BBG Ventures

BBG Ventures, based in New York, is a venture capital firm focusing on early-stage investments. It backs female-led startups addressing large-scale problems in sectors such as health and wellbeing, education, climate-friendly commerce, and emerging consumers. The firm invests between $0.5 million and $1 million in companies based in North America and Southeast Asia.

Susan Lyne

Co-Founder and Managing Partner

Past deals in Apparel

Togethxr

Venture Round in 2025
Togethxr is a platform focused on promoting representation and equality in the realms of culture, activism, lifestyle, and sports. It serves as a marketplace for women's fashion, specializing in athleisure clothing that highlights women's voices in sports. The company's product range includes items such as hoodies, jackets, caps, t-shirts, and joggers, all designed to cater to the needs and preferences of women in sports and lifestyle contexts. By emphasizing both fashion and advocacy, Togethxr aims to create a community that celebrates female empowerment and active participation in diverse environments.

SuperCircle

Seed Round in 2023
SuperCircle is a technology company that has developed a platform and reverse logistics system aimed at promoting circularity in the retail sector. By connecting retail brands with the waste management industry, SuperCircle seeks to address the issue of post-consumer clothing waste, thereby closing the loop on textile disposal. The company's platform enhances the recyclability of discarded textiles, enabling fashion brands to effectively manage the logistics of recycling from waste to reusable material. Additionally, SuperCircle provides transparency and insights into the program's performance and impact, ensuring that no textile is wasted in the process.

treet

Venture Round in 2022
Treet operates a peer-to-peer resale marketplace designed to assist apparel brands in adopting circular economy practices and managing their secondhand market. By providing a platform where customers can buy and sell used items directly with one another, Treet creates additional revenue opportunities for brands while enhancing customer loyalty. The company oversees all logistics and support, allowing brands to focus on their core business while benefiting from the resale experience. This approach enables e-commerce brands to promote sustainability and take ownership of their secondhand sales, transforming used products into valuable offerings that feel new to consumers.

treet

Seed Round in 2021
Treet operates a peer-to-peer resale marketplace designed to assist apparel brands in adopting circular economy practices and managing their secondhand market. By providing a platform where customers can buy and sell used items directly with one another, Treet creates additional revenue opportunities for brands while enhancing customer loyalty. The company oversees all logistics and support, allowing brands to focus on their core business while benefiting from the resale experience. This approach enables e-commerce brands to promote sustainability and take ownership of their secondhand sales, transforming used products into valuable offerings that feel new to consumers.

RadSwan

Seed Round in 2019
RadSwan is a consumer goods company based in Brooklyn, New York, founded in 2019. It specializes in manufacturing fashion and beauty products tailored to the needs of black women with natural hair. The company's product line includes synthetic hair extensions, wigs, and accessories designed for protective styling. RadSwan focuses on providing high-quality haircare solutions that cater to digitally savvy and time-conscious customers, allowing them to experiment with various hairstyles without altering their own hair.

Thousand Fell

Venture Round in 2019
Thousand Fell is a New York-based company that designs and creates sustainably sourced and recyclable sneakers for both men and women. Its core products incorporate twelve biodegradable or recyclable materials such as aloe vera, castor bean, coconut, and recycled water bottles. By focusing on sustainability, Thousand Fell aims to offer an environmentally friendly alternative to conventional synthetic sneakers, reducing landfill waste. In addition to selling its products online, the company is introducing subscription refurbishment kits to extend the lifespan of its footwear. This initiative, known as the "cobbler model," promotes a circular economy by incentivizing customers to return their sneakers for recycling once they are no longer in use. Thousand Fell also aims to enhance transparency in the lifecycle of its products through a digital closet that tracks material circularity.

CoEdition

Seed Round in 2018
CoEdition, Inc. is an online retailer based in New York that specializes in women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. Founded in 2017, the company aims to create an inclusive fashion marketplace by offering over 100 brands and thousands of styles, including dresses, swimwear, footwear, lingerie, and accessories. CoEdition provides a centralized platform where women can discover contemporary sportswear and various fashion items at affordable prices, fostering a community that encourages personal style expression. The company, which was previously known as Frigg, Inc., emphasizes accessibility and diversity in women's fashion.

Finery

Seed Round in 2018
Finery is a fashion and technology startup focused on developing a wardrobe management platform designed to transform the way individuals interact with their clothing collections. The platform allows users to scan online shopping receipts to create a virtual wardrobe, utilizing predictive analytics to provide insights on styling and spending. It enables consumers to compile wishlists of desired items, receive alerts for sales on saved products, and obtain reminders for returns on recently purchased goods. Through these features, Finery aims to enhance the shopping experience and promote smarter wardrobe management for women.

Thesis Couture

Seed Round in 2017
Thesis Couture, Inc. is a Los Angeles-based fashion footwear company founded in 2013, specializing in the design and manufacture of women's shoes, particularly high heels. The company aims to reinvent the stiletto by employing structural engineering principles and advanced material science to enhance comfort and performance. By focusing on human factors, Thesis Couture creates innovative footwear that improves load distribution, impact shock absorption, and overall biomechanics. The team comprises experts from various fields, including fashion, technology, and anatomy, who collaborate to establish new standards in women's footwear. The company's commitment to intelligent design and innovation empowers women to pursue their ambitions while providing stylish and comfortable options.

Thesis Couture

Seed Round in 2015
Thesis Couture, Inc. is a Los Angeles-based fashion footwear company founded in 2013, specializing in the design and manufacture of women's shoes, particularly high heels. The company aims to reinvent the stiletto by employing structural engineering principles and advanced material science to enhance comfort and performance. By focusing on human factors, Thesis Couture creates innovative footwear that improves load distribution, impact shock absorption, and overall biomechanics. The team comprises experts from various fields, including fashion, technology, and anatomy, who collaborate to establish new standards in women's footwear. The company's commitment to intelligent design and innovation empowers women to pursue their ambitions while providing stylish and comfortable options.

Carbon38

Seed Round in 2015
Carbon38 is an e-commerce company specializing in performance fashion for women. Based in Los Angeles, California, it was founded in 2012. The company offers its own proprietary label alongside a carefully selected range of contemporary brands, providing items such as bodysuits, sweaters, leggings, and shoes. Carbon38 aims to blend functional activewear with progressive street style, offering women bold fashion choices through its online platform and physical stores.

The Guildery

Seed Round in 2015
The Guildery is an e-commerce startup specializing in the manufacture of home textiles and accessories. The company utilizes advanced digital printing technology to produce a wide range of fabrics and home goods, including pillows, drapes, and ottomans. By chemically bonding ink to fabric, Guildery offers customizable patterns and designs on-demand, eliminating the high costs and long wait times typically associated with artisan-made products. This approach allows The Guildery to cater to the $200 billion home décor industry by bridging the gap between mass-produced goods and high-end, made-to-order items.
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