Archetype Ventures

TVISION INSIGHTS Co. Ltd., founded in 2015 and headquartered in Tokyo, Japan, specializes in media research focused on television. The company utilizes advanced human body recognition technology to measure and analyze the "viewing quality" of TV commercials and programs. This innovative approach allows TVISION INSIGHTS to capture unique data on TV viewing behavior in living rooms, creating a comprehensive dataset that is uncommon in the industry. With an emphasis on global expansion, the company has established additional offices in Boston and New York, and continues to pursue growth opportunities across various markets. By addressing the evolving challenges of the television landscape, TVISION INSIGHTS aims to unlock the full potential of TV as a medium.

Founded in 2014, TVision is a New York-based company with offices in Boston and Tokyo. It specializes in audience measurement for television and cable viewing, providing second-by-second, person-level data on viewer engagement, including who watches what and how much attention they pay to both linear and streaming content. This data empowers advertisers, agencies, networks, and other stakeholders to make informed media decisions.