Alumni Ventures Group

Alison is a leading AI-powered platform specializing in video analysis for creative advertising. It offers a software-as-a-service solution that enables businesses to identify the most effective elements of their video content, access comprehensive performance data, and conduct insightful competitive analysis. By streamlining the process from ideation to production, Alison helps clients create videos that have a higher likelihood of success, eliminating guesswork and focusing on data-driven results. This platform is designed to enhance the overall effectiveness of video advertisements, ensuring that clients can optimize their creative strategies effectively.

PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Digiphy is a SaaS platform that transforms physical products and marketing assets into always-on digital channels. It connects brands directly to consumers, delivering dynamic digital experiences at relevant moments. Digiphy's flexible solution enhances brand storytelling, increases transparency, accelerates sales, and deepens consumer engagement.

Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Canela Media is a digital media company that connects brands with multicultural audiences through a free streaming service and a broader ecosystem of video and display advertising solutions. It offers Canela.TV, on-demand Latino-focused movies and TV entertainment across multiple platforms, branded content, and influencer marketing. The company provides analytics to help brands understand social media position and identify effective influencers, enabling culturally relevant connections with diverse audiences in the United States. Founded in 2019 and based in New York, Canela Media serves advertisers seeking authentic engagement with multicultural communities.

FanUp is a dynamic platform designed for sports and pop culture enthusiasts, focusing on providing engaging and personalized experiences for casual fans, particularly targeting Gen Z and women. With over 700,000 users and a strong presence on social media, FanUp offers a variety of features, including free-to-play contests, daily and season-long fantasy competitions, and innovative crossover games that blend sports and pop culture. Users can participate in challenges and group play, competing for cash and brand prizes while enjoying a fun and interactive environment. The platform aims to redefine fan engagement by offering memorable experiences, such as meet-and-greets with athletes and celebrities, rather than focusing solely on conventional betting. Backed by notable investors, FanUp is positioned as a leader in creating the next generation of fandom experiences.

Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools and services, including the Civis platform for predictive analytics, which facilitates end-to-end data workflows. The company's offerings include the Community Outreach and Engagement Hub, designed for government and nonprofit teams to effectively reach and engage their target audiences; the Census Intelligence Center, which aids census coordinators and leadership; and various tools for audience targeting and message testing. Additionally, Civis provides data science consulting, consumer insights, market research, and media optimization services. By combining advanced software solutions with expertise in data science and survey methodology, Civis Analytics helps both public and private sector organizations enhance their decision-making processes and achieve a competitive edge.

Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.

Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Holler is a conversational media company focused on creating and delivering content that makes peer-to-peer messages more engaging and effective. Powered by Suggestion AI Technology, Holler surfaces relevant content to users at the right moment to enhance communication. The company combines technologists, digital animators, and media veterans to support the creation and delivery of content across messaging platforms, handling large-scale messaging volumes. Holler Studios operates as a full-service animation production studio and creative agency that develops original animation and characters for brand campaigns and television advertising.

Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools and services, including the Civis platform for predictive analytics, which facilitates end-to-end data workflows. The company's offerings include the Community Outreach and Engagement Hub, designed for government and nonprofit teams to effectively reach and engage their target audiences; the Census Intelligence Center, which aids census coordinators and leadership; and various tools for audience targeting and message testing. Additionally, Civis provides data science consulting, consumer insights, market research, and media optimization services. By combining advanced software solutions with expertise in data science and survey methodology, Civis Analytics helps both public and private sector organizations enhance their decision-making processes and achieve a competitive edge.

FanUp is a dynamic platform designed for sports and pop culture enthusiasts, focusing on providing engaging and personalized experiences for casual fans, particularly targeting Gen Z and women. With over 700,000 users and a strong presence on social media, FanUp offers a variety of features, including free-to-play contests, daily and season-long fantasy competitions, and innovative crossover games that blend sports and pop culture. Users can participate in challenges and group play, competing for cash and brand prizes while enjoying a fun and interactive environment. The platform aims to redefine fan engagement by offering memorable experiences, such as meet-and-greets with athletes and celebrities, rather than focusing solely on conventional betting. Backed by notable investors, FanUp is positioned as a leader in creating the next generation of fandom experiences.

Canela Media is a digital media company that connects brands with multicultural audiences through a free streaming service and a broader ecosystem of video and display advertising solutions. It offers Canela.TV, on-demand Latino-focused movies and TV entertainment across multiple platforms, branded content, and influencer marketing. The company provides analytics to help brands understand social media position and identify effective influencers, enabling culturally relevant connections with diverse audiences in the United States. Founded in 2019 and based in New York, Canela Media serves advertisers seeking authentic engagement with multicultural communities.

Outlogic is a company that specializes in providing location data for sectors such as retail, real estate, and finance. The firm has developed a location data platform that emphasizes privacy while offering a scalable solution for clients. Outlogic's platform leverages real-time location information to support various applications, including advertising, market research, and safety initiatives. By adhering to high standards for data collection and usage, Outlogic enables its partners to create innovative tools grounded in reliable data, thereby enhancing safety, convenience, and overall operational efficiency.

Influence.co, Inc. is an online platform founded in 2016 and based in San Diego, California, with additional offices in Melbourne, Australia, Denver, Colorado, New York, and Las Vegas, Nevada. The company specializes in connecting influencers, brands, marketers, talent managers, and agencies within the influencer marketing ecosystem. Its platform provides a comprehensive toolkit that allows influencers to create professional digital media kits, showcase their work, and communicate with other members. This facilitates collaboration between influencers and brands, enabling marketing agencies to discover and recruit influencers while effectively managing and tracking their content. By fostering a supportive community and promoting collaborative commerce, Influence.co empowers individuals in the influencer economy to grow their businesses and pursue their passions.

Adventr offers a SaaS platform for designing, distributing, and analyzing interactive video content. Its flagship product enables users to create viewer-driven videos with real-time choices, enhancing engagement metrics. Content can be embedded or distributed via ad networks and publishers.

Influence.co, Inc. is an online platform founded in 2016 and based in San Diego, California, with additional offices in Melbourne, Australia, Denver, Colorado, New York, and Las Vegas, Nevada. The company specializes in connecting influencers, brands, marketers, talent managers, and agencies within the influencer marketing ecosystem. Its platform provides a comprehensive toolkit that allows influencers to create professional digital media kits, showcase their work, and communicate with other members. This facilitates collaboration between influencers and brands, enabling marketing agencies to discover and recruit influencers while effectively managing and tracking their content. By fostering a supportive community and promoting collaborative commerce, Influence.co empowers individuals in the influencer economy to grow their businesses and pursue their passions.

Ozone is a data privacy company that helps users protect and encrypt their personal data while enabling a secondary market for monetizing anonymized data. The company aims to create a decentralized data ownership ecosystem where users, developers, publishers, and advertisers can participate, with advertisers compensating users for their time and attention as people browse the web. Through its platform, individuals can monetize their data directly and control how it is shared with trusted partners, including advertisers and merchants, rather than surrendering it to opaque data markets.

Podcorn is a self-service marketplace that connects podcasters with advertisers for native sponsorship opportunities. The platform facilitates collaborations between brands and podcasters, enabling the creation of authentic and engaging advertisements tailored to resonate with listeners across various audio platforms. By streamlining the process of finding suitable podcast partners, Podcorn helps brands effectively deliver their messages through native branded content, thereby enhancing listener engagement and improving advertising outcomes.

Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

Lightout Inc. is a digital outdoor advertising platform based in San Francisco, California. The company enables clients to launch and manage advertising campaigns through its user-friendly portal. Lightout offers a comprehensive solution that includes a billboard platform, campaign creation tools, and a real-time dashboard for tracking performance. Its services allow clients to monitor key metrics such as website conversions, app installs, and store visits, enhancing the effectiveness of their advertising efforts.

Outlogic is a company that specializes in providing location data for sectors such as retail, real estate, and finance. The firm has developed a location data platform that emphasizes privacy while offering a scalable solution for clients. Outlogic's platform leverages real-time location information to support various applications, including advertising, market research, and safety initiatives. By adhering to high standards for data collection and usage, Outlogic enables its partners to create innovative tools grounded in reliable data, thereby enhancing safety, convenience, and overall operational efficiency.

EyeLevel.ai provides developer tools and an analytics-driven platform to build LLM-powered applications with high data accuracy, helping reduce hallucinations in production. The platform supports chatbot and digital assistant use cases across industries such as customer service, e-commerce, legal tech, health, travel, and education, and enables enterprise-grade retrieval-augmented generation from unstructured documents. It can operate in air-gapped, on-premises environments, allowing organizations to keep data internal while delivering contextual, interactive brand experiences through multiple channels. EyeLevel.ai helps brands connect with customers by delivering relevant messages and services through chat and digital assistants, aiming to replace invasive ads with contextual interactions.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Dog Parker, Inc., operating as DogSpot, specializes in creating smart sidewalk sanctuaries for dogs outside businesses where pets are not permitted in the United States. These DogSpots are strategically placed in front of various establishments such as grocery stores, coffee shops, and restaurants, providing a secure and comfortable waiting area for dogs while their owners shop. The company also offers a mobile app that allows users to access the DogSpot network and monitor their pets in real-time. Established in 2016 and headquartered in Brooklyn, New York, DogSpot addresses the needs of dog owners and retailers alike, enhancing the shopping experience by enabling customers to spend more time in-store. The business generates revenue through a pay-per-minute model for dog owners, fees from location partners for providing the service, and advertising income from prominent pet brands in high-traffic areas.

Wylei Inc., established in 2013 and headquartered in Lancaster, Pennsylvania, specializes in cloud-based automated engagement technologies for digital direct marketing. The company offers an enterprise SaaS platform, Wylei Optimization Cloud, which uses advanced predictive algorithms to deliver adaptive content solutions. These solutions enhance the relevance and engagement of digital messaging across web, email, mobile, and video channels by automatically optimizing content in real-time based on contextual factors such as device type, location, weather, and time of open. The platform also provides automated A/B testing and individualized strategy execution. Wylei serves both agencies and brands, aiming to increase the effectiveness of their digital marketing campaigns.

Dog Parker, Inc., operating as DogSpot, specializes in creating smart sidewalk sanctuaries for dogs outside businesses where pets are not permitted in the United States. These DogSpots are strategically placed in front of various establishments such as grocery stores, coffee shops, and restaurants, providing a secure and comfortable waiting area for dogs while their owners shop. The company also offers a mobile app that allows users to access the DogSpot network and monitor their pets in real-time. Established in 2016 and headquartered in Brooklyn, New York, DogSpot addresses the needs of dog owners and retailers alike, enhancing the shopping experience by enabling customers to spend more time in-store. The business generates revenue through a pay-per-minute model for dog owners, fees from location partners for providing the service, and advertising income from prominent pet brands in high-traffic areas.

Integrate is a provider of a cloud-based platform designed to manage and measure demand generation programs. Founded in 2010 and headquartered in Phoenix, Arizona, the company offers a unified solution that integrates various marketing channels, enabling marketers to effectively acquire prospects and customers. The platform features tools for workflow automation, data governance, and analytics, as well as access to a marketplace of high-quality media partners, all through an intuitive dashboard. By combining technology, data, and services, Integrate helps businesses optimize their demand generation investments and drive revenue growth.

Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Founded in 2014 by female entrepreneurs from MIT and Harvard, Soofa specializes in enhancing urban environments through responsible technology integration. The company provides solar-powered digital kiosks, known as Soofa Signs, which display community content, local advertisements, real-time transit updates, and event calendars. Soofa Talk enables community members to share their voice on these signs.

Statisfy is a marketing technology platform that allows consumers and brands to engage in an interactive question-and-answer format. The platform enables users to create questions and share them across social media, fostering a fun and social experience. For brands, Statisfy offers tools for targeted native advertising and customer engagement, providing valuable insights and market intelligence that are not easily accessible through traditional methods. By encouraging users to share their opinions and preferences quickly, Statisfy enhances audience participation and connection. Additionally, the platform supports writers, bloggers, and creators in gathering crowdsourced answers, ultimately helping them grow their audience. Overall, Statisfy combines entertainment with effective marketing strategies, creating a unique space for both consumers and brands.