Alumni Ventures

Knit is an end-to-end insights platform that combines the power of quantitative, video, and artificial intelligence to help marketers gain a faster and more comprehensive understanding of their target audience.

Vendelux offers an AI-powered event intelligence platform that assists marketers in making informed decisions regarding event attendance, sponsorship, and hosting. By integrating customer relationship management (CRM) data with a proprietary database of over 30,000 events, the platform allows users to identify prospects, customers, and competitors at various events. This capability enables companies to enhance their engagement strategies and optimize the impact of their event participation. Additionally, Vendelux's platform helps marketers discover the most relevant events for their target audience and track competitor activities, ultimately aiming to maximize return on investment in event marketing efforts.

OfferFit is an AI-powered experimentation platform that automates decision-making and personalization for businesses, enhancing customer engagement strategies through continuous testing and learning. The platform employs machine learning to create a self-learning decision engine that segments customers and identifies the most suitable offers for each group. This approach enables businesses to send personalized promotions, improving marketing effectiveness and customer experience. By analyzing customer responses, OfferFit helps companies refine their strategies and optimize the profitability of their promotions.

SendOwl is a software company that provides a digital product delivery platform designed to facilitate the selling and distribution of digital products online. The platform offers various features such as custom checkouts, multiple payment options, one-click upsells, and fast, secure delivery methods. Additionally, it includes tools for PDF stamping, drip emailing, and analytics, allowing creators to manage their sales effectively. SendOwl integrates seamlessly with popular platforms and payment services like MailChimp, Shopify, PayPal, and Stripe, enabling creators to reach their customers through social media and blogs. This comprehensive approach enhances the purchasing experience for customers while ensuring a secure transaction process.

smartrr provides mobile-first design, smart retention, email and SMS for subscription management, easy translations, copy overrides, passwordless login, cohort analysis, retention metrics, and marketing banner services.

Digiphy operates a SaaS platform that enhances the connection between companies and consumers by transforming physical products and marketing materials into interactive digital experiences. This platform allows brands to deliver dynamic content at relevant moments, effectively turning each product into an ongoing digital marketing channel. By facilitating the collection of first-party and zero-party data, Digiphy helps businesses gain valuable insights, foster trust, and convert one-time buyers into loyal customers. The service aims to elevate brand storytelling, increase transparency, and accelerate sales while deepening consumer engagement.

iiNDY is the leading Conversational Marketing and Commerce platform. We use AI to create custom conversational experiences that engage, reward and convert customers within the messaging apps that your customers love. Unlike traditional email, sms and social media marketing tools, iiNDY is designed from the ground up to power conversational marketing and commerce. Enabling marketers from leading consumer Brands to shift from one-way broadcasting/yelling at customers, to deeply engaging them in conversational experiences on their customers' terms. We're backed by Outlier Ventures and Farfetch, and former leaders from PayPal, Nike, YouTube, Depop, Niatnic, Epic Games, and more.

Rollick Outdoor, Inc. is an Austin, Texas-based company founded in 2017 that operates an online marketing platform designed to connect manufacturers of recreational products with dealers. The platform enhances the customer experience by facilitating interactions throughout the purchasing journey, from initial interest to repeat purchases. It serves the powersports, RV, and marine industries by offering a suite of marketing and technology solutions that streamline the buying process for consumers and improve sales and marketing effectiveness for dealers. Rollick's ecosystem aims to simplify the acquisition of recreational and industrial equipment, ensuring that both manufacturers and dealers can provide personalized experiences to their customers.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Knit is an end-to-end insights platform that combines the power of quantitative, video, and artificial intelligence to help marketers gain a faster and more comprehensive understanding of their target audience.

Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Masterful AI is the maker of SceneCraft, the Generative AI solution for ecommerce marketing. Our mission is to help every company look like they have a huge marketing budget, rolling up content ideation, creation, and publishing into an easy-to-use AI agent. Get on-brand product photos, videos, and copy generated automatically, customized for your target audiences.

OfferFit is an AI-powered experimentation platform that automates decision-making and personalization for businesses, enhancing customer engagement strategies through continuous testing and learning. The platform employs machine learning to create a self-learning decision engine that segments customers and identifies the most suitable offers for each group. This approach enables businesses to send personalized promotions, improving marketing effectiveness and customer experience. By analyzing customer responses, OfferFit helps companies refine their strategies and optimize the profitability of their promotions.

Openprise, Inc. operates a data orchestration platform that automates various data management processes for marketing and sales teams. Founded in 2013 and based in San Mateo, California, the platform enhances efficiency by automating tasks such as data onboarding, cleansing, enrichment, and unification. It facilitates the ingestion of data from both internal systems and third-party providers, ensuring continuous cleansing and normalization of marketing data in real time. Openprise also enriches data by filling in missing values and allows for precise segmentation to support personalized marketing campaigns. By consolidating data from multiple sources into a comprehensive view, it enables organizations to streamline their marketing technologies, improve data quality, and focus on revenue growth. The platform is designed to simplify the marketing technology stack, making it accessible for users without programming expertise.

Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.

Paloma is a direct message-commerce platform that empowers brands to enhance their e-commerce capabilities through messaging channels. By facilitating the management of inventory and the creation of tailored shopping experiences, Paloma enables businesses to drive higher conversion rates, significantly outperforming traditional websites. The platform supports direct-to-checkout functionalities and offers performance tracking, allowing brands to effectively link their catalogs with customer interactions. Additionally, Paloma gathers extensive customer data, providing valuable insights that help brands optimize their strategies and foster sustainable growth. Through its comprehensive suite of services, Paloma transforms customer engagement into meaningful conversions, making it a vital tool for businesses looking to thrive in the digital marketplace.

Alyce is an AI-powered platform that works as a door-opener or to continue to develop real sales relationships. The platform redefining direct mail, swag and gifts with its scalable, sustainable, hyper-personalized approach to account-based marketing. It uses personal social data to tell you the perfect gift to give and handles orders, shipping, and reporting for 1-10,000 gifts, and is 100% free. Alyce builds real, personal relationships that deliver up to twice the named account penetration and drives 5x pipeline versus traditional approaches. It makes B2B gift-giving simple, effective and measurable. The company was founded in December of 2015, Alyce is a privately held company headquartered in Boston, MA.

Primer is a company that provides audience automation, Linkedln automation, and marketing and sales automation. Primer Serve ads only to pre-qualified leads from CRM, boosts ad budget efficiency and conversion rates, and extends reach with nearly identical audiences in FB, Google, and LinkedIn.

Funnel IQ is a revenue operations platform designed specifically for RevOps teams in B2B SaaS companies. Founded in 2020 by Matt Volm and Ganesh Sridharan in Seattle, Washington, the platform connects marketing, sales, and customer success efforts, providing a comprehensive solution for managing go-to-market (GTM) data. Funnel IQ offers a no-code platform that enables users to build and manage integrations across their technology stack, delivering a unified source of truth for all GTM data. This facilitates end-to-end insights and analytics, allowing teams to collaborate effectively and understand the channels and activities that drive recurring revenue. The platform serves both large and small subscription-based businesses, positioning itself as an essential operating system for revenue generation.

Mayan is a developer of a growth automation platform that supports online sellers in enhancing their business performance through data-driven solutions. The platform offers a range of services including sales reporting, inventory management, keyword analysis, pay-per-click optimization, and inventory optimization. By utilizing these tools, sellers can accelerate their growth, improve their return on marketing investments, and reduce the risk of inventory stock-outs. Overall, Mayan's technology empowers clients to optimize their brand equity and increase revenue effectively.

Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Funnel IQ is a revenue operations platform designed specifically for RevOps teams in B2B SaaS companies. Founded in 2020 by Matt Volm and Ganesh Sridharan in Seattle, Washington, the platform connects marketing, sales, and customer success efforts, providing a comprehensive solution for managing go-to-market (GTM) data. Funnel IQ offers a no-code platform that enables users to build and manage integrations across their technology stack, delivering a unified source of truth for all GTM data. This facilitates end-to-end insights and analytics, allowing teams to collaborate effectively and understand the channels and activities that drive recurring revenue. The platform serves both large and small subscription-based businesses, positioning itself as an essential operating system for revenue generation.

influence.co, Inc. is an online platform that connects influencers, brands, marketers, talent managers, and agencies, facilitating collaboration within the influencer economy. Founded in 2016 and headquartered in San Diego, California, with additional offices in Melbourne, Denver, New York, and Las Vegas, the company provides a range of influencer marketing services. These services include creating public digital media kits, enabling communication among members, and allowing influencers to apply directly to brands they wish to partner with. The platform equips users with tools to showcase their work, manage campaigns, and track content performance, fostering a professional online presence for influencers and supporting their business growth through a collaborative community.

Gallant provides brand identities and creative solutions. It was founded in 2004 and is based in East Sussex, United Kingdom.

Adventr is a company that offers a cloud-based platform for creating, distributing, and analyzing interactive video content. Its flagship product is a user-friendly, drag-and-drop software that allows users to design engaging videos where viewers can make choices that influence the narrative in real-time. This interactive feature enhances viewer engagement and allows for a more personalized experience. Adventr's platform also provides users with tools to track content performance through real-time analytics, enabling them to optimize their videos based on viewer interactions. The content created can be easily embedded or shared across various online platforms and ad networks, broadening its reach and accessibility.

Openprise, Inc. operates a data orchestration platform that automates various data management processes for marketing and sales teams. Founded in 2013 and based in San Mateo, California, the platform enhances efficiency by automating tasks such as data onboarding, cleansing, enrichment, and unification. It facilitates the ingestion of data from both internal systems and third-party providers, ensuring continuous cleansing and normalization of marketing data in real time. Openprise also enriches data by filling in missing values and allows for precise segmentation to support personalized marketing campaigns. By consolidating data from multiple sources into a comprehensive view, it enables organizations to streamline their marketing technologies, improve data quality, and focus on revenue growth. The platform is designed to simplify the marketing technology stack, making it accessible for users without programming expertise.

influence.co, Inc. is an online platform that connects influencers, brands, marketers, talent managers, and agencies, facilitating collaboration within the influencer economy. Founded in 2016 and headquartered in San Diego, California, with additional offices in Melbourne, Denver, New York, and Las Vegas, the company provides a range of influencer marketing services. These services include creating public digital media kits, enabling communication among members, and allowing influencers to apply directly to brands they wish to partner with. The platform equips users with tools to showcase their work, manage campaigns, and track content performance, fostering a professional online presence for influencers and supporting their business growth through a collaborative community.

Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail's most efficient and powerful online shopping campaigns.

Alyce is an AI-powered platform that works as a door-opener or to continue to develop real sales relationships. The platform redefining direct mail, swag and gifts with its scalable, sustainable, hyper-personalized approach to account-based marketing. It uses personal social data to tell you the perfect gift to give and handles orders, shipping, and reporting for 1-10,000 gifts, and is 100% free. Alyce builds real, personal relationships that deliver up to twice the named account penetration and drives 5x pipeline versus traditional approaches. It makes B2B gift-giving simple, effective and measurable. The company was founded in December of 2015, Alyce is a privately held company headquartered in Boston, MA.

Jebbit, Inc. is a Boston-based company that specializes in providing interactive mobile solutions aimed at helping brands capture valuable consumer data. Founded in 2011, Jebbit operates a declared data platform that enables marketing and sales teams to create engaging mobile experiences, such as quizzes and virtual tours. This platform allows brands to collect first-party data directly from consumers, offering insights into their preferences, motivations, and intentions, rather than relying on often inaccurate third-party data. Jebbit's offerings cater primarily to the travel, e-commerce, and sports industries, with notable clients including Cathay Pacific Airways, LifeLock, and the New England Revolution. The company has received recognition for its innovative approach, having been named one of the Top 25 Most Promising Companies in the World by CNBC and awarded for its tech culture in Boston.

Mammoth Media is redefining entertainment for the mobile-first generation. Mammoth is the first to produce, distribute and monetize original entertainment apps for the moments of micro-boredom in daily life, and in doing so, delivers revenue, brand value and data-driven insights to content owners and advertisers. Mammoth is the studio behind Yarn, the innovative micro-storytelling platform with stories delivered as text messages. Yarn has become a dominant destination for short-form storytelling with a total of 60 million stories and 8 billion messages read to date. The average user reads 4 times per day for 2 minutes per session totaling 56 minutes in their first week. Users spend 82,000 hours per week reading Yarn stories. Wishbone is Mammoth’s tap-to-vote social networking app where users generate polls and side-by-side comparisons. On Wishbone a total of 80 million cards have been created. The app has an average of 352 million votes per month and a total of 18 billion votes cast to date, reaching 2 million teen girls (12-16) every month. Both Yarn and Wishbone are consistently ranked in the Top 100 App charts in the United States and have collectively touched more than 30% of United States Generation Z and Millennials.

Vyrill Inc. is a company based in San Francisco, California, that specializes in user-generated video content (UGVC) discovery and analytics. Founded in 2015, Vyrill has developed a comprehensive platform that allows enterprises to search within videos on the web and mobile, facilitating the unlocking of valuable video data for growth. The platform aggregates various types of videos related to consumer products, including demos, commercials, and reviews, while also providing pricing information and product recommendations. Vyrill's services encompass video capture, indexing, ranking, management, and search engine optimization, enhancing customer acquisition and brand engagement for businesses. Additionally, the platform offers e-commerce widgets and tools that support video personalization and marketing across multiple platforms.

Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Paloma is a direct message-commerce platform that empowers brands to enhance their e-commerce capabilities through messaging channels. By facilitating the management of inventory and the creation of tailored shopping experiences, Paloma enables businesses to drive higher conversion rates, significantly outperforming traditional websites. The platform supports direct-to-checkout functionalities and offers performance tracking, allowing brands to effectively link their catalogs with customer interactions. Additionally, Paloma gathers extensive customer data, providing valuable insights that help brands optimize their strategies and foster sustainable growth. Through its comprehensive suite of services, Paloma transforms customer engagement into meaningful conversions, making it a vital tool for businesses looking to thrive in the digital marketplace.

Copilot is a comprehensive platform designed to enhance the operational efficiency of service-oriented businesses. Founded in 2020 and headquartered in New York City, the company offers a client portal that integrates messaging, payments, file sharing, and help centers, along with an API for automation and custom applications. This all-in-one solution allows businesses, ranging from small agencies to large law firms, to create a virtual office environment for both their teams and clients. With a focus on providing a branded and user-friendly experience across mobile and web, Copilot supports thousands of tech-enabled service providers in various sectors, including technology, marketing, financial services, and legal. The company successfully raised a $10 million Series A funding round in 2022 to further develop its offerings.

Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail's most efficient and powerful online shopping campaigns.

dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Statisfy is a marketing technology platform that enables consumers and brands to easily ask and answer questions in a fun, addictive way. For brands, our tools provide targeted native advertisements and engagements with customers, giving insights and intelligence unavailable any other way. Statisfy entertains and delights users, while natively collecting market intelligence in an inviting cross-screen experience. Because answering questions and comparing answers is fun, easy and social, audiences freely participate - constantly offering up their opinions, preferences, in seconds. Users can instantly create a question and share it on their social touch points. Natively embedded in Statisfy are brand-created questions and we have an attractive business model on Day 1.