Adobe

Adobe Inc. is a diversified software company headquartered in San Jose, California, that operates globally. It is best known for its Digital Media segment, which includes Creative Cloud, a subscription service that provides tools for content creation, such as Photoshop and Illustrator, aimed at individual creators, teams, and enterprises. The Digital Experience segment offers solutions for managing and optimizing customer interactions, catering to marketers and advertisers. Adobe also has a Publishing segment, which delivers e-learning solutions and document management services. The company distributes its products directly through its website and sales force, as well as via a network of distributors and resellers. Founded in 1982, Adobe has established itself as a leader in digital marketing and media solutions, enabling users to create, publish, and monetize their content effectively across various channels and devices.

Malte Bernholz

Vice President and Head of Corporate Strategy

Paul Burnett

Principal APAC Evangelist

Hannah Elaskr

Vice President of Corporate Development, Direct Investing and M&A

Hannah Elsakr

Vice President, Chief of Staff to the CEO and Head of M&A Integration and Board President, Adobe Foundation

David Wadhwani

EVP and Chief Business Officer - Digital Media Business

Past deals in Advertising

Uru

Acquisition in 2018
Uru, Inc. specializes in content-aware video advertising solutions, utilizing computer vision and machine learning to analyze video and visual media in real time. The company's software as a service (SaaS) platform enables creators and publishers to identify objects, themes, and monetization opportunities within their videos, facilitating the integration of brand graphics. Additionally, Uru offers an application programming interface (API) that allows video player platforms to enable their users to monetize content directly through their content management systems. Founded in May 2016 by Brunno Attorre and Bill Marino, Uru is headquartered in New York and serves a diverse clientele that includes publishers, creators, and brands.

Demandbase

Series H in 2017
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.

TubeMogul

Acquisition in 2016
TubeMogul, Inc. is a software company that specializes in digital branding, providing a cloud-based platform for video advertising. This platform allows advertisers to plan, buy, measure, and optimize their advertising spend efficiently. With tools like Platform Direct for self-service campaign management and Platform Services for tailored campaign objectives, TubeMogul simplifies the advertising process for brands and agencies. Founded in 2006 and headquartered in Emeryville, California, TubeMogul has established itself as a leader in programmatic video advertising, enabling clients to unify their video campaigns and gain insights into their effectiveness. In December 2016, TubeMogul became a subsidiary of Adobe Systems Incorporated, further expanding its capabilities in the digital marketing landscape.

Livefyre

Acquisition in 2016
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.

Demandbase

Series G in 2015
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.

Livefyre

Series D in 2015
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.

Demandbase

Series F in 2014
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.

Demandbase

Series D in 2013
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.

Efficient Frontier

Acquisition in 2011
Efficient Frontier is a leader in online performance and social media marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. In 2011, Efficient Frontier acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition significantly expanded Efficient Frontier's social media offering, marking the first unified solution for managing and optimizing Facebook fan acquisition through to fan retention and engagement. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

Auditude

Acquisition in 2011
Auditude is a leading video management and monetization technology company that helps content owners and aggregators grow their video revenues. The company's proprietary technology, Auditude Connect, is an innovative ad management system that allows premium video websites and content owners to manage their business requirements and ad serving needs around professional video. Auditude works with some of the largest names in online video as their ad serving and management platform. Clients include Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group and Yahoo!, among others. Auditude's executive and technology team is made up of talent from some of the world's most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude is based in Palo Alto with offices in Los Angeles and New York City.

PlayJam

Series A in 2011
PlayJam Ltd. is a technology company based in London, specializing in the development and delivery of software-as-a-service (SaaS) solutions for embedded gaming and rich media on Android-powered TVs, set-top boxes, and other devices. The company focuses on providing interactive gaming content to users globally, operating a built-for-TV games platform that powers casual games on over 90 million Smart TV devices. PlayJam also designs and develops white-label over-the-top (OTT) devices, including gamepads and customized controllers, that integrate various downloadable and streaming services. Additionally, the company offers Nexad, an HTML5 mobile advertising solution that facilitates ad design and delivery. Incorporated in 1997, PlayJam aims to make affordable gaming accessible to families through partnerships with leading TV and set-top box manufacturers.

Demandbase

Series C in 2011
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.

Demandbase

Series B in 2008
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.

InterAKT

Acquisition in 2006
InterAKT is an Advertising company.

Virage

Venture Round in 1999
Virage is a prominent provider of software solutions and application services designed to support media and entertainment companies, as well as enterprises and consumers, in the publishing, management, and distribution of video content over the Internet or intranets. The company focuses on enhancing video communication and security, enabling users to easily find and interact with video content in a user-friendly manner. By transforming video assets into engaging web experiences, Virage increases their value for content owners through features such as on-demand viewing, targeted advertising, community engagement, and e-commerce capabilities.
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