Niantic

Niantic is a developer of augmented reality games that promote outdoor activity and social interaction. The company creates products that encourage movement and exploration, fostering face-to-face engagement among users. Niantic is best known for its popular games, including Ingress and Pokémon GO, which utilize its augmented reality platform to enhance mobile gaming experiences. This platform integrates features such as shared state, communication, security, and mapping, allowing users to interact within virtual environments that are seamlessly connected to the real world. Through its innovative approach, Niantic aims to enrich gaming by blending digital experiences with physical exploration.

Past deals in Augmented Reality

TRIPP

Series A in 2022
TRIPP is a digital wellness company that develops immersive experiences for virtual reality, augmented reality, and mobile devices to support emotional well-being. The platform combines mindfulness structures, sound frequencies, visuals, and interactive elements to influence mood—helping users feel calmer, more focused, and less stressed. Aimed at consumer households, TRIPP delivers these experiences through VR, AR, and mobile formats, grounded in research-based content. The company is headquartered in Los Angeles, California, with a satellite development office in Chicago.

NZXR

Acquisition in 2022
NZXR is a game development studio specializing in augmented reality solutions. The company focuses on creating engaging and interactive applications and prototypes for mobile devices and augmented reality headsets. By blending expertise in hardware, software, and user experience, NZXR enables users to interact with digital objects in innovative ways, enhancing the gaming experience and fostering deeper engagement with augmented environments.

8th Wall

Acquisition in 2022
8th Wall Inc. specializes in developing an augmented reality (AR) platform that facilitates the creation and deployment of interactive AR content directly on mobile websites, eliminating the need for separate apps. Founded in 2016 and based in Palo Alto, California, the company offers a suite of tools, including 8th Wall XR, which empowers developers to design mobile AR applications for a wide range of industries, such as retail, travel, automotive, and entertainment. Its proprietary SLAM engine enables markerless AR experiences with advanced features such as six degrees of freedom (6DoF) positional tracking, surface detection, and lighting estimation. The platform also includes XR Remote for real-time testing of AR applications and a Cloud Editor for collaborative development. 8th Wall effectively enhances AR accessibility across various devices that support rear-facing cameras, making it easier for creators to deliver immersive user experiences.

MR Augmented

Pre Seed Round in 2021
MR Augmented is the 1st Web3 Social AR Blockchain Platform

6D.ai

Acquisition in 2020
6D.ai is a technology company specializing in the development of application programming interfaces for the augmented reality (AR) industry. Founded in 2017 and headquartered in San Francisco, California, the company focuses on creating a robust AR cloud platform that enables real-time, three-dimensional mapping of the environment using data sourced from standard smartphone cameras and mobile sensors. Its technology facilitates the construction of dense, interactive 3D meshes, allowing for multi-user AR experiences and enhancing spatial computing capabilities. By leveraging crowdsourced data, 6D.ai's solutions empower developers to create applications that seamlessly integrate with the physical world, thereby enriching user engagement and interaction. As of March 2020, 6D.ai operates as a subsidiary of Niantic, Inc.

Sensible Object

Acquisition in 2019
Sensible Object Ltd is a London-based company founded in 2014 that specializes in developing innovative hardware and software solutions for games. The company focuses on creating connected tabletop games that merge physical components with digital applications, enhancing the gaming experience through imaginative play. Sensible Object's products are designed to offer unique and engaging gameplay by leveraging voice-augmented technology and custom hardware. As of June 2019, Sensible Object operates as a subsidiary of Niantic, Inc.

DigiLens

Series C in 2019
DigiLens is a Sunnyvale, California-based developer of holographic waveguide display technology and photopolymer optical platforms for extended reality (XR). The company offers waveguide displays, light engines, and development kits to help OEMs design XR-enabled devices for automotive, enterprise, consumer, avionics, and defense applications. Its patented optical platform and a low-cost contact-copy manufacturing process support compact, high-fidelity XR modules, including augmented reality and heads-up display solutions. DigiLens focuses on enabling OEM partners to create customized XR experiences by combining materials, software tools, and display architectures that extend the field of view and reduce device size and weight.

Escher Reality

Acquisition in 2018
Escher Reality, founded in 2016 and headquartered in Sunnyvale, California, specializes in developing augmented reality (AR) technology. The company offers a cross-platform toolkit and custom backend services for mobile AR developers, enabling them to create multi-user, multisession AR experiences. Escher Reality's platform employs machine learning to generate interactive 3D AR content, facilitating video sharing and multimedia gaming. As of February 1, 2018, the company operates as a subsidiary of Niantic, Inc.
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