Niantic is a developer of augmented reality games that promote outdoor activity and social interaction. The company creates products that encourage movement and exploration, fostering face-to-face engagement among users. Niantic is best known for its popular games, including Ingress and Pokémon GO, which utilize its augmented reality platform to enhance mobile gaming experiences. This platform integrates features such as shared state, communication, security, and mapping, allowing users to interact within virtual environments that are seamlessly connected to the real world. Through its innovative approach, Niantic aims to enrich gaming by blending digital experiences with physical exploration.
Urban Electronics, Inc. creates games and hyper local-based experiential apps using emerging technologies
Tripp
Series A in 2022
TRIPP Inc. is a company that specializes in developing a digital psychedelic wellness platform utilizing virtual and augmented reality to enhance emotional well-being. Founded in 2016 and headquartered in Los Angeles, California, with a satellite office in Chicago, TRIPP combines audio, visual elements, and gameplay mechanics with mindfulness techniques to create immersive experiences aimed at transforming users' emotional states. The platform is designed based on scientific research, demonstrating that interactive digital experiences can positively impact the brain. Through targeted sound frequencies, visuals, and interactive exercises, TRIPP provides users with tools to manage stress, anxiety, and promote a sense of calm and focus in their daily lives.
NZXR
Acquisition in 2022
NZXR is a collective of expert game developers and creates XR solutions at the intersection of hardware, software, and humans.
Lowkey
Acquisition in 2021
Lowkey enables players to automatically save their best gaming moments as video clips and share them effortlessly with friends & communities. Gamers of all types, from casual friends playing 'Among Us' together, to the top pros in esports like League of Legends and VALORANT, use Lowkey to capture plays or full games and share them Snapchat-style.
Hoss
Acquisition in 2021
Hoss is an enterprise software company that helps teams make better API-driven products by tracking and managing the APIs they consume. The company’s simple, easy-to-use solution gives teams full visibility into the third-party APIs they use, provides data privacy controls, and increases reliability and performance to make sure integrations are robust and applications run smoothly. It also delivers clear analytics on application errors and performance. Hoss was founded in 2019 and is headquartered in Mountain View, CA, USA.
MR Augmented
Pre Seed Round in 2021
MR Augmented is the 1st Web3 Social AR Blockchain Platform
Gowalla
Seed Round in 2021
Gowalla is a company based in Austin, Texas, that focuses on creating social games played in real-world locations. Launched in 2009, it offers an award-winning mobile app and website, which serve as a social guide to popular places and cities worldwide. The platform features an extensive collection of guides to cities, parks, and regions, curated by both the Gowalla community and experts from organizations such as Disney and National Geographic. This allows users to easily share and discover photos, experiences, and recommendations while on the go, fostering a sense of connection among friends and families. Gowalla's innovative approach to blending social interaction with real-world exploration has garnered attention and support from various prominent investors.
Mayhem
Acquisition in 2021
Mayhem is an online gaming platform that facilitates collaboration among gamers and their communities through customized gameplay formats such as leagues, ladders, scrims, pugs, and tournaments. The platform features automatic game tracking and real-time leaderboards, enhancing the gaming experience with integrated global chat for community interaction. Additionally, Mayhem provides detailed insights by tracking every frame of a game, allowing players to access visualized data and actionable advice, which helps improve their performance. This combination of features makes Mayhem a comprehensive solution for gamers seeking to engage with one another in a structured and competitive environment.
6D.ai
Acquisition in 2020
6D.ai specializes in developing application programming interfaces (APIs) for the augmented reality (AR) industry, focusing on creating an AR cloud platform. Founded in 2017 and headquartered in San Francisco, California, the company utilizes smartphone cameras and mobile sensors to generate real-time, three-dimensional semantic maps of the environment. Its technology allows for infinite scale and real-time 3D reconstruction, enabling developers to create engaging applications that interact seamlessly with the physical world. By crowd-sourcing environmental data, 6D.ai constructs dense meshes that facilitate multi-user AR experiences and enhance 3D mapping capabilities. As of March 31, 2020, 6D.ai operates as a subsidiary of Niantic, Inc.
Sensible Object
Acquisition in 2019
Sensible Object Makes games that combine beautiful things, custom hardware and digital apps into new kinds of play.
DigiLens
Series C in 2019
DigiLens is an innovator in holographic waveguide display technology for extended reality (XR).DigiLens has developed a patented optical platform and photopolymer technology that delivers best-in-class solutions using a unique, low-cost contact-copy manufacturing process. DigiLens enables OEM partners to design and build XR-enabled devices for the global automobile, enterprise, consumer, avionics, and military industries.
Seismic Games
Acquisition in 2018
Seismic Games, Inc. is a Los Angeles-based game development studio that specializes in creating social and engaging games for digital platforms, including Facebook, iOS, and Android. Established in 2011, the company is recognized for its innovative titles, such as Skylanders BattleCast, a card battle game that integrates physical and digital elements, and Call of Duty: Clan Wars, among others. The founders, who have extensive experience in the gaming industry, previously worked on popular console titles like Star Wars Battlefront and F.E.A.R. Seismic Games focuses on character-driven narratives and customization, aiming to enhance player engagement through user-generated content and real-time interactions. The studio also collaborates with branded and professional entertainment partners to create unique gaming experiences that connect players both online and offline. Since July 2018, Seismic Games has operated as a subsidiary of Niantic, Inc.
Matrix Mill
Acquisition in 2018
Matrix Mill Ltd is a technology company based in London, United Kingdom, that specializes in computer vision and machine learning. Founded in 2017 by a group of scientists from University College London, the company has developed advanced software capable of utilizing data from standard smartphone cameras to determine the depth and distance of real-world objects. Through its innovative, patent-pending algorithms, Matrix Mill enables the extraction of comprehensive three-dimensional information from one or more cameras, allowing machines to interpret their surroundings in a manner similar to human vision. As of June 2018, Matrix Mill operates as a subsidiary of Niantic, Inc.
Escher Reality
Acquisition in 2018
Escher Reality, Inc. is a developer of augmented reality technology based in Sunnyvale, California, established in 2016. The company specializes in creating a cross-platform toolkit and custom backend services aimed at mobile augmented reality developers. Its innovative platform allows for interactive, multi-user, multisession augmented reality experiences, leveraging machine learning to enhance the creation of virtual and augmented content. Escher Reality enables users to share videos and engage in multimedia games through its advanced 3D AR engine. As of February 2018, Escher Reality operates as a subsidiary of Niantic, Inc., further solidifying its position in the AR industry.
Evertoon
Acquisition in 2017
Evertoon's product lets users customize avatars using a photograph to look like themselves, friends, or celebrities. Users input emoji to animate the avatars. In just a few minutes, they can make a movie to put onto YouTube, Facebook, or SMS. Millions of people have stories in their heads, and Evertoon unlocks them by making it simple for anyone to create a movie.
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