YouAppi
Acquisition in 2023
YouAppi specializes in mobile app marketing and retargeting. Its data-driven platform enables marketers, agencies, and app developers to acquire new users and re-engage lapsed ones through targeted ad campaigns. Headquartered in San Francisco with global operations, YouAppi uses machine learning for audience targeting.
Jampp is a growth platform for on-demand mobile apps that uses programmatic advertising to drive incremental performance. As a demand-side platform at its core, Jampp leverages contextual and behavioral signals to acquire users, deliver in-app purchases, and support retargeting that increases engagement and repeat usage. The company aims to simplify programmatic growth for mobile brands, helping enterprises accelerate growth across the customer lifecycle—from user acquisition to retention—by enabling targeted advertising that boosts new users and revenue-generating activity.
Mediasmart
Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Mediasmart has offices in Madrid, London and Paris.
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.
Shoffr
Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising.
The company was founded in 2017 and headquartered in Singapore.
Affle Enterprise
Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform.
Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.
For more information visit www.affle.com
Mobimasta
Acquisition in 2012
Oneof India’s first full-service mobile ad agency.