Alumni Ventures

Alumni Ventures Group, LLC is a venture capital firm founded in 2013 and based in Manchester, New Hampshire, with additional offices in major cities across North America. The firm specializes in seed, early-stage, and late-stage pre-IPO investments, focusing on companies with an alumni connection and supported by established institutional lead investors. Alumni Ventures aims to provide accredited investors, particularly alumni from top entrepreneurial schools, with access to diversified venture portfolios that span various sectors and geographic regions. The firm typically invests between $0.01 million and $3 million and does not require board or observer seats in its portfolio companies. Through its managed fund families, Alumni Ventures enables investors to participate in a collaborative investment approach, fostering connections among alumni while facilitating investment opportunities in innovative ventures.

Rob Adams

Managing Partner

Gail Ball

Venture Scout

Andrew Baum

Vice President, Treasury and Capital Management

David Beazley

Executive Partner

Ali Byrd

Investor Advisory Council Member

Matt Caspari

Managing Partner, Strawberry Creek and amp; Deep Tech

Matt Castellini

Senior Associate

Helen Chen

CEO Services Analyst

Cainon Coates

Managing Partner

Michael Collins

CEO

Thomas Edwards

Associate

Yev Gelfand

Investor

Mason Hale

Senior Associate, Chestnut Street and Triphammer Ven

Jin Kim

Senior Vice President, Office of Investments

Lucas Kirshenbaum

VC Investor

Ron Levin

Managing Partner, AV Seed Fund and Doctors Innovate Fund

Jess Liu-Brown

Principal

Michael Madden

Co-Founder and Investment Professionals

Jonathan Meltzer

Managing Partner

Tom Meyer

Managing Partner, Nassau Street

Keith Murphy

Director, Video Programs

David Muson

CFO

Aisha Robinson

Comms Team VP of Strategic Communications

Saad Shaheen

Investor Operations Manager

Stephen Stolzenberg

Senior Associate

Justin Strausbaugh

Managing Partner, Lakeshore

Brittney Wade

Senior Associate, Seed Fund

Sarah Worden

Venture Scout

Wesley Yiu

Partner

Henri Yuan

Investor

Michael Yuann

Director of Investment Operations

Past deals in Advertising

Knowde

Series A in 2022
Knowde is an online marketing platform and marketplace focused on the chemicals and ingredients sector. It facilitates connections between suppliers and customers by allowing users to create product pages that enhance visibility in search engine results. The platform leverages advanced technologies, including deep learning, to streamline the trading process for chemicals, polymers, and industrial ingredients. By enabling clients to search, filter, sample, quote, and purchase products conveniently, Knowde aims to simplify the sourcing experience, making it easier for customers to compare offerings from various suppliers worldwide. The service is designed to be user-friendly, allowing businesses to build their product pages quickly and begin their marketing efforts at no initial cost.

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Knit

Seed Round in 2022
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Canela Media

Series A in 2022
Canela Media, Inc. operates as a digital media company. The company offers brand to connect with multicultural audiences with its free streaming service. It offers Canela.TV, video and display solutions, branded content, and influencers marketing. The company performs a comprehensive analysis for brands to understand their position on social media and identifies influencers to improve position. Canela Media, Inc. was incorporated in 2019 and is based in New York, New York.

Lumanu

Series A in 2021
Lumanu, Inc. is a digital marketing platform that connects companies with brand ambassadors, focusing on the creator economy. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers several solutions to facilitate collaboration between brands and creators. Its SocialCert solution enables influencers to share content and usage rights with marketers, while Content Manager allows for easy ingestion of influencer content. SmartBoost generates advertisements using influencer-created content, enhancing marketing effectiveness. Lumanu streamlines business transactions and payments for creators, ensuring they earn more and receive payments promptly. For businesses, the platform reduces friction in accessing exclusive creator intellectual property and first-party data, ultimately improving return on investment.

Slate

Funding Round in 2021
Slate, Ltd. is a content creation platform designed for social media, enabling users to produce on-brand content quickly and efficiently. Founded in 2018 and headquartered in New York, the platform allows companies to customize their social media posts using branded fonts, colors, filters, graphics, and animations through a mobile app. This functionality streamlines the process of preparing content for platforms like Instagram Stories and social media feeds, eliminating the need for desktop computers or reliance on designers. Additionally, Slate enhances the ability to sponsor engaging real-time content, thereby expanding the range of monetizable assets available. The platform is utilized by various teams across major sports leagues, as well as by prominent brands in media and entertainment.

Slate

Seed Round in 2021
Slate, Ltd. is a content creation platform designed for social media, enabling users to produce on-brand content quickly and efficiently. Founded in 2018 and headquartered in New York, the platform allows companies to customize their social media posts using branded fonts, colors, filters, graphics, and animations through a mobile app. This functionality streamlines the process of preparing content for platforms like Instagram Stories and social media feeds, eliminating the need for desktop computers or reliance on designers. Additionally, Slate enhances the ability to sponsor engaging real-time content, thereby expanding the range of monetizable assets available. The platform is utilized by various teams across major sports leagues, as well as by prominent brands in media and entertainment.

Alyce

Series B in 2021
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Anzu

Series B in 2021
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

Anzu

Series A in 2021
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

Canela Media

Seed Round in 2020
Canela Media, Inc. operates as a digital media company. The company offers brand to connect with multicultural audiences with its free streaming service. It offers Canela.TV, video and display solutions, branded content, and influencers marketing. The company performs a comprehensive analysis for brands to understand their position on social media and identifies influencers to improve position. Canela Media, Inc. was incorporated in 2019 and is based in New York, New York.

Canela Media

Seed Round in 2020
Canela Media, Inc. operates as a digital media company. The company offers brand to connect with multicultural audiences with its free streaming service. It offers Canela.TV, video and display solutions, branded content, and influencers marketing. The company performs a comprehensive analysis for brands to understand their position on social media and identifies influencers to improve position. Canela Media, Inc. was incorporated in 2019 and is based in New York, New York.

Influence.co

Seed Round in 2020
influence.co, Inc. develops online platform for influencers, brands, marketers, talent managers, and agencies to connect. The company offers influencer-marketing services to create public digital media kits, communicate with other members, and apply directly to brands they would like to work with. The company was founded in 2016 and is based in San Diego, California with additional offices in Melbourne, Australia, Denver, Colorado, New York and Las Vegas, Nevada.

Adventr

Venture Round in 2020
Adventr provides its users with a platform to design, distribute, and analyze interactive, viewer-driven, video content. Its proprietary flagship product is a drag and drop SaaS network, which facilitates the creation and distribution of interactive video. Adventr’s viewers have the ability to make choices within the content, changing the video’s actions or responding to characters in real-time, improving engagement across all metrics. Its video content can be embedded or distributed via ad networks and publishers.

Influence.co

Seed Round in 2019
influence.co, Inc. develops online platform for influencers, brands, marketers, talent managers, and agencies to connect. The company offers influencer-marketing services to create public digital media kits, communicate with other members, and apply directly to brands they would like to work with. The company was founded in 2016 and is based in San Diego, California with additional offices in Melbourne, Australia, Denver, Colorado, New York and Las Vegas, Nevada.

Podcorn

Seed Round in 2019
Podcorn is a podcast influencer marketplace designed to facilitate connections between brands and podcasters for native advertising. The platform simplifies the process of finding and collaborating with suitable podcasters, allowing brands to create authentic messages that resonate with audiences. By focusing on native branded content, Podcorn enables brands to effectively engage listeners across various audio platforms, making it easier for them to promote their products and services through on-demand audio shows.

Sidecar

Series C in 2019
Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

Lightout

Venture Round in 2019
Lightout Inc. is a digital outdoor advertising company based in San Francisco, California. It specializes in providing a smart billboard platform that enables the creation of advertising campaigns and offers a real-time dashboard for monitoring performance. The company's services facilitate effective outdoor advertising by leveraging technology to enhance the visibility and management of billboard campaigns.

Alyce

Series A in 2019
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Jebbit

Series B in 2019
Jebbit has built the world’s first declared data platform. Our platform enables marketing and sales teams to create beautiful, mobile experiences aimed at capturing the most important consumer data an enterprise needs. Instead of relying on third-party data which is often highly inaccurate and incomplete, enterprise brands use Jebbit to capture consumer intentions, motivations, and preferences. Customers include travel, ecommerce, and sports brands such as Cathay Pacific Airways, LifeLock, and the New England Revolution. Jebbit was named one of the Top 25 Most Promising Companies in the World by CNBC, the Best Tech Culture in Boston 2016, and its cofounders are Forbes 30 Under 30 honorees. To learn how you can get started with a declared data strategy, visit www.jebbit.com.

Eyelevel.ai

Seed Round in 2019
EyeLevel.ai specializes in native marketing solutions for chat and conversational experiences, utilizing data from user interactions with AI-driven messaging assistants. The platform enables brands to establish personalized and contextual connections with consumers by delivering promotional messages through digital assistants and applications. Serving a diverse range of industries, EyeLevel.ai focuses on helping businesses engage with both new and existing customers through targeted and interactive brand experiences, positioning their offerings at eye level during every interaction. This approach allows consumers to experience advertising in a more engaging manner, moving away from traditional invasive ads to more meaningful connections.

Downstream

Venture Round in 2019
Downstream Impact Inc. specializes in developing software designed to enhance brands' presence on Amazon. Founded in 2017 and based in Seattle, Washington, the company provides a comprehensive Amazon advertising suite that includes paid search services, analytics, automation, and catalog optimization. By leveraging machine learning, Downstream enables brands to effectively manage their advertising efforts, automating inputs and translating outputs to maximize market share and profitability in the competitive e-commerce landscape.

Dog Parker

Seed Round in 2018
Dog Parker, Inc., operating as DogSpot, specializes in providing a network of smart shelters for dogs positioned outside businesses that do not permit pets indoors. These DogSpots offer a secure and comfortable space for dogs while their owners shop at various establishments, including grocery stores, cafes, and museums. The company enhances the shopping experience by encouraging longer in-store visits and helping retailers remain compliant with health codes as more dog owners bring their pets along. Dog Parker, incorporated in 2016 and based in Brooklyn, New York, generates revenue through multiple channels: dog owners pay by the minute to use the DogSpots, location partners pay to offer this service to their customers, and brands pay for advertising in these high-traffic areas. The company has partnered with notable retailers like Kroger and Albertsons, as well as prominent pet brands such as Purina and Banfield Animal Hospital. Additionally, Dog Parker provides a mobile app that allows users to locate and monitor their dogs in real-time.

Wylei

Venture Round in 2017
Wylei, Inc. specializes in cloud-based automated engagement technologies aimed at enhancing digital direct marketing effectiveness. Founded in 2013 and located in Lancaster, Pennsylvania, the company provides a range of services including behavioral tracking, market research, and automated detection of customer preferences. Its Adaptive Content and Predictive Intelligence solutions enable the delivery of personalized messaging across email, mobile, and web platforms, adapting in real-time based on the context of the engagement. Wylei also offers a comprehensive enterprise SaaS platform, the Wylei Optimization Cloud, which employs advanced predictive algorithms and machine learning to optimize marketing strategies, thereby allowing brands and agencies to improve engagement and drive revenue through their digital campaigns.

Dog Parker

Seed Round in 2017
Dog Parker, Inc., operating as DogSpot, specializes in providing a network of smart shelters for dogs positioned outside businesses that do not permit pets indoors. These DogSpots offer a secure and comfortable space for dogs while their owners shop at various establishments, including grocery stores, cafes, and museums. The company enhances the shopping experience by encouraging longer in-store visits and helping retailers remain compliant with health codes as more dog owners bring their pets along. Dog Parker, incorporated in 2016 and based in Brooklyn, New York, generates revenue through multiple channels: dog owners pay by the minute to use the DogSpots, location partners pay to offer this service to their customers, and brands pay for advertising in these high-traffic areas. The company has partnered with notable retailers like Kroger and Albertsons, as well as prominent pet brands such as Purina and Banfield Animal Hospital. Additionally, Dog Parker provides a mobile app that allows users to locate and monitor their dogs in real-time.

Sidecar

Series C in 2017
Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

DataXu

Venture Round in 2017
DataXu, Inc. develops marketing analytics software solutions aimed at enhancing advertising strategies for brand marketers and agencies globally. The company offers a range of products, including TouchPoint, a demand side platform that facilitates connections with consumers across various channels, and OneView, which helps marketers understand consumer behavior across devices. Other offerings include the Marketing Intelligence Center, providing a comprehensive marketing dashboard, and ClearSight, an analytics platform that delivers customer insights. DataXu also provides advanced solutions for television advertising through TotalTV and TotalTV Marketplace, enabling audience-based targeting across different formats. Additionally, the company offers research insights, training, and managed services to support its clients in industries such as automotive, financial services, and consumer packaged goods. Founded in 2007 and headquartered in Boston, Massachusetts, DataXu operates internationally with locations in several countries and is a subsidiary of Roku, Inc.

Soofa

Seed Round in 2015
Soofa is a female founded company, launched out of MIT and Harvard in 2014. We makes cities smart, social, and sustainable by responsibly introducing technology into the public right of way to improve the citizen experience, because we believe that technology can benefit everyone in any neighborhood. The Soofa Sign displays relevant content from the community, local advertisers, and national brands, connecting viewers to their neighborhood and city. In addition, Soofa Signs display real-time transit updates and local events calendars that are local and relevant to passerby. Soofa provides a platform for everyone in the community to have a voice and post to their Soofa Signs with Soofa Talk.

Statisfy

Seed Round in 2014
Statisfy is a marketing technology platform that allows consumers and brands to engage in an interactive question-and-answer format. The platform enables users to create questions and share them across social media, fostering a fun and social experience. For brands, Statisfy offers tools for targeted native advertising and customer engagement, providing valuable insights and market intelligence that are not easily accessible through traditional methods. By encouraging users to share their opinions and preferences quickly, Statisfy enhances audience participation and connection. Additionally, the platform supports writers, bloggers, and creators in gathering crowdsourced answers, ultimately helping them grow their audience. Overall, Statisfy combines entertainment with effective marketing strategies, creating a unique space for both consumers and brands.

TalkLocal

Series A in 2014
Talk Local connects your business to consumers who are looking for your services! The consumer fills out a service request that includes a brief description, desired appointment time, and where they are located. Talk Local then broadcasts the consumer’s service request to you for free.

TalkLocal

Venture Round in 2014
Talk Local connects your business to consumers who are looking for your services! The consumer fills out a service request that includes a brief description, desired appointment time, and where they are located. Talk Local then broadcasts the consumer’s service request to you for free.
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