Advancit Capital

Advancit Capital is a venture capital firm based in Norwood, Massachusetts, founded in 2011. It concentrates on early-stage investments in media, entertainment, web3 and technology, including software and technology-enabled services. The firm aims to form long-term partnerships with driven entrepreneurs and provides value-added resources and strategic industry guidance to help portfolio companies grow through critical growth stages.

Jason Ostheimer

Managing Partner

Shari Redstone

Co-Founder and Co-Managing Partner

Past deals in Digital Media

Incredible Dream

Seed Round in 2021
Incredible Dream is a company focused on creating a diverse portfolio of iconic game intellectual properties aimed at the next generation of gamers. It operates an online game platform designed to streamline and enhance the gaming experience. The company develops original fantasy worlds, characters, and games, along with transmedia experiences tailored for digital natives. By emphasizing meaningful connections among gamers, Incredible Dream aims to foster engaging and enjoyable interactions through both digital and tabletop gaming.

Yoni Circle

Venture Round in 2021
Yoni Circle is an in-person & digital community that connects women more deeply to themselves and others through storytelling. It was founded in 2018 by Chloe Drimal.

FULLFILL

Seed Round in 2021
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

Meet Cute

Seed Round in 2020
Meet Cute, Inc. is an entertainment company based in New York that specializes in creating and distributing short-form audio romantic comedies. Founded in 2019, the company offers a platform where users can write, produce, and voice act their own romantic comedy stories. Its flagship product is an audio platform that allows users to craft narratives that take audiences from initial encounters to happy endings in approximately 15 minutes. By focusing on original content in podcast form, Meet Cute aims to provide listeners with engaging stories that evoke happiness and hope, aligning with the enduring appeal of the romantic comedy genre.

Yoni Circle

Pre Seed Round in 2020
Yoni Circle is an in-person & digital community that connects women more deeply to themselves and others through storytelling. It was founded in 2018 by Chloe Drimal.

Solve

Venture Round in 2019
Solve is an innovative interactive content company based in Venice Beach, California, with additional offices in London. The company specializes in creating content that merges narrative storytelling with gaming elements, offering unique and engaging experiences for audiences. One of its notable projects is a murder mystery show that allows viewers to assume the role of the detective, providing them with an immersive and interactive form of entertainment. Through this approach, Solve aims to transform traditional storytelling by integrating audience participation and interactivity into its offerings.

FULLFILL

Seed Round in 2019
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

Miss Grass

Seed Round in 2019
Founded in 2017, Miss Grass is a modern online magazine and e-commerce platform dedicated to cannabis consumers. It curates products and shares stories inspired by women, covering topics from cannabis basics to wellness, culture, and social issues. Headquartered in Venice, California.

Wondery

Series B in 2019
Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Air

Seed Round in 2019
Air is the Creative Operations System for marketing and creative teams. Find, organize, share, and collaborate on your images and videos. It's a visual workspace where your images and videos can be easily stored, shared, managed, and finalized. Say goodbye to legacy tools like Dropbox, Google Drive, and traditional DAMs. Air’s intuitive UI is purpose-built for visual assets. Find files faster with visual search and AI autotagging. Share files securely. Fast-track projects and feedback. Customize workflows. Your team can save countless hours managing digital assets with Air.

HitRecord

Series A in 2019
HitRecord.org, Inc., founded in 2010 by actor Joseph Gordon-Levitt, operates an online community platform based in Glendale, California. This platform facilitates collaboration among over 100,000 artists worldwide, spanning disciplines such as writing, filmmaking, and music. Daily, the community welcomes approximately 250 new members and contributes over 2,500 pieces of art. HitRecord produces television, digital entertainment, and branded content, with its work having been featured on various platforms including Snapchat and the World Series.

MasterClass

Series D in 2018
MasterClass is an online education platform that provides video-based courses across a diverse array of subjects, including arts, business, design, sports, and writing. The platform features lessons taught by renowned celebrities, athletes, and industry leaders, making high-quality education accessible to a broad audience. In addition to video instruction, MasterClass offers interactive exercises and supplementary course materials to enhance the learning experience. This approach allows users to develop their skills and knowledge, ultimately supporting their academic and professional growth.

Thrive Global

Series B in 2017
Thrive Global is a technology company founded in 2016 by Arianna Huffington. It offers a behavior change platform designed to improve well-being and performance through data-driven, actionable steps called Microsteps. The company serves individuals and corporations worldwide, aiming to end burnout culture and promote sustainable, science-based solutions for mental and physical health.

Brat TV

Series A in 2017
Brat TV is a digital production company focused on creating content for a teenage audience. It operates a media production platform designed to foster youth culture by enabling individuals with social followings to produce videos on a budget. The platform encourages daily engagement by providing viewers with new episodes, stories, and songs, thereby attracting a substantial audience. Through its innovative approach, Brat TV aims to redefine entertainment for young people, capitalizing on the dynamics of digital media and social connectivity.

The Athletic

Series A in 2017
The Athletic is an online media company founded in 2015 and headquartered in San Francisco, California. It operates a subscription-based platform dedicated to providing in-depth coverage of sports news, focusing on both local and national events. The service features a wide array of articles about various sports, including basketball and football, delivered by skilled journalists. The Athletic distinguishes itself by offering an ad-free experience, allowing subscribers to access authentic sports content without distractions such as pop-ups or auto-play videos. Through its comprehensive reporting and updates, the company aims to engage sports enthusiasts seeking detailed insights into their favorite teams and athletes.

Brat TV

Seed Round in 2017
Brat TV is a digital production company focused on creating content for a teenage audience. It operates a media production platform designed to foster youth culture by enabling individuals with social followings to produce videos on a budget. The platform encourages daily engagement by providing viewers with new episodes, stories, and songs, thereby attracting a substantial audience. Through its innovative approach, Brat TV aims to redefine entertainment for young people, capitalizing on the dynamics of digital media and social connectivity.

Mic Network

Series C in 2017
Mic Network Inc. is an online news platform based in New York, founded in 2011. The company focuses on delivering news tailored for a mobile and social media-savvy audience, primarily targeting millennials and society's changemakers. Mic Network provides coverage across various topics, including politics, business, culture, science, and the environment, aiming to inform, empower, and inspire its readers. With a monthly audience of 50 million, the platform emphasizes original reporting and diverse perspectives on significant issues, encouraging engagement and challenging conventional thinking. As of late 2018, Mic Network operates as a subsidiary of BDG Media Inc.

Crypt TV

Seed Round in 2017
Crypt TV is a media production house specializing in the creation and distribution of horror-themed video content. The company operates an online platform that produces short scary movies, which are accessible on mobile devices and tablets. By leveraging social media and streaming platforms for promotion, Crypt TV aims to engage audiences with immersive horror stories and experiences. Through its innovative approach, the company has established itself as a notable player in the entertainment sector, catering to fans of the horror genre.

The Athletic

Seed Round in 2017
The Athletic is an online media company founded in 2015 and headquartered in San Francisco, California. It operates a subscription-based platform dedicated to providing in-depth coverage of sports news, focusing on both local and national events. The service features a wide array of articles about various sports, including basketball and football, delivered by skilled journalists. The Athletic distinguishes itself by offering an ad-free experience, allowing subscribers to access authentic sports content without distractions such as pop-ups or auto-play videos. Through its comprehensive reporting and updates, the company aims to engage sports enthusiasts seeking detailed insights into their favorite teams and athletes.

The Outline

Venture Round in 2016
The Outline is a digital media publication founded in 2016 by Joshua Topolsky. The company is dedicated to delivering content that explores themes of power, culture, and the future, aiming to shift viewers' perspectives through modern and meaningful storytelling. Its focus is on providing in-depth coverage of various stories, current events, and news from around the world, allowing audiences to engage with diverse and thought-provoking narratives. By prioritizing a unique approach to content creation, The Outline seeks to enrich the reader's understanding of contemporary issues and cultural dynamics.

Uproxx Media Group

Series B in 2016
Uproxx Media Group is a digital media company focused on entertainment and popular culture. It operates a network of brands and a flagship site, Uproxx.com, delivering daily content and original programming across entertainment, music, sports, and current events. The company emphasizes documentary-style video and authoritative journalism to tell culture-driven stories that resonate with a young audience, particularly male readers, while also hosting live Q&A sessions with celebrities and creators. Uproxx builds an online community for discussions and combines editorial, video, and social content to showcase tech, innovation, and undiscovered talent. Its branded series such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY explore human stories, technology, new music, and unknown sports narratives. Founded in 2008 and based in the United States, Uproxx Media Group aims to enable authentic engagement between creators, fans, and brands through culturally relevant storytelling.

All Def

Series B in 2016
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and related art forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content across various media, including its own properties, social channels, television, movies, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

MasterClass

Series B in 2016
MasterClass is an online education platform that provides video-based courses across a diverse array of subjects, including arts, business, design, sports, and writing. The platform features lessons taught by renowned celebrities, athletes, and industry leaders, making high-quality education accessible to a broad audience. In addition to video instruction, MasterClass offers interactive exercises and supplementary course materials to enhance the learning experience. This approach allows users to develop their skills and knowledge, ultimately supporting their academic and professional growth.

Indigenous Media

Seed Round in 2016
Indigenous Media is an operator of a studio designed to produce transformative content for all screens, including cinema and television as well as original digital material. In order to provide customers with access to the original material for their platforms, the company's studio creates scripted feature films in addition to original content for existing and developing platforms around the world.

Molio

Debt Financing in 2015
Molio is a digital brand building agency established in 2014, headquartered in Salt Lake City, Utah. It specializes in launching brands with online video as the core strategy, offering services such as brand positioning, visual identity development, product design, marketing communications, and consumer research.

French Girls

Seed Round in 2015
French Girls, Inc. is a San Francisco-based company that operates a mobile application enabling users to upload photos and commission artists to create custom drawings. Founded in 2015, the platform serves as a marketplace connecting artists with patrons seeking original artwork. It empowers artists by providing the necessary technology and tools to create their work from any location, fostering a vibrant community. Users can engage with artists, transforming their favorite photographs into unique digital artworks, while artists can generate income by fulfilling commissions. The company prioritizes creativity and accessibility, making its services available to a wide audience.

Hyper

Seed Round in 2015
Hyper is a video magazine designed for iPad that emphasizes a minimalistic aesthetic and a curated selection of content. Each daily edition features between six to twelve carefully chosen videos, offering users a streamlined experience focused on quality rather than quantity. By delivering the most relevant and engaging content in a visually appealing format, Hyper aims to provide a refreshing alternative to traditional video platforms.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Mic Network

Series B in 2015
Mic Network Inc. is an online news platform based in New York, founded in 2011. The company focuses on delivering news tailored for a mobile and social media-savvy audience, primarily targeting millennials and society's changemakers. Mic Network provides coverage across various topics, including politics, business, culture, science, and the environment, aiming to inform, empower, and inspire its readers. With a monthly audience of 50 million, the platform emphasizes original reporting and diverse perspectives on significant issues, encouraging engagement and challenging conventional thinking. As of late 2018, Mic Network operates as a subsidiary of BDG Media Inc.

The Business of Fashion

Series A in 2015
The Business of Fashion Ltd. is an online platform established in 2007 and headquartered in London, United Kingdom. It serves as a vital resource for fashion creatives, executives, and entrepreneurs, providing insights and intelligence on emerging designers, disruptive technologies, and global brands. With a significant international presence, the platform has garnered a global following across over 200 countries and territories, being recognized as an indispensable source of information for professionals in the fashion industry. The Business of Fashion aims to keep its audience informed and engaged with the latest developments and trends within the sector.

Wedgies

Convertible Note in 2015
Wedgies, Inc. is a company that specializes in providing interactive polling services on the web. Founded in April 2012 and headquartered in Las Vegas, Nevada, Wedgies enables publishers and clients to create and customize polls across various platforms, including social media channels like Facebook, Twitter, and Tumblr, as well as on web pages and blog posts. The company's platform is designed to facilitate real-time data aggregation and user interaction through survey questions, allowing for seamless participation via tablets, mobiles, and desktops. Additionally, Wedgies offers features such as CSS customization, API access, and analytics to enhance the polling experience.

Molio

Series A in 2015
Molio is a digital brand building agency established in 2014, headquartered in Salt Lake City, Utah. It specializes in launching brands with online video as the core strategy, offering services such as brand positioning, visual identity development, product design, marketing communications, and consumer research.

MasterClass

Series A in 2015
MasterClass is an online education platform that provides video-based courses across a diverse array of subjects, including arts, business, design, sports, and writing. The platform features lessons taught by renowned celebrities, athletes, and industry leaders, making high-quality education accessible to a broad audience. In addition to video instruction, MasterClass offers interactive exercises and supplementary course materials to enhance the learning experience. This approach allows users to develop their skills and knowledge, ultimately supporting their academic and professional growth.

Uproxx Media Group

Series A in 2014
Uproxx Media Group is a digital media company focused on entertainment and popular culture. It operates a network of brands and a flagship site, Uproxx.com, delivering daily content and original programming across entertainment, music, sports, and current events. The company emphasizes documentary-style video and authoritative journalism to tell culture-driven stories that resonate with a young audience, particularly male readers, while also hosting live Q&A sessions with celebrities and creators. Uproxx builds an online community for discussions and combines editorial, video, and social content to showcase tech, innovation, and undiscovered talent. Its branded series such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY explore human stories, technology, new music, and unknown sports narratives. Founded in 2008 and based in the United States, Uproxx Media Group aims to enable authentic engagement between creators, fans, and brands through culturally relevant storytelling.

All Def

Series A in 2014
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and related art forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content across various media, including its own properties, social channels, television, movies, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

Epoxy

Series A in 2014
Epoxy Inc. is a company that operates an online video creation and sharing platform, catering to both individual creators and media enterprises. Established in 2012 and based in Venice, California, Epoxy provides professional tools for video channel management, enabling users to create clips, GIFs, images, and memes from their videos. The platform facilitates native sharing of YouTube videos across social networks and enhances interaction by allowing creators to reply to comments and connect with their fans. Drawing from insights gained by observing successful YouTubers and video creators, Epoxy's team of engineers, designers, and entertainment technologists has developed a suite of products designed to help users grow their channels, engage their audiences, and monetize their content effectively. In 2016, Epoxy Inc. became a subsidiary of Vemba Corp.

Noun Project

Seed Round in 2014
The Noun Project is a platform dedicated to sharing a universal visual language that enhances communication across diverse cultures and languages. It provides users with access to a vast library of royalty-free icons, allowing individuals and businesses to create and utilize visual content effortlessly. By enabling the sharing and usage of these icons, the Noun Project facilitates effective communication regardless of language barriers, supporting users in their personal and professional endeavors. The company's mission is to democratize visual communication, making it accessible to everyone around the globe.

Redef

Seed Round in 2014
Redef is a company that operates a live media feed platform designed to deliver curated information streams tailored for various industry communities, alongside elements of pop culture. Its focus encompasses a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through its platform, Redef provides newsletters and creates remixes, fostering communities around these verticals. The company aims to enable users to personalize their content experience by allowing them to select and share their favorite topics and insights, thereby facilitating a deeper understanding of the subjects they are passionate about.

CrowdTangle

Venture Round in 2014
CrowdTangle develops a social media tracking and discovery platform that enables users to monitor public content across multiple platforms. The platform provides tools to follow, analyze, and report on broad trends in public posts, helping users understand how content spreads on social media and identify patterns in engagement and reach.

Mic Network

Series A in 2014
Mic Network Inc. is an online news platform based in New York, founded in 2011. The company focuses on delivering news tailored for a mobile and social media-savvy audience, primarily targeting millennials and society's changemakers. Mic Network provides coverage across various topics, including politics, business, culture, science, and the environment, aiming to inform, empower, and inspire its readers. With a monthly audience of 50 million, the platform emphasizes original reporting and diverse perspectives on significant issues, encouraging engagement and challenging conventional thinking. As of late 2018, Mic Network operates as a subsidiary of BDG Media Inc.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

mitú

Series B in 2014
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Mic Network

Seed Round in 2013
Mic Network Inc. is an online news platform based in New York, founded in 2011. The company focuses on delivering news tailored for a mobile and social media-savvy audience, primarily targeting millennials and society's changemakers. Mic Network provides coverage across various topics, including politics, business, culture, science, and the environment, aiming to inform, empower, and inspire its readers. With a monthly audience of 50 million, the platform emphasizes original reporting and diverse perspectives on significant issues, encouraging engagement and challenging conventional thinking. As of late 2018, Mic Network operates as a subsidiary of BDG Media Inc.

Epoxy

Seed Round in 2013
Epoxy Inc. is a company that operates an online video creation and sharing platform, catering to both individual creators and media enterprises. Established in 2012 and based in Venice, California, Epoxy provides professional tools for video channel management, enabling users to create clips, GIFs, images, and memes from their videos. The platform facilitates native sharing of YouTube videos across social networks and enhances interaction by allowing creators to reply to comments and connect with their fans. Drawing from insights gained by observing successful YouTubers and video creators, Epoxy's team of engineers, designers, and entertainment technologists has developed a suite of products designed to help users grow their channels, engage their audiences, and monetize their content effectively. In 2016, Epoxy Inc. became a subsidiary of Vemba Corp.

MasterClass

Seed Round in 2013
MasterClass is an online education platform that provides video-based courses across a diverse array of subjects, including arts, business, design, sports, and writing. The platform features lessons taught by renowned celebrities, athletes, and industry leaders, making high-quality education accessible to a broad audience. In addition to video instruction, MasterClass offers interactive exercises and supplementary course materials to enhance the learning experience. This approach allows users to develop their skills and knowledge, ultimately supporting their academic and professional growth.

The Business of Fashion

Seed Round in 2013
The Business of Fashion Ltd. is an online platform established in 2007 and headquartered in London, United Kingdom. It serves as a vital resource for fashion creatives, executives, and entrepreneurs, providing insights and intelligence on emerging designers, disruptive technologies, and global brands. With a significant international presence, the platform has garnered a global following across over 200 countries and territories, being recognized as an indispensable source of information for professionals in the fashion industry. The Business of Fashion aims to keep its audience informed and engaged with the latest developments and trends within the sector.

Circa

Convertible Note in 2013
Circa is a company that has redefined the news consumption experience by creating a mobile-first news platform. Founded in 2011 by Matt Galligan, Ben Huh, and Arsenio Santos, Circa delivers news in a format specifically designed for mobile devices, focusing on concise and engaging updates that cater to the habits of modern mobile users. By prioritizing the unique characteristics of mobile platforms, Circa aims to enhance how news is produced, delivered, and consumed, offering a streamlined and intuitive experience for its audience.

mitú

Series A in 2012
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

MiTu Network

Series A in 2012
MiTú is a Latino lifestyle network that specializes in health, beauty, food, family, home, and pop culture. It aggregates content from over 1,200 partners, attracting an audience that generates approximately 400 million views monthly. The platform is designed to connect brands, buyers, and creators with Latino youth in America, offering lifestyle programming tailored for a bilingual audience. As a division of Latido Networks, which targets Hispanic audiences under GoDigital Media Group, MiTú aims to enhance the video experience for Latino users while fostering engagement with diverse content.

Base79

Venture Round in 2012
Base79 is an international online media company specializing in video content, recognized as YouTube’s largest partner and multi-channel network outside North America. Established in 2007, the company, originally known as My Video Rights, has evolved to manage over 800 YouTube channels and collaborate with approximately 1,000 partners, including prominent entities like BBC Worldwide and Endemol’s Tiger Aspect. Base79 generates around 650 million views monthly on YouTube, leveraging its proprietary technology and media relationships to create innovative revenue opportunities for content creators and brands. With offices in major cities such as London, Los Angeles, and Sydney, Base79 is equipped with specialized advertising sales teams that work with global brands to enhance engagement through video content. The company's commitment to excellence is reflected in its YouTube Certified team and its recognition as a leading provider of original content on the platform.

Maker Studios

Series B in 2011
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.
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