Alumni Ventures

Alumni Ventures Group, LLC is a venture capital firm founded in 2013 and based in Manchester, New Hampshire, with additional offices in major cities across North America. The firm specializes in seed, early-stage, and late-stage pre-IPO investments, focusing on companies with an alumni connection and supported by established institutional lead investors. Alumni Ventures aims to provide accredited investors, particularly alumni from top entrepreneurial schools, with access to diversified venture portfolios that span various sectors and geographic regions. The firm typically invests between $0.01 million and $3 million and does not require board or observer seats in its portfolio companies. Through its managed fund families, Alumni Ventures enables investors to participate in a collaborative investment approach, fostering connections among alumni while facilitating investment opportunities in innovative ventures.

Rob Adams

Managing Partner

Gail Ball

Venture Scout

Andrew Baum

Vice President, Treasury and Capital Management

David Beazley

Executive Partner

Ali Byrd

Investor Advisory Council Member

Matt Caspari

Managing Partner, Strawberry Creek and amp; Deep Tech

Matt Castellini

Senior Associate

Helen Chen

CEO Services Analyst

Cainon Coates

Managing Partner

Michael Collins

CEO

Thomas Edwards

Associate

Yev Gelfand

Investor

Mason Hale

Senior Associate, Chestnut Street and Triphammer Ven

Jin Kim

Senior Vice President, Office of Investments

Lucas Kirshenbaum

VC Investor

Ron Levin

Managing Partner, AV Seed Fund and Doctors Innovate Fund

Jess Liu-Brown

Principal

Michael Madden

Co-Founder and Investment Professionals

Jonathan Meltzer

Managing Partner

Tom Meyer

Managing Partner, Nassau Street

Keith Murphy

Director, Video Programs

David Muson

CFO

Aisha Robinson

Comms Team VP of Strategic Communications

Saad Shaheen

Investor Operations Manager

Stephen Stolzenberg

Senior Associate

Justin Strausbaugh

Managing Partner, Lakeshore

Brittney Wade

Senior Associate, Seed Fund

Sarah Worden

Venture Scout

Wesley Yiu

Partner

Henri Yuan

Investor

Michael Yuann

Director of Investment Operations

Past deals in Digital Marketing

Knowde

Series A in 2022
Knowde is an online marketing platform and marketplace focused on the chemicals and ingredients sector. It facilitates connections between suppliers and customers by allowing users to create product pages that enhance visibility in search engine results. The platform leverages advanced technologies, including deep learning, to streamline the trading process for chemicals, polymers, and industrial ingredients. By enabling clients to search, filter, sample, quote, and purchase products conveniently, Knowde aims to simplify the sourcing experience, making it easier for customers to compare offerings from various suppliers worldwide. The service is designed to be user-friendly, allowing businesses to build their product pages quickly and begin their marketing efforts at no initial cost.

Knit

Seed Round in 2022
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Dianthus

Seed Round in 2022
Dianthus is the only AI-first E-commerce company – built from the ground up to help small to medium E-commerce brands.

Propulsion Labs

Seed Round in 2022
Operator of a web development and design agency intended to build sites and apps that make businesses successful. The company partners with businesses of all sizes to build websites and apps that are both functional and visually appealing and executes the ideas of the clients by using technology to realize business goals, enabling clients to access all the necessary expertise to make the business profitable.

Canela Media

Series A in 2022
Canela Media, Inc. operates as a digital media company. The company offers brand to connect with multicultural audiences with its free streaming service. It offers Canela.TV, video and display solutions, branded content, and influencers marketing. The company performs a comprehensive analysis for brands to understand their position on social media and identifies influencers to improve position. Canela Media, Inc. was incorporated in 2019 and is based in New York, New York.

OfferFit

Series A in 2021
Developer of a self-learning artificial intelligence-based decision engine designed to make promotions profitable. The company's engine allows users to divide customers into different segments and find the suitable offer for each segment using machine learning, enabling business owners to send personalized offers to customers and continuously learn from customers' responses.

Lumanu

Series A in 2021
Lumanu, Inc. is a digital marketing platform that connects companies with brand ambassadors, focusing on the creator economy. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers several solutions to facilitate collaboration between brands and creators. Its SocialCert solution enables influencers to share content and usage rights with marketers, while Content Manager allows for easy ingestion of influencer content. SmartBoost generates advertisements using influencer-created content, enhancing marketing effectiveness. Lumanu streamlines business transactions and payments for creators, ensuring they earn more and receive payments promptly. For businesses, the platform reduces friction in accessing exclusive creator intellectual property and first-party data, ultimately improving return on investment.

Alice

Series B in 2021
Hello Alice (helloalice.com) helps businesses launch and grow. A free multi-channel platform, Hello Alice guides business owners by providing funding, networks, and services. Through supporting hundreds of thousands of companies a day in all 50 states and globally, Hello Alice is building the largest community of owners in the country, while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium-business owners to ensure increased revenues. Founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners, including women, people of color, veterans, and every American with an entrepreneurial spirit.

Markable Creators

Convertible Note in 2020
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Divinia

Seed Round in 2020
Divinia is a company founded in 2020 in Cupertino, California, that focuses on enhancing the search experience for consumers, marketers, and e-commerce platforms through advanced Natural Language Processing technologies. By utilizing AI-driven methods such as Unsupervised Learning and Sentiment Analysis, Divinia aims to deliver accurate and unbiased search results at scale. The company's software effectively extracts and indexes genuine insights from online reviews, allowing businesses to provide tailored product suggestions and improve their search functionalities. This innovative approach not only enhances the consumer experience but also leads to increased conversion rates and valuable lead generation opportunities for marketers and e-commerce sites.

Market AI

Seed Round in 2020
Market is a business focused on enhancing financial health and fostering partnerships within various industries. Founded in 2019 and based in Santa Monica, California, it provides advisory services that assist direct-to-consumer and app-based companies in gaining insights into their financial performance. By offering analytics and insights, Market empowers businesses to make informed decisions and improve their overall financial health. Additionally, Market facilitates better understanding among companies, helping them identify and connect with potential partners to drive growth.

Carro

Series B in 2020
Carro shows all of the influencers and press who are the clients, email subscribers, and followers of your company.

Canela Media

Seed Round in 2020
Canela Media, Inc. operates as a digital media company. The company offers brand to connect with multicultural audiences with its free streaming service. It offers Canela.TV, video and display solutions, branded content, and influencers marketing. The company performs a comprehensive analysis for brands to understand their position on social media and identifies influencers to improve position. Canela Media, Inc. was incorporated in 2019 and is based in New York, New York.

Canela Media

Seed Round in 2020
Canela Media, Inc. operates as a digital media company. The company offers brand to connect with multicultural audiences with its free streaming service. It offers Canela.TV, video and display solutions, branded content, and influencers marketing. The company performs a comprehensive analysis for brands to understand their position on social media and identifies influencers to improve position. Canela Media, Inc. was incorporated in 2019 and is based in New York, New York.

Alice

Venture Round in 2020
Hello Alice (helloalice.com) helps businesses launch and grow. A free multi-channel platform, Hello Alice guides business owners by providing funding, networks, and services. Through supporting hundreds of thousands of companies a day in all 50 states and globally, Hello Alice is building the largest community of owners in the country, while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium-business owners to ensure increased revenues. Founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners, including women, people of color, veterans, and every American with an entrepreneurial spirit.

Deyor

Seed Round in 2020
Deyor Adventures Pvt. Ltd, founded in 2015 and headquartered in Gurgaon, India, operates as an online travel agency that caters to adventure-driven travelers. The company provides a platform for budget hotel accommodations, ensuring consistent quality and customer satisfaction. Deyor also focuses on creating a lifestyle community for Indian millennials, offering unique online experiences and tailored trips. By addressing the needs of a rapidly growing sector within the travel industry, Deyor has established itself as a leader in facilitating immersive local experiences and outdoor explorations through a variety of boutique accommodations, including houseboats and traditional townhouses. The company has successfully built the largest community of millennial travelers in India, making it a significant player in the hospitality and travel market.

Influence.co

Seed Round in 2020
influence.co, Inc. develops online platform for influencers, brands, marketers, talent managers, and agencies to connect. The company offers influencer-marketing services to create public digital media kits, communicate with other members, and apply directly to brands they would like to work with. The company was founded in 2016 and is based in San Diego, California with additional offices in Melbourne, Australia, Denver, Colorado, New York and Las Vegas, Nevada.

Influence.co

Seed Round in 2019
influence.co, Inc. develops online platform for influencers, brands, marketers, talent managers, and agencies to connect. The company offers influencer-marketing services to create public digital media kits, communicate with other members, and apply directly to brands they would like to work with. The company was founded in 2016 and is based in San Diego, California with additional offices in Melbourne, Australia, Denver, Colorado, New York and Las Vegas, Nevada.

Lightout

Venture Round in 2019
Lightout Inc. is a digital outdoor advertising company based in San Francisco, California. It specializes in providing a smart billboard platform that enables the creation of advertising campaigns and offers a real-time dashboard for monitoring performance. The company's services facilitate effective outdoor advertising by leveraging technology to enhance the visibility and management of billboard campaigns.

Markable Creators

Series A in 2019
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Jebbit

Series B in 2019
Jebbit has built the world’s first declared data platform. Our platform enables marketing and sales teams to create beautiful, mobile experiences aimed at capturing the most important consumer data an enterprise needs. Instead of relying on third-party data which is often highly inaccurate and incomplete, enterprise brands use Jebbit to capture consumer intentions, motivations, and preferences. Customers include travel, ecommerce, and sports brands such as Cathay Pacific Airways, LifeLock, and the New England Revolution. Jebbit was named one of the Top 25 Most Promising Companies in the World by CNBC, the Best Tech Culture in Boston 2016, and its cofounders are Forbes 30 Under 30 honorees. To learn how you can get started with a declared data strategy, visit www.jebbit.com.

Eyelevel.ai

Seed Round in 2019
EyeLevel.ai specializes in native marketing solutions for chat and conversational experiences, utilizing data from user interactions with AI-driven messaging assistants. The platform enables brands to establish personalized and contextual connections with consumers by delivering promotional messages through digital assistants and applications. Serving a diverse range of industries, EyeLevel.ai focuses on helping businesses engage with both new and existing customers through targeted and interactive brand experiences, positioning their offerings at eye level during every interaction. This approach allows consumers to experience advertising in a more engaging manner, moving away from traditional invasive ads to more meaningful connections.

Downstream

Venture Round in 2019
Downstream Impact Inc. specializes in developing software designed to enhance brands' presence on Amazon. Founded in 2017 and based in Seattle, Washington, the company provides a comprehensive Amazon advertising suite that includes paid search services, analytics, automation, and catalog optimization. By leveraging machine learning, Downstream enables brands to effectively manage their advertising efforts, automating inputs and translating outputs to maximize market share and profitability in the competitive e-commerce landscape.

Integrate

Series E in 2018
Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Integrate

Series E in 2018
Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Wylei

Venture Round in 2017
Wylei, Inc. specializes in cloud-based automated engagement technologies aimed at enhancing digital direct marketing effectiveness. Founded in 2013 and located in Lancaster, Pennsylvania, the company provides a range of services including behavioral tracking, market research, and automated detection of customer preferences. Its Adaptive Content and Predictive Intelligence solutions enable the delivery of personalized messaging across email, mobile, and web platforms, adapting in real-time based on the context of the engagement. Wylei also offers a comprehensive enterprise SaaS platform, the Wylei Optimization Cloud, which employs advanced predictive algorithms and machine learning to optimize marketing strategies, thereby allowing brands and agencies to improve engagement and drive revenue through their digital campaigns.

Markable Creators

Venture Round in 2017
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Integrate

Series D in 2017
Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Vertical Mass

Venture Round in 2017
Vertical Mass, Inc. operates an online data management platform tailored for the music, entertainment, and sports industries. Founded in 2013 and based in Los Angeles, the company provides services that enable celebrities and organizations to collect, manage, and store valuable fan data across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, optimize advertising strategies, and enhance content delivery, ultimately driving revenue. Vertical Mass caters to a diverse clientele, ranging from major streaming services to emerging social media influencers, positioning itself as a specialized solution for understanding and monetizing fan engagement.

Markable Creators

Venture Round in 2017
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

DataXu

Venture Round in 2017
DataXu, Inc. develops marketing analytics software solutions aimed at enhancing advertising strategies for brand marketers and agencies globally. The company offers a range of products, including TouchPoint, a demand side platform that facilitates connections with consumers across various channels, and OneView, which helps marketers understand consumer behavior across devices. Other offerings include the Marketing Intelligence Center, providing a comprehensive marketing dashboard, and ClearSight, an analytics platform that delivers customer insights. DataXu also provides advanced solutions for television advertising through TotalTV and TotalTV Marketplace, enabling audience-based targeting across different formats. Additionally, the company offers research insights, training, and managed services to support its clients in industries such as automotive, financial services, and consumer packaged goods. Founded in 2007 and headquartered in Boston, Massachusetts, DataXu operates internationally with locations in several countries and is a subsidiary of Roku, Inc.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. operates an online data management platform tailored for the music, entertainment, and sports industries. Founded in 2013 and based in Los Angeles, the company provides services that enable celebrities and organizations to collect, manage, and store valuable fan data across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, optimize advertising strategies, and enhance content delivery, ultimately driving revenue. Vertical Mass caters to a diverse clientele, ranging from major streaming services to emerging social media influencers, positioning itself as a specialized solution for understanding and monetizing fan engagement.

Statisfy

Seed Round in 2014
Statisfy is a marketing technology platform that allows consumers and brands to engage in an interactive question-and-answer format. The platform enables users to create questions and share them across social media, fostering a fun and social experience. For brands, Statisfy offers tools for targeted native advertising and customer engagement, providing valuable insights and market intelligence that are not easily accessible through traditional methods. By encouraging users to share their opinions and preferences quickly, Statisfy enhances audience participation and connection. Additionally, the platform supports writers, bloggers, and creators in gathering crowdsourced answers, ultimately helping them grow their audience. Overall, Statisfy combines entertainment with effective marketing strategies, creating a unique space for both consumers and brands.
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