AltaIR Capital

Fully automated sales departments for B2C‑companies

Substrata is a developer of advanced social signal intelligence software that enhances B2B sales and high-ticket dealmaking by analyzing the complex layers of communication involved in sales interactions. The platform leverages deep-learning technology to assess verbal, nonverbal, and contextual signals, providing dealmakers with actionable insights into the dynamics of buyer-seller relationships. This includes understanding hidden intentions, emotions, and power dynamics that influence deal outcomes. By continuously evaluating the dealmaker's position and recommending tailored closing tactics based on market conditions and relationship history, Substrata aims to improve win rates, shorten sales cycles, and optimize goal attainment. Through its innovative approach, Substrata transforms the way dealmakers navigate complex sales processes, unlocking critical insights into human interactions that drive successful outcomes.

Fully automated sales departments for B2C‑companies

Storylane is a software as a service (SaaS) company that specializes in creating interactive product demos for sales and marketing teams. Its platform enables businesses to build and share personalized product experiences without the need for coding, enhancing their marketing strategies and sales efforts. Companies can easily embed these interactive demos on their websites and incorporate them into email campaigns, thereby attracting more qualified leads and improving customer engagement. By streamlining the demo creation process, Storylane provides a valuable tool for SaaS companies looking to effectively showcase their products.

Hints.so—A CRM copilot. Works with Salesforce, HubSpot, Pipedrive, and others to save time and keep data accurate. CRMchat.ai —Automates customer relationships in Telegram. Updates deals from chats and exports to other CRMs.

onetool GmbH is a Berlin-based company founded in 2019 that operates an online platform designed to provide small and medium-sized businesses with access to a comprehensive suite of SaaS software solutions. The platform functions as an app-store for business software, allowing users to access multiple applications through a single membership. This centralized system includes features such as a unified login, streamlined provisioning, and consolidated invoicing, simplifying the management of software subscriptions. By offering a diverse range of tools across various business functions, including marketing, sales, project management, and finance, onetool aims to enhance organizational productivity while providing low monthly fees and flexible cancellation options.

Bliinx Inc. is a Montreal-based software company, established in 2018, that focuses on enhancing business relationships for professionals. It offers a sales engagement platform designed to help go-to-market teams identify their product's most qualified users, facilitating faster conversions and revenue expansion. The platform aggregates all interactions between professionals and their contacts into a streamlined relationship timeline within Office 365, accessible through inbox, calendar, and mobile devices. By providing actionable intelligence to sales, marketing, and customer success teams, Bliinx enables businesses to engage with clients at optimal moments, thereby improving close rates, minimizing lost opportunities, and boosting overall client satisfaction.

Laserfocus Inc. is a software company that specializes in sales force automation solutions aimed at simplifying the sales process for users. Founded in 2019 and headquartered in San Francisco, California, the company provides a customer relationship management (CRM) platform that integrates various sales activities, such as calls, emails, scheduling, and deal closures, into a single interface. By eliminating redundant data and presenting relevant information through contextual focus cards, Laserfocus enables salespeople to effectively manage their interactions with clients. The software enhances usability by working alongside existing CRM systems, ensuring that sales professionals can easily access critical tools, such as phone scripts and email templates, while capturing all activities in real-time.

Cliently is a sales engagement software company founded in 2015 and headquartered in Myrtle Beach, South Carolina. It operates an online B2B database and search engine that provides access to a global database of 150 million leads. Cliently's platform offers personalized workflows that allow users to engage prospects through various channels, including video messages, physical postcards, emails, and social media interactions such as tweets and LinkedIn messages. The tool is designed to help businesses automate their outreach efforts, facilitating lead generation and enabling real-time engagement to enhance revenue growth. By combining multiple communication methods within a single application, Cliently aims to streamline the sales process and support teams in building meaningful connections with potential clients.

CrazyLister Ltd., established in 2015 and headquartered in Tel Aviv, Israel, specializes in developing a user-friendly eBay listing tool. This platform enables users to automate the creation and management of multi-channel product listings, with customized templates optimized for mobile viewing. A unique feature is the ability to integrate videos into listings via drag-and-drop functionality. The company's mission is to simplify eCommerce for retailers by automating repetitive tasks, allowing them to focus on core business activities such as product development, logistics, and customer service.

Cliently is a sales engagement software company founded in 2015 and headquartered in Myrtle Beach, South Carolina. It operates an online B2B database and search engine that provides access to a global database of 150 million leads. Cliently's platform offers personalized workflows that allow users to engage prospects through various channels, including video messages, physical postcards, emails, and social media interactions such as tweets and LinkedIn messages. The tool is designed to help businesses automate their outreach efforts, facilitating lead generation and enabling real-time engagement to enhance revenue growth. By combining multiple communication methods within a single application, Cliently aims to streamline the sales process and support teams in building meaningful connections with potential clients.

Unomy is a sales and marketing intelligence platform designed for online businesses to enhance their competitive edge. Founded in 2012 and headquartered in Tel Aviv, Israel, Unomy offers real-time analysis of the competitive landscape, allowing businesses to gather and process vital information about clients, partners, and competitors. The platform enables users to develop a comprehensive competitive map, track industry changes, identify trends, and uncover new opportunities. By monitoring data from various web sources, Unomy provides actionable insights that help marketing teams at B2B companies prioritize leads and conduct thorough company research. As of 2017, Unomy operates as a subsidiary of WeWork Management LLC.

CrazyLister Ltd., established in 2015 and headquartered in Tel Aviv, Israel, specializes in developing a user-friendly eBay listing tool. This platform enables users to automate the creation and management of multi-channel product listings, with customized templates optimized for mobile viewing. A unique feature is the ability to integrate videos into listings via drag-and-drop functionality. The company's mission is to simplify eCommerce for retailers by automating repetitive tasks, allowing them to focus on core business activities such as product development, logistics, and customer service.

PandaDoc is a document automation software company that specializes in digital transaction management. Its platform streamlines the life-cycle of contracts, sales proposals, and other documents by integrating with various systems, including customer relationship management, enterprise resource planning, payment, and cloud storage solutions. PandaDoc provides built-in electronic signatures, workflow management, and a document builder, allowing clients to efficiently create, edit, and sign documents. This enhances document workflow and provides valuable insights, ultimately improving speed and efficiency for organizations.

Unomy is a sales and marketing intelligence platform designed for online businesses to enhance their competitive edge. Founded in 2012 and headquartered in Tel Aviv, Israel, Unomy offers real-time analysis of the competitive landscape, allowing businesses to gather and process vital information about clients, partners, and competitors. The platform enables users to develop a comprehensive competitive map, track industry changes, identify trends, and uncover new opportunities. By monitoring data from various web sources, Unomy provides actionable insights that help marketing teams at B2B companies prioritize leads and conduct thorough company research. As of 2017, Unomy operates as a subsidiary of WeWork Management LLC.

Alytics LLC, founded in 2012 and based in Zelenograd, Russia, specializes in developing automated contextual advertising software tailored for online retailers. The company offers a comprehensive platform designed to optimize advertising traffic and enhance sales while maintaining budgetary constraints. Alytics' system includes several modules, such as analytics, bid management, and product ad generation, which collectively enable users to streamline their advertising efforts. The platform supports major pay-per-click services, allowing clients to create multichannel analytics, identify and eliminate ineffective advertisements, and automate content and bid management. By simplifying routine tasks and providing tools for more effective advertising management, Alytics helps businesses reduce advertising costs and increase profitability.

Quote Roller, Inc., established in 2011 and headquartered in San Francisco, specializes in streamlining sales proposal processes for businesses worldwide through its software platform, PandaDoc. This solution automates calculations of taxes, discounts, margins, and totals; enables creation of sales documents with dynamic quoting; facilitates electronic signatures; and automates workflows. It caters to diverse teams such as sales, marketing, legal, HR, finance, and education administrators. The platform offers modules like PandaDoc Proposals for template libraries, PandaDoc Contracts for cloud-based contract management, PandaDoc Quotes for CRM integration, PandaDoc eSignatures for document signing, and PandaDoc HR for hiring automation. Quote Roller operates as a subsidiary of Coding Staff Inc., serving to enhance sales efficiency and close deals faster.

PandaDoc is a document automation software company that specializes in digital transaction management. Its platform streamlines the life-cycle of contracts, sales proposals, and other documents by integrating with various systems, including customer relationship management, enterprise resource planning, payment, and cloud storage solutions. PandaDoc provides built-in electronic signatures, workflow management, and a document builder, allowing clients to efficiently create, edit, and sign documents. This enhances document workflow and provides valuable insights, ultimately improving speed and efficiency for organizations.

ToutApp, Inc. is a software company that specializes in sales communications solutions designed to enhance the productivity of sales teams. Founded in 2010 and headquartered in New York, the company offers a platform that enables users to streamline communication, track leads, utilize templates, and access real-time analytics for lead scoring. This functionality allows sales teams to generate more opportunities and close deals more efficiently. ToutApp serves a diverse clientele, including both enterprises and non-profit organizations, with notable users such as Citrix and ProCore. In 2017, ToutApp became a subsidiary of Marketo, further expanding its capabilities in the sales software domain.

Alytics LLC, founded in 2012 and based in Zelenograd, Russia, specializes in developing automated contextual advertising software tailored for online retailers. The company offers a comprehensive platform designed to optimize advertising traffic and enhance sales while maintaining budgetary constraints. Alytics' system includes several modules, such as analytics, bid management, and product ad generation, which collectively enable users to streamline their advertising efforts. The platform supports major pay-per-click services, allowing clients to create multichannel analytics, identify and eliminate ineffective advertisements, and automate content and bid management. By simplifying routine tasks and providing tools for more effective advertising management, Alytics helps businesses reduce advertising costs and increase profitability.

ToutApp, Inc. is a software company that specializes in sales communications solutions designed to enhance the productivity of sales teams. Founded in 2010 and headquartered in New York, the company offers a platform that enables users to streamline communication, track leads, utilize templates, and access real-time analytics for lead scoring. This functionality allows sales teams to generate more opportunities and close deals more efficiently. ToutApp serves a diverse clientele, including both enterprises and non-profit organizations, with notable users such as Citrix and ProCore. In 2017, ToutApp became a subsidiary of Marketo, further expanding its capabilities in the sales software domain.