Apple, established in 1976, is a multinational corporation renowned for designing, manufacturing, and selling a wide array of consumer electronics, computer software, and online services. Its product portfolio includes the iconic iPhone, iPad, Mac computers, Apple Watch, AirPods, and a suite of services such as the App Store, Apple Music, iCloud, and Apple TV+. Apple operates a global retail network of Apple Stores and sells its products through various channels, including online, third-party carriers, and resellers. The company is celebrated for its innovative approach, having pioneered the graphical user interface in personal computers and consistently delivering cutting-edge technology. Apple's headquarters are located in Cupertino, California.
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Justin Joung
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Hugh Reynolds
Director, Simulation, SPG
Jeffrey E. Williams
COO
Past deals in Music
BIS Record
Acquisition in 2023
BIS Records, established in 1973, is a distinguished classical music label dedicated to preserving and promoting diverse musical repertoire. It specializes in recordings of contemporary composers and early music, offering a platform for young classical artists and lesser-known works, ensuring these musical treasures endure for future generations.
gamma
Private Equity Round in 2023
gamma operates as a modern media and music company created to revolutionize the way artists create, distribute, and monetize their content and brand.
AI Music
Acquisition in 2022
AI Music Limited, founded in 2017 and based in London, UK, specializes in developing innovative software and tools that leverage artificial intelligence to enhance music integration in various contexts. The company offers products such as Sympaphonic, which aligns advertisements with suitable music; Creative Studio, enabling the rapid creation of diverse audio advertisements tailored to different demographics and activities; Music Discovery, a tool for finding music tracks; and Ossia, which facilitates music mixing. AI Music aims to make music more accessible and relevant by providing solutions for marketers, publishers, fitness professionals, and creative agencies, utilizing its proprietary Infinite Music Engine and advanced technology to deliver personalized and context-aware musical experiences.
Trala
Venture Round in 2021
Trala, Inc. is a company that develops a music education application aimed at teaching users how to play the violin. The application provides features such as tutorials, daily lessons, and real-time feedback on mistakes, utilizing advanced signal processing technology to enhance the learning experience. Users benefit from instant feedback and access to thousands of video tutorials from renowned violinists. Additionally, the app facilitates communication between students and teachers, allowing for the tracking of practice activities and progress. Founded in 2016 and based in Chicago, Illinois, Trala aims to offer a convenient and effective approach to violin education.
Primephonic
Acquisition in 2021
Primephonic is an online music streaming platform based in Amsterdam, Netherlands, dedicated exclusively to classical music. Founded to address the unique challenges within the classical music industry, it offers a high-definition download store alongside a digital streaming service. Primephonic aims to cater to the under-served classical music audience by providing an extensive catalog, high-quality audio, and advanced search technology. The platform actively collaborates with classical music artists, managers, labels, and arts presenters to enhance the digital experience for listeners while addressing the value gap that affects artists and labels in the streaming audio landscape. Through these efforts, Primephonic aspires to rejuvenate interest in classical music on a global scale.
UnitedMasters
Series B in 2021
UnitedMasters is a music distribution platform founded in 2017 and based in Brooklyn, New York. The company provides musicians with an alternative to traditional record label deals, allowing them to distribute their music across various digital platforms, including Spotify, YouTube, and SoundCloud. Artists pay a competitive rate for this service and retain the rights to their master recordings, while also benefiting from a royalty split. UnitedMasters aims to empower musicians by offering them greater control over their music and providing valuable insights into their audience. It operates as a subsidiary of Translation Enterprises Inc.
Platoon
Acquisition in 2018
Platoon, established in 2015 and headquartered in London, UK, is a music recording studio operator. It uniquely identifies and supports emerging creative talent, providing a platform for them to create, distribute, and monetize their work. As of 2018, Platoon operates as a subsidiary of Apple Inc.
Asaii
Acquisition in 2018
Asaii is an automated machine learning platform focused on artist and repertoire (A&R) and music management. Founded in August 2016 and based in San Francisco, the company develops tools that facilitate the discovery and development of musical talent by aggregating and analyzing digital footprints across the internet. Asaii's analytics platform provides insights into unsigned artists and tracks their progress, helping industry professionals identify promising talent with high precision. The platform includes a music management dashboard for A&R representatives to efficiently scout and manage artists, as well as an API that allows other services to incorporate its recommendation engine. In addition to its analytics capabilities, Asaii functions as a next-generation record label, signing singles in real time and promoting them, enabling it to respond swiftly to emerging trends in the music industry. Asaii was acquired by Apple in October 2018.
Shazam Entertainment
Acquisition in 2017
Shazam Entertainment Limited is a technology company focused on music discovery through its flagship application, Shazam. Founded in 2000 and headquartered in London, the company enables users to discover, explore, and share music and television content via its mobile application, available on iOS, Android, and Windows platforms, as well as on MAC and Windows PCs. Shazam has established strategic alliances with several media companies, including iHeartMedia and Cumulus, to enhance its offerings and reach. The company operates additional offices in major cities, including New York City, Redwood City, Los Angeles, San Diego, Chicago, and North Sydney, Australia. Since September 2018, Shazam Entertainment has functioned as a subsidiary of Apple Operations Europe.
Camel Audio
Acquisition in 2015
Camel Audio is a music technology company based in Edinburgh, UK, that specializes in developing innovative software solutions for music production. The company is best known for its flagship products, including the Free Alchemy Player VST/AU plugin and the Free Alchemy iOS App. Their comprehensive Alchemy software suite, which was previously available for $249, features over 1,000 sounds and 5.5GB of samples, alongside a powerful additive and spectral resynthesis engine, as well as virtual analog synthesis capabilities. Camel Audio's products are designed to balance flexibility and ease of use, making them appealing to musicians and sound designers. The company has received numerous accolades for its offerings, including the Electronic Musicians Best Soft Synth award in 2010. Renowned artists such as Orbital, Sasha, and Hans Zimmer are among those who utilize Camel Audio's tools in their creative processes.
Semetric
Acquisition in 2015
Semetric, founded in 2008 by Gregory Mead, Marie-Alicia Chang, and Matthew Jeffery, specializes in providing data-driven insights and analytics for the entertainment industry. The company's offerings include analytics, discovery, recommendations, and targeting services, aimed at enhancing business decisions within the sector. The leadership team features industry veterans such as Jameel Syed, the Chief Technical Officer with a background in life sciences data and business analytics, and Dr. Jeremy Silver, the Executive Chairman, who has held significant roles in software and media companies. Additionally, Daniel Savage, the Executive Vice President for Musicmetric North America, brings experience from various major record labels. Through its innovative solutions, Semetric supports clients in navigating and leveraging data for improved performance in entertainment.
Beats Electronics
Acquisition in 2014
Beats Electronics is a prominent manufacturer and seller of premium audio systems, including headphones, earphones, and speakers. Founded by musician Dr. Dre and music executive Jimmy Iovine, the company aims to deliver a superior music experience that allows fans to hear music as artists intended, capturing the full spectrum of sound from professional recording studios. In addition to its hardware offerings, Beats also provides software technology and streaming music subscription services. The company has established partnerships with notable brands such as HP, Chrysler Group, and HTC Mobile to enhance its product offerings. Headquartered in Santa Monica, California, Beats Electronics is led by Co-Founder and CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, who continue to drive the brand's mission of excellence in audio quality.
MOG
Acquisition in 2012
MOG Inc. is a music media company established in June 2005, aimed at enhancing the music listening experience. It offers an on-demand streaming service that grants users access to a vast library of over 14 million songs from more than a million albums. This service is available across multiple platforms, including mobile apps for iPhone and Android, web browsers, and desktop applications for Mac, with plans for Windows integration. MOG's service is noted for its user-friendly interface, strong discovery features, and high audio quality. Additionally, MOG operates The MOG Music Network, a prominent online hub for music content and the largest advertising network focused on music, attracting over 60 million unique visitors monthly across more than 1,500 music-related websites. The company is based in Berkeley, California, and has garnered investment from notable firms including Menlo Ventures and Universal Music Group. Rick Rubin, a renowned record producer, serves on MOG's Board of Directors.
Redmatica
Acquisition in 2012
A small startup that specializes in digital music-editing apps.
Lala
Acquisition in 2009
Lala is an online music discovery platform that enables users to stream, upload, and purchase music tracks. It offers free listening options, allowing users to create shareable playlists as they explore the music library. By downloading a plugin, members can transform Lala into an online music locker, which syncs their desktop music libraries with their Lala accounts. This feature simplifies the process of accessing personal music collections, as users can unlock files already available in Lala's library without lengthy uploads. In December 2009, Lala was acquired by Apple, Inc.
Emagic
Acquisition in 2002
Emagic was a germany-based a provider of music production software. It was acquired by Apple in 2002.
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