Adobe

Adobe Inc. is a global leader in software solutions, primarily focused on digital media, digital marketing, and document management. The company operates through three main segments: Digital Media, which provides tools for content creation and management, including its flagship Creative Cloud subscription service; Digital Experience, which offers marketing solutions for managing customer interactions; and Publishing, which serves legacy publishing needs. Adobe's products, such as Illustrator, Photoshop, and Acrobat, enable users to create, publish, and optimize digital content across various platforms and devices. The company also supports innovation through Adobe Ventures, its investment arm, which funds emerging companies that leverage Adobe technologies. Founded in 1982 and headquartered in San Jose, California, Adobe distributes its products directly to enterprise customers and end-users through its website and various retail channels.

Will Allen

VP, Product

Malte Bernholz

Vice President and Head of Corporate Strategy

Paul Burnett

Principal APAC Evangelist

Hannah Elaskr

Vice President of Corporate Development, Direct Investing and M&A

Hannah Elsakr

Vice President, Chief of Staff to the CEO and Head of M&A Integration and Board President, Adobe Foundation

Vijay Vachani

Senior Director, Head of Platform, Ecosystem and International

Past deals in Digital Media

Tiled

Series A in 2021
Tiled, Inc. is an interactive content platform based in San Diego, California, that enables brands to create, share, and measure engaging micro-apps designed to enhance customer engagement and drive meaningful conversations. Founded in 2016, the platform allows users to transform static content into interactive experiences, providing features such as co-browsing presentations, sharing links, and monitoring user activity. Tiled's solutions include security and permissions management, ensuring that users can control access to their content. The platform is particularly beneficial for sales and marketing teams, facilitating communication and collaboration while enabling them to track the effectiveness of their presentations and content.

Frame.io

Acquisition in 2021
Frame.io, Inc. offers a video review and collaboration platform that enhances the video creation process for filmmakers and media professionals. Founded in 2014 and based in New York, the platform allows users to upload, organize, and share various media assets, including dailies, scripts, and work-in-progress content. It facilitates efficient collaboration by enabling real-time feedback, comments, and approvals from clients and team members, all within private workspaces. With more than 500,000 users, Frame.io streamlines post-production workflows and connects stakeholders in a single, user-friendly interface accessible across both web and mobile devices. This focus on collaboration and organization helps content creators work more effectively before the distribution phase.
Opulence Images specialize in creating organic lifestyle images that tell the story of your brand & Integrates the product seamlessly.

Oculus

Acquisition in 2019
Oculus is a virtual reality company founded in 2012 and headquartered in Menlo Park, California. The company focuses on enabling immersive experiences through its platform, which supports devices like the Rift and Samsung's Gear VR. One of its notable products is Oculus Medium, a virtual reality sculpting tool specifically designed for creating and painting digital sculptures. This tool, which works exclusively with the Oculus Rift, allows users to sculpt, model, and paint in a fully immersive environment, making it particularly useful for video game development and filmmaking. Oculus Medium features a versatile and intuitive toolkit that promotes speed and fluidity in 3D modeling, enhancing the overall creative process. The integration of Medium's technology is seen as a significant contribution to Oculus's strategy in the 3D and immersive content space.

CAGE

Venture Round in 2019
Cage is a media collaboration and visual project management platform based in Oklahoma City, designed to enhance digital workflows for creative teams. Its cloud-based software facilitates visual collaboration, streamlines team communication, and improves task management, making it easier for freelancers, designers, marketers, and production teams to handle projects efficiently. The platform offers features such as version history, feedback management, task planning, and asset management, enabling users to gather, discuss, and act on feedback effectively. Cage serves a diverse clientele, including notable brands like Sapient, Best Buy, and Lego, providing them with tools to improve collaborative media reviews and expedite project approvals.

Uru

Acquisition in 2018
Uru, Inc. develops content-aware video advertising solutions that leverage computer vision and machine learning. Founded in 2016 and based in New York, the company offers a software-as-a-service (SaaS) platform that enables creators and publishers to identify objects, themes, and monetization opportunities within videos. This platform also allows for the integration of brand graphics, enhancing the advertising experience. Additionally, Uru provides an API that facilitates monetization for video player platforms, enabling users to access Uru's services directly from their content management systems. By serving publishers, creators, and brands, Uru aims to create impactful, brand-safe advertising opportunities that connect brands with visual content effectively.

KyleBrush

Acquisition in 2017
KyleBrush is a provider of digital brushes designed for Adobe's Creative Cloud tools, catering to creative professionals, designers, and developers. The company specializes in offering innovative creative tools that enhance the capabilities of users within the Adobe ecosystem. By delivering high-quality brushes, KyleBrush supports various content creation needs across multiple platforms and devices, enabling users to create, manage, and engage with their digital content effectively.

TubeMogul

Acquisition in 2016
TubeMogul, Inc. is a software company that specializes in digital branding through a cloud-based platform designed for video advertising. Founded in 2006 and headquartered in Emeryville, California, TubeMogul offers a comprehensive solution that enables advertisers to plan, buy, measure, and optimize their video advertising spend from a single interface. The platform supports both a self-serve model and customized campaign objectives, allowing clients to streamline their workflows and gain insights into campaign performance. TubeMogul serves some of the world’s largest brands and agencies, providing them with tools for real-time media buying, ad serving, targeting optimization, and brand measurement. As of December 2016, TubeMogul operates as a subsidiary of Adobe Systems Incorporated.

Livefyre

Acquisition in 2016
Livefyre is a social depth platform that enables marketers to integrate user-generated content into their websites and marketing initiatives. This technology allows brands and publishers to enhance their online presence with social content, fostering audience interaction with products and services, which ultimately boosts traffic, conversions, and revenue. Serving over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, Livefyre focuses on delivering real-time content marketing experiences. The company, founded in 2009, has formed strategic partnerships with major firms such as Adobe and Salesforce, enhancing its capabilities in consumer engagement through real-time content and social curation. Livefyre is supported by notable investors, including Adobe Systems and Salesforce Ventures.

Digital Analytix

Acquisition in 2015
Digital Analytix Enterprise combines the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire user base. Access data in raw form for the real-time insights needed to help your business compete—and thrive. Digital Analytix Enterprise provides the platform and tools to help you discover, analyze and communicate key business insights. With access to the full spectrum of features, Enterprise is your solution to unlock your data and find the most granular insights to maximize the value of your digital investments.

Livefyre

Series D in 2015
Livefyre is a social depth platform that enables marketers to integrate user-generated content into their websites and marketing initiatives. This technology allows brands and publishers to enhance their online presence with social content, fostering audience interaction with products and services, which ultimately boosts traffic, conversions, and revenue. Serving over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, Livefyre focuses on delivering real-time content marketing experiences. The company, founded in 2009, has formed strategic partnerships with major firms such as Adobe and Salesforce, enhancing its capabilities in consumer engagement through real-time content and social curation. Livefyre is supported by notable investors, including Adobe Systems and Salesforce Ventures.

Fotolia

Acquisition in 2014
Fotolia is an online marketplace specializing in royalty-free images, vectors, illustrations, and video footage. Founded in 2005 and based in New York City, it operates a crowdsourced library where a community of artists, graphic designers, and agencies contribute content. The platform features an international team of moderators who validate submissions to ensure high quality. Contributing artists earn commissions when their works are purchased, making it a collaborative environment for creators. Fotolia's extensive collection is accessible globally, with services available in 15 languages across 23 regions, allowing users to utilize images without time limits for various design projects or documents.

Ideacodes

Acquisition in 2013
Ideacodes is a design consultancy specializing in enhancing the design and user experience of digital products. The firm works with a diverse clientele, including startups, social software companies, universities, arts and media organizations, and non-profits. Ideacodes provides tailored services that encompass user interface design, interaction design, user experience design, and visual design for various platforms such as web applications, blog networks, and educational websites. By focusing on customized solutions, Ideacodes aims to improve the usability and aesthetic appeal of digital offerings, thereby supporting its clients in achieving their goals in an increasingly digital landscape.

Auditude

Acquisition in 2011
Auditude is a prominent video management and monetization technology company focused on enhancing video revenues for content owners and aggregators. Its proprietary system, Auditude Connect, serves as an advanced ad management platform that addresses the needs of premium video websites and content providers. By facilitating effective ad serving and management, Auditude has partnered with major players in the online video industry, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company employs a team of experts with backgrounds in leading technology firms such as DoubleClick, eBay, Google, and PayPal. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.

Demdex

Acquisition in 2011
Demdex provides Audience Management solutions for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS Audience Management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries. As the best alternative to homegrown systems which are expensive to build, operate and maintain, Demdex's enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online.

Day Software

Acquisition in 2010
Day Software, founded in Basel, Switzerland, in 1993, specializes in web experience management and the development of content management solutions for global companies. The company focuses on enabling clients to launch and manage multi-lingual internet initiatives effectively. Day Software's offerings are marketed and delivered through collaborations with system integrators and consultants, alongside its own direct sales efforts. This approach allows the company to cater to diverse client needs while maintaining a strong presence in the digital content management landscape.

Scene7

Acquisition in 2007
Adobe [acquired](http://www.crunchbase.com/acquisition/8df47bafeccc8db6c9830dc69df1e5a3) Scene7 in May 2007 and now offers Scene7 as one of its products. Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. With Scene7, businesses can improve the entire selling and marketing cycle – from attracting customers, to guiding them to the right products and services, to successfully converting them into loyal buyers. The company offers rich media solutions built on a robust, integrated technology platform – for unrivaled breadth, depth, scalability and ease of ongoing rich media use. Adobe acquired Scene7 in May 2007.

MobiTV

Series C in 2006
MobiTV, Inc. is a developer of a cloud-enabled streaming video platform that allows operators to launch fully branded, compliant, and feature-rich pay TV services within 90 days. The company offers an end-to-end solution that delivers live and on-demand television content across various devices including Apple TV, Android TV, Amazon Fire TV, and Roku. MobiTV's technology supports a multi-screen experience, enabling users to seamlessly shift between live and on-demand content on mobile devices, tablets, and personal computers. The platform also manages the complexities of delivering video across different networks and devices, optimizing for varying network conditions. MobiTV's services cater to IPTV operators, mobile TV, and over-the-top customers, including major telecommunications providers. Founded in 1999 and headquartered in Emeryville, California, MobiTV was previously known as Idetic, Inc. before rebranding in 2005.

Serious Magic

Acquisition in 2006
Developer of video and communication software. The company's products provide functionalities like - improving the quality of footage on location while capturing directly to a PC; creating realistic background composites; bringing broadcast quality effects and transitions to PowerPoint presentations; creating video blogs and assisting in video production.

Amicima

Acquisition in 2006
Amicima, Inc. was a software company headquartered in Santa Cruz, California, United States, developing new network protocols for client-server and peer-to-peer communication over the Internet and applications using the new protocols. Amicima was purchased by [Adobe](/organization/adobe-systems).

Pixmantec

Acquisition in 2006
Pixmantec develops digital imaging software.

Macromedia

Acquisition in 2005
Macromedia was a North American graphics and Web development software house headquartered in San Francisco, California producing such products as Macromedia Flash. The line of Macromedia products is now controlled by its former rival, Adobe Systems, which acquired Macromedia on December 3, 2005.

Kollective

Venture Round in 2004
Kollective Technology, Inc. offers cloud-based enterprise video applications designed to enhance employee engagement through live and on-demand video content. The company's platform includes various solutions such as Webcaster, which allows users to create self-service webcasts; a Software-Defined Enterprise Content Delivery Network (SD ECDN) that facilitates large-scale video streaming without straining network resources; Mediacenter, an employee video portal; and Kollective IQ, a data analytics dashboard. By utilizing existing network infrastructure, Kollective's technology helps organizations effectively manage bandwidth while delivering video content and software. Founded in 2000 and based in Bend, Oregon, the company serves enterprise customers both in the United States and internationally.

Kollective

Series B in 2002
Kollective Technology, Inc. offers cloud-based enterprise video applications designed to enhance employee engagement through live and on-demand video content. The company's platform includes various solutions such as Webcaster, which allows users to create self-service webcasts; a Software-Defined Enterprise Content Delivery Network (SD ECDN) that facilitates large-scale video streaming without straining network resources; Mediacenter, an employee video portal; and Kollective IQ, a data analytics dashboard. By utilizing existing network infrastructure, Kollective's technology helps organizations effectively manage bandwidth while delivering video content and software. Founded in 2000 and based in Bend, Oregon, the company serves enterprise customers both in the United States and internationally.

Digital Fountain

Series D in 2001
Digital Fountain specializes in developing software for broadcast and real-time data transport, focusing on the optimization of digital media delivery across various networks. Their technology addresses the limitations typically encountered in digital media distribution, whether over private or public networks. By enhancing the efficiency of data transport, Digital Fountain enables customers to make the most of their existing infrastructure investments while opening up new revenue opportunities. The company's solutions are designed to facilitate the smooth and effective transmission of data and rich media, catering to the evolving needs of the digital landscape.

Digital Fountain

Series C in 2000
Digital Fountain specializes in developing software for broadcast and real-time data transport, focusing on the optimization of digital media delivery across various networks. Their technology addresses the limitations typically encountered in digital media distribution, whether over private or public networks. By enhancing the efficiency of data transport, Digital Fountain enables customers to make the most of their existing infrastructure investments while opening up new revenue opportunities. The company's solutions are designed to facilitate the smooth and effective transmission of data and rich media, catering to the evolving needs of the digital landscape.

Digital Fountain

Venture Round in 2000
Digital Fountain specializes in developing software for broadcast and real-time data transport, focusing on the optimization of digital media delivery across various networks. Their technology addresses the limitations typically encountered in digital media distribution, whether over private or public networks. By enhancing the efficiency of data transport, Digital Fountain enables customers to make the most of their existing infrastructure investments while opening up new revenue opportunities. The company's solutions are designed to facilitate the smooth and effective transmission of data and rich media, catering to the evolving needs of the digital landscape.

Virage

Venture Round in 1999
Virage is a leading provider of software products and application services designed for media and entertainment companies, enterprises, and consumers to effectively publish, manage, and distribute video content over the Internet or intranets. The company focuses on enhancing user experience by enabling individuals to find and interact with video content in a familiar way. Virage's offerings also aim to increase the value of video for content owners by transforming their assets into engaging web experiences that include features such as on-demand viewing, targeted advertising, community building, and e-commerce. Additionally, Virage provides solutions that improve video communication and security.

GoLive Systems

Acquisition in 1999
GoLive Systems is a company that was acquired by Adobe Systems in 1999.

Digimarc

Series B in 1998
Digimarc Corporation, based in Beaverton, Oregon, specializes in media identification and management solutions for both government and commercial clients globally. The company offers a comprehensive Digimarc Platform that includes Digimarc Barcode, an imperceptible data carrier for object identification; Digimarc Discover, which enables devices to locate and decode this data; and Digimarc Verify, a suite of tools for quality control and data validation. Its technology supports various applications, including retail transaction processing, supply chain tracking, manufacturing quality control, inventory management, recycling sorting, and counterfeiting deterrence. By utilizing digital watermarking technology, Digimarc enhances user interactions with content across multiple media forms, allowing for easier access to digital information. The company collaborates with industry leaders and provides development services to business partners, aiming to make intuitive computing a reality and improve everyday experiences with media and objects.

DigiDox

Acquisition in 1997
DigiDox is a company that was acquired by Adobe Systems in 1997.

Digimarc

Series A in 1996
Digimarc Corporation, based in Beaverton, Oregon, specializes in media identification and management solutions for both government and commercial clients globally. The company offers a comprehensive Digimarc Platform that includes Digimarc Barcode, an imperceptible data carrier for object identification; Digimarc Discover, which enables devices to locate and decode this data; and Digimarc Verify, a suite of tools for quality control and data validation. Its technology supports various applications, including retail transaction processing, supply chain tracking, manufacturing quality control, inventory management, recycling sorting, and counterfeiting deterrence. By utilizing digital watermarking technology, Digimarc enhances user interactions with content across multiple media forms, allowing for easier access to digital information. The company collaborates with industry leaders and provides development services to business partners, aiming to make intuitive computing a reality and improve everyday experiences with media and objects.
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