Adobe Inc. is a diversified software company headquartered in San Jose, California, that offers a comprehensive suite of digital media and marketing solutions. Its primary business segments include Digital Media, which provides tools like Creative Cloud for content creation and collaboration, and Digital Experience, which delivers solutions for managing and optimizing customer interactions across various channels. Adobe's products serve a wide range of users, including creative professionals, marketers, and enterprises, enabling them to create, publish, and measure digital content effectively. The company’s offerings encompass popular software such as Photoshop, Illustrator, and Acrobat, as well as comprehensive marketing solutions. Additionally, Adobe’s Publishing segment addresses specific publishing needs, contributing a small portion to its revenue. As a global leader in digital marketing and media, Adobe caters to both enterprise clients and individual users through direct sales, app stores, and a network of partners. Founded in 1982, Adobe has established itself as a key player in the digital landscape, continuously evolving its services to meet the needs of its diverse customer base.
Vice President of Corporate Development, Direct Investing and M&A
Hannah Elsakr
Vice President, Chief of Staff to the CEO and Head of M&A Integration and Board President, Adobe Foundation
Vijay Vachani
Senior Director, Head of Platform, Ecosystem and International
David Wadhwani
Chief Business Officer, Executive Vice President and President, Digital Media Business
Past deals in Video
Synthesia
Venture Round in 2025
Synthesia Ltd. is a London-based company that specializes in an artificial intelligence-driven video production platform. Founded in 2017, the company offers a service that transforms text into professional-quality videos featuring customizable avatars and voiceovers in over 140 languages. Its innovative video synthesis technology allows users to create high-end videos for various applications, including personalized advertising, corporate communications, e-learning, and marketing. By synchronizing lip movements with new dialogue tracks, the platform facilitates the translation of video content into different languages, thereby enhancing distribution channels. Users can quickly create, edit, and share studio-quality videos directly in their browser, utilizing fully cloneable AI video templates to streamline production and meet diverse content needs.
Rephrase.ai
Acquisition in 2023
Rephrase.ai specializes in an AI-powered video creation technology that transforms text into animated videos featuring realistic facial representations of individuals. This innovative approach employs generative AI to analyze and learn the facial features of specific people in relation to spoken audio, allowing the system to create photorealistic visuals for any new text or audio input. The platform serves a variety of applications, enabling clients to produce training videos, personalize sales presentations, animate characters in augmented and virtual reality, and provide a visual identity for digital assistants. Through its advanced technology, Rephrase.ai enhances the way organizations communicate and engage with their audiences.
Frame.io
Acquisition in 2021
Frame.io, Inc. is a cloud-based video review and collaboration platform that caters to creative professionals in the media industry. Founded in 2014 and headquartered in New York, the platform allows users to upload, review, and share various media assets, such as scripts, storyboards, and work-in-progress videos. It facilitates efficient collaboration by enabling real-time feedback, comments, and annotations, thereby streamlining the video creation process. With its user-friendly interface, Frame.io supports over one million media professionals and companies, allowing them to organize projects and collaborate seamlessly with teammates, clients, and other stakeholders from any location. This centralized approach enhances the overall workflow for filmmakers and media professionals, making video production more efficient and intuitive.
Opulence Images Atlanta Georgia
Seed Round in 2021
We are a full-service, multimedia creative company capable of executing even the most ambitious jobs. We have a long history of working with brands, agencies and members of the community and our results speak for themselves. Our comprehensive, fixed pricing is tailored specifically to each project. We typically book out weeks in advance so please reach out today to schedule all of your photography needs. We can’t wait to make your creative vision a reality
Uru
Acquisition in 2018
Uru, Inc. specializes in content-aware video advertising solutions, utilizing computer vision and machine learning to analyze video and visual media in real time. The company's software as a service (SaaS) platform enables creators and publishers to identify objects, themes, and monetization opportunities within their videos, facilitating the integration of brand graphics. Additionally, Uru offers an application programming interface (API) that allows video player platforms to enable their users to monetize content directly through their content management systems. Founded in May 2016 by Brunno Attorre and Bill Marino, Uru is headquartered in New York and serves a diverse clientele that includes publishers, creators, and brands.
TubeMogul
Acquisition in 2016
TubeMogul, Inc. is a software company specializing in digital branding, particularly in the realm of video advertising. Founded in 2006 and headquartered in Emeryville, California, TubeMogul offers a cloud-based platform that allows advertisers to plan, purchase, measure, and optimize their video advertising campaigns efficiently. The platform supports a self-serve model through Platform Direct, enabling advertisers to manage their campaigns independently, while Platform Services provides tailored solutions based on specific campaign objectives. TubeMogul's integrated programmatic platform unifies video advertising efforts for some of the world's largest brands and agencies, providing them with control over their advertising spend and simplifying their workflows. In December 2016, TubeMogul became a subsidiary of Adobe Systems Incorporated.
Veoh Networks
Series D in 2008
Veoh is an Internet TV service that enables users to discover, watch, and personalize their online viewing experience. It provides free access to a wide array of content, including studio productions, independent films, and user-generated videos, all accessible with a broadband connection. Veoh's platform allows over 100,000 content publishers, ranging from established entertainment brands to independent creators, to connect with a global audience of more than 28 million viewers. The company offers tools to help these publishers enhance the visibility of their content and build dedicated viewer communities. Veoh's technology supports the distribution of television-quality video, allowing users to enjoy a seamless viewing experience on their personal computers or Macs. Headquartered in California, Veoh is supported by a diverse team and backed by notable investors in the technology and media sectors.
56.Com
Series B in 2007
56.com is a user-generated content video-sharing platform based in Guangzhou, China. The website hosts over 80 million videos, primarily produced by users, alongside some in-house content. It was the first online video site in China to offer video album services and introduced the "Beauty Show" concept to the market. The platform allows users to create, upload, store, and share original videos, short films, and professionally generated content, enhancing the convenience of video sharing. In December 2008, 56.com obtained its online video license from the State Administration of Radio and Television of China. The company has developed partnerships with major brands such as Audi, Toyota, Coca-Cola, McDonald's, Nestle, and Nike. In October 2011, it was fully acquired by Renren Inc., subsequently becoming part of the Renren Group.
FORA.tv
Seed Round in 2007
FORA.tv, Inc. specializes in video production and distribution, offering a range of services including live streaming, custom editing, and post-production. Established in 2005 and based in Emeryville, California, the company caters to organizations globally, providing a platform for discovering and sharing videos that address significant issues and ideas. It features an extensive collection of content sourced from live events, lectures, interviews, and debates held at leading universities and forums. By partnering with numerous organizations, FORA.tv delivers both free and pay-per-view video content, enabling users to engage with provocative material across various topics such as technology, politics, culture, and entertainment. Additionally, the company supports clients in executing video monetization and multi-channel marketing campaigns.
Serious Magic
Acquisition in 2006
Developer of video and communication software. The company's products provide functionalities like - improving the quality of footage on location while capturing directly to a PC; creating realistic background composites; bringing broadcast quality effects and transitions to PowerPoint presentations; creating video blogs and assisting in video production.
Virage
Venture Round in 1999
Virage is a prominent provider of software solutions and application services designed to support media and entertainment companies, as well as enterprises and consumers, in the publishing, management, and distribution of video content over the Internet or intranets. The company focuses on enhancing video communication and security, enabling users to easily find and interact with video content in a user-friendly manner. By transforming video assets into engaging web experiences, Virage increases their value for content owners through features such as on-demand viewing, targeted advertising, community engagement, and e-commerce capabilities.
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