Ascension Ventures

Ascension Ventures is a private equity and venture capital firm based in London, United Kingdom, founded in 2012. It focuses on early-stage to growth investments in the United Kingdom, including SEIS and EIS eligible opportunities. The firm targets technology and media driven sectors such as digital media, creative industries, advertising technology, fintech, educational technology, health technology, and next generation platforms, as well as e-commerce, sustainability, energy, transport, and consumer goods. It supports seed to growth rounds and is open to co-investments with angels and other funds, aiming to exit investments in four to seven years. The firm emphasizes building practical partnerships with portfolio companies to foster scale and long-term value.

Guneesh Batra

Associate

Luke Birch

Associate

Garvin Brown

Venture Partner

Sean Cheng

Managing Director

Kate Davis

Investment Principal

Past deals in Broadcasting

A Million Ads

Seed Round in 2018
A Million Ads Limited is a digital audio advertising company founded in 2015 and headquartered in London, United Kingdom. The company specializes in delivering personalized and contextually relevant audio advertisements, utilizing a robust data-driven approach to determine key aspects of each ad, including voiceover, music, and sound effects. Its platform integrates various sources of audience-level data, such as purchase history, loyalty status, and listening preferences, to dynamically serve ads tailored to individual listeners. With over 10 billion ad impressions served, A Million Ads offers a fully automated decision-making engine that allows for the seamless trafficking of multiple ad versions through a single tag. The company's managed service clients include prominent brands, for whom it produces targeted campaigns that have demonstrated measurable success in brand recall, foot traffic, and sales. This innovative approach enables advertisers to effectively engage their target audiences across various audio formats, including streaming, podcasts, and broadcast radio.

Formatzone

Venture Round in 2018
Formatzone, founded in 2016 and based in Birmingham, United Kingdom, specializes in the production, broadcast, distribution, and monetization of video entertainment formats. The company operates as a fast-track platform, facilitating the creation and dissemination of content for television and social media. Formatzone collaborates with both emerging and established creative talents, working on a joint venture basis to enhance its offerings in the competitive video entertainment landscape.

MinglVision

Angel Round in 2016
MinglVision is a developer of a multi-angle broadcasting platform aimed at enhancing the sports-watching experience. The company's technology allows viewers to take control of their experience by selecting from multiple camera angles during live broadcasts, fostering a more engaging and personalized viewing atmosphere. MinglVision’s platform features seamless and synchronized camera switching without buffering, along with real-time video notifications that highlight key moments in the game. Additionally, it facilitates social interactions through voting, messaging, and sharing, further enriching the viewing experience. The solution is platform-agnostic, functioning on any web-connected device, including Smart TVs and set-top boxes. By increasing viewer engagement, MinglVision not only drives subscriber retention for broadcasters but also opens avenues for increased advertising revenue.

A Million Ads

Funding Round in 2016
A Million Ads Limited is a digital audio advertising company founded in 2015 and headquartered in London, United Kingdom. The company specializes in delivering personalized and contextually relevant audio advertisements, utilizing a robust data-driven approach to determine key aspects of each ad, including voiceover, music, and sound effects. Its platform integrates various sources of audience-level data, such as purchase history, loyalty status, and listening preferences, to dynamically serve ads tailored to individual listeners. With over 10 billion ad impressions served, A Million Ads offers a fully automated decision-making engine that allows for the seamless trafficking of multiple ad versions through a single tag. The company's managed service clients include prominent brands, for whom it produces targeted campaigns that have demonstrated measurable success in brand recall, foot traffic, and sales. This innovative approach enables advertisers to effectively engage their target audiences across various audio formats, including streaming, podcasts, and broadcast radio.

Formatzone

Seed Round in 2016
Formatzone, founded in 2016 and based in Birmingham, United Kingdom, specializes in the production, broadcast, distribution, and monetization of video entertainment formats. The company operates as a fast-track platform, facilitating the creation and dissemination of content for television and social media. Formatzone collaborates with both emerging and established creative talents, working on a joint venture basis to enhance its offerings in the competitive video entertainment landscape.

MinglVision

Seed Round in 2015
MinglVision is a developer of a multi-angle broadcasting platform aimed at enhancing the sports-watching experience. The company's technology allows viewers to take control of their experience by selecting from multiple camera angles during live broadcasts, fostering a more engaging and personalized viewing atmosphere. MinglVision’s platform features seamless and synchronized camera switching without buffering, along with real-time video notifications that highlight key moments in the game. Additionally, it facilitates social interactions through voting, messaging, and sharing, further enriching the viewing experience. The solution is platform-agnostic, functioning on any web-connected device, including Smart TVs and set-top boxes. By increasing viewer engagement, MinglVision not only drives subscriber retention for broadcasters but also opens avenues for increased advertising revenue.

40 Partners

Seed Round in 2013
40 Partners operates as a production company focused on talent management, specializing in the creation of television programs and online video content. The company collaborates with various stakeholders, including talent, broadcasters, and brands, to produce a wide range of content, from short-form projects to feature-length productions. In addition to content creation, 40 Partners is involved in the licensing and distribution of its productions across multiple platforms, ensuring that its offerings reach audiences through both broadcast and mobile channels. The company aims to innovate within the talent management space, positioning itself as a game-changer in the industry.
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