Bain Capital Ventures

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-quality photos and videos tailored for e-commerce and marketing needs. It offers a range of services, including vlogs, brand shots, team photos, and green screen solutions, allowing brands to produce high-quality content at an affordable price. By streamlining the content creation process, Soona enables businesses to effectively promote their products and enhance their online presence.

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Parative makes it easy for companies to use their customer data to drive new revenue, eliminate avoidable churn, and capitalize on expansion opps. Parative's Customer Intelligence Platform is an all-in-one system for leveraging customer data to fuel business growth... all without the need of a technical team, a CDP, or a separate dashboard. Parative provides solutions for every step of the data journey: Making Data Usable + Audit data to identify record and property issues + Clean and enrich to address dupes, gaps, and errors + Unify data across of your existing tools Using Data to Drive Growth + AI data analysis for defining ICP fit, predicting renewal, and identifying expansion + NRR forecasting for churn, downgrade, renewal, expansion + Real-time alerts, automations, & playbooks to act on insights at scale

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.

Parative makes it easy for companies to use their customer data to drive new revenue, eliminate avoidable churn, and capitalize on expansion opps. Parative's Customer Intelligence Platform is an all-in-one system for leveraging customer data to fuel business growth... all without the need of a technical team, a CDP, or a separate dashboard. Parative provides solutions for every step of the data journey: Making Data Usable + Audit data to identify record and property issues + Clean and enrich to address dupes, gaps, and errors + Unify data across of your existing tools Using Data to Drive Growth + AI data analysis for defining ICP fit, predicting renewal, and identifying expansion + NRR forecasting for churn, downgrade, renewal, expansion + Real-time alerts, automations, & playbooks to act on insights at scale

6Sense is a company that transforms how organizations manage and convert sales pipelines into revenue. It offers a predictive intelligence platform that leverages artificial intelligence, big data, and machine learning to capture anonymous buying signals and provide insights into customer behavior. By identifying the right accounts and suggesting optimal communication channels and messages, 6Sense helps sales, marketing, and customer success teams enhance pipeline quality and accelerate sales processes. This technology not only reduces guesswork and friction in the sales journey but also aims to increase conversion rates and facilitate predictable revenue growth. Through its omnichannel connectivity and visibility, 6Sense enables revenue teams to make informed decisions based on buyer intent data and other predictive analytics.

Perksy is a consumer insights platform that rewards users for giving opinions and feedback to brands. It provides innovative marketing solutions for brands by bridging the gap between company and consumer, building products that give rise to brand growth, improvement, and customer satisfaction.

Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.

mParticle, Inc. is a provider of a customer data platform designed for multi-channel consumer brands. The platform allows businesses to manage and analyze customer data in real time, enabling marketers, developers, and data scientists to integrate and orchestrate their marketing strategies effectively. By collecting user data from diverse sources, mParticle creates a unified view that facilitates personalized and seamless customer experiences across various channels. This capability helps companies optimize customer journeys, gain actionable insights, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a range of industries, including retail, financial services, media, dining, travel, gaming, customer experience, marketing, and analytics. Founded in 2012, the company is headquartered in New York, with additional offices in San Francisco, Bellevue, London, and Delray Beach.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Shoptalk is a leading global conference focused on retail and ecommerce, designed to explore innovations and trends shaping the industry. It brings together a diverse array of participants, including established retailers, direct-to-consumer brands, tech startups, venture capitalists, media, and real estate developers. The event features a comprehensive agenda with renowned speakers and offers various formats such as sessions, roundtables, and networking opportunities. By facilitating connections among industry professionals, Shoptalk enables businesses and individuals to share insights and forge partnerships, ultimately supporting growth and expansion within the retail sector.

SendGrid, Inc. is a digital communication platform based in the United States that specializes in email engagement for businesses. Founded in 2009 and headquartered in Denver, Colorado, SendGrid's cloud-based platform provides essential tools for developers and marketers to effectively communicate with their customers. Key services include an Email Application Programming Interface (API) that facilitates integration of email functionality into applications, Marketing Campaigns for managing customer contacts and executing email marketing strategies, and Expert Services aimed at optimizing email delivery. The platform's reliability and effectiveness enable it to deliver over 30 billion emails each month for a diverse range of clients, from tech-driven companies like Airbnb and Uber to traditional enterprises such as Intuit and Costco.

mParticle, Inc. is a provider of a customer data platform designed for multi-channel consumer brands. The platform allows businesses to manage and analyze customer data in real time, enabling marketers, developers, and data scientists to integrate and orchestrate their marketing strategies effectively. By collecting user data from diverse sources, mParticle creates a unified view that facilitates personalized and seamless customer experiences across various channels. This capability helps companies optimize customer journeys, gain actionable insights, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a range of industries, including retail, financial services, media, dining, travel, gaming, customer experience, marketing, and analytics. Founded in 2012, the company is headquartered in New York, with additional offices in San Francisco, Bellevue, London, and Delray Beach.

Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, analytics, marketing, and segment targeting. It helps clients solve their customer data integration challenges at the source The company connects customer data – spanning web, mobile, offline, and IoT devices, enabling brands to connect with their customers. Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Tealium is funded by Battery Ventures, Tenaya Capital, Presidio Ventures, Georgian, and Silver Lake Waterman. It was named to Forbes’ list of “America’s Most Promising Companies,” and is also a recent winner of the 2013 Red Herring Global 100 Award. Former WebSideStory colleagues Ali Behnam and Mike Anderson co-founded the San Diego, California-based Tealium in 2008.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Persado Inc. develops artificial intelligence-driven marketing language solutions designed to enhance customer engagement and drive revenue. The company offers a suite of products, including Pro Email for optimizing email subject lines, Pro Social for generating effective social media ads, and Persado Enterprise and Persado One for personalized, emotion-driven language across various consumer touchpoints. Persado's platform leverages machine learning and natural language generation, trained on extensive datasets, to create compelling content that resonates with target audiences. This technology has demonstrated an average conversion lift of 41%, contributing to significant incremental revenue for major brands in industries such as banking, insurance, retail, and telecommunications. Headquartered in New York, Persado also has locations in several cities worldwide, including San Francisco, Chicago, Rome, Milan, Neo Irakleio, and London. The company maintains strategic partnerships with firms like Emarsys and Listrak to enhance its offerings.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

6Sense is a company that transforms how organizations manage and convert sales pipelines into revenue. It offers a predictive intelligence platform that leverages artificial intelligence, big data, and machine learning to capture anonymous buying signals and provide insights into customer behavior. By identifying the right accounts and suggesting optimal communication channels and messages, 6Sense helps sales, marketing, and customer success teams enhance pipeline quality and accelerate sales processes. This technology not only reduces guesswork and friction in the sales journey but also aims to increase conversion rates and facilitate predictable revenue growth. Through its omnichannel connectivity and visibility, 6Sense enables revenue teams to make informed decisions based on buyer intent data and other predictive analytics.

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, analytics, marketing, and segment targeting. It helps clients solve their customer data integration challenges at the source The company connects customer data – spanning web, mobile, offline, and IoT devices, enabling brands to connect with their customers. Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Tealium is funded by Battery Ventures, Tenaya Capital, Presidio Ventures, Georgian, and Silver Lake Waterman. It was named to Forbes’ list of “America’s Most Promising Companies,” and is also a recent winner of the 2013 Red Herring Global 100 Award. Former WebSideStory colleagues Ali Behnam and Mike Anderson co-founded the San Diego, California-based Tealium in 2008.

Persado Inc. develops artificial intelligence-driven marketing language solutions designed to enhance customer engagement and drive revenue. The company offers a suite of products, including Pro Email for optimizing email subject lines, Pro Social for generating effective social media ads, and Persado Enterprise and Persado One for personalized, emotion-driven language across various consumer touchpoints. Persado's platform leverages machine learning and natural language generation, trained on extensive datasets, to create compelling content that resonates with target audiences. This technology has demonstrated an average conversion lift of 41%, contributing to significant incremental revenue for major brands in industries such as banking, insurance, retail, and telecommunications. Headquartered in New York, Persado also has locations in several cities worldwide, including San Francisco, Chicago, Rome, Milan, Neo Irakleio, and London. The company maintains strategic partnerships with firms like Emarsys and Listrak to enhance its offerings.

SendGrid, Inc. is a digital communication platform based in the United States that specializes in email engagement for businesses. Founded in 2009 and headquartered in Denver, Colorado, SendGrid's cloud-based platform provides essential tools for developers and marketers to effectively communicate with their customers. Key services include an Email Application Programming Interface (API) that facilitates integration of email functionality into applications, Marketing Campaigns for managing customer contacts and executing email marketing strategies, and Expert Services aimed at optimizing email delivery. The platform's reliability and effectiveness enable it to deliver over 30 billion emails each month for a diverse range of clients, from tech-driven companies like Airbnb and Uber to traditional enterprises such as Intuit and Costco.

Keap is a software company that specializes in sales and marketing automation solutions tailored for small businesses. Founded in 2001 and based in Chandler, Arizona, Keap offers a comprehensive platform that includes contact management, client management, customer resource management (CRM), email marketing, task management, and e-commerce services. This platform enables users to streamline operations, enhance customer relationships, and automate various business processes, including invoicing and billing. Keap also provides training and support services to help businesses maximize the effectiveness of their software. The company, which was formerly known as Infusionsoft, Inc., rebranded to Keap in January 2019 and has additional offices in Atlanta, San Francisco, Welwyn Garden City in the United Kingdom, and Sydney in Australia.

ExpertVoice is a provider of an online marketing platform used to connect brands with influencers. Its platform helps brands easily find, educate and reward trusted influencers, create deals, and discounts for the advocates to try the products that enable brands to drive more sales with the help of expert recommendations from retail sales associates and respected category professionals. ExpertVoice was founded in 2004 and is headquartered in Salt Lake City, Utah.

MediaRadar, Inc. specializes in sales and marketing intelligence solutions tailored for the media industry. Founded in 2006 and based in New York, the company provides detailed advertising analysis and insights from various platforms, including magazines, websites, newspapers, and social media. Its services are designed to enhance advertisement sales and client management for both online and print media companies. MediaRadar serves over 1,200 publishers by delivering relevant information and analysis directly to sales teams, facilitating informed decision-making in real-time. The company's offerings enable clients to identify new advertising opportunities, monitor competitors, and ultimately increase their revenues across multiple media channels.

Captora is a marketing platform designed to enhance the effectiveness of digital campaigns by targeting and launching high-performing initiatives across search, advertising, and social channels. The platform enables marketing teams to identify the most promising opportunities, content, and channels that drive conversions, thereby allowing for the optimization of one-to-one campaigns at scale. Captora provides tools and templates to streamline campaign creation and accelerate growth, ensuring businesses can deliver tailored content to their specific targets. Companies such as DocuSign, Marketo, Cvent, MongoDB, and Acquia utilize Captora to improve their revenue and conversion rates across various digital channels.

Optimizely, Inc. operates a website optimization platform that offers A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. The platform facilitates data-driven decision-making through experiments that enhance user engagement and conversion rates. It integrates web content management, digital experience software, multi-channel marketing, and predictive analytics into a single solution, making it accessible to a diverse range of clients, including agencies, e-commerce businesses, and small enterprises. Optimizely serves a global clientele, with a presence in the United States, Germany, the United Kingdom, and Spain, among other countries. Founded in 2009 and headquartered in San Francisco, California, the company also has offices in Amsterdam, Sydney, and Austin. Optimizely functions as a subsidiary of EPiServer AB.

Optimizely, Inc. operates a website optimization platform that offers A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. The platform facilitates data-driven decision-making through experiments that enhance user engagement and conversion rates. It integrates web content management, digital experience software, multi-channel marketing, and predictive analytics into a single solution, making it accessible to a diverse range of clients, including agencies, e-commerce businesses, and small enterprises. Optimizely serves a global clientele, with a presence in the United States, Germany, the United Kingdom, and Spain, among other countries. Founded in 2009 and headquartered in San Francisco, California, the company also has offices in Amsterdam, Sydney, and Austin. Optimizely functions as a subsidiary of EPiServer AB.

Captora is a marketing platform designed to enhance the effectiveness of digital campaigns by targeting and launching high-performing initiatives across search, advertising, and social channels. The platform enables marketing teams to identify the most promising opportunities, content, and channels that drive conversions, thereby allowing for the optimization of one-to-one campaigns at scale. Captora provides tools and templates to streamline campaign creation and accelerate growth, ensuring businesses can deliver tailored content to their specific targets. Companies such as DocuSign, Marketo, Cvent, MongoDB, and Acquia utilize Captora to improve their revenue and conversion rates across various digital channels.

Persado Inc. develops artificial intelligence-driven marketing language solutions designed to enhance customer engagement and drive revenue. The company offers a suite of products, including Pro Email for optimizing email subject lines, Pro Social for generating effective social media ads, and Persado Enterprise and Persado One for personalized, emotion-driven language across various consumer touchpoints. Persado's platform leverages machine learning and natural language generation, trained on extensive datasets, to create compelling content that resonates with target audiences. This technology has demonstrated an average conversion lift of 41%, contributing to significant incremental revenue for major brands in industries such as banking, insurance, retail, and telecommunications. Headquartered in New York, Persado also has locations in several cities worldwide, including San Francisco, Chicago, Rome, Milan, Neo Irakleio, and London. The company maintains strategic partnerships with firms like Emarsys and Listrak to enhance its offerings.

Linkable Networks offers a digital shopper attribution platform designed to reward and engage consumers while enhancing their shopping experience. Utilizing a software-as-a-service (SaaS) model, the platform converts various forms of advertising—such as online, mobile, email, print, and radio—into linkable savings offers linked to consumers' credit or debit cards. This capability allows retailers and brands to automatically measure and aggregate consumer purchases across national retailers. The platform serves loyalty companies by enabling them to effectively track consumer spending and provide rewards, thus fostering customer retention and engagement in the retail environment.

Total Attorneys is a prominent provider of cloud-based practice management software and customer acquisition services tailored for small law firms and solo practitioners. Established in 2002, the company has facilitated connections between millions of consumers and legal professionals, offering a comprehensive web-based platform that simplifies client management. For a nominal fee, attorneys can access a suite of tools that includes lead generation, matter management, time and billing tracking, document management, payment processing, and a secure client portal for client interactions. With a focus on legal marketing and technology, Total Attorneys enables attorneys to operate more efficiently and effectively in a competitive landscape.

TellApart, Inc. operates a personalized predictive marketing platform that enables retailers to enhance customer experiences and drive sales through data-driven marketing strategies. The platform integrates customer data from both online and offline sources to create comprehensive profiles, allowing for personalized messaging across various digital channels, including display ads, social media, and email. TellApart's services include identity network solutions, predictive engines to assist customers in product discovery, and self-learning algorithms for optimizing marketing efforts. The company's technology supports initiatives such as cross-device retargeting and audience targeting, effectively delivering relevant advertisements to consumers in real-time. Established in 2009 and headquartered in San Francisco, California, TellApart has successfully generated significant revenue for prominent retail brands and operates as a subsidiary of Twitter, Inc. since 2015.

Linkable Networks offers a digital shopper attribution platform designed to reward and engage consumers while enhancing their shopping experience. Utilizing a software-as-a-service (SaaS) model, the platform converts various forms of advertising—such as online, mobile, email, print, and radio—into linkable savings offers linked to consumers' credit or debit cards. This capability allows retailers and brands to automatically measure and aggregate consumer purchases across national retailers. The platform serves loyalty companies by enabling them to effectively track consumer spending and provide rewards, thus fostering customer retention and engagement in the retail environment.

CQuotient is a company that specializes in providing a customer prediction platform for the retail industry. Founded in 2010, it offers a Personalized Marketing Engine that integrates predictive analytics with omnichannel data to help retailers understand and engage with their customers effectively. By analyzing unique customer behaviors and preferences, CQuotient's software tailors marketing programs to individual shoppers, enabling retailers to deliver personalized messages at every interaction. The company's expertise in analytics and deep connections within the retail ecosystem have attracted notable clients, including Men’s Wearhouse, Staples, Karmaloop, and The Children’s Place. CQuotient is backed by Bain Capital Ventures, underscoring its commitment to enhancing the retail experience through data-driven insights.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.