Bain Capital Ventures

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.

Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.

Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Captora is a marketing platform designed to enhance the effectiveness of digital campaigns by targeting and launching high-performing initiatives across search, advertising, and social channels. The platform enables marketing teams to identify the most promising opportunities, content, and channels that drive conversions, thereby allowing for the optimization of one-to-one campaigns at scale. Captora provides tools and templates to streamline campaign creation and accelerate growth, ensuring businesses can deliver tailored content to their specific targets. Companies such as DocuSign, Marketo, Cvent, MongoDB, and Acquia utilize Captora to improve their revenue and conversion rates across various digital channels.

TapCommerce was a company focused on mobile app retargeting, offering solutions that enhanced revenue and engagement beyond initial app installations. It provided a software platform designed to help brands effectively engage and convert their mobile audiences, ultimately aiming to increase customer lifetime value. By specializing in comprehensive targeting solutions, TapCommerce sought to maximize mobile revenue and improve user engagement. In 2014, the company was acquired by Twitter, further expanding its impact in the mobile advertising space.

Captora is a marketing platform designed to enhance the effectiveness of digital campaigns by targeting and launching high-performing initiatives across search, advertising, and social channels. The platform enables marketing teams to identify the most promising opportunities, content, and channels that drive conversions, thereby allowing for the optimization of one-to-one campaigns at scale. Captora provides tools and templates to streamline campaign creation and accelerate growth, ensuring businesses can deliver tailored content to their specific targets. Companies such as DocuSign, Marketo, Cvent, MongoDB, and Acquia utilize Captora to improve their revenue and conversion rates across various digital channels.

TellApart, Inc. operates a personalized predictive marketing platform that enables retailers to enhance customer experiences and drive sales through data-driven marketing strategies. The platform integrates customer data from both online and offline sources to create comprehensive profiles, allowing for personalized messaging across various digital channels, including display ads, social media, and email. TellApart's services include identity network solutions, predictive engines to assist customers in product discovery, and self-learning algorithms for optimizing marketing efforts. The company's technology supports initiatives such as cross-device retargeting and audience targeting, effectively delivering relevant advertisements to consumers in real-time. Established in 2009 and headquartered in San Francisco, California, TellApart has successfully generated significant revenue for prominent retail brands and operates as a subsidiary of Twitter, Inc. since 2015.

TargetSpot is the largest internet radio advertising network in the United States, specializing in connecting brands and local businesses with online listeners through interactive advertising solutions. The company offers a software-as-a-service platform that allows advertisers to create targeted campaigns based on geography, listening preferences, and demographics. This enables the delivery of impactful audio, display, and pre-roll video advertising across a diverse range of online audio properties. TargetSpot collaborates with over 85 distribution partners, including notable names such as CBS RADIO and Entercom. Based in New York City, TargetSpot is also focused on the evolving digital audio landscape, providing tools and products that facilitate the management and monetization of various audio assets, including music, radio, podcasts, and smart speakers. The company is backed by investors like Union Square Ventures and Bain Capital Ventures.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Skyhook is a mobile location services company based in Boston, MA that specializes in location positioning, context and intelligence. Founded in 2003, Skyhook originally began by geolocating Wi-Fi access points and evolved with the idea that hybrid positioning technology, which incorporates Wi-Fi, GPS, cell towers, IP address and device sensors, could improve location services. Skyhook expanded their product set in 2015 to deliver Behavioral Data through their open platform, emphasizing data privatization and security for their adtech and app clients. In 2016, Skyhook engineered Precision Location to power Wearables and IoT, and launched products Personas and Context Accelerator to help brands reach out to mobile consumers.

Skyhook is a mobile location services company based in Boston, MA that specializes in location positioning, context and intelligence. Founded in 2003, Skyhook originally began by geolocating Wi-Fi access points and evolved with the idea that hybrid positioning technology, which incorporates Wi-Fi, GPS, cell towers, IP address and device sensors, could improve location services. Skyhook expanded their product set in 2015 to deliver Behavioral Data through their open platform, emphasizing data privatization and security for their adtech and app clients. In 2016, Skyhook engineered Precision Location to power Wearables and IoT, and launched products Personas and Context Accelerator to help brands reach out to mobile consumers.