Synthesia
Venture Round in 2025
Founded in London in 2017, Synthesia Ltd. specializes in AI-driven video generation platforms. Its technology transforms text into professional videos with customizable avatars and voiceovers in over 140 languages, enabling efficient creation of personalized advertising, corporate communications, e-learning content, and more.
Marketo
Acquisition in 2018
Marketo, Inc. is a provider of cloud-based engagement marketing software that assists organizations in executing and managing various marketing activities across multiple channels, including online, social, mobile, and offline. Founded in 2006 and headquartered in San Mateo, California, Marketo offers a comprehensive platform designed for both small businesses and large enterprises, enabling marketers to streamline their campaigns and enhance customer engagement. Its solutions encompass a range of functionalities, including marketing automation, email marketing, social media engagement, digital advertising, web personalization, and marketing analytics. Additionally, Marketo supports its customers through the Marketo Marketing Nation, a network of resources that facilitates the strategic and practical application of its products. The company serves diverse industries, such as healthcare, technology, and financial services, through various distribution channels. As of October 2018, Marketo operates as a subsidiary of Adobe Inc. and has a presence in 36 countries, including Japan, Australia, and several European nations.
Uru, Inc. is a New York-based company that specializes in content-aware video advertising solutions. Founded in May 2016 by Brunno Attorre and Bill Marino, Uru employs computer vision and machine learning technologies to assist businesses and brands in analyzing video and visual media in real time. Its software-as-a-service (SaaS) platform enables creators and publishers to identify objects, themes, and monetization opportunities within videos, facilitating the integration of brand graphics. Additionally, Uru offers an API that allows video player platforms to help their users monetize content directly through their content management systems. The company serves a diverse clientele including publishers, creators, and brands, aiming to enhance the effectiveness of video advertising.
Demandbase
Series H in 2017
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.
TubeMogul
Acquisition in 2016
TubeMogul, Inc. is a software company specializing in digital branding, particularly in the realm of video advertising. Founded in 2006 and headquartered in Emeryville, California, TubeMogul offers a cloud-based platform that allows advertisers to plan, purchase, measure, and optimize their video advertising campaigns efficiently. The platform supports a self-serve model through Platform Direct, enabling advertisers to manage their campaigns independently, while Platform Services provides tailored solutions based on specific campaign objectives. TubeMogul's integrated programmatic platform unifies video advertising efforts for some of the world's largest brands and agencies, providing them with control over their advertising spend and simplifying their workflows. In December 2016, TubeMogul became a subsidiary of Adobe Systems Incorporated.
Demandbase
Series G in 2015
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.
Demandbase
Series F in 2014
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.
Demandbase
Series D in 2013
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.
Efficient Frontier
Acquisition in 2011
Efficient Frontier is a digital performance marketing company that helps advertisers and agencies improve online presence and campaign performance across search, display, social media, and other channels. It manages substantial marketing spend on behalf of clients and offers services including search engine marketing, social media marketing, display advertising, SEO, pay-per-click, content creation, email campaigns, and web design, complemented by analytics. Founded in 2002 and headquartered in Sunnyvale, California, the company operates with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and maintains technology licensing partnerships in Japan, Hong Kong, and Australia. In 2011 it expanded its social media capabilities by acquiring Context Optional, creating a unified solution for Facebook fan acquisition through retention and engagement. Efficient Frontier is privately held, with funding from Redpoint Ventures and Cambrian Ventures.
Auditude
Acquisition in 2011
Auditude is a prominent video management and monetization technology company that enhances video revenue for content owners and aggregators. Its proprietary platform, Auditude Connect, serves as an advanced ad management system tailored for premium video websites, enabling efficient management of business requirements and ad serving needs. Auditude collaborates with major players in the online video sector, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company’s team comprises experts from leading technology firms such as DoubleClick, eBay, Google, PayPal, and Yahoo!. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.
PlayJam Ltd. is a technology company based in London, United Kingdom, that specializes in developing and delivering Software as a Service (SaaS) solutions for embedded gaming and rich media, primarily targeting Android-powered TVs and set-top boxes. The company aims to make casual gaming accessible on the big screen, operating a platform that currently supports games on over 90 million Smart TV devices worldwide. PlayJam also designs a variety of white-label over-the-top (OTT) devices, including portable media consoles and customized controllers, which integrate various downloadable and streaming services, such as gaming, video on demand (VOD), and IPTV. Additionally, PlayJam offers Nexad, a mobile advertising solution utilizing HTML5 technology to provide comprehensive ad services to a global audience. Established in 1997, PlayJam operates as a subsidiary of Static 2358 Holdings Limited.
Demandbase
Series C in 2011
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.
Demandbase
Series B in 2008
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.
InterAKT
Acquisition in 2006
InterAKT is an Advertising company.
Virage
Venture Round in 1999
Virage is a software and services company that provides products and professional application services to publish, manage, and distribute video content for media and entertainment companies, enterprises, and consumers across the internet and intranets. Its solutions help users discover and interact with video content and transform video assets into engaging web experiences that support on-demand viewing, targeted advertising, community building, and e-commerce, thereby increasing the value of video assets for content owners. The company also offers software solutions and professional services that enhance video and media communication and security, supporting reliable delivery and protection of video content across digital channels.