Arrowroot Capital is a growth equity firm established in 2014, with headquarters in Santa Monica and additional offices in Miami. The firm specializes in investing in mature, recurring revenue software businesses, focusing on companies with a revenue run-rate of at least $5 million. Arrowroot partners with management teams to accelerate growth and facilitate strategic exits. Their investment approach is flexible, targeting equity investments ranging from $5 million to $25 million, and occasionally larger opportunities. Arrowroot may take minority or majority positions and typically seeks board representation. The firm emphasizes working capital, growth investments, and liquidity for founders and previous investors. Investments are generally aimed at companies that have demonstrated strong recurring revenue growth, effective sales and marketing strategies, and offer mission-critical B2B software solutions addressing compliance, workflow, security, and optimization challenges.
Clickatell Inc. specializes in mobile messaging and transaction services that enable businesses and consumers to connect and interact through chat. The company’s Mobile eXchange platform facilitates the delivery of short message services, allowing users to send and receive messages globally. Clickatell offers a range of messaging solutions, including alerts, marketing campaigns, two-factor authentication, and customer relationship management, all aimed at enhancing mobile customer engagement. Additionally, it provides mobile transaction services such as prepaid mobile top-ups and a suite of USSD-based self-service banking products that help financial institutions streamline operations. Clickatell Secure, a multi-factor authentication solution, protects customer accounts and transactions, while Chat Desk serves as a digital contact center for real-time customer support. With a focus on chat-based commerce, Clickatell empowers consumers to manage purchases, track orders, and resolve issues through simple text or chat interactions, serving a diverse clientele that includes enterprises, government entities, and application developers worldwide. Founded in 2000, Clickatell is headquartered in Redwood City, California, with offices in Cape Town, South Africa, and Lagos, Nigeria.
Protecht
Series A in 2022
Protecht specializes in enterprise risk management software that enables organizations to effectively monitor and manage various types of risks, including compliance, health and safety, internal audits, and incidents. The company provides a comprehensive risk solution that combines software products with training, consulting, and advisory services. With over 20 years of experience, Protecht serves a diverse clientele, including government agencies, regulators, and businesses of all sizes globally. The platform is designed to enhance performance and help clients achieve their strategic objectives by fostering a deep understanding of risk management.
Appvance.ai
Series C in 2022
Appvance is the leader in generative AI for Software Quality. Its premier product AIQ is an AI-native, unified software quality platform that delivers unprecedented levels of productivity to accelerate digital transformation in the enterprise. Leveraging generative AI and machine learning, AIQ robots autonomously validate all the possible user flows to achieve complete application coverage™. Appvance.ai is headquartered in Santa Clara, California, with offices in Costa Rica and India. Investors in the company include Arrowroot Capital, Javelin Venture Partners, TRI HoldCo, Staenberg Ventures, Social Internet Fund, FundersClub, Three Bridges Ventures and HB Asset Management.
Ayla Networks
Venture Round in 2021
Ayla Networks Inc. is a provider of an Internet of Things (IoT) platform designed for manufacturers and service providers. The company's Agile IoT Platform is a cloud-based Platform-as-a-Service (PaaS) solution that facilitates the connection of devices to the cloud and various applications, offering flexibility and modularity for rapid adaptation across different environments. Additionally, Ayla Networks offers the Agile Mobile Application Platform (AMAP) for developing iOS and Android applications that control IoT devices, along with Ayla Insights, which delivers business intelligence and analytics to help manufacturers understand how their connected products are utilized. Established in 2010 and headquartered in Sunnyvale, California, Ayla Networks aims to simplify the complexities of IoT, enabling manufacturers to transform their products into smart connected systems. The company has formed strategic partnerships with entities like Smartvue Corporation and Tata Elxsi, as well as a cooperation agreement with China Unicom.
Engage3
Series D in 2021
Engage3, Inc. is a retail intelligence company that specializes in providing mobile shopping solutions and competitive pricing data. Founded in 2008 and headquartered in Davis, California, with an additional office in Scottsdale, Arizona, Engage3 connects consumers with retailers, manufacturers, and media companies to transform mass market promotions into personalized offers. The company offers several platforms, including MissionControl for managing competitive price shops and Vantage for optimizing consumer offers through data analytics and real-time auctioning. Additionally, Engage3 provides ShoppingScout, a personal shopping assistant that helps consumers find information on brands and retailers while managing their shopping experiences. By leveraging data science, Engage3 aids retailers and brands in enhancing their pricing strategies, ultimately serving manufacturers of consumer packaged goods, grocery and drug store retailers, publishers, and consumers.
Tulip
Series C in 2021
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.
BryterCX
Venture Round in 2021
BryterCX, Inc. is a provider of a comprehensive Software as a Service (SaaS) platform designed for customer journey management. The platform enables businesses to analyze customer journey data and its impact on user experience by integrating this information into existing business intelligence systems. BryterCX offers solutions such as Journey Watch, which provides insights into customer journeys across various channels, and Journey Explore, which allows analysts to delve into customer journey details for informed decision-making. Additionally, Journey Foundations combines technology with consulting services to enhance operational efficiencies and customer satisfaction. The company serves industries including financial services, telecommunications, and utilities. Founded in 2000 and headquartered in Greenwood Village, Colorado, BryterCX also has offices in Denver, Atlanta, and Amsterdam. Previously known as ClickFox, the company rebranded in October 2019.
Marquee Equity
Venture Round in 2021
Marquee Equity is a company that offers deal management and capital raising services aimed at assisting startups and organizations in securing investments. It focuses on connecting private capital market opportunities with potential investors. The company specializes in various funding avenues, including startup financing, fund funding, deal origination, and mergers and acquisitions. Additionally, Marquee Equity provides documentation management services across multiple sectors, including fintech, edtech, telecom, healthcare, insurance, blockchain, retail, travel, eCommerce, biotech, cleantech, and software industries. By facilitating introductions and streamlining the investment process, Marquee Equity plays a crucial role in helping businesses access the capital they need to grow and succeed.
SourcePoint
Venture Round in 2020
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.
FiscalNote Holdings
Debt Financing in 2020
FiscalNote is a provider of global policy and market intelligence solutions, utilizing artificial intelligence and big data to offer predictive analytics on governmental actions. Its flagship platform enables real-time legislative predictions and includes tools for enterprise collaboration, data visualization, and insights into campaign finance and demographics. The company's product suite, which includes FiscalNote Core, CQ Federal, and EU Issue Tracker, supports businesses, government institutions, and nonprofits in effective policy management and risk mitigation. Additionally, with contributions from expert analysis firms, FiscalNote delivers comprehensive geopolitical and market intelligence services. By integrating policy intelligence into daily operations, FiscalNote empowers its clients to make informed decisions efficiently.
FiscalNote Holdings
Venture Round in 2020
FiscalNote is a provider of global policy and market intelligence solutions, utilizing artificial intelligence and big data to offer predictive analytics on governmental actions. Its flagship platform enables real-time legislative predictions and includes tools for enterprise collaboration, data visualization, and insights into campaign finance and demographics. The company's product suite, which includes FiscalNote Core, CQ Federal, and EU Issue Tracker, supports businesses, government institutions, and nonprofits in effective policy management and risk mitigation. Additionally, with contributions from expert analysis firms, FiscalNote delivers comprehensive geopolitical and market intelligence services. By integrating policy intelligence into daily operations, FiscalNote empowers its clients to make informed decisions efficiently.
mParticle
Series D in 2020
mParticle, Inc. is a provider of a customer data platform designed for multi-channel consumer brands. The platform allows businesses to manage and analyze customer data in real time, enabling marketers, developers, and data scientists to integrate and orchestrate their marketing strategies effectively. By collecting user data from diverse sources, mParticle creates a unified view that facilitates personalized and seamless customer experiences across various channels. This capability helps companies optimize customer journeys, gain actionable insights, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a range of industries, including retail, financial services, media, dining, travel, gaming, customer experience, marketing, and analytics. Founded in 2012, the company is headquartered in New York, with additional offices in San Francisco, Bellevue, London, and Delray Beach.
SnapLogic
Series G in 2019
SnapLogic, Inc. is a provider of a cloud-based integration platform as a service (iPaaS), known as the SnapLogic Intelligent Integration Platform. This platform facilitates the integration of data from various sources, whether on-premises or in the cloud, enhancing data and process flow across applications, databases, and big data streams. SnapLogic allows users to unify multiple endpoints, including SaaS, ERP applications, and APIs, through a user-friendly interface that supports both IT professionals and business users. The platform offers pre-built integration templates to streamline projects and improve efficiency. Additionally, SnapLogic provides services such as onboarding, customer support, and education to ensure user success. The company serves a diverse clientele, including Global 2000 companies, independent software vendors, and various sectors such as human resources and online marketing. Founded in 2006 and headquartered in San Mateo, California, SnapLogic has expanded its presence with offices in major cities worldwide, including New York, London, Hyderabad, and Melbourne.
Fluent Commerce
Series B in 2019
Fluent Commerce is a developer of a scalable cloud platform designed to enhance the shopping experience by integrating online and in-store operations. The company offers a distributed order management system that can be customized to support various omnichannel strategies. This platform seamlessly integrates with existing e-commerce technologies, facilitating services such as click and collect, ship from store, omnichannel returns, and fulfillment management. By enabling retailers and brands to implement and scale their operations quickly across global markets, Fluent Commerce aims to remove barriers in the retail environment, thus improving efficiency and customer satisfaction.
HammerTech
Series A in 2019
HammerTech is a cloud-based platform designed to enhance safety, quality, and operational efficiency in the construction industry. Founded in 2015, the company aims to create a safe and zero-waste environment by connecting various aspects of job site management, from personnel to equipment and materials. HammerTech offers a range of features, including the automation of subcontractor management and real-time project oversight, which encompasses inspections, permits, equipment management, and daily reporting. The company has established a strong reputation for service and software quality throughout Australia and has expanded into the North American market, where it continues to help construction companies streamline their operations and enhance operational excellence.
ParkHub
Series B in 2019
ParkHub is a Dallas-based technology company that specializes in parking management solutions for the destination industry. Founded by George Baker Sr., the company offers software and hardware services that optimize parking operations by facilitating payments and providing real-time insights into parking revenue. ParkHub's products support multiple payment options, including contactless methods, and enable dynamic pricing and inventory control. The company is recognized for its extensive integrations with prepaid parking reservation and ticketing providers, allowing venues and management companies to enhance revenue and reduce costs through efficient and user-friendly technology.
SocialChorus
Series C in 2018
Agility is the greatest advantage in the modern marketplace. Enterprises that can’t adapt quickly can’t win. So we’ve made it our mission to help companies act proactively and react rapidly to achieve their business goals. The SocialChorus FirstUp platform is the communications backbone of the enterprise, enabling organizations to reach every employee–from the front line to the C-suite—with targeted information at the right time, in the right place and in the right language. At the same time, it unifies the digital workplace, giving workers personalized access to all the systems, resources and applications they need to do their jobs. Employees get a simplified workflow that helps them be more productive, while companies get enterprise-wide analytics and valuable intelligence on their workforce. That’s why the world’s largest employers, like Amazon, Ford and ABInBev, choose SocialChorus to move their business forward.
ClickFox
Series D in 2018
ClickFox is the market leader in journey analytics and the only specialized journey solution certified in Hadoop. With over a decade of expertise monetizing the world’s largest customer interaction sources, we have proven success transforming big data into connected, dynamic journeys delivering billions in incremental revenue, operational efficiencies, NPS and C-SAT improvements to our clients.
Keyedin Solutions
Series C in 2018
Minneapolis, Minnesota-based KeyedIn Solutions™ was founded by veteran ERP industry executives to transform the traditional enterprise software systems market through a suite of integrated business applications delivered on a true SaaS platform and a consulting organization rich in business, industry and IT expertise. KeyedIn SaaS Solutions replace rigid, on-premise enterprise systems with more agile, feature-rich and cost-effective integrated business applications that scale to any size environment. With applications developed in .NET for its ubiquitous nature and deployed via the Cloud using a true SaaS model, integrated business applications from KeyedIn represent the next generation of enterprise systems for specialized vertical and micro-markets. The KeyedIn Consulting Group provides strategic and tactical consulting services around existing or planned systems, helping organizations achieve a strong return on their IT investment and realize a true business advantage in their market. Whether engaged independently, or in conjunction with the company’s leading-edge technology platform, the KeyedIn Consulting Group delivers results for a wide range of businesses and industry types worldwide. This winning combination of industry expertise and transformative technology has positioned KeyedIn Solutions for rapid growth. Customers look to KeyedIn Solutions for innovative, integrated business applications and results-driven consulting services delivered with integrity and a laser-focus on their needs.
Leadspace
Series C in 2017
Leadspace is a provider of a B2B Customer Data Platform that enhances sales and marketing efforts by enabling accurate and personalized customer engagement. The platform integrates first-party data with third-party data coverage and intent signals, leveraging artificial intelligence to deliver a comprehensive view of customers and prospects. This approach allows Leadspace to identify potential new accounts and recommend tailored marketing and sales activities. By empowering clients with actionable insights, Leadspace helps businesses engage effectively with their target audiences and drive growth.
Cygilant
Venture Round in 2017
Cygilant, Inc. is a provider of cybersecurity solutions designed to enhance security operations and risk management for mid-sized organizations across various sectors, including government, finance, telecommunications, retail, and healthcare. The company offers a comprehensive security intelligence platform, SecureVue, which delivers real-time security monitoring, compliance automation, and forensic analysis through a unified console. Cygilant's services include continuous monitoring, threat detection, and vulnerability management, enabling organizations to identify and respond to cyber threats effectively. Their solutions also encompass security configuration auditing and regulatory compliance support. With a focus on cost-effective cybersecurity services, Cygilant acts as an extension of its clients' IT teams, utilizing advanced technology to provide enterprise-class security at a fraction of the traditional cost. Founded in 2001 and headquartered in Boston, Massachusetts, Cygilant also has offices in Burlington, Massachusetts, and Vancouver, Canada, along with a security operations center in Belfast, Northern Ireland.
Hookit
Series C in 2017
Hookit is a sponsorship analytics and valuation platform that focuses on enhancing the value of sports sponsorships through data insights. Founded in 2001 and headquartered in San Diego, California, Hookit measures the sponsorship value generated by athletes, teams, leagues, and events across various social and digital media platforms, effectively tracking nearly 500,000 sports entities. The platform employs advanced computer vision technology to analyze engagement metrics, such as mentions, hashtags, keywords, and logos in photos and videos. This capability allows brands to maximize their sponsorship investments and improve return on investment. Hookit serves a diverse range of clients, including Major League Soccer, the Canadian Olympic Team, and Liverpool FC, making it an essential resource for organizations seeking to optimize their sponsorship strategies.
Evergage
Series C in 2017
Evergage, Inc. is a developer of a cloud-based real-time personalization platform aimed at enhancing customer engagement for digital marketers. Founded in 2010 and headquartered in Somerville, Massachusetts, Evergage offers a suite of tools that enable marketers to create individualized experiences for website and mobile app visitors. Its platform combines behavioral analytics and customer data, allowing marketers to understand and respond to users in real time. Key offerings include Evergage Recommend, which provides tailored product and content suggestions; Evergage Promote, which catalogs and promotes assets based on visitor behavior; and Evergage Guardian, which supplies performance insights and recommendations for improving digital interactions. The company serves various industries, including retail, financial services, technology, and travel, and has delivered personalized experiences to over two billion users across more than 150 organizations. Evergage operates as a subsidiary of Salesforce, further enhancing its capabilities in the digital marketing landscape.
iCiX
Series D in 2017
ICIX is a provider of supply chain risk management and compliance software, primarily focused on the retail and food industries. The company offers a cloud-based platform that connects trading partners, allowing them to collaborate effectively while addressing safety and compliance challenges. By enabling transparency throughout the supply chain, ICIX helps businesses safeguard consumer interests, protect their brands, and enhance customer trust. With a network comprising over 20,000 businesses, including major retailers and food suppliers, ICIX facilitates improved collaboration and compliance, ultimately helping companies streamline operations and maintain safety standards. Notable clients include prominent names such as Walmart, Nike, Target, and Diageo.
Mednet
Venture Round in 2016
Mednet is a healthcare technology company specializing in eClinical solutions designed for the global life sciences community. Mednet’s comprehensive eClinical platform improves the efficiency of clinical studies of all types and sizes. Beyond simply electronic data capture (EDC), Mednet’s comprehensive solution set provides the tools required to build and manage all types of clinical research, while adapting to evolving demands and requirements. Pharmaceutical, medical device, biotechnology and Contract Research Organizations (CROs) around the world have trusted Mednet for nearly 20 years to deliver the technology innovation, experience and reliability they need for success.
Serviceaide
Venture Round in 2016
ServiceAide is a provider of advanced service management solutions focused on enhancing customer service and support management for businesses globally. The company's platform leverages artificial intelligence and automation to streamline IT and enterprise service management processes. By facilitating self-service resolutions, ServiceAide empowers organizations to enhance their service operations, improve customer experiences, and boost employee productivity. Recognized as a leader in the standalone chatbot space for IT operations, ServiceAide continues to innovate in the service management sector, delivering tools that help businesses optimize their service and support capabilities.
Cygilant
Series C in 2016
Cygilant, Inc. is a provider of cybersecurity solutions designed to enhance security operations and risk management for mid-sized organizations across various sectors, including government, finance, telecommunications, retail, and healthcare. The company offers a comprehensive security intelligence platform, SecureVue, which delivers real-time security monitoring, compliance automation, and forensic analysis through a unified console. Cygilant's services include continuous monitoring, threat detection, and vulnerability management, enabling organizations to identify and respond to cyber threats effectively. Their solutions also encompass security configuration auditing and regulatory compliance support. With a focus on cost-effective cybersecurity services, Cygilant acts as an extension of its clients' IT teams, utilizing advanced technology to provide enterprise-class security at a fraction of the traditional cost. Founded in 2001 and headquartered in Boston, Massachusetts, Cygilant also has offices in Burlington, Massachusetts, and Vancouver, Canada, along with a security operations center in Belfast, Northern Ireland.
Evergage
Series B in 2016
Evergage, Inc. is a developer of a cloud-based real-time personalization platform aimed at enhancing customer engagement for digital marketers. Founded in 2010 and headquartered in Somerville, Massachusetts, Evergage offers a suite of tools that enable marketers to create individualized experiences for website and mobile app visitors. Its platform combines behavioral analytics and customer data, allowing marketers to understand and respond to users in real time. Key offerings include Evergage Recommend, which provides tailored product and content suggestions; Evergage Promote, which catalogs and promotes assets based on visitor behavior; and Evergage Guardian, which supplies performance insights and recommendations for improving digital interactions. The company serves various industries, including retail, financial services, technology, and travel, and has delivered personalized experiences to over two billion users across more than 150 organizations. Evergage operates as a subsidiary of Salesforce, further enhancing its capabilities in the digital marketing landscape.
Zift Solutions
Series B in 2015
Zift Solutions, Inc. specializes in cloud-based channel marketing automation solutions aimed at enhancing channel partner productivity and program profitability. Its flagship platform, ZiftONE, streamlines and automates sales, marketing, and operational processes, integrating smoothly with existing systems. This comprehensive platform encompasses capabilities such as Partner Relationship Management, Through Channel Marketing Automation, and Channel Learning Management, all designed to optimize channel success in a dynamic market. Zift Solutions offers various services, including lead distribution management, social media syndication, and content syndication, which enable channel partners to effectively market products and services. Additionally, the company provides shared analytics to identify sales opportunities and concierge services for enhanced support. Established in 2006 and headquartered in Jersey City, New Jersey, Zift Solutions also operates offices in multiple locations, including North Carolina, the United Kingdom, California, Romania, and Australia.
4tell Solutions
Venture Round in 2014
4tell Solutions, LLC specializes in providing software-as-a-service (SaaS) solutions for real estate and infrastructure performance management. The company's flagship platform, iPlan, captures and analyzes data related to transactions, operations, and asset lifecycle, facilitating informed decision-making and strategic planning. This platform supports owners, investors, and operators in optimizing the financial, energy, and environmental performance of their real estate portfolios. Additionally, 4tell Solutions offers various assessment tools for architectural, engineering, and construction professionals, along with technical services that include system setup, customization, and user training. The company also provides asset services such as strategic consulting, process improvements, and performance management. Founded in 1997 and headquartered in Atlanta, Georgia, 4tell Solutions was formerly known as HCI Solutions, LLC and rebranded in 2008.
Mednet
Venture Round in 2014
Mednet is a healthcare technology company specializing in eClinical solutions designed for the global life sciences community. Mednet’s comprehensive eClinical platform improves the efficiency of clinical studies of all types and sizes. Beyond simply electronic data capture (EDC), Mednet’s comprehensive solution set provides the tools required to build and manage all types of clinical research, while adapting to evolving demands and requirements. Pharmaceutical, medical device, biotechnology and Contract Research Organizations (CROs) around the world have trusted Mednet for nearly 20 years to deliver the technology innovation, experience and reliability they need for success.
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