YouAppi
Acquisition in 2023
YouAppi Inc. specializes in mobile advertising technology, focusing on customer acquisition and retention for mobile applications. Founded in 2011 and headquartered in San Francisco, with an additional office in Beijing, the company provides a suite of solutions designed to enhance app marketing efforts. Its OneRun platform allows marketers to integrate video advertisements into user acquisition campaigns, while the ReAppi solution offers managed programmatic retargeting services, benefiting marketers and app developers by improving user engagement throughout the customer journey. YouAppi also delivers a Re-Engagement solution that facilitates real-time bidding and multiple user touchpoints, along with a Software Development Kit that enables rewarded videos and interstitials for app publishers. With operations across various countries, including Indonesia, India, and the United Kingdom, YouAppi aims to help brands effectively convert data into active mobile users, thereby increasing app revenue.
Jampp is a mobile advertising platform focused on user acquisition and engagement for on-demand applications globally. By utilizing programmatic advertising, Jampp enhances incremental performance through its demand-side platform, which integrates unique contextual and behavioral signals to optimize advertising efforts. The company's technology enables businesses to accelerate growth throughout the customer lifecycle, from acquiring new users to driving repeat transactions with existing ones. Jampp's capabilities allow enterprises to effectively retarget audiences and acquire valuable, revenue-generating customers, making it a preferred growth partner for prominent mobile applications.
Mediasmart
Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.
Shoffr
Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising. The company was founded in 2017 and headquartered in Singapore.
Affle Enterprise
Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com
Mobimasta
Acquisition in 2012
Oneof India’s first full-service mobile ad agency.