Apple

Apple is a multinational corporation that designs, manufactures, and markets a range of consumer electronics and software products. Its primary offerings include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV, which are complemented by a suite of software applications, operating systems such as iOS and macOS, and services like iCloud. Established in 1976 by Steven Jobs, Steve Wozniak, and Ronald Wayne, Apple has built a reputation for innovation, exemplified by the introduction of the Macintosh, the first widely sold personal computer with a graphical user interface. The company operates globally, selling its products through retail and online stores, as well as through third-party carriers and resellers. With a focus on creating an integrated ecosystem, Apple continues to expand its offerings in areas such as streaming services and augmented reality, while its hardware and software are designed to work seamlessly together. Headquartered in Cupertino, California, Apple ranks among the largest and most admired companies worldwide.

Marshal Allshouse JD

Director

Jason Barlia

Market Director

Tim Cook

CEO

Eddy Cue

Senior Vice President of Services

Past deals in macOS

Pixelmator

Acquisition in 2024
Pixelmator is a developer of an image-editing application tailored for Mac and iPad users, focusing on delivering professional editing tools within an intuitive design. The application features a modern single-window interface and offers a comprehensive suite of painting and editing tools, including options for sketching, drawing, and retouching images. Users can apply color enhancements, fix blemishes, and utilize various effects to elevate their pictures. With the integration of advanced technologies like Core Image and OpenGL, Pixelmator leverages the Mac's video card for efficient image processing. It is notable for being the first commercial image editor on Mac to fully support the WebP image format, and it incorporates machine learning to enhance its editing capabilities, allowing users to modify or revert individual changes throughout their workflow.

Fleetsmith

Acquisition in 2020
Fleetsmith, Inc. is a developer of a cloud-based device management platform designed specifically for Apple devices, including Macs, iPhones, iPads, and Apple TVs. Founded in 2014 and based in San Francisco, the company offers a solution that automates key IT processes such as device setup, inventory management, application patching, and security enforcement. Fleetsmith's platform enables organizations to efficiently manage their entire fleet of Apple devices by automating tasks like application updates, settings management, user assignment, and device encryption. Trusted by companies like Robinhood and Segment, Fleetsmith simplifies device management for small and midsize businesses, allowing them to focus on their core operations while maintaining security and compliance across their devices. As of June 2020, Fleetsmith operates as a subsidiary of Apple Inc.

MOG

Acquisition in 2012
MOG Inc. is a music media company founded in June 2005 by David Hyman, who previously served as CEO of Gracenote. The company aims to enhance the music listening experience through its on-demand streaming service, which offers access to a vast library of over 14 million songs from more than a million albums. MOG's platform is available across multiple devices, including mobile apps for iPhone and Android, desktop applications for Mac and Windows, and streaming devices like Roku and Sonos. It is recognized for its user-friendly interface, discovery features, and high audio quality. Additionally, MOG operates The MOG Music Network, a leading platform for music content online and the largest advertising network focused on music, attracting over 60 million unique visitors monthly. Headquartered in Berkeley, California, MOG has attracted investments from notable firms and individuals, including Menlo Ventures and Rick Rubin, who serves on its Board of Directors.

Silicon Color

Acquisition in 2006
Silicon Color is a company that specializes in developing color correction software for the film industry. Founded with a focus on creating professional-level tools, the company offers a range of products that facilitate color finishing, editing, motion design, and visual effects creation. Their software is designed to meet the needs of professional colorists and filmmakers, enhancing the quality and precision of film coloring. In 2006, Silicon Color was acquired by Apple, further integrating its innovative technology into Apple's ecosystem.

Power Computing

Acquisition in 1997
Power Computing manufactures Macintosh-compatible computers with direct sales to its customers. Power Computing was founded in November 1993.

Init.ai

Init.ai is a developer of a conversational application development platform that simplifies the creation of AI-driven and natural language conversational apps. The platform is designed to enable companies to build standalone, platform-agnostic applications that do not require downloads. Utilizing advanced machine learning techniques, Init.ai’s technology is trained on data rather than explicitly programmed, improving its performance as it encounters more training examples. The platform offers a comprehensive solution that integrates messaging, business logic, and third-party APIs, making it easier for organizations to deploy conversational applications powered by artificial intelligence and natural language processing. Init.ai was acquired by Apple.
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