Niantic

Niantic is a developer of augmented reality games that promote outdoor activity and social interaction. The company creates products that encourage movement and exploration, fostering face-to-face engagement among users. Niantic is best known for its popular games, including Ingress and Pokémon GO, which utilize its augmented reality platform to enhance mobile gaming experiences. This platform integrates features such as shared state, communication, security, and mapping, allowing users to interact within virtual environments that are seamlessly connected to the real world. Through its innovative approach, Niantic aims to enrich gaming by blending digital experiences with physical exploration.

Tom Emrich

Director of Product Management

Past deals in Augmented Reality

Tripp

Series A in 2022
TRIPP Inc. is a company that specializes in developing a digital psychedelic wellness platform utilizing virtual and augmented reality to enhance emotional well-being. Founded in 2016 and headquartered in Los Angeles, California, with a satellite office in Chicago, TRIPP combines audio, visual elements, and gameplay mechanics with mindfulness techniques to create immersive experiences aimed at transforming users' emotional states. The platform is designed based on scientific research, demonstrating that interactive digital experiences can positively impact the brain. Through targeted sound frequencies, visuals, and interactive exercises, TRIPP provides users with tools to manage stress, anxiety, and promote a sense of calm and focus in their daily lives.

NZXR

Acquisition in 2022
NZXR is a collective of expert game developers and creates XR solutions at the intersection of hardware, software, and humans.

MR Augmented

Pre Seed Round in 2021
MR Augmented is the 1st Web3 Social AR Blockchain Platform

6D.ai

Acquisition in 2020
6D.ai specializes in developing application programming interfaces (APIs) for the augmented reality (AR) industry, focusing on creating an AR cloud platform. Founded in 2017 and headquartered in San Francisco, California, the company utilizes smartphone cameras and mobile sensors to generate real-time, three-dimensional semantic maps of the environment. Its technology allows for infinite scale and real-time 3D reconstruction, enabling developers to create engaging applications that interact seamlessly with the physical world. By crowd-sourcing environmental data, 6D.ai constructs dense meshes that facilitate multi-user AR experiences and enhance 3D mapping capabilities. As of March 31, 2020, 6D.ai operates as a subsidiary of Niantic, Inc.

DigiLens

Series C in 2019
DigiLens is an innovator in holographic waveguide display technology for extended reality (XR).DigiLens has developed a patented optical platform and photopolymer technology that delivers best-in-class solutions using a unique, low-cost contact-copy manufacturing process. DigiLens enables OEM partners to design and build XR-enabled devices for the global automobile, enterprise, consumer, avionics, and military industries.

Escher Reality

Acquisition in 2018
Escher Reality, Inc. is a developer of augmented reality technology based in Sunnyvale, California, established in 2016. The company specializes in creating a cross-platform toolkit and custom backend services aimed at mobile augmented reality developers. Its innovative platform allows for interactive, multi-user, multisession augmented reality experiences, leveraging machine learning to enhance the creation of virtual and augmented content. Escher Reality enables users to share videos and engage in multimedia games through its advanced 3D AR engine. As of February 2018, Escher Reality operates as a subsidiary of Niantic, Inc., further solidifying its position in the AR industry.
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