Advancit Capital

Advancit Capital is an early-stage investment firm founded in 2011 and headquartered in Norwood, Massachusetts, with an additional office in New York. The firm specializes in investing in companies across the media, entertainment, web3, and technology sectors. Advancit Capital aims to form long-term partnerships with dedicated and talented entrepreneurs, offering strategic industry expertise and value-added resources to support companies during critical growth phases.

Jason Ostheimer

Co-Founder and Managing Partner

Past deals in Media

Religion of Sports

Series B in 2022
Religion of Sports Media, Inc. is a media production company based in Santa Monica, California, founded in 2016 by Tom Brady, Michael Strahan, and Gotham Chopra. The company specializes in creating high-quality sports content, including documentaries that explore the lives of famous athletes and the broader cultural impact of sports. Its platform offers a variety of multimedia content, such as game highlights, scores, podcasts, and articles, allowing fans to engage with their favorite sports icons and relive memorable moments. By focusing on human and emotional storytelling, Religion of Sports aims to connect audiences with the deeper narratives within the sports world.

Religion of Sports

Series A in 2020
Religion of Sports Media, Inc. is a media production company based in Santa Monica, California, founded in 2016 by Tom Brady, Michael Strahan, and Gotham Chopra. The company specializes in creating high-quality sports content, including documentaries that explore the lives of famous athletes and the broader cultural impact of sports. Its platform offers a variety of multimedia content, such as game highlights, scores, podcasts, and articles, allowing fans to engage with their favorite sports icons and relive memorable moments. By focusing on human and emotional storytelling, Religion of Sports aims to connect audiences with the deeper narratives within the sports world.

Green Matters

Seed Round in 2019
Matters Media, Inc. publishes news articles. The company provides news in segments, such as renewables, home, food, parenting, and travel. The company is based in New York, New York.

Religion of Sports

Venture Round in 2018
Religion of Sports Media, Inc. is a media production company based in Santa Monica, California, founded in 2016 by Tom Brady, Michael Strahan, and Gotham Chopra. The company specializes in creating high-quality sports content, including documentaries that explore the lives of famous athletes and the broader cultural impact of sports. Its platform offers a variety of multimedia content, such as game highlights, scores, podcasts, and articles, allowing fans to engage with their favorite sports icons and relive memorable moments. By focusing on human and emotional storytelling, Religion of Sports aims to connect audiences with the deeper narratives within the sports world.

Brat TV

Series A in 2017
Brat TV is a digital production company based in the United States that focuses on creating content aimed at a teenage audience. The company operates a media production platform that empowers individuals with social followings to produce videos on a budget. This platform allows users to engage daily with new episodes, stories, and songs, catering to the interests of youth culture. By prioritizing accessibility and relatability in its programming, Brat TV has established a significant viewing audience among teenagers, positioning itself as a key player in the media landscape targeting younger demographics.

Brat TV

Seed Round in 2017
Brat TV is a digital production company based in the United States that focuses on creating content aimed at a teenage audience. The company operates a media production platform that empowers individuals with social followings to produce videos on a budget. This platform allows users to engage daily with new episodes, stories, and songs, catering to the interests of youth culture. By prioritizing accessibility and relatability in its programming, Brat TV has established a significant viewing audience among teenagers, positioning itself as a key player in the media landscape targeting younger demographics.

Mux

Series A in 2017
Mux is a company focused on enhancing online video infrastructure through advanced performance monitoring and analytics. Initially, it developed Mux Data, a leading tool for performance analytics that is widely used by developers at prominent organizations such as Vimeo, Robinhood, and PBS. Following this, Mux introduced Mux Video, a straightforward API designed for video hosting, encoding, and streaming. This service enables seamless playback of video files and live streams across various devices, incorporating features such as automatic thumbnails and data-driven encoding. Mux emphasizes critical performance metrics relevant to viewer experience, including rebuffering, startup time, and video quality. Its user-friendly dashboard provides insights that help users identify issues and implement improvements, supported by features like A/B testing and detailed analytics for each video view.

Mic

Series C in 2017
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

UPROXX

Series B in 2016
UPROXX is a digital media company founded in 2008, based in the United States, that focuses on bridging web culture with traditional entertainment. It operates an online platform that fosters community discussions and provides editorial and video content. UPROXX covers a range of subjects including entertainment, music, sports, and current events, appealing primarily to young male audiences. Its flagship site, Uproxx.com, features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, which explore various aspects of culture and humanity. Furthermore, UPROXX facilitates live Q&A sessions for celebrities and content creators to engage with audiences about their latest projects. Through its innovative storytelling and digital video production, UPROXX seeks to impact culture and highlight stories often overlooked by mainstream media.

All Def

Series B in 2016
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

Indigenous Media

Seed Round in 2016
Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms.

Hyper

Seed Round in 2015
Hyper is a video magazine designed for iPad that emphasizes a minimalistic aesthetic and a curated selection of content. Each daily edition features between six to twelve carefully chosen videos, offering users a streamlined experience focused on quality rather than quantity. By delivering the most relevant and engaging content in a visually appealing format, Hyper aims to provide a refreshing alternative to traditional video platforms.

Mic

Series B in 2015
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

Mic

Series B in 2015
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

UPROXX

Series A in 2014
UPROXX is a digital media company founded in 2008, based in the United States, that focuses on bridging web culture with traditional entertainment. It operates an online platform that fosters community discussions and provides editorial and video content. UPROXX covers a range of subjects including entertainment, music, sports, and current events, appealing primarily to young male audiences. Its flagship site, Uproxx.com, features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, which explore various aspects of culture and humanity. Furthermore, UPROXX facilitates live Q&A sessions for celebrities and content creators to engage with audiences about their latest projects. Through its innovative storytelling and digital video production, UPROXX seeks to impact culture and highlight stories often overlooked by mainstream media.

All Def

Series A in 2014
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

Distractify

Series A in 2014
Distractify.com, LLC is a media company based in Williamsville, New York, founded in 2013. It specializes in delivering a variety of content formats across multiple platforms, focusing on entertainment-related news and culturally relevant conversations. The company attracts a significant audience, with approximately 15.7 million unique visitors each month, and aims to engage users by creating and curating content that reflects current trends on the Internet. Distractify enables users to share and interact with its content, providing a space for storytelling and brand engagement through relevant content experiences.

Mic

Series A in 2014
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

mitú

Series B in 2014
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

GoPoP

Seed Round in 2014
Zeega is a cloud-based platform to create and share interactive videos. It curates music, pictures, GIFs, and more from a range of websites to help its users create their own interactive and engaging stories. The platform allows its users to express themselves by combining personal moments with popular culture. Zeega was launched in 2013 and is based in San Francisco, California.

Mic

Seed Round in 2013
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

mitú

Series A in 2012
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Mitu NGL

Series A in 2012
MiTú is a Latino lifestyle network that specializes in health, beauty, food, family, home, and pop culture. It aggregates content from over 1,200 partners, attracting an audience that generates approximately 400 million views monthly. The platform is designed to connect brands, buyers, and creators with Latino youth in America, offering lifestyle programming tailored for a bilingual audience. As a division of Latido Networks, which targets Hispanic audiences under GoDigital Media Group, MiTú aims to enhance the video experience for Latino users while fostering engagement with diverse content.

Maker Studios

Series B in 2011
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.
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