Alumni Ventures Group

PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Vendelux offers an AI-driven platform that empowers marketers to make data-informed decisions about event attendance, sponsorships, and hosting. By integrating customer relationship management (CRM) data with a proprietary database of over 30,000 events, Vendelux helps businesses identify their prospects, customers, and competitors at various events worldwide.

OfferFit is an AI-powered platform that automates decision-making and personalization for businesses. It optimizes customer engagement strategies by continuously testing and learning from various offers, delivering tailored recommendations to improve marketing effectiveness and customer experience.

iiNDY is the leading Conversational Marketing and Commerce platform. We use AI to create custom conversational experiences that engage, reward and convert customers within the messaging apps that your customers love. Unlike traditional email, sms and social media marketing tools, iiNDY is designed from the ground up to power conversational marketing and commerce. Enabling marketers from leading consumer Brands to shift from one-way broadcasting/yelling at customers, to deeply engaging them in conversational experiences on their customers' terms. We're backed by Outlier Ventures and Farfetch, and former leaders from PayPal, Nike, YouTube, Depop, Niatnic, Epic Games, and more.

SendOwl is a software company that specializes in providing tools for selling and delivering digital products online. Its platform facilitates secure transactions for creators, allowing them to sell various digital goods through social media and blogs. SendOwl offers features such as custom checkouts, multiple payment options, 1-click upsells, and efficient delivery methods. Additionally, the platform includes functionalities like PDF stamping, drip emailing, and detailed analytics to enhance the user experience. SendOwl also integrates seamlessly with popular services and payment processors, including MailChimp, Shopify, PayPal, and Stripe, making it a versatile choice for creators looking to monetize their digital content.

smartrr provides mobile-first design, smart retention, email and SMS for subscription management, easy translations, copy overrides, passwordless login, cohort analysis, retention metrics, and marketing banner services.

Digiphy is a SaaS platform that transforms physical products and marketing assets into always-on digital channels. It connects brands directly to consumers, delivering dynamic digital experiences at relevant moments. Digiphy's flexible solution enhances brand storytelling, increases transparency, accelerates sales, and deepens consumer engagement.

iiNDY is the leading Conversational Marketing and Commerce platform. We use AI to create custom conversational experiences that engage, reward and convert customers within the messaging apps that your customers love. Unlike traditional email, sms and social media marketing tools, iiNDY is designed from the ground up to power conversational marketing and commerce. Enabling marketers from leading consumer Brands to shift from one-way broadcasting/yelling at customers, to deeply engaging them in conversational experiences on their customers' terms. We're backed by Outlier Ventures and Farfetch, and former leaders from PayPal, Nike, YouTube, Depop, Niatnic, Epic Games, and more.

Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Canela Media is a digital media company that connects brands with multicultural audiences through a free streaming service and a broader ecosystem of video and display advertising solutions. It offers Canela.TV, on-demand Latino-focused movies and TV entertainment across multiple platforms, branded content, and influencer marketing. The company provides analytics to help brands understand social media position and identify effective influencers, enabling culturally relevant connections with diverse audiences in the United States. Founded in 2019 and based in New York, Canela Media serves advertisers seeking authentic engagement with multicultural communities.

OfferFit is an AI-powered platform that automates decision-making and personalization for businesses. It optimizes customer engagement strategies by continuously testing and learning from various offers, delivering tailored recommendations to improve marketing effectiveness and customer experience.

Openprise operates a cloud-based platform that automates critical marketing and sales data management processes. Its platform streamlines tasks such as data onboarding, cleansing, enrichment, unification, and segmentation, enabling personalized campaigns and improving operational efficiency.

Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.

Mainline.GG, LLC is a Houston-based company that specializes in developing esports tournament software. Founded in 2017, Mainline provides a comprehensive platform that enables users to run, manage, and monetize esports tournaments effectively. The company adopts a tailored approach to assist colleges, universities, brands, and organizations in establishing and enhancing their esports programs. Through custom technology, expert tournament organization, and focused production, Mainline supports a range of clients in navigating the esports landscape. The platform features ongoing tournaments and events, facilitating engagement within the gaming community while helping brands achieve broader distribution through branded technology and marketing strategies.

Paloma is a direct message commerce platform that enables brands to sell through social media DMs and other messaging channels. As a full-suite commerce SaaS, it helps brands manage inventory, design consumer shopping experiences, and route customers directly to checkout while linking catalogs to checkout experiences. The platform supports messaging-driven shopping with data analytics, collecting millions of customer data points to generate actionable insights for growth. By enabling shopping in messaging channels, Paloma aims to increase conversion rates and create a scalable, reliable growth funnel for its clients.

Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Funnel IQ is a revenue operations platform tailored for RevOps teams within B2B SaaS companies, established in 2020 by Matt Volm and Ganesh Sridharan in Seattle, Washington. The platform facilitates integration among marketing, sales, and customer success teams, providing a unified source of truth for go-to-market data. It offers comprehensive insights and analytics that allow these teams to collaborate effectively and understand the channels and activities that drive recurring revenue. Funnel IQ's no-code software enables users to build and manage integrations across their entire technology stack, making it a versatile operating system for revenue management suitable for both large and small subscription-based businesses.

Mayan is a developer of a growth automation platform tailored for online sellers. The company focuses on enhancing the growth of Amazon sellers by offering data-driven solutions that streamline various aspects of their business operations. Mayan's software enables sellers to optimize their marketing efforts through automated pay-per-click management, inventory management, and price optimization. By providing tools for sales reporting and keyword analysis, Mayan helps sellers improve their return on marketing investments and reduce instances of inventory stock-outs. This integrated approach allows clients to effectively enhance their brand equity and maximize revenue, solidifying Mayan's role in the e-commerce ecosystem.

Marble is an insurance management platform focused on enhancing the customer experience by offering a rewards-based membership program. This innovative approach allows users to manage their home and auto insurance policies in a single digital wallet, where they can easily compare rates and find suitable policies. By prioritizing the needs of its members, Marble aims to reduce insurance costs and provide value through its loyalty program, which also serves as an effective marketing channel for insurance companies. This dual focus ensures that users not only save money but also earn rewards as they navigate their insurance options, creating a win-win situation for both consumers and providers.

Canela Media is a digital media company that connects brands with multicultural audiences through a free streaming service and a broader ecosystem of video and display advertising solutions. It offers Canela.TV, on-demand Latino-focused movies and TV entertainment across multiple platforms, branded content, and influencer marketing. The company provides analytics to help brands understand social media position and identify effective influencers, enabling culturally relevant connections with diverse audiences in the United States. Founded in 2019 and based in New York, Canela Media serves advertisers seeking authentic engagement with multicultural communities.

Funnel IQ is a revenue operations platform tailored for RevOps teams within B2B SaaS companies, established in 2020 by Matt Volm and Ganesh Sridharan in Seattle, Washington. The platform facilitates integration among marketing, sales, and customer success teams, providing a unified source of truth for go-to-market data. It offers comprehensive insights and analytics that allow these teams to collaborate effectively and understand the channels and activities that drive recurring revenue. Funnel IQ's no-code software enables users to build and manage integrations across their entire technology stack, making it a versatile operating system for revenue management suitable for both large and small subscription-based businesses.

Influence.co, Inc. is an online platform founded in 2016 and based in San Diego, California, with additional offices in Melbourne, Australia, Denver, Colorado, New York, and Las Vegas, Nevada. The company specializes in connecting influencers, brands, marketers, talent managers, and agencies within the influencer marketing ecosystem. Its platform provides a comprehensive toolkit that allows influencers to create professional digital media kits, showcase their work, and communicate with other members. This facilitates collaboration between influencers and brands, enabling marketing agencies to discover and recruit influencers while effectively managing and tracking their content. By fostering a supportive community and promoting collaborative commerce, Influence.co empowers individuals in the influencer economy to grow their businesses and pursue their passions.

Gallant provides brand identities and creative solutions. It was founded in 2004 and is based in East Sussex, United Kingdom.

Adventr offers a SaaS platform for designing, distributing, and analyzing interactive video content. Its flagship product enables users to create viewer-driven videos with real-time choices, enhancing engagement metrics. Content can be embedded or distributed via ad networks and publishers.

Openprise operates a cloud-based platform that automates critical marketing and sales data management processes. Its platform streamlines tasks such as data onboarding, cleansing, enrichment, unification, and segmentation, enabling personalized campaigns and improving operational efficiency.

Influence.co, Inc. is an online platform founded in 2016 and based in San Diego, California, with additional offices in Melbourne, Australia, Denver, Colorado, New York, and Las Vegas, Nevada. The company specializes in connecting influencers, brands, marketers, talent managers, and agencies within the influencer marketing ecosystem. Its platform provides a comprehensive toolkit that allows influencers to create professional digital media kits, showcase their work, and communicate with other members. This facilitates collaboration between influencers and brands, enabling marketing agencies to discover and recruit influencers while effectively managing and tracking their content. By fostering a supportive community and promoting collaborative commerce, Influence.co empowers individuals in the influencer economy to grow their businesses and pursue their passions.

Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

Jebbit, Inc. is a Boston-based company that specializes in providing interactive mobile solutions for marketers and digital sales teams. Founded in 2011, Jebbit operates a declared data platform that allows brands to create personalized mobile experiences aimed at capturing essential consumer data. By enabling the development of engaging content such as quizzes, lookbooks, and virtual tours, Jebbit helps enterprises gather insights into consumer intentions, motivations, and preferences, moving away from reliance on inaccurate third-party data. The company serves various industries, including travel, e-commerce, and sports, with notable clients like Cathay Pacific Airways and LifeLock. Jebbit's innovative approach to mobile marketing has earned it recognition, including being named one of the Top 25 Most Promising Companies by CNBC and receiving accolades for its tech culture.

Mammoth Media is a mobile media company focused on redefining entertainment for the mobile-first generation through innovative applications and engaging content. The company is known for its popular platforms, Yarn and Wishbone. Yarn delivers micro-stories in a text message format, boasting 60 million stories and 8 billion messages read, with users averaging 56 minutes of reading in their first week. Wishbone serves as a social networking app where users create and vote on polls, having generated 80 million cards and 18 billion votes to date. Both applications are consistently ranked among the Top 100 in the United States, reaching a significant portion of Generation Z and Millennials. Headquartered in Santa Monica, California, Mammoth Media combines original content production with user-generated contributions, enhancing engagement and providing valuable insights to content owners and advertisers.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

Vyrill is a technology company that builds an AI‑powered platform for discovering, analyzing, and leveraging user‑generated video content. Its core product enables brands, retailers, and solution providers to search inside any video on the web or mobile, index and rank video moments, and embed interactive widgets that drive customer acquisition, engagement, and conversion. The platform aggregates videos such as demos, unboxing, reviews, and installation guides from multiple sites, provides analytics and licensing tools, and generates marketing assets like hashtags and product recommendations. Founded in 2015 and headquartered in San Francisco, Vyrill helps businesses turn authentic video experiences into measurable growth.

Hingeto is a company that specializes in creating crowdfunding platforms for fashion brands, allowing them to gauge consumer demand for new designs before committing to production. Founded in 2015, Hingeto's technology platform facilitates a seamless shopping experience by integrating various payment methods and offering a diverse range of products, including apparel, accessories, and home goods. The company also provides support in areas such as brand assortment strategy and vendor management, enabling clients to effectively connect their stores and enhance sales potential. Through its innovative approach, Hingeto aims to transform the traditional retail landscape by empowering brands to test new concepts with minimal upfront investment.

Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Paloma is a direct message commerce platform that enables brands to sell through social media DMs and other messaging channels. As a full-suite commerce SaaS, it helps brands manage inventory, design consumer shopping experiences, and route customers directly to checkout while linking catalogs to checkout experiences. The platform supports messaging-driven shopping with data analytics, collecting millions of customer data points to generate actionable insights for growth. By enabling shopping in messaging channels, Paloma aims to increase conversion rates and create a scalable, reliable growth funnel for its clients.

SuperPhone is an innovative mobile messaging platform that enables enterprise retail brands to effectively acquire and engage mobile customers. By harnessing data-driven insights and intelligent messaging, SuperPhone enhances customer relationships and drives revenue growth. The platform supports high-volume marketing text broadcasts through various phone numbers, including shortcode and toll-free options, allowing businesses to reach a global audience. Additionally, it provides advanced analytics to monitor conversation performance and revenue, empowering companies to improve engagement and customer retention. Through its technology, SuperPhone aims to transform the way brands interact with their customers, fostering brand loyalty and personalized experiences.

Copilot is a platform for service businesses that provides a branded client portal with messaging, payments, file sharing, and help centers, plus an API for automations, custom apps, and white-labeling, enabling teams from small agencies to large law firms to create a unified virtual office for staff and clients and improve collaboration and client engagement on mobile and web.

Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Vertical Mass, Inc. is an online data management platform based in Los Angeles, California, founded in 2013. The company specializes in serving celebrities and businesses in the music, entertainment, and sports industries by enabling them to collect, manage, and store data on their fans across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary audience data, clients can gain insights into fan affinities, allowing for more effective advertising and content distribution. Vertical Mass empowers its users to enhance engagement with their audience, optimize marketing strategies, and ultimately drive revenue through data monetization options such as aggregation, sales, or licensing. The platform is tailored to meet the unique needs of a diverse clientele, from emerging influencers to established industry leaders.

Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Vertical Mass, Inc. is an online data management platform based in Los Angeles, California, founded in 2013. The company specializes in serving celebrities and businesses in the music, entertainment, and sports industries by enabling them to collect, manage, and store data on their fans across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary audience data, clients can gain insights into fan affinities, allowing for more effective advertising and content distribution. Vertical Mass empowers its users to enhance engagement with their audience, optimize marketing strategies, and ultimately drive revenue through data monetization options such as aggregation, sales, or licensing. The platform is tailored to meet the unique needs of a diverse clientele, from emerging influencers to established industry leaders.

Statisfy is a marketing technology platform that allows consumers and brands to engage in an interactive question-and-answer format. The platform enables users to create questions and share them across social media, fostering a fun and social experience. For brands, Statisfy offers tools for targeted native advertising and customer engagement, providing valuable insights and market intelligence that are not easily accessible through traditional methods. By encouraging users to share their opinions and preferences quickly, Statisfy enhances audience participation and connection. Additionally, the platform supports writers, bloggers, and creators in gathering crowdsourced answers, ultimately helping them grow their audience. Overall, Statisfy combines entertainment with effective marketing strategies, creating a unique space for both consumers and brands.

Salmon is the AI engine for enterprise growth teams to autonomously accelerate revenue generation by providing real-time, accurate prospect insights at scale. The company helps the growth function – revenue ops, marketing/sales ops, pipeline expansion – quickly and accurately source, verify, and qualify their prospects.