Arrowroot Capital Management is a growth equity firm based in Santa Monica, California, that specializes in mid-market, mission-critical B2B software with strong recurring revenue. It partners with management to accelerate growth and position the company for an eventual exit. The firm targets equity investments typically in the range of several million dollars and can pursue larger opportunities, deploying capital for working capital, liquidity for founders and management, and acquisition financing. Investments can be minority or majority and often include board representation with two to four year hold periods and highly incentivized management through option grants. Target companies generally have at least five million dollars in revenue run rate, a strong recurring revenue growth trajectory, and proven sales and marketing capabilities. The focus is on software solutions addressing pain points in compliance, workflow, security, and optimization. The firm operates in the United States and maintains offices in California and Florida.
Founder, Managing Partner and Member of Investment Committee
Cole Secor
Vice President
Paige Tippet
Senior Associate
Past deals in Costa Rica
Appvance.ai
Series C in 2022
Appvance.ai specializes in AI-driven test automation, offering a cutting-edge solution that transforms software testing. Its flagship product, Appvance IQ, is recognized as the first unified test automation system powered by artificial intelligence. This technology enhances the quality, performance, and security of applications while streamlining the efficiency of testing teams. By eliminating the redundancies of traditional manual and legacy automation methods, Appvance IQ accelerates delivery, reduces risks, and lowers costs for enterprises. The system supports comprehensive application coverage and automates key user journeys, addressing the dual demands of rapid software releases and high-quality customer experiences. Headquartered in Sunnyvale, California, Appvance.ai also has offices in Costa Rica and India, and is backed by several investors, including Javelin Ventures and Staenberg Ventures.
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