Afore Capital

Afore Capital is a San Francisco-based venture capital firm that backs product-centric founders at the pre-seed stage exclusively. It invests in technology companies across the United States, including software, fintech, information technology, marketplaces, and related services, with a focus on business and consumer services and SaaS. The team brings extensive product experience and investing know-how, with 16 years of product leadership and seven years of institutional investing, and often leads pre-seed rounds as an institutional investor alongside high-value angels. Typical initial rounds range from roughly $0.3 million to $1.5 million. The firm emphasizes supporting founders on day zero, prioritizing a strong product-led approach before traction develops.

Anamitra Banerji

Managing Partner, Founder

Jay Chen

Venture Partner

Gaurav Jain

Managing Partner

Kayla Kavanaugh

Investor

Shaad Khan

Investor

Past deals in Sales Automation

ConverzAI

Series A in 2025
ConverzAI specializes in AI-driven virtual recruiting platforms that automate candidate screening at scale while preserving a human touch. Their Voice AI technology enables staffing teams to enhance job coverage, manage candidate pipelines effectively, and drive immediate revenue growth.

MineMe Data

Venture Round in 2024
MineMe Data is a company focused on enhancing post-sales expansion through an AI engagement copilot designed for businesses. It integrates customer data with public insights to facilitate a comprehensive understanding of clients and to predict optimal actions for account management. The platform employs advanced AI tools to identify and deliver tailored messaging at the most opportune moments, ensuring effective customer engagement. Additionally, MineMe provides a unified dashboard for measuring and tracking the outcomes of these hyper-personalized interactions, ultimately fostering brand loyalty and increasing conversion rates. By empowering users to control and monetize their data, the company also enables businesses to access ethically sourced datasets and targeted market research, enhancing product development and marketing efficiency.

Quest Labs AI

Pre Seed Round in 2024
Quest Labs AI is helping Growth & Lifecycle Marketers in SaaS Product Led Growth companies to run intelligent campaigns super fast with one goal in mind - Increase self-serve revenue. Quest is also building an AI Agent workforce that will help these marketing teams collect, understand & analyze the user data from different sources to suggest the right next best action for the user to activate or convert each user.

Openmart

Pre Seed Round in 2023
Openmart is an innovative company that operates an artificial intelligence-powered search engine aimed at assisting startups in identifying potential customers. By collecting business-to-business data from both public and private sources, Openmart enables companies to streamline their operations. Its AI agent automates critical tasks such as retailer follow-up check-ins and timely product reminders, fostering strong, ongoing relationships with retail partners. This approach allows business-to-business firms to concentrate on their core activities and prioritize revenue generation, ultimately enhancing their operational efficiency and market presence.

Rally

Series A in 2023
Rally is a hosted deal commerce platform designed for online merchants to manage daily deals and flash sales. It offers a user-friendly setup for online stores, enabling retailers to easily create and promote their deals. The platform emphasizes social distribution through word-of-mouth marketing, allowing merchants to leverage their networks for greater reach. Additionally, Rally provides comprehensive analytics tools, empowering businesses to track performance and optimize their promotional strategies. Tailored for top retailers and major brands, Rally aims to enhance the online shopping experience by facilitating engaging sales opportunities.

ConverzAI

Seed Round in 2022
ConverzAI specializes in AI-driven virtual recruiting platforms that automate candidate screening at scale while preserving a human touch. Their Voice AI technology enables staffing teams to enhance job coverage, manage candidate pipelines effectively, and drive immediate revenue growth.

Rally

Seed Round in 2021
Rally is a hosted deal commerce platform designed for online merchants to manage daily deals and flash sales. It offers a user-friendly setup for online stores, enabling retailers to easily create and promote their deals. The platform emphasizes social distribution through word-of-mouth marketing, allowing merchants to leverage their networks for greater reach. Additionally, Rally provides comprehensive analytics tools, empowering businesses to track performance and optimize their promotional strategies. Tailored for top retailers and major brands, Rally aims to enhance the online shopping experience by facilitating engaging sales opportunities.

Paperplane

Pre Seed Round in 2021
Paperplane is a technology company that assists builders, plumbers, and timber merchants manage credit risk. It uses predictive analytics to identify customers likely to default up to four weeks before any formal notice or credit report.

ConverzAI

Pre Seed Round in 2021
ConverzAI specializes in AI-driven virtual recruiting platforms that automate candidate screening at scale while preserving a human touch. Their Voice AI technology enables staffing teams to enhance job coverage, manage candidate pipelines effectively, and drive immediate revenue growth.

Rally

Pre Seed Round in 2020
Rally is a hosted deal commerce platform designed for online merchants to manage daily deals and flash sales. It offers a user-friendly setup for online stores, enabling retailers to easily create and promote their deals. The platform emphasizes social distribution through word-of-mouth marketing, allowing merchants to leverage their networks for greater reach. Additionally, Rally provides comprehensive analytics tools, empowering businesses to track performance and optimize their promotional strategies. Tailored for top retailers and major brands, Rally aims to enhance the online shopping experience by facilitating engaging sales opportunities.
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