Anorak Ventures

Anorak Ventures, established in 2016 and headquartered in San Francisco, is a seed-stage venture capital firm. It invests early in companies across various sectors, including business products, services, consumer goods and services, and information technology. The firm's focus lies in identifying innovative startups that specialize in virtual reality, augmented reality, autonomous vehicles, robotics, artificial intelligence, and computer vision. To date, Anorak Ventures has made 40 investments, with $250 million raised in follow-on funding, resulting in a cumulative portfolio market capitalization of $1.8 billion.

Greg Castle

Co-Founder and Managing Partner

Amal Dorai

Partner

Past deals in Augmented Reality

JigSpace

Venture Round in 2024
JigSpace Inc. is a technology company based in San Mateo, California, founded in 2015, that specializes in developing a digital platform for creating and sharing interactive 3-dimensional instructions. Its flagship application allows users to explore complex ideas, products, and phenomena through augmented reality presentations known as "Jigs." Users can browse a library of interactive experiences or create their own Jigs using the Jig Workshop, which is designed to be user-friendly and accessible, similar to tools like Canva or PowerPoint. The platform is utilized across various industries for purposes such as product marketing, sales training, and technical support, with notable clients including Medtronic and Hino Trucks. JigSpace aims to enhance learning and collaboration by enabling users to share knowledge in an engaging and interactive format, making 3D presentations easier to create and share for both technical and non-technical users.

Vntana

Series A in 2021
Vntana is a technology company headquartered in Van Nuys, California, that specializes in interactive hologram systems and 3D digital asset management. Its innovative hologram technology enables real-time holographic experiences, allowing artists, celebrities, and brands to engage with audiences across multiple venues. Vntana offers a range of services, including live streamed and pre-recorded hologram shows, branded hologram displays for events such as movie premieres, and rental services for its hologram systems. Additionally, the company features a 3D Collaboration Platform that automatically converts manufacturing design files into 3D web and augmented reality experiences, enhancing e-commerce capabilities by increasing online sales and decreasing product returns. Vntana's smart algorithms streamline the process of optimizing and sharing 3D assets across various platforms, facilitating seamless integration into existing digital frameworks.

6D.ai

Seed Round in 2019
6D.ai is a technology company specializing in the development of application programming interfaces for the augmented reality (AR) industry. Founded in 2017 and headquartered in San Francisco, California, the company focuses on creating a robust AR cloud platform that enables real-time, three-dimensional mapping of the environment using data sourced from standard smartphone cameras and mobile sensors. Its technology facilitates the construction of dense, interactive 3D meshes, allowing for multi-user AR experiences and enhancing spatial computing capabilities. By leveraging crowdsourced data, 6D.ai's solutions empower developers to create applications that seamlessly integrate with the physical world, thereby enriching user engagement and interaction. As of March 2020, 6D.ai operates as a subsidiary of Niantic, Inc.

Lightform

Series A in 2019
Lightform, Inc. is a computer vision and hardware company based in San Francisco, California, founded in 2014. The company specializes in developing technology for projected augmented reality, offering sound-reactive projectors, projector kits, and creator products that transform spaces through projection mapping. Lightform's innovative hardware tools and desktop application enable users to create animated content for various scenes, control projectors wirelessly from laptops or phones, and seamlessly integrate real objects with projected light. The company also provides 3D scanning options that allow for the scanning of complex scenes, automatically fine-tuning alignment and enhancing the projection mapping workflow with AI-generated effects and filters.

Equally

Funding Round in 2019
Equally is a developer of educational games aimed at fostering personal development and learning in children. The company creates engaging games that utilize augmented reality technology to educate kids about language, culture, and the environment. By encouraging physical activity and exploration, these games allow children to learn in an interactive manner with their peers while also providing parents with tools to monitor and reward positive behavior. Equally's innovative approach merges play with education, promoting both cognitive and physical growth in young learners.

RosieReality

Seed Round in 2019
RosieReality is a company based in Zurich, Switzerland, founded in 2017, that specializes in developing an educational mobile application named Rosie. Aimed at children aged 9 and up, the app utilizes augmented reality to create an engaging learning experience focused on science and basic robotics coding. Through the interactive platform, users can program Rosie the Robot using magical 3D shapes to solve AR puzzles and complete various challenges. This gamified approach not only fosters curiosity in scientific exploration but also offers parents a fun and educational tool to support their children's learning in technology and coding.

Phiar

Seed Round in 2018
Phiar Technologies, a Boston-based company established in 2017, specializes in developing artificial intelligence solutions for vehicles. Its core product is an ultra-lightweight spatial AI engine that enables vehicles to perceive their surroundings in real-time using just a single camera and commodity mobile-grade processors. Phiar's initial focus is powering its Intelligent AR Navigation Platform, which provides drivers with safe and intuitive routing directions without requiring them to look away from the road.

RosieReality

Seed Round in 2018
RosieReality is a company based in Zurich, Switzerland, founded in 2017, that specializes in developing an educational mobile application named Rosie. Aimed at children aged 9 and up, the app utilizes augmented reality to create an engaging learning experience focused on science and basic robotics coding. Through the interactive platform, users can program Rosie the Robot using magical 3D shapes to solve AR puzzles and complete various challenges. This gamified approach not only fosters curiosity in scientific exploration but also offers parents a fun and educational tool to support their children's learning in technology and coding.

Lightform

Seed Round in 2017
Lightform, Inc. is a computer vision and hardware company based in San Francisco, California, founded in 2014. The company specializes in developing technology for projected augmented reality, offering sound-reactive projectors, projector kits, and creator products that transform spaces through projection mapping. Lightform's innovative hardware tools and desktop application enable users to create animated content for various scenes, control projectors wirelessly from laptops or phones, and seamlessly integrate real objects with projected light. The company also provides 3D scanning options that allow for the scanning of complex scenes, automatically fine-tuning alignment and enhancing the projection mapping workflow with AI-generated effects and filters.

Loom.ai

Seed Round in 2016
Loom.ai is a San Francisco-based company specializing in the creation and animation of personalized 3D avatars, enhancing virtual communication. The company harnesses advanced technologies such as deep learning, computer vision, and visual effects to transform a single photograph into a fully representative 3D avatar in seconds. These avatars are designed to capture the unique features of individuals, allowing for real-time expressiveness and animation. Loom.ai's platform enables the integration of these avatars into various applications, including mobile messaging, entertainment, augmented and virtual reality, e-commerce, video conferencing, and broadcasting. With a team that includes Academy Award winners, Loom.ai aims to redefine how people interact in digital spaces by providing a more personalized and engaging virtual experience.

3D Cloud

Series B in 2016
3D Cloud is a cloud-based digital asset management platform focused on 3D product visualization, specifically for the furniture, kitchen, bath, outdoor, and office sectors. The platform integrates advanced 3D visualization with augmented reality (AR) and virtual reality (VR) technologies, facilitating the configuration, design, and visualization of eCommerce products. By allowing clients to customize high-consideration, big-ticket items, 3D Cloud enhances buyer confidence and boosts sales. Its clientele includes notable companies such as a major US home improvement retailer, Kingfisher plc, Ashley, La-Z-Boy, HNI, and MillerKnoll, demonstrating its relevance in the marketplace.
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