AOL

AlephD specializes in providing real-time bidding solutions for online publishers, enhancing their revenue generation capabilities. Founded in 2012 by a former executive from Criteo and two experienced data scientists, the company offers innovative algorithms that predict auction performance just before each impression is served. By applying these algorithms to billions of auction logs, AlephD can optimize selling strategies to attract the most relevant buyers at optimal prices, resulting in potential revenue increases of up to 30% for its clients. The company's technology includes InstantPredict and InventoryLab, which integrate data analysis and business intelligence tools to support publishers in their decision-making processes. AlephD aims to equip publishers with advanced technological capabilities similar to those of top-tier advertisers, fostering a more equitable environment in the real-time bidding market and creating new opportunities for both buyers and sellers.

Circulate, Inc. is a Philadelphia-based company that specializes in developing a data supply side platform (DSSP) tailored for the data, advertising, technology, and publishing sectors. The company focuses on assisting publishers, networks, and SDK providers in optimizing their first-party data monetization strategies through a straightforward integration that prioritizes privacy. Circulate enhances targeting and media attribution by enabling industry partners to leverage match Data as a Service. This capability empowers marketers and their agencies to deliver a cohesive consumer experience, accurately attribute marketing success, prioritize investments, expand their reach, and personalize content effectively.

Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Sociocast’s Big Data platform provides businesses with predictive analytics for their high volume, time-ordered data sets. Our first solution is focused on the Advertising & Media vertical where we help data aggregators, ad networks, and ad agencies maximize the utilization of their first-party, proprietary data for advertising and media initiatives. We are integrated with 10+ companies ranging from web to mobile data owners and have shown great results in market

Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution, integrating both online and traditional media channels. By using advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to provide clients with actionable recommendations for reallocating their marketing budgets. This approach enables businesses to shift their spending from unprofitable sources to more profitable ones across various marketing channels, including online platforms like PPC, SEO, and social media, as well as offline channels such as television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.

Adap.tv, now a part of ONE by AOL, is transforming the way programmatic video advertising is bought and sold. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

Solve Media, Inc. is an advertising company that specializes in providing a digital media platform designed for publishers, advertisers, and agencies. The company offers various advertising solutions, including online and mobile formats such as CAPTCHA, display ads, videos, and skippable pre-rolls. These services aim to enhance brand engagement and improve key performance metrics like message delivery, recall rates, and return on investment for advertisers. Additionally, Solve Media's platform serves to protect website publishers from automated submissions and fraudulent activities. Founded in 2009 and originally known as AdCopy, Inc., the company rebranded to Solve Media in 2010 and is headquartered in Philadelphia, Pennsylvania, with additional offices in major cities including New York, Chicago, and London. Since 2015, Solve Media has operated as a subsidiary of Adiant.

SocialFlow, Inc. is a New York-based software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Established in 2009, SocialFlow's platform employs advanced algorithms to optimize post timing, relevance, and audience targeting. It identifies high-performing content for amplification through advertising, integrates these posts into platform-specific ad formats, and continuously analyzes audience responses to enhance engagement. The company's technology is utilized by numerous journalists and media companies, allowing them to effectively distribute compelling social content and generate new revenue streams. With a client roster that includes prominent organizations such as Condé Nast, CNN, and the BBC, SocialFlow leverages the vast reach of social networks to maximize the impact of editorial content.

Metamarkets is an interactive analytics platform designed for the programmatic advertising sector. Founded in 2010 and headquartered in San Francisco, California, the company provides users with real-time analysis of media marketplaces, empowering both buyers and sellers to enhance their business performance. Metamarkets' platform facilitates ad hoc data navigation and visualization, enabling marketers to gain insights quickly and effectively. Among its clientele are notable companies in the digital advertising space, such as Twitter, AOL, and Rubicon Project. The platform emphasizes security through SSL-encrypted data transfers and offers self-service permissions, ensuring that users can access and manage their data efficiently.

The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.

appssavvy is a technology company with the mission of rethinking the delivery and reception of web and mobile advertising. Focused on activity, appssavvy redefines how brands reach consumers, creates native ad experiences for publishers, and most importantly, improves advertising through data and insights about real-time behavior.

OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that aids businesses in managing ad revenue. Through its advanced platform, OpenX empowers brands to effectively reach their target audiences across various connected screens and ad formats. The company operates one of the world's largest and highest quality ad exchanges, where it aggregates and curates consumer interest in real time. This capability allows OpenX to serve over 30,000 recognized brands, more than 1,200 websites, and over 2,000 premium mobile apps. By providing insights into audience engagement, OpenX enables clients to optimize their advertising strategies and navigate the complexities of the open web efficiently.

SocialFlow, Inc. is a New York-based software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Established in 2009, SocialFlow's platform employs advanced algorithms to optimize post timing, relevance, and audience targeting. It identifies high-performing content for amplification through advertising, integrates these posts into platform-specific ad formats, and continuously analyzes audience responses to enhance engagement. The company's technology is utilized by numerous journalists and media companies, allowing them to effectively distribute compelling social content and generate new revenue streams. With a client roster that includes prominent organizations such as Condé Nast, CNN, and the BBC, SocialFlow leverages the vast reach of social networks to maximize the impact of editorial content.

Goviral is a U.K.-based video platform for brands that create, syndicate, and measure contents and campaigns.

Pictela is a provider of a high-definition content marketing platform that specializes in delivering video, photos, and applications for online advertising and social media. The company is integrated into ONE by AOL, which allows top marketers and media brands to engage consumers across various platforms, including desktop, mobile, and television. Through its services, Pictela aims to enhance the effectiveness of advertising campaigns by focusing on premium experiences and programmatic buying, positioning itself as a key partner for publishers, advertisers, and agencies looking to optimize their brand value in the digital landscape.

Bitly, Inc. is a link management platform that enables businesses to efficiently manage, shorten, and optimize their links across various channels. Founded in 2008 and headquartered in New York, with additional offices in San Francisco and Denver, Bitly offers tools for tracking link performance, gathering audience insights, and measuring the effectiveness of marketing campaigns. The platform supports branded links that enhance brand visibility and employs HTTP 301 redirects, allowing companies to use custom domains for shortened links. By providing a comprehensive solution for omnichannel campaign tracking, Bitly helps brands improve customer engagement and optimize their marketing strategies. The company serves a global clientele through a network of representatives and offers browser plug-ins and software applications for easy access to its services.

Surphace (formerly Sphere) provides contextual content tools that make connections between text, video, photos and ads. Surphace helps online publishers create a more engaging reader experience leading to longer time spent on site and increased PVs per visit along with a new incremental revenue stream. Surphace is currently integrated into over 150,000 leading sites and is live on over 1.2 Billion monthly article pages across the web. Surphace's core technology is a patent-pending process utilizing Sphere’s proprietary Content Genome.™ The Content Genome™ was developed specifically to deliver high-precision, low-cost (automated) related content delivery in dynamic online publishing and news environments. Unlike many other solutions, the Content Genome™ does not require a taxonomy or training — Surphace can index any text artifacts, or media with associated text, and generate related content out of the box. Integration time on the publishers’ side is minimal, and no additional meta-data is required. Surphace has a broad range of partners including leading A-list publishers, micro-publishers and independent blogs.

Quigo is an ad-targeting network that specializes in contextual advertising services, catering to a range of prominent media websites such as ABCNews.com, CNNMoney.com, Forbes.com, and USAToday.com. Competing directly with Google's Adsense, Quigo provides performance-based marketing technology that includes pay-per-click, paid inclusion, and comparison shopping services for websites and advertisers. In 2007, Quigo was acquired by AOL for $340 million and became a part of its Platform-A advertising solution.

Tacoda, based in New York, is a leading provider of behaviorally targeted online advertising services. The company operates TACODA Audience Networks™, allowing brand advertisers to effectively reach their desired audiences on a vast scale across over 3,000 websites. By delivering relevant advertisements to more than 130 million unique users, Tacoda simplifies the process of behaviorally targeted advertising, making it both cost-effective and efficient. The company offers various products, including Audience Point for pre-qualified audience delivery, Targeted Spectrum for optimizing against campaign objectives, and Spectrum programs that help advertisers analyze and leverage audience behaviors. Tacoda has facilitated advertising campaigns for virtually every top online advertiser, solidifying its position as a key player in the digital advertising landscape.

ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Third Screen Media is Platform-A's mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world's most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including [AOL's](/organization/aol) popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 100 premium publishers representing 200+ sites. Customers and partners, including many of the world's largest marketers, agencies and media companies, rely on Third Screen Media's products and services to manage and optimize their mobile advertising campaigns.

Lightningcast is a broadband software company that provides seamless content and ad insertion; stream customization and localization; campaign management and reporting; targeting and auditing; audience measurement and analytics; streaming operations and support; media management; and other enabling technologies. Companies and partners utilizing Lightningcast's platform include AOL, Disney/ABC, NPR, MTV and others.

Advertising.com, now a part of ONE by AOL, enables marketers to reach consumers via programmatic buying and performance-driven campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Advertising.com, now a part of ONE by AOL, enables marketers to reach consumers via programmatic buying and performance-driven campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Exent is a digital entertainment media company that focuses on the marketing, distribution, and monetization of mobile and PC games. As a leading provider of Games on Demand services, Exent offers over 2,500 games from more than 150 publishers, including well-known names like PopCap Games and Ubisoft. The company provides subscription-based and free, ad-supported gaming options to millions of players. Its premium GameTanium subscription service is designed for various partners, including mobile operators and telecommunications providers, enhancing their revenue and user engagement. Additionally, Exent operates FreeRide Games, a unique platform that allows users to access over 400 premium full-download PC games for free, supported by strategically placed advertisements. This combination of services ensures that gamers can enjoy a diverse range of titles across multiple devices, including mobile, tablets, PCs, and TVs. Exent is privately financed by equity shareholders, including notable investors such as Intel Capital and Cisco.