Apple

Apple, established in 1976, is a multinational corporation renowned for designing, manufacturing, and selling a wide array of consumer electronics, computer software, and online services. Its product portfolio includes the iconic iPhone, iPad, Mac computers, Apple Watch, AirPods, and a suite of services such as the App Store, Apple Music, iCloud, and Apple TV+. Apple operates a global retail network of Apple Stores and sells its products through various channels, including online, third-party carriers, and resellers. The company is celebrated for its innovative approach, having pioneered the graphical user interface in personal computers and consistently delivering cutting-edge technology. Apple's headquarters are located in Cupertino, California.

Marshal Allshouse JD

Director

Jason Barlia

Market Director

Cynthia Bowman

Vice President, Inclusion and Diversity Chief

Saori Casey

Vice President of Corporate Financial Planning

Tim Cook

CEO

Eddy Cue

Senior Vice President of Services

Lisa Jackson

Vice President of Environment and Policy and Social Initiatives

Justin Joung

Partner Development Executive

Adrian Perica

Head of M&A

Jeffrey E. Williams

COO

Past deals in Image Recognition

Pixelmator

Acquisition in 2024
Pixelmator is a professional-grade image-editing application for Mac and iPad. It offers a comprehensive suite of painting tools, templates, color enhancements, retouching features, and effects. The application leverages Core Image and OpenGL technologies for efficient image processing.

WaveOne

Acquisition in 2023
WaveOne, Inc. is a technology company based in Palo Alto, California, that specializes in developing advanced video and image compression software. Founded in 2016, the company leverages machine learning and artificial intelligence to create custom-tailored, context-dependent solutions for digital media compression. WaveOne's technology utilizes a codec that operates significantly faster than traditional methods, enabling the processing of images at high speeds while maintaining clarity. This innovation allows digital media industries to efficiently process, print, upload, and share high-quality images, positioning WaveOne at the forefront of digital media technology.

Spectral Edge

Acquisition in 2019
Spectral Edge Ltd, established in 2011 and headquartered in Cambridge, UK, specializes in image enhancement technologies. The company develops innovative solutions such as Phusion, which improves image and video quality by leveraging information outside the visible spectrum, and Eyeteq, a video personalization technology that enhances TV accessibility for color-blind individuals. Spectral Edge's products cater to consumer electronics manufacturers and service providers, serving applications like computational photography, security, and consumer electronics. As of 2019, the company operates as a subsidiary of Apple Inc.

Silk Labs

Acquisition in 2018
Silk Labs Inc. is an artificial intelligence company based in San Carlos, California, established in 2015. It specializes in developing an on-device AI platform that facilitates real-time image and audio recognition, including capabilities such as people detection, facial recognition, and object detection. By leveraging advances in deep neural networks, Silk Labs enables businesses to create the next generation of intelligent connected devices. The company operates as a subsidiary of Apple Inc. as of late 2018, focusing on providing software solutions that integrate advanced recognition technology into various connected products.

Spektral

Acquisition in 2017
Spektral, originally founded as CloudCutout in 2014, is a visual effects company based in Copenhagen, Denmark, specializing in automated image editing solutions. The company leverages machine learning algorithms to develop software that efficiently removes backgrounds from studio images, including product images and portraits. Spektral’s technology enables businesses to achieve high-quality image cutouts by recognizing optimal patterns, thereby streamlining the image optimization process. Founded by Henrik Paltoft, an expert in the graphical industry, and Toke Jansen, a specialist in machine learning, Spektral combines their expertise to provide innovative solutions for image editing.

InVisage Technologies

Acquisition in 2017
InVisage Technologies, Inc. is a fabless semiconductor company headquartered in Menlo Park, California, that specializes in the development of QuantumFilm-based image sensors. Founded in 2005, the company produces advanced imaging technology designed to capture high-fidelity and high-resolution images from mobile devices, including camera phones and digital cameras. InVisage's innovative sensors are capable of absorbing a full spectrum of light, resulting in superior image quality. Their products are utilized across various applications, such as security and surveillance, automotive imaging, military, and medical imaging. InVisage Technologies operates as a subsidiary of Apple Inc. as of November 2017, further enhancing its position in the imaging technology market.

Regaind

Acquisition in 2017
Regaind is a developer of an AI-based platform designed to automatically sort and analyze photographs, helping businesses and individuals manage large collections of images effectively. The platform employs machine learning techniques to evaluate and categorize photos based on various criteria, including aesthetics, sharpness, exposure, and color palettes. Regaind's technology also includes capabilities to analyze facial features, enabling the identification of attributes such as gender, age, and emotion. By utilizing this advanced photo sorting service, users can regain control over their photo libraries, significantly saving time and effort in the organization of visual content.

Linx Imaging

Acquisition in 2015
Utilizing state-of-the-art multi aperture imaging technology that combines innovative image processing, advanced sensor and optics technology, our cameras set new standards for image quality parameters such as low light performance, HDR, refocusing, color fidelity, shutter lag and more… LinX cameras are significantly smaller than any camera on the market today, leading the way to DSLR performance in slim handsets. The LinX cameras not only capture 2D images but also acquire very accurate depth information of the complete scene. We allow Apps to freely use the 3D information captured by our camera to achieve amazing new features such as the ability to refocus an image after it has been captured, measurement of the true dimensions of objects, 3D object modeling and real time background replacement for video calls.

Ottocat

Acquisition in 2015
Ottocat is a software company based in Oakland, California, that specializes in application search technology. Founded in 2012 by Edwin and Michelle Cooper, Ottocat organizes the App Store into various categories, enhancing the ease with which users can find applications. The company's technology not only categorizes app listings but also enriches them with metadata, including star ratings and percentile rankings. Additionally, Ottocat provides software tools designed for application developers, helping them to effectively reach their target audience.

SnappyLabs

Acquisition in 2014
SnappyLabs is all about hand-crafted beautiful mobile- and web-apps that are innovative to the core. SnappyCam, for example, is the fastest smart-phone camera on earth, capable of ultra-high resolution photography at unbelievable high speeds.

PrimeSense

Acquisition in 2013
PrimeSense is a developer of 3D-sensing and machine-vision technologies designed to enhance digital devices with the ability to perceive and understand their environment in a manner similar to human vision. The company’s technology enables natural interaction between users and devices, facilitating a range of applications that include gesture-based controls for video games, intuitive navigation through digital interfaces, and enhanced video communication features such as virtual backgrounds and collaborative tools. PrimeSense’s innovative device operates using a plug-and-play system, requiring no additional equipment from the user, and is platform-independent. The technology gained significant recognition for its role in Microsoft's Project Natal, showcasing its potential to create immersive and interactive user experiences.

Imsense

Acquisition in 2010
Imsense is a pioneering company specializing in automated dynamic range optimization solutions for still and video imaging. Leveraging its patented eye-fidelity technology, imsense provides high-quality image processing that enhances details effortlessly, allowing users to achieve optimal results with a simple click. Founded by Professor Finlayson, a winner of the Davies Medal, and led by former Wanadoo co-founder Philippe Dewost, the company is based in Cambridge and was spun out from the University of East Anglia. It offers its technology for both computer and mobile platforms and collaborates with original equipment manufacturers and independent software vendors to enhance their software products. imsense's unique algorithms automatically correct image exposure, delivering crisp, high-detail images that reflect the true visual experience without compromising color balance. The company is committed to developing real-time, best-in-class dynamic range correction technology, making significant strides in the quality and speed of digital image processing.
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