American Family Ventures

American Family Ventures is a venture capital arm of American Family Insurance Company specializing in seed to series B, startup, growth capital, and early stage investments. It seeks to invest in companies that are developing technologies, concepts and business models relevant to our vision of the future of the insurance industry and areas related to insurance, FinTech, data/analytics, IoT and cyber security.home automation, connected vehicles, households and organizations in order to improve safety, efficiency and quality of life, data and analytics. It seeks to invest in companies that can improve American Family's core insurance business. The firm considers taking minority equity positions and invests between $0.5 million and $2 million. American Family Ventures was founded in 2010 and is based in Madison, Wisconsin with additional office in Madison, Wisconsin.

Armbrust, Clayton

Principal

Kyle Beatty

Managing Director

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper LaRue

Associate

Mike Mansell

Principal

Tiana Pidgeon

Senior Associate

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in InsurTech

Elysian

Convertible Note in 2024
At Elysian, we are reshaping the future of insurance claims handling by seamlessly merging human expertise with frontier AI intelligence. Combining decades of industry experience in both insurance and technology, we are building an AI-first platform from the ground-up to empower high caliber claims talent with technological solutions leveraging claim intelligence. We enable the strategic growth of our clients through exceptional cradle-to-grave claim services and deliver exceptional outcomes, including real-time observability, cost optimization, and customer satisfaction. We're not just building "another insurtech" or another "AI point-solution." Elysian is here to break traditional boundaries, thoughtfully merging technology and human expertise to create a future where claims are no longer a burden, but a solution.

Ledgebrook

Series B in 2024
Ledgebrook is a tech-enabled E&S MGA looking to provide the fastest, easiest quoting experience to wholesale brokers while delivering best-in-class pricing and risk selection via their innovative next-gen tech stack. Led by insurance industry veterans, the ultimate vision for Ledgebrook is to become a globally diversified reinsurer built from the ground up with modern technology.

Ledgebrook

Series A in 2024
Ledgebrook is a tech-enabled E&S MGA looking to provide the fastest, easiest quoting experience to wholesale brokers while delivering best-in-class pricing and risk selection via their innovative next-gen tech stack. Led by insurance industry veterans, the ultimate vision for Ledgebrook is to become a globally diversified reinsurer built from the ground up with modern technology.

Ledgebrook

Seed Round in 2022
Ledgebrook is a tech-enabled E&S MGA looking to provide the fastest, easiest quoting experience to wholesale brokers while delivering best-in-class pricing and risk selection via their innovative next-gen tech stack. Led by insurance industry veterans, the ultimate vision for Ledgebrook is to become a globally diversified reinsurer built from the ground up with modern technology.

Branch

Series C in 2022
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Pendella Technologies

Seed Round in 2022
Pendella is a technology company that offers a cloud-based platform for individual life and disability insurance, aiming to make financial protection accessible to everyone, regardless of age, health, or income. Its full-stack, enterprise solution utilizes artificial intelligence and big data to automate the underwriting process, allowing consumers to purchase insurance policies online in minutes without the need for paperwork or medical exams. By partnering with top-rated insurance carriers and distributors, Pendella provides a seamless, customizable experience that enhances accessibility and affordability in the insurance market.

Branch

Series B in 2021
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Clearcover

Series D in 2021
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

LeaseLock

Series B in 2021
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Branch

Series A in 2020
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Clearcover

Series C in 2020
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

Protecht

Series A in 2019
Protecht, Inc., operating as TicketGuardian, specializes in developing insurtech products tailored for the consumer experience economy. Founded in 2016 and headquartered in Phoenix, Arizona, the company offers ticketing and registration platforms that enable businesses to manage inventory, revenue, fan engagement, and payments in real time. With a focus on security and scalability, Protecht provides enterprise-level technology designed to protect data and enhance customer interactions. The company leverages embedded technologies to deliver insurance solutions across the online economy, empowering partners with financial control, security protocols, data analytics, and improved conversion rates. With a team boasting over 100 years of combined experience in fraud, risk, insurance, finance, and payments, Protecht aims to support both businesses and consumers by creating a robust economic infrastructure and delivering comprehensive solutions to its insurance partners.

LeaseLock

Series A in 2019
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Teraki

Venture Round in 2019
Teraki GmbH, founded in 2014 and based in Berlin, Germany, specializes in software solutions that enhance data management for insurance, predictive maintenance, and autonomous driving applications. The company's platform facilitates access to high-quality data while ensuring low-latency performance, which is crucial for meeting strict service level agreements. Teraki's technology supports various applications, including usage-based insurance, fleet management, and advanced driver assistance systems. By focusing on edge processing and artificial intelligence, Teraki enables clients to build, train, and improve sensor-driven AI models, automating the training process and enhancing accuracy. This innovative approach allows for efficient selection of relevant sensor information on low-power hardware, making previously impossible applications feasible within the automotive sector.

Avinew

Seed Round in 2019
Avinew is helping to insure a safer road with insurance technologies that enable the safety, value and freedom that comes with automated driving systems and autonomous vehicles.

Clearcover

Series B in 2019
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

Protecht

Series A in 2018
Protecht, Inc., operating as TicketGuardian, specializes in developing insurtech products tailored for the consumer experience economy. Founded in 2016 and headquartered in Phoenix, Arizona, the company offers ticketing and registration platforms that enable businesses to manage inventory, revenue, fan engagement, and payments in real time. With a focus on security and scalability, Protecht provides enterprise-level technology designed to protect data and enhance customer interactions. The company leverages embedded technologies to deliver insurance solutions across the online economy, empowering partners with financial control, security protocols, data analytics, and improved conversion rates. With a team boasting over 100 years of combined experience in fraud, risk, insurance, finance, and payments, Protecht aims to support both businesses and consumers by creating a robust economic infrastructure and delivering comprehensive solutions to its insurance partners.

LeaseLock

Series A in 2018
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Bunker

Series A in 2017
Bunker is a prominent provider of insurance compliance and verification solutions. The company has developed a digital business insurance platform that enhances contract-related insurance experiences for enterprises, suppliers, and independent contractors. By offering a comprehensive marketplace for contract-related insurance, Bunker identifies small business insurance buyers and delivers tailored policies precisely when needed. The platform integrates Smart Certificate of Insurance (COI) screening and compliance verification, streamlining the insurance process for its users. Through its innovative approach, Bunker aims to improve the overall insurance experience, particularly in the context of contingent staffing models.

Bunker

Seed Round in 2016
Bunker is a prominent provider of insurance compliance and verification solutions. The company has developed a digital business insurance platform that enhances contract-related insurance experiences for enterprises, suppliers, and independent contractors. By offering a comprehensive marketplace for contract-related insurance, Bunker identifies small business insurance buyers and delivers tailored policies precisely when needed. The platform integrates Smart Certificate of Insurance (COI) screening and compliance verification, streamlining the insurance process for its users. Through its innovative approach, Bunker aims to improve the overall insurance experience, particularly in the context of contingent staffing models.

CoverHound

Series C in 2015
CoverHound, Inc., operating as CoverHound Insurance Solutions, is a technology company based in San Francisco, California, that provides a comparison shopping platform for car and property insurance. Founded in 2010, CoverHound connects consumers with national insurance carriers and local agents, allowing them to compare accurate rates and find policies that suit their individual needs. The platform is designed to offer transparent access to insurance options, providing smart recommendations and personalized quotes without spamming users. With a focus on user control and data privacy, CoverHound facilitates a seamless experience for customers seeking to shop for and purchase insurance.

Zero Locus

Seed Round in 2015
Zero Locus Inc. develops software systems to perform advanced analytics for various data sets. It serves customers in the areas of insurance, health, retail, and finance industries. The company is based in Milwaukee, Wisconsin.

CoverHound

Series B in 2015
CoverHound, Inc., operating as CoverHound Insurance Solutions, is a technology company based in San Francisco, California, that provides a comparison shopping platform for car and property insurance. Founded in 2010, CoverHound connects consumers with national insurance carriers and local agents, allowing them to compare accurate rates and find policies that suit their individual needs. The platform is designed to offer transparent access to insurance options, providing smart recommendations and personalized quotes without spamming users. With a focus on user control and data privacy, CoverHound facilitates a seamless experience for customers seeking to shop for and purchase insurance.
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