Adobe Inc. is a diversified software company headquartered in San Jose, California, that operates globally. It is best known for its Digital Media segment, which includes Creative Cloud, a subscription service that provides tools for content creation, such as Photoshop and Illustrator, aimed at individual creators, teams, and enterprises. The Digital Experience segment offers solutions for managing and optimizing customer interactions, catering to marketers and advertisers. Adobe also has a Publishing segment, which delivers e-learning solutions and document management services. The company distributes its products directly through its website and sales force, as well as via a network of distributors and resellers. Founded in 1982, Adobe has established itself as a leader in digital marketing and media solutions, enabling users to create, publish, and monetize their content effectively across various channels and devices.
Vice President of Corporate Development, Direct Investing and M&A
Hannah Elsakr
Vice President, Chief of Staff to the CEO and Head of M&A Integration and Board President, Adobe Foundation
David Wadhwani
EVP and Chief Business Officer - Digital Media Business
Past deals in Digital Media
Polycam
Series A in 2024
Polycam is a company that specializes in 3D creation tools, primarily through its sensor application designed for rapid three-dimensional scanning. This application utilizes advanced computer vision and artificial intelligence technologies, including a colorization engine, to produce photorealistic 3D scans of objects and environments. By enabling users to capture, document, edit, and share digital 3D content, Polycam facilitates a new form of reality capture accessible to a broad audience. The platform allows for collaboration, enabling users to send their 3D captures and work together from various locations.
LottieFiles
Series A in 2021
LottieFiles is a design company that focuses on micro animations, providing a mobile-based platform for designers to share, test, and refine their work. The platform specializes in digital art, motion graphics, web design, and app design, offering tools for creating interactive animations. By utilizing an open-source animation file format, LottieFiles enables the production of small, interactive files that can be manipulated in real-time. This capability allows clients to enhance user engagement and improve the visual appeal of their products, ultimately helping them capture and maintain user attention.
Skillshare
Series D in 2020
Skillshare, Inc. is an online learning community that connects creators from around the world, offering a diverse range of classes focused on various skills such as illustration, design, photography, and business. Founded in 2010 and headquartered in New York, the platform allows users to participate in online classes, view video lessons, and engage in projects and workshops, as well as teach their own classes. This inclusive environment fosters creativity and encourages members to explore and develop new skills, catering to both personal interests and professional growth. Through its extensive library of courses, Skillshare empowers individuals to harness their creative potential and learn in a collaborative setting.
LottieFiles
Seed Round in 2020
LottieFiles is a design company that focuses on micro animations, providing a mobile-based platform for designers to share, test, and refine their work. The platform specializes in digital art, motion graphics, web design, and app design, offering tools for creating interactive animations. By utilizing an open-source animation file format, LottieFiles enables the production of small, interactive files that can be manipulated in real-time. This capability allows clients to enhance user engagement and improve the visual appeal of their products, ultimately helping them capture and maintain user attention.
Allegorithmic
Acquisition in 2019
Allegorithmic is a software developer focused on creating tools for 3D texture and material generation, particularly for the game and video post-production industries. The company's flagship product, Substance, allows content developers to efficiently create texture assets, significantly reducing production time and file sizes compared to traditional methods. With capabilities such as the automatic generation of procedural textures, Allegorithmic's software is designed to meet the unique needs of the VFX, film, and design sectors. The company collaborates with leading innovators in the field to advance content production technologies, positioning itself as a transformative force in the development and distribution of rich digital content.
KyleBrush.com
Acquisition in 2017
KyleBrush.com is a service that offers digital brushes for Adobe’s Creative Cloud tools.
TubeMogul
Acquisition in 2016
TubeMogul, Inc. is a software company that specializes in digital branding, providing a cloud-based platform for video advertising. This platform allows advertisers to plan, buy, measure, and optimize their advertising spend efficiently. With tools like Platform Direct for self-service campaign management and Platform Services for tailored campaign objectives, TubeMogul simplifies the advertising process for brands and agencies. Founded in 2006 and headquartered in Emeryville, California, TubeMogul has established itself as a leader in programmatic video advertising, enabling clients to unify their video campaigns and gain insights into their effectiveness. In December 2016, TubeMogul became a subsidiary of Adobe Systems Incorporated, further expanding its capabilities in the digital marketing landscape.
Livefyre
Acquisition in 2016
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
Livefyre
Series D in 2015
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
Ideacodes
Acquisition in 2013
Ideacodes is a design consultancy that helps startups, organizations and businesses with the design and user experience of web applications, smart devices, digital products and networked communities.
Auditude
Acquisition in 2011
Auditude is a leading video management and monetization technology company that helps content owners and aggregators grow their video revenues. The company's proprietary technology, Auditude Connect, is an innovative ad management system that allows premium video websites and content owners to manage their business requirements and ad serving needs around professional video. Auditude works with some of the largest names in online video as their ad serving and management platform. Clients include Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group and Yahoo!, among others. Auditude's executive and technology team is made up of talent from some of the world's most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude is based in Palo Alto with offices in Los Angeles and New York City.
Veoh Networks
Series D in 2008
Veoh is an Internet TV service that enables users to discover, watch, and personalize their online viewing experience. It provides free access to a wide array of content, including studio productions, independent films, and user-generated videos, all accessible with a broadband connection. Veoh's platform allows over 100,000 content publishers, ranging from established entertainment brands to independent creators, to connect with a global audience of more than 28 million viewers. The company offers tools to help these publishers enhance the visibility of their content and build dedicated viewer communities. Veoh's technology supports the distribution of television-quality video, allowing users to enjoy a seamless viewing experience on their personal computers or Macs. Headquartered in California, Veoh is supported by a diverse team and backed by notable investors in the technology and media sectors.
56.Com
Series B in 2007
56.com is a user-generated content (UGC) video-sharing website in China. 56.com hosts more than 80 million online videos, the majority of which is user-generated, followed by in-house productions. 56.com obtained its online video license from the State Administration of Radio and Television of China in December 2008. 56.com was the first online video site to provide video album services in China, and was also the first to offer the “Beauty Show” in China. It has developed partnerships with clients such as Audi, Toyota, Coca Cola, McDonald, Nestle, and Nike. In October 2011, 56.com was fully acquired by Renren Inc. and became a part of the Renren Group.
Pixmantec
Acquisition in 2006
Pixmantec develops digital imaging software.
Macromedia
Acquisition in 2005
Macromedia was a North American graphics and Web development software house headquartered in San Francisco, California producing such products as Macromedia Flash. The line of Macromedia products is now controlled by its former rival, Adobe Systems, which acquired Macromedia on December 3, 2005.
Virage
Venture Round in 1999
Virage is a prominent provider of software solutions and application services designed to support media and entertainment companies, as well as enterprises and consumers, in the publishing, management, and distribution of video content over the Internet or intranets. The company focuses on enhancing video communication and security, enabling users to easily find and interact with video content in a user-friendly manner. By transforming video assets into engaging web experiences, Virage increases their value for content owners through features such as on-demand viewing, targeted advertising, community engagement, and e-commerce capabilities.
Digimarc
Series A in 1996
Digimarc Corporation, based in Beaverton, Oregon, specializes in media identification and management solutions for both government and commercial clients globally. The company is known for its digital watermarking technology, which allows for the identification and verification of various forms of media, including audio, video, and images. Key offerings include the Digimarc Platform, which encompasses the Digimarc Barcode for object identification, Digimarc Discover for data decoding, and Digimarc Verify for quality control and verification processes. These solutions facilitate a range of applications, such as retail transaction processing, supply chain tracking, inventory management, and anti-counterfeiting measures. The company collaborates with industry partners to enhance user experiences by enabling intuitive interactions with digital content and physical objects. Through its innovative technologies and services, Digimarc aims to enrich everyday living by improving access to information and streamlining various processes across multiple sectors.
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