-demand connections between brands and consumers. The company offers a platform that allows consumers to provide insights, ratings, and reviews while being rewarded for their opinions. This engagement helps brands gather valuable feedback and validate their marketing strategies and product assumptions in real time. Founded in 2009 and originally known as Crowdtap, Suzy harnesses the collective insights of millions of consumers worldwide, enabling companies to make informed decisions that drive growth and improve the customer experience. Trusted by a diverse range of clients, including major corporations, Suzy provides an unprecedented direct line of communication for brands to connect with their customers instantly.
Full Fill is a video advertising technology company.
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.
Art19 provides tools for hosting, distribution, and monetization of podcasts, bringing enhanced listening metrics and ad serving technologies to publishers and advertisers. Founded by software entrepreneur Sean Carr and podcast producer Matt Belknap with input from top ad agencies, the platform solves problems with ad targeting, ad replacement, and limited measurement in the space. Art19's technologies are helping agencies and brands leverage the increasingly popular medium and its highly engaged audiences.
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.
Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad tech providers. Founded in 2009 and based in Santa Monica, California, the company offers a comprehensive suite of data across display, social, video, mobile, and native advertising. Its Pathsource technology identifies key participants in the ad serving process, providing insights into digital ad performance for brands, competitors, and industries. By aggregating extensive marketing data, Pathmatics empowers users to optimize media strategies, minimize budget waste, and anticipate competitors' actions. The platform is integral to Nielsen’s digital ad intelligence and Kantar Media’s Facebook intelligence, and is utilized by leading agencies such as Mindshare and Mediacom. Pathmatics aims to simplify the complex landscape of digital marketing by transforming data into actionable insights.
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.
A Million Ads Limited, founded in 2015 and based in London, specializes in personalized digital audio advertising. The company enhances the listener's experience by delivering ads that are more context-aware and relevant, such as Spotify ads that recognize individual names or Classic FM ads that consider local weather conditions. This innovative approach has led to over 100 successful campaigns across Europe for well-known brands like Audible, Deliveroo, Carphone Warehouse, Asda, and Nissan. A Million Ads collaborates with four of the six major advertising agencies and has established partnerships with prominent platforms, including Global Radio's DAX and Pandora, the largest ad-supported music streaming service globally.
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.
Art19 provides tools for hosting, distribution, and monetization of podcasts, bringing enhanced listening metrics and ad serving technologies to publishers and advertisers. Founded by software entrepreneur Sean Carr and podcast producer Matt Belknap with input from top ad agencies, the platform solves problems with ad targeting, ad replacement, and limited measurement in the space. Art19's technologies are helping agencies and brands leverage the increasingly popular medium and its highly engaged audiences.
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.
OmniVirt's technology enables any digital marketer to create and distribute immersive ads (360° / 3D / VR / AR) that deliver 10X greater performance than traditional advertising.
OmniVirt’s advanced technology in 360° / 3D rendering is ad platform agnostic, 99% browser compatible, and trusted by world-class publishers such as The New York Times, WSJ, Washington Post, Forbes, and more.
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad tech providers. Founded in 2009 and based in Santa Monica, California, the company offers a comprehensive suite of data across display, social, video, mobile, and native advertising. Its Pathsource technology identifies key participants in the ad serving process, providing insights into digital ad performance for brands, competitors, and industries. By aggregating extensive marketing data, Pathmatics empowers users to optimize media strategies, minimize budget waste, and anticipate competitors' actions. The platform is integral to Nielsen’s digital ad intelligence and Kantar Media’s Facebook intelligence, and is utilized by leading agencies such as Mindshare and Mediacom. Pathmatics aims to simplify the complex landscape of digital marketing by transforming data into actionable insights.
ZergNet.com provides a software solution designed for publishers to promote their content across a network of partner sites. This platform sends tailored recommendations to visitors, facilitating the discovery of content on various media sites. ZergNet focuses on generating incremental traffic and unique visitors for its partners, which include major media companies such as Conde Nast, Time, NBC, and Viacom. By implementing ZergNet's content recommendation module, publishers can significantly increase their return traffic, targeting specific areas like video and sponsored sections. The company is headquartered in New York, New York, and serves to enhance visibility and sales revenue for its partners by driving substantial daily traffic.
Marfeel Solutions, S.L. is a Barcelona-based company founded in 2011 that offers an ad-optimized mobile design solution for publishers and professional bloggers. The company specializes in helping clients monetize mobile traffic by creating and optimizing mobile websites tailored to user habits and behavior. Marfeel's proprietary technology dynamically adjusts site layouts to enhance readership, engagement, and page views, ultimately driving ad revenue. Its platform ensures consistency between mobile and desktop content without the need for extensive IT support, as all updates are managed through the cloud. With partnerships involving over 20,000 global ad networks, Marfeel provides access to premium advertisers, reaching more than 500 million readers monthly. Recognized by Google and named a Top 100 European Startup by WIRED Magazine, Marfeel has also received accolades from Gartner and Forrester, solidifying its position in the mobile marketing sector. The company is backed by notable investors, including Nauta Capital and BDMI.
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.
Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.
Iris.TV, Inc. is a cloud-based video programming platform that specializes in enhancing user engagement and increasing video views for publishers and content owners. Founded in 2009 and headquartered in Los Angeles, the company offers a suite of tools designed to optimize video streaming across various devices. Its core components include Adaptive Stream, which allows for real-time personalized streaming; Asset IQ, which automates data structuring and asset optimization; and IRIS Vision, which provides business intelligence and programming management capabilities. Iris.TV leverages artificial intelligence and machine learning to automate the delivery of personalized content based on audience preferences and behavioral insights. The platform is utilized by leading media and advertising technologies to create improved consumer experiences and drive better business outcomes. Additionally, the company maintains an office in New York City.
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.
ZergNet.com provides a software solution designed for publishers to promote their content across a network of partner sites. This platform sends tailored recommendations to visitors, facilitating the discovery of content on various media sites. ZergNet focuses on generating incremental traffic and unique visitors for its partners, which include major media companies such as Conde Nast, Time, NBC, and Viacom. By implementing ZergNet's content recommendation module, publishers can significantly increase their return traffic, targeting specific areas like video and sponsored sections. The company is headquartered in New York, New York, and serves to enhance visibility and sales revenue for its partners by driving substantial daily traffic.
Sensor Tower offers solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization. It serve independent and Fortune 500 customers alike, spanning the mobile games, travel, music, finance, ecommerce, and entertainment markets. Our suite consists of free, SMB, and Enterprise level solutions including Store Intelligence, Usage Intelligence, Ad Intelligence, and App Intelligence.
Marfeel Solutions, S.L. is a Barcelona-based company founded in 2011 that offers an ad-optimized mobile design solution for publishers and professional bloggers. The company specializes in helping clients monetize mobile traffic by creating and optimizing mobile websites tailored to user habits and behavior. Marfeel's proprietary technology dynamically adjusts site layouts to enhance readership, engagement, and page views, ultimately driving ad revenue. Its platform ensures consistency between mobile and desktop content without the need for extensive IT support, as all updates are managed through the cloud. With partnerships involving over 20,000 global ad networks, Marfeel provides access to premium advertisers, reaching more than 500 million readers monthly. Recognized by Google and named a Top 100 European Startup by WIRED Magazine, Marfeel has also received accolades from Gartner and Forrester, solidifying its position in the mobile marketing sector. The company is backed by notable investors, including Nauta Capital and BDMI.
Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad tech providers. Founded in 2009 and based in Santa Monica, California, the company offers a comprehensive suite of data across display, social, video, mobile, and native advertising. Its Pathsource technology identifies key participants in the ad serving process, providing insights into digital ad performance for brands, competitors, and industries. By aggregating extensive marketing data, Pathmatics empowers users to optimize media strategies, minimize budget waste, and anticipate competitors' actions. The platform is integral to Nielsen’s digital ad intelligence and Kantar Media’s Facebook intelligence, and is utilized by leading agencies such as Mindshare and Mediacom. Pathmatics aims to simplify the complex landscape of digital marketing by transforming data into actionable insights.
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.
Semasio GmbH, founded in November 2010 and based in Hamburg, Germany, provides a user intelligence platform designed to enhance the targeting capabilities of marketers in the digital advertising space. The company specializes in profiling and targeting digital media users through statistical modeling and machine learning. Semasio's offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, which utilize Natural Language Processing to analyze website content and generate detailed user profiles. This allows clients, including global agency networks and independent media agencies, to create and address specific audiences effectively. The platform also provides tools for advertisers to ensure their content appears on selected websites, allowing for precise inclusion and exclusion of keywords. With additional development centers in Denmark and Portugal, Semasio aims to empower its clients with transparency and data ownership in their advertising strategies.
Adspert, developed by Bidmanagement GmbH, is an automated software solution designed to enhance the profitability of online advertising campaigns. Founded by Marcel Pirlich, Harald Bartel, and Stephanie Richter, Adspert employs a mathematical-statistical approach to manage and optimize campaigns on platforms like Google AdWords. The software conducts five daily evaluations, utilizing a calculation model that analyzes search terms and ad placements. By continuously optimizing both search and display campaigns, Adspert aims to maximize income for advertisers, making it a valuable tool for businesses seeking to improve their online advertising performance.
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.
Pay by Shopping is an innovative tool that can be used to reach new customers, increase website traffic, and to raise conversion rates. Available on browser games, via Mobile, and as a Facebook-App, Pay by Shopping enables users to earn virtual currency and items, such as rebates, from a Publisher by shopping at an Advertiser. It drives incremental revenue for Publishers while at the same time serving as a performance marketing tool for online Advertisers. Advertisers gain new customers and see increased sales. Current partnerships include Facebook, OTTO, Zalando, Ubisoft, and Bigpoint. Pay by Shopping is a product of deal united GmbH. The firm is based in Munich with offices in Paris and San Francisco.
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.
Pay by Shopping is an innovative tool that can be used to reach new customers, increase website traffic, and to raise conversion rates. Available on browser games, via Mobile, and as a Facebook-App, Pay by Shopping enables users to earn virtual currency and items, such as rebates, from a Publisher by shopping at an Advertiser. It drives incremental revenue for Publishers while at the same time serving as a performance marketing tool for online Advertisers. Advertisers gain new customers and see increased sales. Current partnerships include Facebook, OTTO, Zalando, Ubisoft, and Bigpoint. Pay by Shopping is a product of deal united GmbH. The firm is based in Munich with offices in Paris and San Francisco.
Emotive Communications is a private company based in Oakland, California, with additional offices in Los Angeles and St. Petersburg. The company specializes in developing a mobile cloud platform designed for enterprise application developers, enabling them to create fast, secure, and scalable mobile applications. Emotive's platform allows developers to utilize HTML5, CSS3, JavaScript, and other technologies to build intuitive, content-rich applications that leverage cloud services and native device features. The solution addresses key mobility challenges, including push notifications, offline access, and identity management, while streamlining the development process and reducing costs. In addition to its core offerings, Emotive also develops media applications for mobile entertainment, including RingJam, a social networking solution for music, and PrizePlay, which facilitates automated player registration and gaming services. Through its approach, Emotive aims to enhance the mobile application development experience while minimizing vendor lock-in.
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.
Emotive Communications is a private company based in Oakland, California, with additional offices in Los Angeles and St. Petersburg. The company specializes in developing a mobile cloud platform designed for enterprise application developers, enabling them to create fast, secure, and scalable mobile applications. Emotive's platform allows developers to utilize HTML5, CSS3, JavaScript, and other technologies to build intuitive, content-rich applications that leverage cloud services and native device features. The solution addresses key mobility challenges, including push notifications, offline access, and identity management, while streamlining the development process and reducing costs. In addition to its core offerings, Emotive also develops media applications for mobile entertainment, including RingJam, a social networking solution for music, and PrizePlay, which facilitates automated player registration and gaming services. Through its approach, Emotive aims to enhance the mobile application development experience while minimizing vendor lock-in.
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.